...This article is published in a peer-reviewed section of the Utrecht Law Review Four Case Studies on Corporate Social Responsibility: Do Conflicts Affect a Company’s Corporate Social Responsibility Policy? Cristina A. Cedillo Torres, Mercedes Garcia-French, Rosemarie Hordijk, Kim Nguyen, Lana Olup* 1. Introduction 1.1. Background and objectives This article will discuss the different Corporate Social Responsibility (CSR) issues that emerged within four multinationals (Apple, Canon, Coca-Cola and Walmart). There is no clear definition of CSR. In Corporate Social Responsibility, Legal and semi-legal frameworks supporting CSR Lambooy gives an r o verview of several definitions of CSR.1 The European Commission defines CSR as ‘the esponsibility of enterprises for their impacts on society’.2 This is the definition which is the most suitable for the c ontext of the article’s research question. As this article will focus on companies from the US and Japan, the authors also provide an overview of the focus on CSR from the US and Japanese perspective. In the US there is no governmental regulation regarding CSR or business best practices. Instead, according to findings from Bennett American, companies have a marked tendency to use codes of conduct.3 The American CSR perspective could be described as following a principles-based approach, with codes of conduct that prescribe values and principles which company members as a whole should aspire to follow. ...
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...This article is published in a peer-reviewed section of the Utrecht Law Review Four Case Studies on Corporate Social Responsibility: Do Conflicts Affect a Company’s Corporate Social Responsibility Policy? Cristina A. Cedillo Torres, Mercedes Garcia-French, Rosemarie Hordijk, Kim Nguyen, Lana Olup* 1. Introduction 1.1. Background and objectives This article will discuss the different Corporate Social Responsibility (CSR) issues that emerged within four multinationals (Apple, Canon, Coca-Cola and Walmart). There is no clear definition of CSR. In Corporate Social Responsibility, Legal and semi-legal frameworks supporting CSR Lambooy gives an r o verview of several definitions of CSR.1 The European Commission defines CSR as ‘the esponsibility of enterprises for their impacts on society’.2 This is the definition which is the most suitable for the c ontext of the article’s research question. As this article will focus on companies from the US and Japan, the authors also provide an overview of the focus on CSR from the US and Japanese perspective. In the US there is no governmental regulation regarding CSR or business best practices. Instead, according to findings from Bennett American, companies have a marked tendency to use codes of conduct.3 The American CSR perspective could be described as following a principles-based approach, with codes of conduct that prescribe values and principles which company members as a whole should aspire to follow. ...
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...2011/2012 GRI Report A companion to the 2011/2012 Sustainability Report This report was released on October 7, 2012 | v1 . 8 About This Report The Global Reporting Initiative (GRI) is “a network-based organization that produces a comprehensive sustainability reporting framework that is widely used around the world.” This year, in 2012, The Coca-Cola Company has set out to report against the Key Performance Indicators (KPIs) that measure economic, environmental and social performance. We have done so within the scope of our Company’s wholly owned operations. Where we have reported information on behalf of the Coca-Cola system (The Coca-Cola Company and our bottling partners), we have flagged this information within the body of the text. For 2012, and the 2011/2012 Sustainability Report specifically, our Company has self-declared a grade B against the GRI G3.1 Guidelines. This year’s Sustainability Report has also received verification by a third-party external verification agency, FIRA Sustainability BV. Their verification is evidenced by a “+” sign next to our grade B, which reflects their verification and approval of our tracking systems. Throughout this report, you will find the KPIs that we have addressed, along with additional information regarding our most critical initiatives and programs. While we strive to continuously increase our transparency, some of the information requested in response to additional KPIs could put at risk our ability to compete and therefore...
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...PASSIONATELY REfREShINg A ThIRSTY WORLd 2011 Annual Review Inspired by the world’s greatest brand and driven by a talented and passionate team of more than 700,000 system associates, we are operating from a position of strength. Together with our bottling partners, we are executing against a solid, focused vision. 2 5 6 8 12 14 16 18 20 Letter to Shareowners Selected Financial Data 2011 Highlights 125th Anniversary Per Capita Consumption Refreshing Our System Refreshing Our Business Through Innovation Refreshing Our Portfolio Refreshing Our Approach to Consumer Engagement 22 24 28 30 32 33 34 35 Refreshing the Communities We Serve 2011 Operating Group Highlights Business Profile Management Board of Directors Shareowner Information Company Statements 2020 Vision A LETTER fROm OuR ChAIRmAN ANd ChIEf ExECuTIvE OffICER dear fellow Shareowners: In 2011, I was honored to represent The Coca‑Cola Company all over the world, in humble villages and great, bustling cities. Wherever I traveled, I spent time in stores, restaurants, shops and homes—the places where people buy and enjoy Coca‑Cola. With every visit, I learned something new about our business: what we are doing well and what we can—and must—do even better. Again and again, as I listened to consumers, customers, bottling partners, associates and shareowners like you, one thought kept coming back to me: I wish all of you could see this business the way I do. That is quite a wish, I know. But, if you had been with me this...
