...Company G 1-Year Marketing Plan Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 6 Product Strategies 6 Price Strategies 6 Place Strategies 6 Promotion Strategies 6 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan Error! Bookmark not defined. Product Tactics 7 Price Tactics 7 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 8 Introduction Company’s G latest innovative product is a combined smoke/carbon monoxide detector. Our smoke/carbon monoxide detector will have smart capabilities. It will also be available in colors other than the standard white and beige. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” Our smoke/carbon monoxide detector supports Company G’s mission statement because it is a battery operated, smart...
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...recommend a full launch of the Bond-A-Matic 2000 (BAM) to facilitate IPG’s goals of increasing year-on-year sales of SuperBonder adhesives by 30.81% (from sales of $3.44M to $4.5M) and attaining a 35% market share amongst core industry groups within the CA market. Within the market for instant adhesives, Loctite’s target customer for SuperBonder will increasingly be a varied group of small- to mid-sized industrial manufacturers interested in quality control, cost-effectiveness, ease of use and efficiency. With a strong reputation as a leader in the development and marketing of high-performance adhesives and sealants for industrial and consumer applications, Loctite is wellsituated to lead the growth in this new market by aggressively increasing efforts to educate a new group of endbuyers of the benefits of its products. Specifically, I propose that Loctite initiate production of BAM 2000 and concentrate on marketing it to small and mid-size firms within the SIC 35-39 industry groups who use between one and nine pounds of CAs annually. CUSTOMER ANALYSIS In FY 1978, SuperBonder adhesives captured a 34.64% share of the industrial market for CA and Quick Set 404 maintained a 5.36% share. While sales in CA were growing by more than 20% annually, the industrial segment grew even faster at 26.42%. Within the industrial segment, sales of SuperBonder adhesives grew by 47.47% from FY 1977 to FY 1978 indicating that SupeBonder was stealing share from competitors while attracting new users...
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...1. Sawmilling Sawmilling includes a number of activities from the transportation of logs to timber drying and sorting and also the classification. This requires different types of energy. In developing countries, most processes are mechanised highly and requirements for energy are basically met with the generation of a few kilowatts. The rest of the process is powered by animal power or low-cost manpower.The main aim is mainly to save energy required 1.1 Log sorting and barking Logs are sorted on arrival and stored according to their characteristics. Transporting of logs and its handling depends on the capacity of the sawmill operation. Manual and animal power may be used here in small portable sawmill units The figure shows a simplified process flow of...
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...Wound Management 1 What is a wound? A wound is defined as the disruption of the normal anatomical structure and function of tissue. Or it could be described more simply as any physical injury involving a break in the skin. A partial thickness injury would be one that is limited to the epidermis and superficially the dermis. There is no damage to the dermal blood vessels. A full thickness injury incorporates damage to the epidermis and dermis, with damage to the dermal blood vessels and deep tissue layers. Wounds can be acute or chronic. An acute wound can be an injury from surgery or trauma and would expect to heal in a month. A chronic wound would be one that shows no sign of healing after a month. This may be due to underlying disease such as diabetes mellitus or circulatory disorders. Some biomechanical abnormalities can slow the healing process. 2 What are the basics of wound care? Wounds should be kept 1, clean 2, moist 3, well nourished (pressure needs to be kept off the wound) Careful observation is needed on removal of any dressings, and notes should be taken recording any the appearance, drainage, granulation and location of the wound. Records need to be made of any cleansing agents and debridement agents used. Also all dressings that are applied need to be listed. Wound cleaning and irrigation, The aims are...
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...Many different types of waxes are used and each one is specially designed and prepared for a specific purpose for which alone it can be used (Tafe Queensland 2013, p.25). There are 3 different natural waxes, Paraffin wax, Beeswax and Carnauba. Paraffin wax is used in inlay & modeling wax, it is relatively soft, low melting range 50-70℃, obtained from refined crude oil. Beeswax is used in most waxes because of the flow property at oral temperature, it is brittle, imparts flow, immediate melting range 60-70℃, obtained from honeycombs. Carnauba wax is added to toughen Paraffin wax & raise melting temperature, it is hard & tough, high melting range 65-90℃, obtained from carnauba palm trees (Griffith University, 2016, p5). There are three classifications of wax products used in dentistry, Patten wax, Processing wax and Impression wax. Patten Waxes are used to form models of a restoration or appliance, including Inlay pattern Wax, Casting Wax and Base plate Wax. Inlay pattern wax is used to form a pattern for inlays, crowns and bridge where the wax is required to be burnt out of a mould at high temperature and replaced with molten metal. This process is called the "lost wax" technique. Inlay wax is supplied by the manufacturer in various colours in the shapes of rods or sticks (Tafe Queensland 2013, p.25). It has 2 different types of wax, Type I is a medium wax employed in direct technique. Type II Inlay wax is a soft was used indirect technique for inlays and crowns (Ban, 2013) Casting...
