Cisco Systems Organizational Culture & Communications
COM/530 Communications for Accountants
November 21, 2011

Abstract Cisco System was founded in 1984 by Leonard Bosack and Sandy Lerner, husband and wife academics at Stanford University who invented a technology to link their separate computer systems to send email to each other. Over the years the Cisco’s strategy and mission has changed drastically. Today, networks are an essential part of business, education and government and home communication (Redmond, Spri). Cisco System is worldwide leader in networking for the Internet known as the “Human Network.” The company operates on the core value of customer focus and corporate citizenship. Do espoused values align with its enacted values? What role communication plays in perception and organizational culture? What role might perceptions and conflict in group communication be credited with the organizations incredible success today.

The correlation between Cisco’s growing success and culture emphasized main theme the customers come first and an integral part of our DNA is creating long lasting customer partnerships and working with them to identify their needs and provide solutions that support their success (Cisco System, 1992). Since its inception, the concept of Cisco being driven to address specific customer challenges. Cisco’s success has been attributed to its relationship with its customers. They professed a ‘worship of customers’, which was a part of the company’s culture right from its inception. Cisco vision is to shaped the future of the internet by creating unprecedented value and opportunity for their customers, employees, investors and ecosystem partners and has become the worldwide leader in networking (Cisco System, 1992). Their culture is based upon the customer comes first and if the customer has a problem, we drop everything