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...Domestic Product (GDP), interest rates, high inflation rate and commodity price may affect the PepsiCo current and future performance in large extend. First, the increase of GDP affects the sales of PepsiCo. Pepsi is the world second largest food and beverage business, which sold products in more than 200 countries. In America, the GDP presents a slowly but stable increasing trend, the GDP growth rates were affected, and also influenced the sales of Pepsi America. According to the table 1, it can be seen that the core net revenue has increased 14 percent between 2010 and 2011. In addition, it was estimated that approximately 47 percent net revenue comes from outside the United States. Although most developing countries were suffered from global financial crisis, the GDP growth rates still keep a robust trend. For example, in China, the GDP growth was around 9.5 percent during 2010 to 2012. Therefore, PepsiCo in 2010, the revenue outside the America increased approximately 30 percent, which considerable above the global real GDP growth rate. Secondly, the increase of inflation will affect the profits of PepsiCo. The whole world’s inflation rates have increased in recent year and will continually rise in the future. The increasing inflation rates leads to the raise of food prices and incomes and wages that push up the general price level. As a result, the manufacture cost of PepsiCo will be increased, including the cost of raw materials, processing, packing and transporting...
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...Coca Cola Hellenic Inc Corporate Case Study Table of Contents Executive summary……………………..………………………………4 Stakeholders……………………………………………………………………...……5 GRI & UN compact…………………………………………...……………………….5 Social and environment issue………………………………………………….…........6 CSR and Environmental Sustainability………………………………………………..8 Economic performance………………………………………………………………...9 Sustained competitive advantage………………………………………………….....10 Recommendations........................................................................................................12 References……………………………………………………………....13 Appendix A…………………………………………………………….14 Appendix B…………………………………………………………….17 Appendix C…………………………………………………………….18 Executive summary The Coca-Cola Company is the world’s largest non-alcoholic drinks company, controlling over 21% of soft drinks off-trade RTD volumes. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five non-alcoholic sparkling brands, including Diet Coke, Fanta and Sprite, and a wide range of other Soft drinks company. In this report, we are working toward expanding our sustainability reporting on topics that are most important to Company and stakeholders. We include increased our discussion of stakeholder engagement, GRI & UN compact, Issues on social and environment, CSR and Environmental Sustainability, Economic performance, Quality of Management, Sustained competitive advantage and give some recommendations...
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...Sustainability Paper Sustainability Paper PepsiCo is an excellent case in point of demonstrating how sustainability is used to build business longevity. Team-A will assess PepsiCo sustainability initiatives, identify stakeholders, affect of fiscal policies on stakeholders, sustainability achievements, and sustainability breakdowns. PepsiCo sustainability initiatives will be evaluated to industry sustainability standards. Team-A will identify PepsiCo stakeholder relationships and how sustainability policies are applied. Sustainability Defined Sustainability refers to upholding, supporting, or preservation of a particular role or function. Additionally in sustainability most companies commit themselves to the protection of supplies and reserves by keeping people and the environment free of harm. Sustainability defined by Merriam-Webster (2010), “of, relating or being a method of harvesting or using a resource so that the resource is not depleted or permanently damaged” (p. 1). As part of the company’s human sustainability PepsiCo produces products safe for human consumption by using ingredients wholesome and promote healthy living. The company values healthy lifestyles and focuses on increasing healthy choices and quality products in its brands. PepsiCo is a large company with a vast resources and an extensive global footprint and has a responsibility to the public and planet that supports them to remain socially and environmentally conscious. Corporate sustainability...
