...Robots to paint nails at Tokyo Expo Technology Thursday 7 November 2013 - 9:08am Japan's machine maker Toyo Riki displays a nail decoration robot 'Robo Nailist' which picks brushes, colours with nail gel and decorates with Swarovski crystals for a demonstration at the annual Internatinal Robot Exhibition in Tokyo. Picture: Getty Images TOKYO - Pneumatic muscle suits and a walking stick that behaves like a guide dog competed for attention with an industrial robot that can paint fingernails at a huge expo in Tokyo. In a country where a quarter of the 128-million population is aged over 65, innovations that can make life easier for the elderly or their caregivers are potentially big business and the subject of a lot of research. A "muscle suit" that gives extra power to a carer to help them lift a bed-bound patient was one of the star attractions at the International Robot Exhibition in Tokyo, which runs until Saturday. Worn like a backpack, the device is powered by compressed air and takes some of the strain out of lifting an elderly or disabled person by giving extra muscle-power to the back and hips. The machine, developed by Tokyo University of Science and a nursing care company, is activated by a tube in the wearer's mouth, adding lift when the operator breathes in. Exhaling switches the power off. "It feels like you're using about half the power to lift people," said caregiver Norikatsu Kimura, who took part in a trial at elderly care firm Asahi Sun Clean. "The...
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...Coca-Cola New Vending Technology and Marketing Paper Dennecia M. Carter BUS 508: The Business Enterprise Strayer University Paying more for a Coke dependent on the weather temperature is probably something that most people would not agree with. Coca-Cola tested a technology that would make such a thing possible. Former Chairman and Chief Executive Officer M. Douglas Ivester stated, “Coca-Cola is a product whose utility varies from moment to moment. In a final summer championship, when people meet in a stadium to have fun, the utility of a cold Coca-Cola is very high. So it is fair that it should be more expensive. The machine will simply make this process automatic.” (McGraw-Hill/Irwin, 2008) Now that is how you make your product benefit you at the expense of things that consumers can not control. The idea that the changing of prices based on the ambient temperature was thought of as just the law of supply and demand in action. Would it be easy for consumers that normally purchase a Coke for $1.25 now see prices of $1.50 thanks to a twenty degree increase in temperature? It had been reported in October 1999 that Coca-Cola was testing vending machines that could raise prices in hot weather. After this report it led to major national and international controversy for the company. The ability for the machine to make price changes based on temperature would be processed simply through a temperature sensor and computer chip. Besides price changes based...
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...Part IV March 8, 2015 Marketing Project Part IV Coca-Cola is one of the largest global corporations. It is one of the successful marketers in the world. It operates in almost all countries of the planet. So it has a well-designed and flexible marketing strategy. Coca-Cola has a marketing strategy called: Think- Education is essential to achieve sustainable, active, healthy lifestyle. Drink- Providing product and package variety is their commitment to consumers. Move- Physical activity is vital for health and well-being. This strategy focuses all aspects of its marketing view and strategies. All its marketing activities including promotional activities, branding, and distribution are done on this view. Market position of the company is very strong. It divides the whole world into six operating groups named Latin America, North America, Pacific, European Union, Eurasia, and Africa ( UKessays, n.d). In the last few months, Coke sharing has reached new levels with the creation of shareable Coca-Cola, this can which can be twisted, turned and split in half to share between friends. This idea has further increased the popularity of Share a Coke and has contributed to the overall success of the campaign and the brand as a whole (Outside the box, n.d). This is not the only angle of the “Share a Coke” campaign. Despite the apparent marketing and profit benefits which can be associated with the huge success of Coca-Cola, a perhaps less-documented but equally interesting fact of...
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...about Coke’s new vending machines or smart vending machines that are able to automatically change prices according to ambient temperature. How it works: ▪ If the temperature is high then price will be high. ▪ If the temperature is low then price will be low. Coca Cola tried to maximize profit from these smart vending machines, after facing war price in supermarkets. This practice is called price discrimination, where a company is charging different prices for the same product to different consumer. In the Coke’s vending machine case, the differentiation is on how consumer values cold drinks in different weathers. Benefits of Smart Vending machine: o Increasing sales by providing discounts in off season or when there is less traffic. o Facilitates micro-marketing and understanding the local consumer. o Help the company to manage logistics and capture real time data for analysis. o Increase profit as it remains untouched by discount war. o Improve product availability, promotional activity and even offer consumers an interactive experience when they purchase a soft drink from a vending machine Rationale behind the move: ▪ Price Discrimination: selling the same product to different group of buyers at different prices. “Hot” day v/s “Cold” day prices. ▪ Economic Rationale: -Higher price (hot) = higher profit. -Lower price (cold) induces sales = higher profit. Problems with coke’s new vending machine strategy: ...
