...Case: CIMA Mountaineering In the mid-90s there was $600 million in sales for hiking and mountaineering boots. That same year CIMA had $13 million in sales. This equated to only 2% of the market where CIMA boots are considered as the best available product in the market. With the growth of the company being a priority, we believe that developing a third strategy using points mentioned by Anthony to extend the existing lines of boots for mountaineers and hikers, along with a new women’s line, to include implementing substantial changes to product innovation and distribution. It is important to develop an innovative new line which is a more economical model in the hiker category for the weekender, designed for the consumers looking for a “casual-stylish” boot. CIMA has built its brand reputation as a valuable and high quality boot, therefore building differentiation by creating loyalty with their customer base. They have develop a winning product in its category with a good reputation, therefore they should avoid over-reaching. By developing these two models in our existing profitable segment, CIMA’s reputation would grow stronger and be perceived as if we are moving into a “good-to-great” product design. The idea of introducing the inexpensive boots within the hiker category will help consumers move from the “beginner to the experienced” level with the same brand that provides quality, comfort and performance throughout the way. CIMA will hire a designer that understand the need...
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...Assignment for “The Shining Mountain” – by Alison Fell 1. Summary: The Shining Mountain is about a girl called Pangma-La and her father who is a mountaineer. The father would like to climb to the top of The Shining Mountain, with his daughter. First Pangma-La climbs happy and engaged, but she got tired fast. Then an old Sherpa woman comes for carry her heavy sack, but first she says no, because she is afraid of disappointing her father. But the Sherpa women do not give up so easily. The next day she comes back and then Pangma-La handovers all her heavy things from the sack, and the sack gets filled with swan’s down. The same happens the next day. At last Pangma-la feels so dizzy that she can’t walk any longer, and then she gives the Sherpa woman her heavy heart. She promises to give it back to her, but she doesn’t. Finally they reach the top of the mountain, but Pangma-la isn’t there, the Sherpa woman says that Pangma-La is her daughter now. The father realizes that Pangma-La has given her life only for making him happy. The Sherpa women wants him to feel Pangma-La’s pain, and for the first time he starts crying like any human beings. The Sherpa woman is satisfied, and gives him Pangma-La back. 2. Characterize of Pangma-La: Pangma-La is a Scottish girl, of course with a little bit strange name. She has always been teased about her name and she has not so much self-confidence. She is a sad little girl who always is afraid of disappointing her father, who is a mountaineer...
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...Compare and Contrast Essay “Vacationing at the Beach or in the Mountains” By AJ Brammer People are always looking forward to their vacation period. There are many options where to choose. I think that the two most common places people choose for taking a vacation are the beaches and the mountains. Both places offer a variety of fun activities. The beach offers activities that the mountain cannot offer and vice versa. The mountain and the beach are totally different. The purpose of this essay is to contrast the climate, types of activities and locations of beaches and mountains. I’m going to discuss mountains first. The three aspects I’m going to discuss are climate, types of activities and location. Climate is always important in order to enjoy vacations. If a person dislikes cold weather, he or she might have a hard time in the mountains. The cold climate in the mountains is the first barrier to enjoying them, but the climate and the temperature of these zones also determine the types of activities they offer. Snowboarding, mountain climbing, mountain biking, hiking, and skiing are some activities people can enjoy when going to the mountains. There are many regions that have mountains where people can go and have a great vacation. Canada is a country located in North America and contains many mountain vacation sites where people can go and have fun. I’m going to discuss the beach second. The three aspects I’m going to discuss are climate, types of activities and location...
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...Summary of “The Shining Mountain” The Shining Mountain is a fairy tale about a Scottish girl called Pangma-La. Her father is a famous mountaineer, and he named her after the mountain. He wants her to be a mountaineer like himself, and to climb the shining mountain with him, so that she will be special. He teaches her how to climb, and after many years Pangma-La is finally ready to climb the mountain. While they travel to the mountain with a white plane, Pangma-La is having a nightmare about disappointing her father, which is her biggest fear. When they arrive to the village near the mountain, there Sherpa men are offering to carry their loads. Pangma-La’s dad makes the Sherpa men very angry. The Sherpa men are telling him about the mountain goddess, who will provide him from climbing to the top of the mountain. On the first day they were climbing, a Sherpa woman appears and offers to help Pangma-La by carrying her heavy sack, but she says no. On the second day the Sherpa woman appears again, and offers to take the heavy things from Pangma-La’s sack, and fill it up with swan’s down instead. Pangma-La says yes, but only because the Sherpa woman promises, that her father will not find out. On the third day the Sherpa woman appears again, and she covers Pangma-La with swan’s feathers instead of her heavy clothes. On the fourth day, the Sherpa woman appears again, and she takes Pangma-La’s heavy heart and fills her with swan’s downs instead. At the fifth day Pangma-La...