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...The Coca Cola Company- Midterm MGMT 330- Principles of Leadership and Management The soft drink Coca Cola as we know today was created by a pharmacist by the name of John Pemberton. One day while he was experimenting with a new recipe, he created a syrup, which he believed was tasteful. This syrup was taken to Jacobs Pharmacy in Atlanta, Georgia, May 8, 1886. Pemberton added the syrup to carbonated water because at the time it was believed to help cure health issues. This new drink became popular that Pemberton was able to sell nine drinks a day at 5 cents per glass. From that point on, the greatest refreshment of all times was invented. Dr. Pemberton’s accountant helped create name and logo what is known today. In 1888, the secret formula was sold to a business man by the name of Asa Candler. He soon began to produce, distribute, and advertise Coca Cola. For many years the soft drink was only served in soda fountains, until two business men sold the idea to Chandler to sell Cola in glass bottles. This way everyone would be able to enjoy it not only at the parlors but in their homes as well. A few years later the design of the contour bottle was produced in order to authenticate the beverage from its competitors and imitators. At the start of the 21st century, The Coca Cola Company began expanding their company, distributing their soft drinks to different countries. Not only does the company produce soft drinks, it also produces: bottled water, children’s...
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...Nature Got it Right Sustainability at Honest Tea Nature Got it Right Sustainability at Honest Tea Total Package Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale OCTOBER, 2012 Total Package Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale Karen Kielb, Tim Richmond, Brian Robson, Jeff Smith, Stephanie Teasdale OCTOBER, 2012 All members of team Total Package participated equally in this project, through varying levels of research, pontification, and writing. All members of team Total Package participated equally in this project, through varying levels of research, pontification, and writing. I. Executive Summary Honesty is defined by Dictionary.com as “truthfulness, sincerity, and frankness”. It is the quality at the center of Seth Goldman’s idea for a beverage made with all natural ingredients. Teaming with Barry Nalebuff, Goldman began Honest Tea in 1997, creating a natural ready-to-drink tea sweetened with pure ingredients. Honest Tea utilizes Unruh & Ettison’s “accentuate” strategy throughout all aspects of their business, including manufacturing, packaging, shipping, and even promoting green initiatives in society (Unruh & Ettison, 2010). Honest Tea has positioned itself in the ready-to-drink tea industry based on points-of-difference such as the...
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...Case on Corporate Sustainability Reporting: Coca Cola 1) The Coca Cola Enterprise is very big supporter of the community. In 2013 they have * Invested more than $9 million in community programs to support young people, encourage active lifestyles and protect the environment. * Reached more than 100,000 young people through local partnerships and our education centers. * In 2013, we launched a new partnership with JINC, an organization bringing together companies and underprivileged young people to help students prepare for the world of work. Focusing on developing the skills needed to gain employment, volunteers and funding are provided for classes, interview coaching and one-to-one support. * In Sweden, we support Städa Sverige (Clean Sweden) to promote environmental awareness among young people. Since 2010, more than 4,000 participants have * Cleared litter from over 300 Swedish beaches. Through our projects with WWF-UK, we are working with community groups to improve water quality and undertake river restoration at the River Nar in Norfolk and the River Cray in South London 2-3) Metric People Empowering 5 million women to be entrepreneurs by 2020. * The Goal: Enable the economic empowerment of 5 million women entrepreneurs across our value chain by 2020. * Status: In progress as of December, 31, 2012 the 5 by 20 program had enabled approximately 300,000 women and has recently expanded to twelve countries. * Goal: A policy implementing...
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...Building a sustainable tomorrow our journey in 2012 Corporate Responsibility & Sustainability Report 2012/2013 number of employees at CCE and CCGB over * Average a 12-month period. About this Report CoRpoRAte ResponsibiLity And sustAinAbiLity RepoRt 2012/2013 1/24 CCe’s Corporate Responsibility and sustainability Report 2012/2013 is comprised of a series of 24 factsheets. About tHis RepoRt this is Coca-Cola enterprises’ (CCe’s) eighth annual Corporate Responsibility and sustainability (CRs) Report. it replaces CCe’s 2011/2012 CRs Report as the company’s most recent CRs disclosure and contains a full year of data from January 1, 2012 to december 31, 2012 for our business operations covering eight Western european territories: great britain, France and Monaco, belgium, Luxembourg, the netherlands, norway and sweden and our offices in the united states. it also includes some illustrative case studies and business activities from 2013. For news on CCe’s sustainability initiatives and further resources, see our website www.cokecce.com. RepoRting boundARies And stAndARds Unless otherwise indicated, the environmental and workplace data in this report covers all operations owned or controlled (production, sales/distribution, combination sales/production facilities, administrative offices and fleet) by Coca-Cola Enterprises. Our workplace, community and carbon data includes our administrative offices in the United States. Our carbon footprint is calculated...
