...Introduction of Oldtown The OldTown White Coffee, OTWC (Chinese: 旧街场白咖啡) is the largest kopitiam restaurant chain in Malaysia. The headquarters is in Ipoh, Perak, Malaysia,it is a frenchaise company. Established in 1999, OldTown Berhad (“OldTown”) produce instant beverage mixes and products, in addition to operating over 180 café outlets in Malaysia OldTown is the proprietary owner of the special formulation of 3-in-1 white coffee blend, which has been permeating Malaysian households and food service industry since 1999.In 2005, OldTown expanded into the food service sector with the opening of a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the brand name “Old Town White Coffee”.OldTown now exports its instant beverage mixes to more than 10 countries worldwide and plans to expand its café outlet network in the region. The history can be traced back to the incorporation of white cafe 1999.The core objective of OldTown is to let everyone to have a sip of Malaysian style white coffee. What is a white coffee? White coffee in US and were known as coffee with milk or cream. White coffee can also refer to a cup of instant with a dash of cold milk. But, the white coffee here means seriously under roasted coffee. The advertising that goes with it would agree with this assumption although the people selling this product will not say anything about how it is made. Because unroasted beans are extremely hard a special grinder is required...
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...caffeine and coca leaves. Unfortunately, the current Coca-Cola formula still remains a trade secret. Coca-Cola is currently not targeting specific groups of customers but rather adapting to the market by creating and developing new products. Coca-Cola targets all ages of customers, but the mainly targeted customers are specifically from age 12-30. On the other hand for the age range of below 12 and above 30, although there is no specific product that satisfies them, the company compensates it by creating partnerships with restaurants and fast food chains. Coca Cola can be differentiated in few collections: the Coca-Cola classic, Oasis Juice, Diet Coke, Coca-Cola Zero and Coca-Cola Life. However, Coca-Cola made its success in the industry with its original sales of classic Coca-Cola, through the ‘share a coke’ campaign, selling all coke products with customized customer’s name on the cans or bottles. The Coca-Cola classic will be mainly discussed in this paper with the help of its official website http://www.coca-colacompany.com/. 2.0 Target Market For the selection of target markets of Coca-Cola, the company targets different segments of the market by offering various products for each segment using differentiated marketing. Coca-Cola offers product for different age-group customers. Not only so, the drinks under Coca-Cola is welcomed by any genders (gender) since drinks are unisexual (appendix 28). For instance, the Oasis Juice. The Oasis...
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...1. What factors contributed to EuroDisney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? Both Euro Disney and Hong Kong Disney suffered losses in its first year of operations due to several factors that stems from wrong marketing decisions and lack of research. The following are the said factors: Euro Disney * Location – While the demographics presented by the European government about the number of tourists that comes to Paris is true, Euro Disney failed to make further research on the reasons for this large number. Most tourists go to Paris to visit and wander in the streets of the city and not to visit theme parks. Moreover, the climate in Paris is unsuitable for a theme park thus the off-season attendance was way below target. The French government offered Euro Disney generous incentives that they chose to overlook cultural and weather barriers. * Pricing – Unlike the Japanese, Europeans are not willing to spend much to enjoy the attractions in the park. Euro Disney was confident that Europeans would come flocking to the park despite the premium price. * Euro Disney Marketing Strategy – Euro Disney’s advertising focused on the size of the park rather than the Disney experience. They were trying to sell an alluring bit of American which the European do not particularly like. Europeans do not care that the theme park had cost over $4 billion or that it is 4,800 acres...
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...concept grew 31 flavours. Baskin-Robbins is known for its "31 flavours" slogan which is presented in the logo, pink. The idea, as many came from the advertising agency Carson-Roberts (later Ogilvy & Mather) in 1953 under the motto "Count the Flavours, Where flavour counts." It was also more than 28 flavours, so famous in the Howard Johnson restaurants. In addition, the number 31 was chosen for a client can have a different flavour every day of every month. Burt and Irv also believed that people should be able to sample flavours until they found one they wanted to buy hence the iconic small pink spoon. Baskin-Robbins, which opened its first store in China in 1993 in Beijing, competing with rivals such as rising Dairy Queen ice cream, Haagen-Dazs,TCBY,Taiwan ice town,sprinkle,romana,new Zealand icecream,tiamo,yogen fruz etc, whose shops emerged outside the - fashion canters, and grocery stores in the recent months. This name lacked memorability, differentiation and relevance consumers. As Chinese company has ambitious growth plans in China, he asked to say Inter-brand a new Chinese name and logo creation, what does a Baskin-Robbins ice cream in the world preferred company brands. The studied buying behaviour consumer...