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...Coca-Cola Use of Information Sources Coca-Cola is a company that is known worldwide for its product. It is a drink that spans all ages, colors, races, and countries. The Coca-Cola Company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The world’s headquarters are located in Atlanta, Georgia, with many other locations around the country. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverage bases for Coca-Cola, the company’s flagship brand, and over 230 other Company soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world (Coca-Cola Company, 2012). Internationally, Coca-Cola has adopted a global strategy that includes sponsoring professional sports leagues, music artists or groups and the Olympics. For example, the company advertises with the NBA, World Cup Tournaments, the NCAA and popular music groups such as Maroon 5 (Coca-Cola Company, 2012). Coca-Cola pays several million dollars in order to have the exclusive rights to advertise or partner with these events. Although it is an expensive way to advertise, the benefits extend far past the cost of advertising. Millions of viewers worldwide tune into or watch these events and the brand exposure is enormous. Viewers are exposed to the brand and the Coca-Cola brand becomes synonymous with that popular athlete, league or artist...
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...Background of company The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The Coca-Cola Company is a global business that operates on a local scale, in every community where it does business. It is able to create global reach with local focus because of the strength of the Coca-Cola system, which comprises its company and our more than 250 bottling partners worldwide. The Coca-Cola system is not a single entity from a legal or managerial perspective, and the Company does not own or control all of our bottling partners. Coca-Cola operates through multiple local channels. It manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. It’s bottling partners manufacture, package, merchandise and distribute the final branded beverages to their customers and vending partners, who then sell coca-cola products to consumers. All bottling partners work closely with customers -- grocery stores, restaurants, street vendors, convenience stores, movie theaters and amusement parks, among many others -- to execute localized strategies developed in partnership with our Company. Customers then sell coca-cola’s products to consumers at a rate of more than 1.9 billion servings a day. Pokka Corporation (Singapore) Private Limited was founded...
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...Cola Wars Case Study DMBA 630 Marketing and Strategy Management in the Global Markeplace Introduction Carbonated Soft Drinks (CSD) have been around for over a century and now accounts for a $60 Billion market with the average American consuming about 53 gallons a year. Coca-Cola was invented in 1886 by John Pemberton as a “potion for mental and physical disorders.” Asa Candler acquired the formula and began marketing it as Coca-Cola. The first bottling franchise was accorded in 1899 for a sum of one dollar. Pepsi-Cola was invented in 1893 by Caleb Bradham a pharmacist from North Carolina. Pepsi also franchised its bottling operations. Pepsi struggled over the years going bankrupt twice within a decade, first in 1923 and again in 1931. Pepsi competed aggressively against coke offering almost twice the amount of Pepsi for the same price in the 1930s. Coca –Cola or Coke on the other hand was the market leader through the early 20th century with numerous imitators popping up trying to clone Coke. Coke fought back in the courts to aggressively deter imitators and counterfeiters. During the 1920s and 1930s, Coke was marketed to multiple market segments making it available to anyone desiring the brand. Eventually Coke sued Pepsi for trademark infringement in 1938 and lost. Pepsi gained market share and became a titan competitor in the market for CSDs beating out all other brands except Coke. Thus began the “Cola Wars” in 1950 with Pepsi’s aggressive “beat Coke”...
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...Business Analysis Part III: The Coca-Cola Company Karen Mace MGT 521 June 11, 2012 Elaine Nissley Business Analysis Part III: The Coca-Cola Company The Coca-Cola Company is a successful global food and beverage organization. In 2012, The Coca-Cola Company was ranked 59 by Fortune 500 magazine [ (CNNMoney) ]. This was an increase from the previous ranking of 70. DiversityInc magazines ranked the organization as number 12 on the magazine’s top 50 companies for diversity in 2011 [ (The Coca-Cola Company) ]. The Coca-Cola Company has been the dominant leader in the global soft-drink industry through the 20th century [ (The Coca-Cola Company) ]. The Coca-Cola Company has been influenced by different economic trends, such as lower disposable consumer income and the importance of conservation. In a recession, consumers will often reduce their spending on non-essential items such as carbonated beverages so that their disposable income can be used to cover the essential household expenses. Carbonated beverages have been viewed as non-essential items because they lack any nutritional value. Coca-Cola has positioned the company to sustain this economic trend by offering products focused on a nutritional aspect such as flavored waters and reduced sodium sports drinks. Consumers can validate their spending on these items because they are healthy and “good for them”. Coca-Cola has addressed the importance of conservation by reducing the size of the bottle. The reduction in size...