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...Bachelor of Engineering Civil Engineering First Year (First & Second Semester) • ENG Mathematics – I & ENG Mathematics II: 2D & 3D Coordinate Geometry; Differential Calculus; Infinite Series; Matrices,Ordinary differential equations of first and second order; Laplace Transforms; Vector Calculus • Elements of Mechanical Engineering & Elements of Civil Engineering Principle of virtual work,Rectilinear & curvilinear translation; Rotation of a rigid body about a fixed axis; Plane motion of a rigid body,Classification of force systems; Principle of physical independence of forces, Principle of superposition of forces, Principle of transmissibility of forces; Equivalent force – couple system; Resolution of forces, composition of forces; Types of supports, statically determinate beams, Numerical problems on support reactions for statically determinate beams and analysis of simple trusses ,Friction. • Engineering Physics Interference, diffraction and polarization of light; Nuclear fission, fusion, particle accelerators; Wave Particle Duality • Engineering Chemistry Physical Chemistry: Atoms, molecules and solids; phase equilibria; Galvanic & Fuel cells • Organic Chemistry: Types of reactions and reaction mechanisms; Concept of armaticity Computer Concepts & C Programming Introduction to digital computers; problem solving using computers; Programming in Fortran 77: Constants, variables,expressions...
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...NAME OF DRUG: Citalopram GENERIC NAME: Citalopram TRADE NAME: Celexa NORMAL DOSAGE & ROUTE: PO: (Adults) 20 mg once daily initially, may be ↑ in 1 wk to 40 mg/day CLASSIFICATION: T her. Class. antidepressants Pharm. Class. selective serotonin reuptake inhibitors ssris ACTION: Selectively inhibits the reuptake of serotonin in the CNS. THERAPEUTIC EFFECT: Antidepressant action. INDICATIONS: Depression CONTRAINDICATIONS: ● Hypersensitivity; ● Concurrent use of MAO inhibitors or MAOlike drugs (linezolid or methylene blue); ● Concurrent use of pimozide; ● Congenital long QT syndrome, bradycardia, hypokalemia, hypomagnesemia, recent myocardial infarction, decompensated heart failure (↑ risk of QT interval prolongation); ● Concurrent use of QT interval prolonging drugs SIDE/ADVERSE EFFECTS: CNS: NEUROLEPTIC MALIGNANT SYNDROME UICIDAL THOUGHTS pathy onfusionrowsiness , S , a , c , d , insomnia , weakness , agitation, amnesia, anxiety, ↓ libido, dizziness, fatigue, impaired concentration, ↑ depression, migraine headache EENT: abnormal accommodation Resp: cough CV: TORSADE DE POINTES , postural hypotension, QT interval prolongation, tachycardia GI: abdominal pain norexia iarrhea ry mouth yspepsialatulence saliva ausea , a , d , d , d , f , ↑ , n , altered taste, ↑ appetite, vomiting GU: amenorrhea, dysmenorrhea, ejaculatory delay, erectile dysfunction, polyuria Derm: sweating...
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...ConvaTec Moldable Technology™ Skin Barriers Case Studies Proven safety and effectiveness for use with colostomies, ileostomies and urostomies1 ConvaTec Moldable Technology™ Skin Barriers and Your Practice Rationale for Using ConvaTec Moldable Technology™ Skin Barriers 1. Ease of teaching patients/transitioning to independence 2. Eliminates complications from incorrect flange sizing/preparation 3. Ease of teaching staff how to use product and care for patients 4. Positive change in nursing staff’s attitude due to ease of use/simplicity of application 5. Minimizes need for accessories (such as paste) 6. Works well in the presence of complications (ie, stomal prolapse) Actual Benefits for Practice Experience from the patient: 1. acilitates care - removes complexity of care, allowing F for some patient independence and confidence to occur sooner in post-op teaching period 2. inimizes concerns about peristomal/stomal M complications, particularly in the new ostomy patient. Skin barrier will evolve with the patient as stoma decreases in size over the initial post-operative period. Preparation of a Non-Moldable Skin Barrier 3. inimizes worry about transitioning patient to M home and varying levels of skill offered by home support services 4. imple to teach any patient, regardless of language S barriers or patient having poor hand/strength/dexterity 5. otentially minimizes amount of product needed to be stocked P Demonstrated...
