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Goo Case Summary

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Executive Summary

In a span of sixteen years Google has become a part of our life. With the vision and management style of its founders Larry page and Sergey Brin, the company has ventured into new avenues and has grown exponentially but the path ahead is challenging.
Through a strategic analysis of Google Inc. the paper tries to provide an insight into the company’s core businesses, threats it faces, profitability and the path ahead for Google. Using classroom teachings and frameworks like PEST analysis, the Five force model of competitive forces, core competencies, competitive advantage, and strategy management we better understand the nature and strength of competitive pressures within the internet and technology industry.
Google must continuously innovate and remain a differentiator among competitors to maintain the growth trend and retain market share. With the evolution of “search” an individual’s/company’s ability to leverage its capabilities on the internet has been the driving force from the beginning.
Google is the leading search firm with nearly ‘67% market share in USA and more than 90% market share in most of the Asian and European countries. For Google to continue its success and remain profitable it has to focus on the key businesses that are still driving hard revenues and to reach into those verticals that are in the company’s best interest, while leaving the losers behind.
In the year of 2009 Google captured 67.7% of search in the U.S., with 32.3% of the balance going to Yahoo and Microsoft. Advertising revenues from search drove over $37.4 billion of $55.5 billion total net revenues in 2013. A strategic analysis of the case would provide a clear understanding of how Google can use its resources and leverage its

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