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...Chinese Culture(中国传统文化) Ghulam Abbas Kan (3115999115) Email id:abbasalmani591@hotmail.com School of Electronic and information Xi’an Jiaotong University. INTRODUCTION: Culture itself is a relatively large concept. Generally speaking, culture is a kind of social phenomenon, and it is the product of people's long-term creation. At the same time, it is a historical accumulation of social history. The general culture is the sum of all the material and spiritual wealth created by human beings. Exactly speaking, culture refers to a country or a nation's history, geographical conditions, traditions, customs, way of life, literature, art, normative behavior, ways of thinking, values, and so on. According to the definition of British anthropologist Edward teller, culture "includes knowledge, belief, art, morals, law, custom, and as a member of the society the ability and habits that complex whole". Its core is as spiritual products of all kinds of knowledge, this matter is spread. Culture is a phenomenon peculiar to human beings. Culture is created by people, being unique.The culture is the product of human social practice. Chinese traditional culture is the civilization evolution and exchange integrated a reflect the national character and style of the national culture is nation in the history of all kinds of thoughts and ideology of the overall characterization, refers to the living in the area of Chinese nation and the ancestors created and inherited from generation to generation...
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...Carvel must go after the “little Emperor” market segment and drive its Marketing strategy There is scope to create a new demand driven by the kids and disrupting the existing confectionary market segment for ice creams and cake ice creams in specific. First we shall eliminate the other 2 segments and then derive the fact as to why the segment of our choice is a clear winner. The below mentioned 2 segments have several benefits, such as existing knowledge, higher purchasing power, open mind for novel items and experiences but all of these would be diminished keeping the long term view in mind. Middle & Upper income working professionals: (drawbacks only) * Conservatizm , preventing risky purchases arising from the cultural opinion of cold being bad for health and with growing health awareness, thus thinking twice about their purchase. * Upper limit to market/ product development and lesser scope for innovation for expanding the market potential. * It is difficult to change existing mind-sets that are culturally driven. Expat Market: (drawbacks) Limited in population (100,000) No scope for further increasing the market or being able to capture other market segments because of focused marketing strategies for this group (ads in English which other segments might not understand) Focus Marketing resources on positioning in the “The Little Emperor Market” Behavioral: Kids are the center of parent’s universe; with growing awareness, accessibility...
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...1.0 Summary This report aims to help us to know the Mini (BMW) using the marketing principle. This report including the core product that the Mini offers, the reasons of BMW prepared to invest to have the Mini in its range, how the core product translated into different style of products, the advantages and disadvantages of using an existing brand name and the reason of the mini has been successful in the US. Report also has the company introduction and the product details. It tells us the difference between the Mini and competitors, such as safe and reliable, trendy yet iconic, small but sporty-ish, fun and individualistic, statement of wealth/status, staid and classic, understated power, history, great star effect, outstanding services, the contribution of environmental protection and reliable quality Through the report we know how the BMW Company use markets to sell the Mini to the consumers. 2.0 Introduction The Mini is a small car that was made by the British Motor Corporation (BMC) and its successors from 1959 until 2000. At its first lunched in 1959, lots of people were attracted by its small, fashion, sport, safe and easy move. And its space-saving front-wheel-drive layout (which allowed 80% of the area of the car's floorpan to be used for passengers and luggage) influenced a generation of car-makers. Its owners included The Beatles, Mick Jagger, Peter Sellers and Twiggy and it played a star role with Michael Caine in the movie The Italian Job. As an aside, it also...