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...3M 8210 N95 Particulate Respirator 04/01/14 Article Information Sheet Copyright,2014,3M Company. All rights reserved. Copying and/or downloading of this information for the purpose of properly utilizing 3M products is allowed provided that: (1) the information is copied in full with no changes unless prior written agreement is obtained from 3M, and (2) neither the copy nor the original is resold or otherwise distributed with the intention of earning a profit thereon. This Article Information Sheet is provided as a courtesy in response to a customer request. A Safety Data Sheet (SDS) has not been prepared for these product(s) because they are articles. Articles are not subject to the Occupational Safety and Health Administration’s Hazard Communication Standard (29 CFR 1910.1200(b)(6)(v)). As defined in this standard: “Article” means a manufactured item other than a fluid or particle: (i) which is formed to a specific shape or design during manufacture; (ii) which has end use function(s) dependent in whole or in part upon its shape or design during end use; and (iii) which under normal conditions of use does not release more than very small quantities, e.g., minute or trace amounts of a hazardous chemical, and does not pose a physical or health risk to employees. Document Group: Issue Date: 08-1958-1 04/01/14 Version Number: Supercedes Date: 1.01 12/09/13 SECTION 1: Identification 1.1. Product identifier 3M 8210 N95 Particulate Respirator Product Identification Numbers 70-0706-1439-4...
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...Structural Engineer’s Pocket Book This Page Intentionally Left Blank Structural Engineer’s Pocket Book Fiona Cobb AMSTERDAM BOSTON HEIDELBERG LONDON NEW YORK OXFORD PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO Elsevier Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Rd, Burlington, MA 01803 First published 2004 Copyright ª 2004, Fiona Cobb. All rights reserved The right of Fiona Cobb to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the written permission of the copyright holder except in accordance with the provisions of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London, England W1T 4LP. Applications for the copyright holder’s written permission to reproduce any part of this publication should be addressed to the publisher Permissions may be sought directly from Elsevier’s Science and Technology Rights Department in Oxford, UK: phone: (þ44) (0) 1865 843830; fax: (þ44) (0) 1865 853333; e-mail: permissions@elsevier.co.uk. You may also complete your request on-line via the Elsevier homepage (http://www.elsevier.com), by selecting...
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...others. This project will be a great contribution for handicap person and paralyzed person since this study can contribute much in medical and engineering that related to human muscle signals and robotic limbs. CHAPTER 2 LITERATURE REVIEW 2.1 Introduction Gesture recognition can be form of body parts motion but usually originate from either face or hand. Recent researches experimenting on various form of mechanomyogram (MMG) signals for the purpose of pattern recognition methods where MMG signal features from multiple muscle are extracted, filtered and classified. The main objective of this research is to conclude if MMG signal features get information to allow reliable continuous classification hand gesture and to determine the accurate classification. Besides that, the aim of this research is to find out various ways of muscle activity detection. 2.2 Forearm Muscle Behavior Human body consist of three types of smooth, skeletal and cardiac. Smooth muscle is the muscle found in all hollow organs of the body except the heart, and is generally not under voluntary control. Cardiac muscle, the only type of muscle which does not experience fatigue, is the muscle found in the walls of the heart which continuously pumps blood through the heart. Skeletal muscle is the muscle attached to the skeleton which is the type of muscle that will be described here. The main function of skeletal muscle is to generate forces which move the skeletal bones in the body. Muscle...
