...This report is one of many chocolate market Databooks published by Datamonitor and covers several types: Boxed Chocolate, which includes assortments of different, individual bite-sized chocolates packaged in a box or carton and often used as gifts e.g. Cadbury's Roses Chocolate Chocolate countlines, which includes chocolate-covered bars designed to be eaten in one go. Includes bitesize countlines sold in multipacks. Products marketed as biscuits/cookies are not included e.g. KitKat, Twix Chocolate Molded bars, including solid chocolate bars, blocks or tablets shaped by pouring melted chocolate into molds, with or without added ingredients such as fruit and/or nuts e.g Cadbury's Fruit and Nut, Hershey's Cookies N Crème bar Chocolate Novelties, including seasonal products which are produced for Easter, Valentines Day and Christmas. They cover products such as eggs, soldiers, animals and coins. Chocolate Chocolate straightlines, including identical products packed in bags or boxes (also known as selflines). Straightlines compete on store shelves with countlines and small molded bars if bagged, and with assortments if boxed. (e.g. Maltesers, Hershey's Kisses) Introduction Chocolate Market in Thailand to 2014 (Confectionery) is a comprehensive resource for chocolate market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the...
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...plc is a MNC which has firmly established itself within the UK chocolate confectionary market. Within this market Fadbury also have a wide product portfolio which includes chocolate products such as Faro, Kitty Chocs, White Magic and Chocolate Crisp. The UK chocolate confectionary market was valued by Mintel in 2012 at £3.8 billion with it forecasted to increase to around £5 billion as well as this Mintel also forecasted sales of £3, 156 million by 2015 (Mintel 2011, UK Chocolate Confectionary Market). Market has also been seen to rely heavily on NPD (New Product Development) and innovation, which will need to continue for the market to grow. 2. Objectives The main research objective we are using is ‘to determine the level of demand for a chocolate bar with chilli among our target market’. To help with the research this objective has been split into sub-objectives to ensure all areas of the research area are covered with enough depth and detail: 2.1. The volume of chocolate purchased by our target market within the UK. This objective aims to seek the amount of chocolate which is purchased by the target market, as well as where in the UK the chocolate is purchased, which may help with the distribution of the new chocolate bar. 2.2. To investigate the main purposes to why our target market currently consume chocolate bars. Investigating the main purposes to why the target market consume chocolate can help with the approach to advertising the product and what areas...
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...The Hershey Chocolate Company Table of Contents Board of Directors 1 Introduction 2 Report 3 Financial Report Card 9 Annual Report Board of Directors Pamela Arway- Senior Advisor to Chairman and CEO of American Express Robert Cavanaugh- Managing Director of DLJ Real Estate Capital Partners Charles Davis- CEO of Stone Point Capital, LLC James Nevels- Director of Tasty Baking Company Thomas Ridge- President and CEO of Ridge Global, LLC David Shedlarz- Vice President of Pfizer, Inc David West- President and CEO of The Hershey Company Leroy Zimmerman- Senior Counsel of Eckert, Seamans, Cherin, And Mellott, LLC The Hershey Company The Hershey Chocolate Company is one of the leading producers of chocolate and confectionary products. Hershey produces such chocolates as: the Hershey Kiss, Hershey Chocolate Bar, Mounds, Almond Joy, Reese’s Peanut Butter Cups, Kit Kat, and York Peppermint Patty. In this report we will give you the company’s mission, the description, the background and history, highlights of major news events, the SWOTS, their marketing strategy, their commitment to social responsibility, and the financial report card. Business 100 Project Amanda Milgim Ava Winckler Hossai Rahimpur Karen Montoya The Hershey Chocolate Company When you think of Hershey what is the first thing that comes to mind? Chocolate right? Right! Hershey is one of the largest and oldest producers...
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...fair look at ’m shine Ten years of making Ten years of making chocolate 100% slave free chocolate 100% slave free we’re now nowyears on the way to to we’re ten ten years on the way 100% slave free free chocolate. We’ve been 100% slave chocolate. We’ve been supported, encouraged, challenged and and supported, encouraged, challenged eaten. We now now know how difficult it is eaten. We know how difficult it is to change an industry. We havehave grown to change an industry. We grown enormously and achieved results. enormously and achieved results. Here’s our timeline: Here’s our timeline: 2o10 2o10 2o09 2o09 Our bars are available in more more and Our bars are available in and We started the ‘Tony’s in We started the ‘Tony’s in more more stores, including supermarkets. Africa’ project: a study of stores, including supermarkets. Africa’ project: a study of Our revenue grows considerably from from cocoacocoa supply chain and Our revenue grows considerably the the supply chain and this pointpoint onward, which also this onward, which also ways ways to improve Fairtrade to improve Fairtrade sharply increases the amount of sharply increases the amount of certification. certification. cocoacocoa beans we need. beans we need. 2o11 2o11 2o05 2o05 2o06 2o06 2o08 2o08 2o07 2o07 The first Tony’s Chocolonely bar bar Tony’s goes official The first Tony’s Chocolonely Tony’s goes official comes on the market, after after...