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...Harvard Business School 9-600-047 March 3, 2000 A FALL BEFORE RISING: THE STORY OF JAI JAIKUMAR (A) D 434. It would seem almost as though there were a cordon drawn round the upper part of these great peaks beyond which no man may go. The truth of course lies in the fact that, at altitudes of 25,000 feet and beyond, the effects of low atmospheric pressure upon the human body are so severe that really difficult mountaineering is impossible and the consequences even of a mild storm may be deadly, that nothing but the most perfect conditions of weather and snow offers the slightest chance of success, and that on the last lap of the climb no party is in a position to choose its day . . .1 Eric Shipton, Upon that Mountain O A RAPID DESCENT He was 24,000 feet above sea level, but the light was fading, and so Jai Jaikumar knew that he had little time to admire the view. It was 4 p.m. on a summer day in 1966, and Jai, an engineering student at the Indian Institute of Technology, stood with one of his closest climbing buddies at the summit of a Himalayan mountain. The final ascent that day, beginning at high camp at 2 a.m., had been rougher and more difficult than the pair had anticipated. They had originally set 1 p.m. as their “turnaround time,” the point at which considerations of safety dictate that climbers should abandon their ascent and head back to high camp. However, the prospect of waiting a few more days to again challenge the summit held little appeal...
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...Mountain Riders is a wholesale distributor that serves the retail bicycle industry offering occasional and seasonal discounts and special deals. The company offers a wide range of high end mountain bikes and accessories. As prices continue to rise, more and more people are attracted to finding good deals. This trend will allow the Mountain Riders to generate sufficient profit to achieve its goals. Profitability will be reached by month 10 with profits of $70000 by year two. Environment Analysis Economic Analysis: The national economy has been strong and gaining momentum for the last two years. The local unemployment rate has been hovering at around 6.4%, a relatively low level, for two years. Most experts featured on the High Street Panel in the March 2014 issue of Economic Trends Today forecast stable and increasing corporate earnings. On the city level, Louisville continues to experience rapid expansion and prosperity. Being one of the most populous cities in United States it has become more business focused. The younger generation has especially taken interest to the Louisville. According to the March 2014 issue of The Educational Times, the average number of applications submitted to University of Louisville and other colleges in Louisville has increased by 10% over the last year. The increase is expected to rise more over the next five years. Legal and Political Analysis: Like every outdoor sport the sport of by-cycling may cause many type of injuries if safety instruction...
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...People are always looking forward to their vacation period. There are many options where to choose. I think that the two most common places people choose for taking a vacation are the beaches and the mountains. Both places offer a variety of fun activities. The beach offers activities that the mountain cannot offer and vice versa. The mountain and the beach are totally different. The purpose of this essay is to contrast the climate, types of activities and locations of beaches and mountains. I’m going to discuss mountains first. The three aspects I’m going to discuss are climate, types of activities and location. Climate is always important in order to enjoy vacations. If a person dislikes cold weather, he or she might have a hard time in the mountains. The cold climate in the mountains is the first barrier to enjoying them, but the climate and the temperature of these zones also determine the types of activities they offer. Snow boarding, mountain climbing, mountain biking, hiking, and skiing are some activities people can enjoy when going to the mountains. There are many regions that have mountains where people can go and have a great vacation. Canada is a country located in North America and contains many mountain vacation sites where people can go and have fun. I’m going to discuss the beach second. The three aspects I’m going to discuss are climate, types of activities and location. Warm climate is one of the most important features that the beach has. Sun and fun are...
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...18/12-08 The Shining Mountain Analysis and characterization The story is about Scottish girl called Pangma-La, named after a shining mountain so she would stand tall and be proud. Pangma-La’s father was a famous mountaineer, so she promised herself that she would never disappoint him. When Pangma-La was tough enough, her father and she went to the shining mountain, to climb it as promised. When they arrived the Sherpa men offered to carry their loads, but they did not need porters. The Sherpa men got angry and told them that the mountain goddess would send them, winds, spindrift snow and avalanches. The father just laughed scornfully. Pangma-La climbed the mountain happily, but after a while she began to grow weary. Then an old Sherpa woman appeared and offered to carry her heavy sack, but Pangma-La declined. The next days the Sherp woman appeared and Pangma-La gave her more and more from each day in change for feathers. But the fourth day the roar of an avalanche thundered past them, and the Sherpa woman appeared as the days before, and this time she offered to take her heart, the lungs and the bones and replace them with feathers. The Sherpa woman had tricked Pangma-La and did not give back her heart this time. The Sherpa woman appeared to the father and changed looks, she was the mountain goddess. The fathers was angry and tried to strike her but was stopped. The goddess told the father that she had given him his heart’s desire: his daughter made it to the top and he had...
