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Cima Case Analysis 2012

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FVYP (x) = ethics3 + strategy2 +operation1

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1. Introduction··········································································3 2. Prioritization of key issues ····················································· 3 3. Comprehensive analysis ·························································4 3.1 Ethical Emergency: Duty of Care········································ 4 3.2 Important Strategic Move: Entering Corporate Advertising·····4 3.3 Decision on Documentary: Cost vs. Quality··························· 6 3.4 Financial Pressure: Decreased Re-commission Revenue·········· 7 3.5 Liquidity and Risk Control: Merchandising Right···················8 4. Recommendations ··································································10 4.1 Ethical Emergency: Duty of Care·········································10 4.2 Important Strategic Move: Enter Corporate Advertising··········11 4.3 Decision on Documentary: Cost vs. Quality····························11 4.4 Financial Pressure: Decreased Re-commission Revenue···········12 4.5 Liquidity and Risk Control: Merchandising Right···················13 5. Conclusion ············································································13 6. Appendix ··············································································15 6.1 Appendix 1 ·······································································15 6.2 Appendix 2 ·······································································16 6.3 Appendix 3 ·······································································17 7. References

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