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...CADBURY Cadbury is one of the most promiscuous chocolate industries in Australia. It has three confectionary factories; two are in Melbourne and one in Hobart, Tasmania. Cadbury Dairy Milk chocolate remains the most popular chocolate bar in Australia. (https://www.cadbury.com.au/about-cadbury/chocolate-hall-of-fame.aspx) (http://www.roymorgan.com/findings/australias-fave-choc-bar-a-201308210532) There is a research on top 6 Chocolate Bars consumed by Australians in an average four-week period According to the research there has been a small decrease in the proportions of Australians consuming chocolate bars. At this time Cherry Ripe and Cadbury dairy milk bars gained popularity while Mars and Kit Kat declined. Cadbury the world’s second largest confectioner, continues to experience great deal of competition from its rivals including Coles, Lindt,Haigh’s. Recent news states that the multinational chocolate company has encountered a drop in sales and is trying to cope up in the internationally competitive market. It has decided to shed 80 jobs and those funds need to be invested in Tasmanian industries to create new jobs. The Macroelement factors comprise the Demography, Economic Conditions, Competitive environment, Technology, Political and Legal Forces and Socio Cultural forces. Competitions and promotions (https://www.cadbury.com.au/Competition.aspx) Recently won: Cadbury Bars Snap Yourselfie Promotion Cadbury WIN the Voice VIP Grand Finale Package...
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...1&*" 1, / &0" 1%" / 1A> />:E HKIHK:M> 0HLIHGLB;BEBMR />IHKM ?HK MA> %>KLA>R HFI:GR TIME TO RAISE THE BAR: The Real Corporate Social Responsibility for the Hershey Company September 2010 Prepared by WWW.GLOBALEXCHANGE.ORG WWW.GREENAMERICATODAY.ORG WWW.LABORRIGHTS.ORG WWW.OASISUSA.ORG. 2 September 2010 1:;E> H? HGM>GML Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Areas for Improvement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Desired Outcomes for a Fair Hershey’s . . . . . . . . . . . . . . . . . . . . . 7 Problems at the Source. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Lack of Transparency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Lack of Certification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Commitment to Ethical Cocoa Sourcing . . . . . . . . . . . . . . . . . . . 15 Certification Chart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Other Corporate Social Responsibility Initiatives . . . . . . . . . . . . . . . 18 Job Losses and Worker Rights Abuses in the US . . . . . . . . . . . . . . . . 21 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Desired Outcomes for a Fair Hershey’s . . . . . . . . . . . . . . . . . . . . 24 Appendices A. Breaking the...
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... SWOT-‐Analysis Tony’s Chocolonely, 2013 2 Summary Tony’s Chocolonely is a leading fair-trade brand operating in the chocolate industry. It was founded in 2005, and officially registered at the Chamber of Commerce as Tony’s Factory BV (LLC) in 2006 in Amsterdam. The company’s core competence is to ensure cocoa farmers a stronger (financial) position and to make the best chocolate. The company has five main short- and long-term objectives for the upcoming years. These are: increase brand awareness, to be able to follow the whole process of bean to chocolate bar, enter new markets, grow (+50% net sales compared with 2012) and increase profitability (+4% net profit over net sales) Tony’s Chocolonely is still a quit unknown brand; most people are not informed about the fair-trade label and the other good work in which the brand commits. Therefore this report analyses the following issue: “Is the marketing concept of Tony’s Chocolonely...
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...Bangladesh’s chocolate industry has not grown significantly even after a certain industrial revolution. At present we need to rely on foreign chocolate brands. Different chocolates of Cadbury, Hershey’s, Mars, Snickers, KitKat, Alpenliebe, Toblerone, Eclairs, Munch are few most preferred chocolates in Bangladesh. But unfortunately none of these are local product. We couldn’t develop our chocolate industry much. The reason behind that is lack of interest of customers about chocolate. Marketers could realize that the customer’s demand for chocolate in Bangladesh is not that much high. That’s why this industry failed to grow significantly. However, in recent times the demand of chocolate has increased much. From various report, we could see that the demand of chocolate in Bangladesh has increased over past 5 years, even though the demand is fulfilled by foreign brands. Realizing the demand of customer, many local companies have shown interest to manufacture quality chocolates in Bangladesh. As a result, now we have few local brands in market even though the preference for those chocolates couldn’t meet the expectation. Basically, the quality of local chocolates is not enough to compete with other international brands. Here are few examples of local brands- Pran Eclairs, Pran Layer, Choco Bean, Choco Choco, Milky stick, Gems, Pearls, 2in 1 éclair, Fruto Toffee, Treat Chocolate Bar, Treat Peanut Bar, Cocola Bar, Cocola Frutics, Olympic Choco Funn, Olympic Creamy Caramel, Elson Gold...