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...Nepal Trekking and Expedition (P.) Ltd. is a Nepal Government chose in 1997 Kathmandu base driving Travel, Trekking affiliation, completely controlled by a social gathering of experienced Nepali expert Trekking and Tour Guides coming about to 1993, why should submitted give phenomenal, revamp association to our customers. No get-together is too little or unreasonably sweeping, making it difficult to get their own specific patch up thought. There are different Trekking Companies in Nepal, yet we promise you will locate nobody more focused for your security or set out to guarantee you get most astonishing satisfaction on your endeavor escape in Nepal. Nepal Trekking was set up on standards of significant admiration and perception. Our distinctive society, individuals, legacy, traditions, nature and Environment is ensured by our travel pros who control our guests to flimsy areas. We tread daintily and unnoticeably, there by guaranteeing you of a honest to goodness, satisfying establishment. Yet our costs are conscious of you. We don't take part in the showing of blasting costs just to abuse our good natured guests nor do we attempt to advance you a bill. We have as of late arranged to keep our costs measures in light of the way that we love our work. We have as of late our office here in Kathmandu to staff and the general open we give our presence to shrouds ravenousness. Since verbal exchange is our key framework for publicizing. We need to shine and be of amazing worth. We...
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...The shining mountain The short story written by Alison is from year 1992. The story is about a young girl named Pangma-La, who with her father is about to climb the shining mountain, which also is called Pangma-la. Her father is a mountaineer, who wants his daughter to become the same, and therefore he is taking her to the shining mountain so she can be trained in climbing mountains. On their way to the top of the mountain, Pangma-la becomes more and more tired, but she keeps on going to not disappoint her father. She meets this Sherpa woman, who offers to help her. This happens some times in the story, although her father can’t see this Sherpa woman. After her Father has reached the top of the mountain, he sees this Sherpa woman with Pangma-La. Here he realizes that the Goddess the old Sherpa man talked about was true. When he met her he also realized that I demanded a lot from his daughter, and takes a try to jump off the mountain, however, the Goddess catches him, and lets go of Pangma-La. The main character is Pangma-La. She is a scared person. She is scared of her father’s disappointment of her, and therefore lets him take her decisions. This is can be seen in the text, where she takes all her exercises serious, she doesn’t fool around (p. 19, ll. 1-15). When they get to the mountain, she becomes a bout nervous and desperate at the same time. She doesn’t want to disappoint her father. Eventually she gets tired and give up, and takes the Goddess advice (p. 21, ll. 1-10)...
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...Jon Krakauer was a part of the deadliest expedition in Mount Everest history (at that point), with 8 people dying on May 10 and 11th in 1996. Into Thin Air was written by Jon Krakauer, an avid mountaineer in his youth and a journalist as he is climbing Everest. Jon writes about his expedition and personal experience of climbing Everest. In the book Into Thin Air, Jon Krakauer uses rhetorical appeals to express the dangers of climbing Mt Everest. Jon Krakauer triggers readers emotions with careful wording, and uses human nature to justify climbing Mt Everest. Jon is explaining the history of Mount Everest, when he exclaims that it's human nature to want to climb everest. “Once Everest was determined to be the highest summit on earth, it was only a matter of time before people decided that Everest needed to be climbed” (Krakauer 16). Krakauer is implying that it is human logic, or nature to climb Mount Everest. One way he uses pathos is by telling us his thoughts on the death of Andy Harris after he has arrived back at his home in Seattle. “ My actions - or failure to act - played a direct role in the death of Andy…of grief and guilt-ridden self-reproach” (Krakauer 283). Krakauer feels guilty because he believes he could have done more to help Andy get safely to the camp. The careful selection of words adds emotion and allows the reader to feel how Krakauer felt while contemplating the events that unfolded on Everest. Before Jon’s expedition starts climbing Everest...