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...organizations, Pepsi and Coca Cola. Here, in the present paper, various information will be considered. The information will include company history, products and services, customers and suppliers, leadership, stock prices, the impact of news events on stock prices, and an overall financial analysis. Pepsi versus Coca Cola History Pepsi is an American multinational corporation which is engaged in the beverage and food industry. It was originated in 1893 by a young pharmacist named Caleb Bradham who experimented combinations of juices, syrups, and spices to create a new refreshing drink for customers. His unique mixture of kola nut extract, vanilla and rare oils became popular and customers named it Brad’s drink. Caleb decided to rename it to Pepsi-Cola and began advertising his new soft drink. In 1902, he applied to the U.S. Patent Office for a trademark. Pepsi was first sold through soda fountains until Caleb recognized a greater opportunity existed to bottle Pepsi for people to drink anywhere. People responded, sales began to grow, convincing him to form a company to market his new beverage. Pepsi-Cola was officially registered with the U.S Patent Office in 1903. It is consider to be today’s global food and beverage leader. The organization has moved leaps and bounds since the date of its formation. The company reports sales of $510 million and has 19,000 employees. Coca Cola History Coca Cola is an American multinational beverage corporation. Coca-Cola...
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...Case Analysis: PEPSI-COLA UK Peter Kendall, regional vice president for northern Europe of Pepsi-Cola International, had a difficult situation where he was potentially being challenged by Coca-Cola entering the UK with the introduction of their successfully launched product “ diet coke” which was a growing segment in the US and would be in UK as well. Let us consider a SWOT analysis of PEPSI-COLA in UK as of 1982. Strengths: Pepsi-Cola definitely had a head start in the cola market in the U.K. After the worldwide recession, Europe was beginning to recover and UK had led the growth in 1982, with a 6.5% increase from 695 to 740 million cases. The Pepsi challenge, which was widely successful in the US, was also launched in the UK and was resulting in market share increase. Along with the success of the “Pepsi Challenge”, Diet Pepsi gained more market share due to the leverage of the Pepsi name along with their “upbeat” advertising techniques that essentially resonated better with consumers compared to TAB. Weaknesses: Although Pepsi had a head start in the UK, the Coca-Cola brand “Diet Coke” was a huge hit in the United States. It was increasing its hold in the diet beverage segment. Coca-Cola was also known to give huge price discounts to earn exclusive dealerships, which was also a huge threat to Pepsi-Cola. In regards to convenience, Pepsi-Cola had an unfavorable market percentage in vending machines (12% overall) compared to Coca-Cola with shares of 26% and 41%, respectively...
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...Abstract Coca-Cola is the most successful soft drink company ever created. This popular brand is sold in this country as well as throughout the world. Coke has been successful with the majority of its advertising campaigns, and continues to market to its chosen demographic. Furthermore, Coca-Cola has enticed well-known celebrities to pitch for the drink over the years. In conclusion, Coca-Cola is my favorite brand of soft drink. Their success is much deserved. There is a product that is well known all over the globe and has been loved by many and this is the drink called Coca Cola. This soft drink can be found practically anywhere and not only in the US but all over the world. The way that Coca Cola markets their product is innovative and well thought out. Coca Cola is the one of the largest if not the largest supplier, manufacturer and marketer of a soft drink in more than two hundred countries. They provide many products along with their number one brand. They have also had several types of soft drinks such Vanilla Coke, Cherry Coke, Diet and Coca Cola. In the year two thousand and two there was about 85% of the sales that were from around the globe that was from Coca Cola such as Powerade, Minute Maid, and Dasani. Coca-Cola bottlers that were independent grew to be well-known in middle-sized and small towns all over the US. The majority grew to be prosperous by achieving this. In Georgia there were many Coca-Cola bottlers that became franchised and run by...