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...Brochure More information from http://www.researchandmarkets.com/reports/1524235/ Confectionery in the Philippines - Market Forecast & Consumer Demographics Description: Synopsis Confectionery in the Philippines – Market Forecast & Consumer Demographics is an information resource that quantifies the market and provides detailed insight into the consumption and usage demographics of the confectionery industry in the Philippines. Introduction Provides market value and volume estimates from 2004 to 2009 and forecasts from 2010 to 2014. Includes analysis of consumption and usage demographics for the Philippine confectionery products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides market share, brand share and distribution share of the market for 2008 and 2009. Scope - The confectionery market consists of the sale of cereal bars, chocolate, gum and sugar confectionery. - Market overview & forecast – overall the Philippines confectionery market value and volume data split by category - Market shares –company share, brand share and distribution share for the confectionery market in the Philippines - Confectionery consumption and usage demographics –analysis of Consumer Demographics in the Philippines confectionery market Highlights - In the Philippines, 0-14 age group accounted for 35.5% share of the total confectionery consumption in 2008. - In the Philippines, urban consumers accounted for 67.9% of the total confectionery consumption...
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...LEADER Amna Shah……Compilation, roles and responsibilities of owners, introduction, executive summary, industry analysis, description of venture and confidentiality report. ASSOCIATES Anum Rafique……Logo, production plan, questionnaires and proof reading Mariam Raheem…..Table of contents, formatting, operational plan, questionnaires and proof reading Sabeen Iqbal……….Marketing plan and questionnaires FOLLOWERS Farooq Saleem…… Financial plan, questionnaires Raja Yasir………..Organizational plan and printing Sehrish Mirza…….Assessment of risk and questionnaires CONFIDENTIALITY REPORT To Madam, This report is confidential and is property of the co-owners whose names are listed below. It is intended only for the only use by the person to whom it is submitted too, and any reproduction or divulgence of any of its contents without the prior written consent of the owners/ company is strictly prohibited. Signature of Co-owners: Ms.Amina Sadaf signature ……………… Amna Shah Anum Rafique Farooq Saleem Raja Yasir Mariam Raheem Sabeen Iqbal Sehrish Mirza Contents TEAM MEMBERS ROLES 2 GROUP LEADER 2 ASSOCIATES 2 FOLLOWERS 2 CONFIDENTIALITY REPORT 3 INTRODUCTION 6 LOGO, NAME, AND ADDRESS OF THE BUSINESS 6 NAMES AND ADDRESS OF PRINCIPALS 7 NATURE OF BUSINESS 8 FINANCING 8 EXECUTIVE SUMMARY 9 INDUSTRY ANAYLSIS...
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...bases that will have an impact on the chocolate bar industry. I will explain all five in these segmentation bases (McGraw-Hill/Irwin, 2013). Once we look at these segmentation bases we can get a better understanding of what we can aspect and how to deal with any issues that may come about. Definition of the Segmentation Bases Segmentation is the process of diving consumers in groups based on their needs. There are four different segmentations that a company can base their product on and they are as follow: Geographic Segmentation divides the market into different geographical units such as the region, climate, zone, state, country, district or urban/rural area which one lives. Demographic Segmentation is based on the race, religion, community, language, gender, marital status, occupation, and income of the individual. Psychographic Segmentation is based on individuals who have the same interest and by similar or same products. Divides individuals based on social class, lifestyle, or personality traits. Behavioral Segmentation divides buyers into groups based on their knowledge or responses to a product. Description of Each of the Target Markets One of the target markets that I would like to reach will be the demographic segmentation. That’s because looking at some of the products that the Hershey Company products they are based around the females. One product in particular is the Hershey Bliss, which is a square piece of chocolate, which are targeted to women in the...
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...of Business Administration Batch 13/2 Report 1 Chocolate and Healthy Chocolate and Dark Chocolate Origins The chocolate tree, Theobroma cacao, evolved in the tropical rain forests of South America's Amazon region. Evidence of cacao usage dates back as far as 1000 BC, when wild forms of the tree were cultivated by Mesoamerican Indians in small, diversified gardens in what are now Belize, Guatemala, and Honduras, as well as the Yucatan peninsula. Much later, in the 15th and 16th centuries, the Aztecs cultivated cacao in the central highlands of Mexico History of Chocolate Chocolate is delectable in nearly every form but its traceable origins date back to the Mayan who prepared it specifically for drinking. Chocolate historians suggest that in the Mayan culture only the most prosperous savored the luxurious drink from intricate chocolate goblets. The Mayan people used chocolate in ceremonies and weddings; exchanged by husband and wife. Ancient burial tombs have been unearthed to find vessels of chocolate at their side. When the Aztecs overtook the Mayan people, they found the chocolate to be delectable and continued to practice the societal customs and traditions that the Mayans set in motion. The Aztec lore is written that Quetzalcoatl was cast from paradise for giving chocolate to man. Chocolate is one of the most popular sweet-tasting treats in the world and has been for centuries. But part of the myth surrounding chocolate is that if it tastes so good, it must be...
