Running head: ( THE CLIPTOMANIA WEB STORE)

The Cliptomania Web Store
Aneez Mohammed
Columbia Southern University

Abstract
The cliptomania web store is a internet based company that sells earrings on the internet. It was founded in the mid 1990's in New Jersey by the Santos family. This paper briefly discusses how the company started and got its name. And some of the issue's with e- business, its ventures and makes recommendation.

The Cliptomania Web Store.
The cliptomania web store was established in the mid 1990's by Jim and Candy Santo of New Jersey near new York City. The web store specializes in clip-on earrings on the internet at www.cliptomania.com. The web based company does business throughout United States, Canada,Ireland,Australia and New Zealand( Brown et al ., 20120). The company has a tremendous marketing structure, was established with yahoo for support and services until it switched to Netprofit. The Santos family have faced challenges with marketing, web service providers, and intense competition. However it maintains excellent customer services and wants to be a leader in the clip-on earring industry.
Generally speaking most internet companies have prospects from all around the world. In order to start an internet company developing a set of goals, research, suppliers, a product on demand and having a positive outlook are paramount to any business venture. Cliptomania started after Jim Santos was looking for clip-on earring for his wife and could not find a store and decided on the idea of clip-on earrings( Brown et al.,2012).
Of course starting up a company requires capital, time and investment .The Santos invested $10000 and devoted a lot of their time and effort in setting the Cliptomania website. And they contracted with yahoo to establish the web store (Brown et al .,2012). One of the biggest challenges an