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...------------------------------------------------- The Shining Mountain Summary: The story is about a young girl, called Pangma-La, and her father, who was a famous mountaineer and had climbed many mountains. When Pangma-La’s father got a baby-daughter, he named her after a great big shining mountain he ones had climbed, so that she could stand tall and proud. One day Pangma-La’s father decides that he and his daughter should climb a mountain together, so Pangma-La starts training and all is going well. Pangma-La finally has a chance to stand tall and make her father proud. On the way to the top of the mountain Pangma-La meets an old Sherpa woman, she offers Pangma-La to carry her sack, but Pangma-La says no, so the old Sherpa woman disappears. The next time the old Sherpa woman shows herself to Pangma-La, she again offers to help her. This time Pangma-La says yes. The Sherpa woman reveals herself to Pangma-La three times in the story, the third time and last time Pangma-La gives her heart to the old Sherpa woman, and Pangma-La disappears. The old Sherpa woman is actually a hag, and transforms Pangma-La into a swan as a lesson to her father, so he could see that he was pressuring his daughter to much. The hag shows Pangma-La’s father how Pangma-La really feels and that all his high expectations towards Pangma-La are killing her. Pangma-La’s father sees what he has done to his own daughter, and tries to kill himself by throwing himself over the mountain edge. But just...
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...Bruna DaSilva ENG 071, Basic Writing Fall 2012 Compare and Contrast Essay Professor Arthur Harris People are always looking for their vacation time. There are many places to chose. The places people choose to take a vacation are the beaches and the mountains in my opinion. Both places can offer fun activities. The beach has activities the mountain cannot give, and the mountain has activities the beach do not. The mountain and the beach are very different. Climate is very important to enjoy any vacation. If someone does not like cold weather, she might have a hard time in the mountains. The cold climate in mountains is the first thing to enjoy it, and the climate also determines the type of activity it offers. Snow boarding, mountain climbing, mountain biking, hiking, and skiing are some activities that people can enjoy when they go to the mountains. There are many places that have mountains where people can go and have a great time. Canada is a country that has many mountains where people can go and have fun. Warm climate is one of the most important thing that the beach has. Sun and fun are two things that can describe the beach. The sea and the warm climate determine activities at the beach. People can swim, play volleyball, play soccer, etc. At many beaches, there are discos and restaurants where people can dance or party at night. Mexico has many beautiful beaches to visit. Acapulco and Cancun are two of the most famous beaches in the world. It doesn’t matter...
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...Into Thin Air Have you ever read “Into Thin Air”? I am going to talk about a chapter from the book that I have read. The chapter talks about Jon Krakauer’s journey climbing Mount Everest. Along with his journey, it talks about the events that went with his journey. “Into Thin Air” is a good story that I would recommend to anyone because it teaches you to never give up, to help others, and what it is like to climb Mount Everest. My first point of why “Into Thin Air” is a great story to read is that it teaches you to never give up. My reasoning for this is that Jon Krakauer faced many challenges while climbing Mount Everest, but he never gave up. One challenge that he faced was when he reached Hillary Step.(Krakauer,page 358). Jon reached the top of Hillary Step he asked Andy Harris to turn off his oxygen to save some until he cleared the step. Harris on accident turned Jon’s oxygen all the way up, so Jon lost all of his oxygen. He also faced many severe storms while climbing the mountain. My second point of why “Into Thin Air” is a good story to read is that it teaches you to always help others. On his way up the mountain Jon met Beck Weathers.(Krakauer,page 362). Years before Beck had an eye surgery. A side effect of his surgery was that the low barometric pressure of Mount Everest caused his eyesight to fail. To help Beck out, Jon would walk along and then have Beck follow behind in his footsteps. My evidence for my point here is that Jon didn’t have to stop and help Beck...
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...There aren’t a lot of people in this world who can say “they climbed Mount Everest”, but me and three others: Grace, Anthony, Bob, Lauren are ones who can. It took us eight weeks to complete our mission, in those eight weeks, we experienced some good times and some hard times, but it was worth it. Although it took us weeks to complete our mission, it was so enjoyable it didn’t seem like it at all. It took a lot of self-confidence, time management, and most importantly it required exuberant amounts of strength to climb Mount Everest. One of the most exciting parts about the climb was the preparation; you have to prepare yourself physically. During training each morning we would run three miles and we made sure that we drank plenty of fluids. Mentally we had to commit, remain positive and stay confident. Overall, we had a blast. Preparing for the climb was very tedious, that was my favorite part. It took approximately two to three weeks to gather all our supplies. Even though we were all experienced climbers, except for one of us, we still hired a Sherpa, his name was Bob. We met up with him two days prior to our climb to discuss details. When we first met with Bob, I noticed that Lauren, another climber, had a slight crush on him, the more meetings we had the more she pushed herself on to him. Even though Lauren was distracting Bob most of the time, each time we met he was still able to share a lot of important information with us. The extensive information that we received was...
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