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...[pic] introduction Since its inception, SoBe has branded products that are considered an alternative to conventional market offerings. Originally a beverage company that introduced a line of performance enhanced teas which included special additives such as ginseng and panax, the brand’s edgy persona has been extended to fruity energy drinks, sports drinks, chewing gum, soda, and, most recently, chocolate. Extending the SoBe brand image to performance enhanced chocolate has proven challenging. The SoBe Chocolate group (operating in conjunction with HVC Lizard Chocolate) has tried, with some success, to create a new confections category centered on the concept of functional indulgence. Yet, the product line suffers an identity crisis with consumers who are not used to the inclusion of performance enhancers in chocolate. Initial packaging and marketing efforts have not adequately educated the market and consumers are not associating the SoBe brand identity with a chocolate bar, or SoBe Chocolate to the confections category. Situation The Life and Times of SoBe SoBe came to life in 1996 as the South Beach (SoBe) Beverage Company. Founded by two Pepsi alums, Mike Schott and John Bello, the company introduced a beverage line that “defied convention”. The attitude at SoBe is characterized by the following from John Bello: “Mike and I came from Pepsi, where things get massaged into mediocrity. I don't think Coke or Pepsi would ever put out a bottle...
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...Study of Consumer Behaviour for Cadbury Dairy Milk By, Group 1 Contents 1. Introduction 3 2. Methodologies 4 3. Objectives 5 4 Emergence of chocolate industry in India 6 4.1 Cadbury Company’s profile 8 4.2 Range of Products 11 4.3 Major Competitors 13 4.4 Cadbury Dairy Milk 15 4.5 Pre Purchase behaviour analysis 17 4.5.1 Factors influencing Purchase Decision 17 4.5.2 Age group of people 17 4.5.3 Product Purchased for 18 4.5.4 Preference for Brands 19 4.5.5 Consumption Pattern/Frequency of Purchase 19 4.5.6 Access to Product Information 20 4.5.7 Preference across Cadbury brands 20 4.5.8 Place of Purchase 21 4.5.9 What is preferred? Bar or Isolated Chocolates 21 4.5.10 What do you prefer? Dairy Milk or Traditional Sweets 22 4.6 Major Findings and Recommendations 23 4.7 Conclusion 23 5 References 23 1. Introduction The primary objective of the study is to understand the consumer behaviour and consumer preferences for consuming Dairy Milk chocolates costing Rs 5/-. A pre purchase questionnaire was prepared for the same and 20 consumers were surveyed. The respondents were interviewed at Mahabalipuram and Chennai market. Cadbury is the market leader in India with a 68% market share and this was evident when 83% of the respondents cited that Dairy Milk was their favourite chocolate. Our analysis revealed that Cadbury advertisements play a major role in influencing consumption of the product. Cadbury also has very high brand equity and this is one...
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...Cadbury, a British multinational confectionery company, was launched by John Cadbury in 1831. Cadbury started its India operations in 1948 by importing chocolates. It is a significant player in the Indian chocolate market taking up more than 70 per cent of the market share. Every month they sold thirty million bars of Cadbury Dairy Milk chocolate bars. The Brand Trust Report, India Study, 2011 published by Trust Research Advisory ranked Cadbury in the top 100 most trusted brands list (Trustadvisory.info). It is one of the best-managed companies and best workplaces in India, and a highly trusted and respected brand. 1.The background of crisis. On October 3rd 2003, just a month before Diwali, two bars of Cadbury Dairy Milk Chocolate were found infested at a shop in Mumbai. Maharashtra Food and Drug Administration (FDA) get complaint from consumer, who seized the chocolate stocks manufactured at Cadbury’s Pune plant. An inquiry was setup by the FDA to investigate into the infestation complaints, to determine whether this was a stray incident or is it one to add to the numbers. There is a clear message in every media, which is there were worm inside Cadbury chocolates and it became a major subject of discussion for the next ten days. There have 1000 newspaper articles and 120 TV news reported in 10 languages. Consumers started to against Cadbury and there is a symbol of disrepute and blame within these few days. Cadbury made a statement and announced, “the hygienic conditions in...
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