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...Harry Sethi International Marketing Coca-Cola Out of many brands globally, one brand that has been part of our lives somewhere someplace around the world is Coca-Cola. I have learnt a lot from this class from how to successfully market products to how to respect and turn culture into an advantage. One of the main things I learned from this class in regards to this brand has to be the 4ps. Product, Price, Promotion, and Place. This basic model has brought Coca-Cola to be known throughout, as a world class brand. The product that Coca-Cola has given to the people has always been similar but different to the world. First off, the product Coca-Cola has branded on is a carbonated soft-drink which is sold in stores, vending machine and restaurants. Coca-Cola first began its product as a coca based wine which had sold in Europe. With the introduction of prohibition it had changed its recipe to a non-alcoholic beverage. Many believed during this time that carbonated drinks had medicinal powers which Coca-Cola took advantage of and sold its beverage as a medicinal drink. As times have continued Coca-Cola has continued to expand its product variety from Coca-Cola to Minute-Maid its has consistently progressed different avenues of beverages. While it has expanded Coca-Cola has continued to protect Coca-Cola and has never changed its original product and never changed the recipe. Price, Coca-Cola as delicious as it is has always kept prices down and affordable to all, never raising the...
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... In this paper I will use the five force model, as a Coca-Cola Company Business Manager to understand the Cola industry and try and develop an edge over rival firms. We will discuss each of the models individually and develop an understanding of where Coca Cola stands. Threat of New Entrants: Penetrating the soft drink industry is hard because of the established name of Coca-Cola and the other following reasons: Brand Image: Coca Cola invests enormous amount of money in marketing and advertising which has led to customer loyalty all over the world. People might not recognize Bill Gates or Warren Buffett if they are on a television show, but even a child who cannot read will recognize Coca Cola on television. We ran into a similar situation in the class room when the professor recognized a can of Coca Cola without even looking at the name printed on it. This makes it next to impossible for a new entrant to get in the market and compete with Coca Cola. Advertising: As mentioned above Coca Cola spend enormous amount of money on marketing and advertising, in 2011 alone the company spent $3.3 billion which makes it exceptionally hard for a new competitor to compete and gain visibility in the market. Retail and Global Distribution: Coca Cola in combination with its bottling partners has an extraordinary global distribution network, with that the advantage of economies of scale creates a barrier which is very hard for a new entrant to make an...
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...Coca – Cola’s history in brief: Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia. Coca-Cola Enterprises, established in 1986, is a young company by the standards of the Coca-Cola system. Yet each of its franchises has a strong heritage in the traditions of Coca-Cola that is the foundation for this company. The Coca-Cola company traces it’s beginning to 1886, when an Atlanta pharmacist, Dr. John Pemberton, began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling business began in 1899 when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B. White head, secured the exclusive rights to bottle and sell Coca-Cola for most of the United States from The Coca-Cola Company. The Coca-Cola bottling system continued to operate as independent, local businesses until the early 1980s when bottling franchises began to consolidate. In 1986, The Coca-Cola Company merged some of its company-owned operations with two large ownership groups that were for sale, the John T.Lupton franchises and BCI Holding Corporation's bottling holdings, to form Coca-Cola Enterprises Inc. The Company offered its stock to the public on November 21, 1986, at a split-adjusted price of $5.50 a share. On an annual basis, total unit case sales were 880,000 in 1986. In December 1991, a merger between Coca-Cola Enterprises and the Johnston...
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...market are Coca-Cola, Pepsi Cola, and Cadbury Schweppes. In this industry, fierce rivalry between dominant producers Coca-Cola & Pepsi and the bargaining power of the buyers who place huge orders for soft drinks are strong, while the threat of new entry and the threat of substitutes are mild. And, bargaining power of the suppliers is conditional. Threat of Entry: New Entrants to an industry bring new capacity and a desire to gain market share that puts pressure on prices, costs, and the rate of investment necessary to compete. Threat of a new entry is considerably low in today’s soft drink market. In the initial stages of the industry, Coca-cola was the dominant leader of the market, and then new entrant Pepsi made a huge impact on sales and profits of Coke. But, today Cola-Wars between Coke and Pepsi are so dominant, that possible threat of a new entrant is relatively low. The several factors that make it difficult for the new companies to enter the soft drink market include: 1. Role of bottlers: * Bottlers purchase concentrate, add carbonated water and high-fructose corn syrup, bottle the resulting CSD product and deliver it to customer accounts. The bottling process is a capital-intensive and involve high-speed production line that are interchangeable only for products of similar type and packages of similar size. * Companies like Coke and Pepsi have franchisee agreements with their existing bottlers which prohibit them from taking on new competing...
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