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...Volume VIII No. 1 It’s About Time Message from the President by Patrick B. Ford Contents Message from the President Patrick B. Ford Marketing: Planning for Success Michael Lane Sondhi™ Signature Treatment System Doing the Right Things Right Anoop Sondhi, D.D.S., M.S. – 3 AlastiK™ Easy-To-Tie Ligature Development Susan Tzou – 9 The Art of Scheduling Terry A. Sellke, D.D.S., M.S. – 12 Continuing Education – 18 A recently reemphasized paradigm of business is that time is one of the most important factors to be considered by an organization. To use time efficiently, we need to choose and implement those products, processes and practices which are effective within the time we can provide, while maintaining the highest standards of service. The articles in this issue of Orthodontic Perspectives address this topic, and offer insight into methodology and products that can help you be successful in your practice. I am pleased to introduce two new members of The Leadership Committee (TLC) of 3M Unitek who will have an important role in how we serve you in the years ahead. Ajay Myer is appointed Senior Laboratory Manager in charge of Research and Development, and Norm Clason is now Manufacturing Operations Manager. Both have long histories with 3M, and I’m sure you will be hearing about their activities in future issues of this magazine. Following is an article by Mike Lane, TLC member and Manager, 3M Unitek Global Marketing Operations, who offers a view of the increasingly...
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...MEMO To: Borg Re: Preferred stock classification Facts Borg (the Company) is an early-stage research and development medical device company. Borg has no current products in the marketplace but is in the final stages of going to market with the Heart Valve System. All preliminary trials have been approved by the FDA, and the Company is in the final trial; once the final trial is complete, the Company will present the product to the FDA for final approval. If approved by the FDA, the Heart Valve System will revolutionize the way medical professionals repair heart valve defects. Bionic Body (“Bionic”), a SEC registrant, is a biological medical device company that focuses on the development of implantable biological devices, surgical adhesives, and biomaterials. Bionic could benefit from the approval of the Heart Valve System since it has a supplementary device that could be used in tandem with the Heart Valve System. As part of a financing strategy to support its operations, Borg sold Bionic $3.5 million of Series A Preferred Shares (the “Shares”) of the Company with a par value of $1 per Share. The transaction was completed on November 30, 2011. As part of the Series A Preferred Stock purchase agreement, Bionic has the following rights: * Board Rights — as the holder of the preferred stock, Bionic is entitled to appoint one member to the Company’s board of directors (the “Board”). In addition, Bionic has the right to appoint an observer to receive all information provided...
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...[pic] TABLE OF CONTENTS Executive Summary………………………………………………………………. 3 Situational Analysis…………………………………………………………...….. 4 S.W.O.T. and Issues Analysis……………………………………………………. 16 Goals and Objectives……………………………………………………………... 19 Marketing Strategy……………………………………………………………….. 20 Action Plans and Programs……………………………………………………….. 25 Financial Analysis…………………………………………………………….….. 28 Controls and Contingencies…………………………………………………….… 29 Executive Summary Market Overview The kitchen cabinet industry consists of over 10,000 manufacturers with 2010 estimated sales of $9.7 billion. Industry revenue is concentrated within top manufacturers with the top 50 accounting for 65% of the revenue. Cabinet manufacturers have witnessed a drastic reduction in overall sales with a decline in sales of 45% over the past four years. Industry experts are predicting that the market will stabilize by the end of 2010 with industry sales increasing to $15.2 billion by 2014. Due to the drastic decline in the market, over the past four years, manufacturers have been focusing on cost cutting initiatives and efficiency improvement to achieve profitability. Cabinet manufacturers view fasteners (staples and nails) as a commodity primarily due to the lack of differentiation. Generic fasteners have slowly increased their presence, through distributors, resulting in increased focus on price. Fasteners are used during the assembly process to join the wood components until the...
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...------------------------------------------------- 3M Environmental ANALYSIS and report Project Report 3M COMPANY Environmental & SWOT Analysis of 3M Strategy | AN AMERICAN MULTINATIONAL CONGLOMERATE TABLE OF CONTENT 1. Introduction/Executive Summary………………….. 2. Industry Environment Analysis&External Audit……………………………………......... 3.1. Demographic Environment………………… 3.2. Economic Environment………………… ………… 3.3. Political and legal environment…………………………………. 3.4. Technical environment………………………………………………….. 3.5. Social environment………………………………………………………….. 3.6. Global environment………………………………………………………………. 3.7. Industry environment…………………………………………………………….. 3.8. Competitive landscape………………………………………………………. 3. Internal Environment Audit &Analysisof 3M company ……………………. 4. SWOT Analysis……………………………………………………….. 5. Risk factors & future interpretation………………. 6. Conclusions&Interpretation........................................................................ 7. References 1. Company Profile Introduction 3M is an American multinational, multi industry, diversified conglomerate company incorporated in 1929as per laws of State of Delaware, in order to continue operations of Minnesota Mining and Manufacturing that began in 1902.It is headquartered in St. Paul suburb of Maplewood ,Minnesota in United States. It...
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