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...Geog 140 10/27/2015 Group 11 Ethnic Restaurant I have been always want to try different Ethnic fooda, because I believe that trying different foods can always be a great advanture to me. To me, Korean food is very unique .But my expeience with Korean food was rare. So I Google lincoln’s best korean restaurant, and then I found Yami Korean Cuisine. It was like 15 minuntes drive distance from campus, which was not too bad. I have friend who recommend this place to me before, she said the Galbi Short Ribs are really good. I ordered the Dolsot Bibimbap, which is a bibimbap prepared in sizzing hot stone bowl. On the menu, it introduced that bibimbap is “steamed rice with beef, sauted mushroom, spinach, carrot, zucchini, bean sprouts, and onion. Topped with fried egg and served with hot pepper sauce. ”. I did not like the flavor of carrot so I asked a Dolsot Bibimbap without carrot in it. The dish got different colors from the vegetables and meat, which made it looked really nice. The waitress told me stird all the ingredients together, so it is basiclly like a korean mixed rice. The Dolsot, which is the hot stone pot, keeps cooking the rice even after the dish was served. I thought it was interesting and new to me. In Chinese food, we have the dishes called Xiang Guo, which is a hot pot has fire under it to keeps on cooking while serving. But in Korean food, they made the Dolsot very hot and use the heat from the pot itself to cook. So always be careful with it...
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...EWRT 2 Research Paper There are plenty of symptoms, but not everyone has all the same symptoms. The most common symptoms are feelings of sadness and loneliness, insomnia or sleeping too much, making excuses for staying indoors, questioning your decision to move to this place, feelings of anger, depression, vulnerability, fear of touching local people, overwhelming sense of homesickness. Some people also become too careful with everything happening around them. They’re afraid of being robbed or cheated. Moreover, those people desire to talk to people who “really make sense”. For me, my symptoms mostly were the feeling of loneliness and sadness. I also slept a lot. I felt like I just wanted to go deeper and deeper in my sleep and dream about my sweet home. I refused to go out and talk to native people. All I did was sitting in front of my laptop and watched Vietnamese movies or read Vietnamese magazines. It was all for the purpose of killing time and forgetting the emptiness in my heart. There are a lot of different theories about the phases of culture shock. The differences mostly depend on each individual’s personality. The most common theory is identified by Kalvero Oberg. He discovered the five distinct stages of culture shock in 1958, the five stages of culture shock. The first stage is called “honeymoon stage”. When entering to a new country, you may feel excited and eager to experiences new things. You’re in awe of the differences you see. Just looking...
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...experience is engrafted directly to China’s hotel industry, confusions and discrepancies will occur essentially due to the cultural differences between China and the West. As the pace of International economic integration goes increasingly faster, China’s hotel industry is facing the challenge of creating its unique management characteristics and choosing proper management modes based on absorbing advanced experiences from the west. In this paper, the cultural effects on the differences of hotel management styles in China and Western countries are discussed specifically from humanity cognition, way of thinking, sense of hierarchy and innovation consciousness points of view, etc. By such comparison and analysis, gaps of management standards can be easily seen between China and West. Then, some theoretical references are proposed as suggestions for the right direction of China’s hotel management methods so as to meet the international standards. 1. Introduction of hotel industry in China China’s dynamic economic growth has attracted business and investment interests from around the world over the past decade. Corporate demand for travel and lodging services will increase as additional international corporations establish operations in China. Increasing corporate demand will put great pressure on four-and five-star hotels to maintain...
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...spiritual health” (Kurtti 1998: 11). One of the most renowned and beloved of these “wandering heroes” says Kurtti, is a young woman named Mulan. It is a story that is well known in China and has been told from generation to generation. “Mulan” is a Disney animated film based on an ancient Chinese folktale about a brave young woman who is faced with the terrible dilemmas of war during ancient China. She is not like any of the other Disney heroines, such as Cinderella or Ariel from the “Little Mermaid”. You do not see her daydreaming or looking for her “Prince Charming” in the film. All she wanted to do was to please and honor her family. But every time she tried, it seemed as though she was destined to fail. She also had one simple motivation and that was to save her father from having to serve in the Imperial Army. So when the emperor sent his orders to the people of China that each family must send one male to serve in the army, Mulan fears for the worst. Since she is the only child, the Fa family has no choice but to send the patriarch of the family, Fa Zhou. Now Mulan is faced with the reality that her father must go off to fight in this war. She fears that her father is too told to be a soldier and will never be able to survive the harsh...