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...What Coca-Cola Did Wrong, And Right, In China The company moved very wisely in trying to buy Huiyuan--except when it came to dealing with the government and the law. The Chinese government rejected Coca-Cola's planned $2.3 billion acquisition of the Chinese company Huiyuan Juice, despite Coke's announcement a week earlier that it would commit $2 billion on top of that to expansion in China over the next three years. When the government declared the deal dead, a chill blanketed boardrooms around the world. Is the climate for foreign firms in China cooling? Is protectionism rearing its ugly head? What happened? Retail sales in China are still growing at a double-digit rate despite the global financial turmoil. The country can no longer be considered an emerging market for many brands. It became the largest market in the world for automobiles earlier this year; car sales rose 25% in February after the government started issuing tax rebates for small engines. Companies are getting more and more of their revenues from China; Yum! Brands (nyse: YUM - news - people ) generates about a third of its revenue from its KFC and Pizza Hut sales in China. If the country turned inward, the effect on the bottom-line of businesses from Unilever to General Motors would be huge. However, China's government went to great lengths to indicate that the rejection of the deal was about monopoly, not protectionism. My own observations suggest that local officials throughout the country are green-lighting...
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...The Link Between Competitive Advantage & Corporate Social Responsibility | Business and Society | | There is currently growing interest in corporate social responsibility (CSR) among both companies and managers. It has become an important topic of theoretical concentration and one of the most widely accepted business concepts. The major issues in the field of CSR concern stakeholder analysis and corporate strategic management. Numerous attempts have been made to link CSR and financial performance. While the debate over CSR continues, it reveals that some additional research can be done on the link between CSR and competitive advantage (CA). CSR is understood to be the way firms integrate social, environmental, and economic concerns into their values, culture, decision making, strategy, and operations in a transparent and accountable manner (Berger, 2007). Thereby firms establish better practices within, create wealth, and improve society (Berger, 2007). CSR programs go beyond legal and ethical frameworks to include a wide range of issues for the organization (Berger, 2007). Specifically, CSR programs can impact a wide range of issues managed by the organization including: corporate governance and ethics programs; health, safety, and environment programs; attention to human and labor rights; human resource management policies; community involvement; respect for indigenous groups and minorities; corporate philanthropy and employee volunteering; adherence to principles...
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...qualitative and financial statements of the past three years of the Multinational companies of soft drinks, Coca-Cola and PepsiCo. Currently, both companies are business competitors and they highly regard their customer’s base loyalty. To familiarize ourselves with these two successful companies, we have to focus on their differences. Coca-Cola was founded in 1886, nowadays is available in more than 200 countries being the most popular beverage with its 94% worldwide recognition and being world’s third valuable brand. Its headquarters are in Atlanta Georgia and they employ nearly 30,000 individuals around the world. PepsiCo was created in 1893 in North Carolina and is sweeter than coke. PepsiCo is one of the World’s top consumer products company with one of the best valuable trademarks, also available in more than 200 countries worldwide. Coca-Cola and PepsiCo control nearly 40% of the entire beverage market but based on Interbrand’s best global brand 2011, Coca-Cola is world’s third most valuable brand; however PepsiCo is number 25 in the list (Saeidinia M., 2010). Moreover, competitors are catching up. The Coca-Cola company main rival is PepsiCo, being the second in the soft drink industry. Coca cola global products are 100% soft drinks and beverage, while PepsiCo global is both 48% snacks and 52% beverage corporation. PepsiCo contains more sugar and caffeine than Coca-Cola; each can of Pepsi contain approximately 8 teaspoons of sugar so if consumer’s need sugar and energy...
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...Sustainability - Pepsi-Cola Company Sustainability - Pepsi-Cola Company Sustainability can impact all the areas of operation within a company; including manufacturing, distribution, development, and support functions. All entities including; employees, supply chain partners, customers, investors and stakeholders involved in a company’s operations should understand the importance of achieving and establishing sustainability. Because of the numerous entities involved along with government regulations, establishing sustainability may come with red tape and barriers. According to The Boston Consulting Group (2009), companies often lack the right information upon which to base decisions and companies struggle to define the business case for value creation. The Consulting Group, also states that flawed execution is often a cause of failure. Creating a successful sustainability and implementation strategy is an important factor to a company’s financial success. Pepsi is an example of a company who has successfully worked through the challenges to execute and maintain sustainability. Sustainability The meaning of sustainability in business is defined more clearly by example of bad practices in sustainability and also success stories throughout history. This way a person who isn’t familiar with the meaning or sustainability practices and strategies can get a solid grasp on what it is truly about. Sustainability is crucial for financial success...
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