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...of modern musical culture. Capabilities of modern computers are increasing every day in parallel to advances in science and technology and development in the field of programming. It is time to mature constructive relations, the construction of general building, where both parties will feel the growing need in mutually enriching projects. So different and once seemed a distant spheres of human intellectual activity in the last decades of the last century not only imbued with mutual respect, but we can safely predict a brilliant fruitful development of their cooperation. Evidence provided by a music computer fundamentally new possibilities in the development of professional thinking musician in all spheres of musical creativity will inevitably lead to rising introduction Music technology that will significantly complement and even change the very nature of the work of composer, musicologist, performer and educator. Numerous experiments with electronic (and not only) machines that can extract audio, led to the emergence of different ways of writing music, and hence to the appearance of a variety of styles and trends. New sound, unusual and unaccustomed ear was innovation in music. Many well-known contemporary composers such as K. Stockhausen, O. Messiaen, Schnittke, despite the complexity of...
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...NOTES ON PERSONAL LANGUAGE LEARNING EXPERIENCE John Whelpton The reminiscences and reflections collected here cover almost six decades of language learning, from childhood in Nottingham, where I was born in 1950, through study at Oxford (1968-72), teaching English in Nepal (1972-74), working as a civil servant in London (1975-81), graduate studies and teacher training in London, Nepal, India and Manchester (1981-87) to the last twenty-two years when I have been teaching English in Hong Kong but paying regular return visits to the UK and to Nepal. I began the compilation early in 1997, when I was teaching only part-time and occupied mainly with an intensive course in Cantonese and with work for an M.A. in Applied Linguistics. At the suggestion of my course director, Professor David Nunan, I had decided that my M.A.dissertation would be a diary study of my efforts with Cantonese and I needed a summary of my previous language learning experience as part of the exercise as well as for incorporation, in condensed form, in the eventual dissertation (completed in September 1998). I included any language which I had been formally taught for any length of time and also any others which I had worked at on my own over long periods, but not those which I occasionally looked at just out of linguistic interest or to learn a few phrases for short holiday trips. Earlier drafts were circulated to friends and colleagues...
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...students improve their English language skills and most of them are planning to take IELTS. • What do you do in that job? I teach English, both productive and receptive skills. My job is to help my students succeed in their studies and pass exams if they need to. • Would you say your job (or, your work) is very important? 、 I think so. I think the world will be much worse if there’re no teachers, especially good ones. I think my job is very important to the society. • How do you think your subject will help you (or, benefit you) in the future? I’m planning to be a teacher. Now I major in TESOL, which can help me learn teaching skills and I’m sure in the future I’ll be a qualified teacher because of my educational background. However,...
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...A Comparison of Jane Eyre and Lin Daiyu in the View of Philosophy and Feminism I. Introduction 1.1 A Brief Introduction of Jane Eyre and Lin Daiyu “A Dream of Red Mansions” is one of the most outstanding works of China’s classic novels of realism. It bases on the background of Jia, Shi, Wang, Xue four families’ rising and falling, with the clue of the love tragedy of Jia Baoyu and Lin Daiyu. It truly and artistically reflects the historically declining trend of China’s feudal society. “A Dream of Red Mansions” can also be described as “Girls’ Country”, which is the anthem of female, but also is the threnody of women. The heroine Lin Daiyu, Annatto Fairy, wants to repay the goodness of God Shen Yin, taking her lifetime of tears in exchange for his being saved. Her rebellious sprit and solitary character, makes her as a lotus opening at a secluded place, clinging to her own pureness—for pure you came and pure shall go. She is sentimental and unfortunate, and is doomed to being lonely and pathetical .She, Lin Daiyu, lives under another’s house—Rong mansion, Grand View Garden, and she has no one to complain her sadness to. She is “Yea to the very end of heaven, Where I could find a fragrant grave!” in frustration, “What time the third moon comes, the scented nests have been already built. And on the beams the swallows perch, excessive spiritless and staid” in sorrow, and finally ends up with the sadness of “Flowers fade and maidens die; and of either naught any more is known”...
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