...Preguntas para el Caso Coca Cola: 1. En tu opinión, ¿cuál ha sido el ámbito geográfico del problema: Bélgica, Europa o el Mundo? En la era de las comunicaciones, el acceso a las comunicaciones ha aumentado exponencialmente haciendo de cualquier problema local un problema global. Así que, aunque el problema ha afectado directamente a Bélgica y de “rebote” rápidamente a países colindantes incluso a Europa, el alcance resulta mundial. Afecta directamente a los países donde se distribuyen productos fabricados en Bélgica, como Francia. Además Coca-Cola es una marca global, incrementando de mayor manera su repercusión; tal y como dice el caso es la segunda palabra más conocida a nivel mundial después de OK. 2. ¿Cuál es el problema y cómo lo gestionarías? Haz una propuesta de plan de acción. PROBLEMA • El problema de la intoxicación se concatena a otro previo, el de la gripe aviar que no fue mucho más tarde del de las vacas locas, llevando a la sociedad a una histeria colectiva y agravando aún más el problema. • Intentan evadir el problema en vez de afrontarlo buscando culpables, buscando excusas. • Cadena de errores, se encuentran productos retirados de la venta en otros países. • Falta de liderazgo, de humildad y de responsabilidad. • Falta de identificación previa de procesos críticos o posibles de ser los causantes de un caso de esta incumbencia. • Tiempo de respuesta inaceptable para una marca como Coca-Cola, esto daña la imagen de marca, reputación y su credibilidad...
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...M ARKETING P LAN D R AP P A A L E S S AN D R O F E R AI L L E J U L I E J AC O B S S É B AS TI E N M AG E R M AN M AR G AU X M O M M E N X AVI E R V AN S NI C K J I M M Y ADVANCED MARKETING – MS. ROTHENBERGER SOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENT 2014-2015 T A B L E O F C O N T E NT S 1. 2. Executive summary ................................................................................................................3 Environmental analysis ...........................................................................................................4 2.1. 2.2. Macro-Environmental Factors .......................................................................................4 Micro-Environmental Factors: Industry Analysis...........................................................5 Threat of new entrants –Low Pressure ..................................................................................5 Power of suppliers – Low Pressure.........................................................................................6 Rivalry of existing firms – Medium To High Pressure ............................................................6 Threat of substitute – High Pressure ......................................................................................7 Power of buyers – Low Pressure ............................................................................................7 3. Marketing Strategy ..............................................................
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...10/6/2015 10/6/2015 NAVEED KHAN - Student Coca-Cola NAVEED KHAN - Student Coca-Cola Revenue Analysis Business Communication Revenue Analysis Business Communication 1. Introduction For this assignment I will be analysing Coca Cola market line report and conducting a SWOT analysis, strengthens, weaknesses, opportunities and threats. I will also be analysing their financial year and give a conclusion at the end of the report. 2. Findings I have found that Coca Cola have an increasing demand for functional beverages and these are bound to help boost the sales of all Coca Cola products across Western Europe. I have also found that the company address specific consumer needs such as products with no calorie, low calorie and no artificial sweeteners. Coca Cola have recently made their presence known by taking their place in the newly-emerging functional beverages market space. 3. Financial Year As you can see the majority of Coca Cola’s revenue comes from Great Britain. The Netherlands, Belgium, France, Norway and Sweden make up the rest of the revenue for Coca Cola. As you can see the majority of Coca Cola’s revenue comes from Great Britain. The Netherlands, Belgium, France, Norway and Sweden make up the rest of the revenue for Coca Cola. 4. Opportunities Coca Cola have many opportunities which include a new focused portfolio to attract health conscious consumers the “NON ALCOHOLIC READY TO DRINK” (NARTD) category. This is particularly...
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...term used by cola beverage manufacturers for their major bottlers around the world. They help make drinks. The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China, Eastern Europe and Russia. Notable anchor bottlers include: * The Coca-Cola Refreshments subsidiary of The Coca-Cola Company, the company's anchor bottler for the North American market. * Coca-Cola Enterprises spun out by The Coca-Cola Company in 1986 [1]and now covering [2] Belgium, continental France, the United Kingdom, Luxembourg, Monaco, and the Netherlands; * Coca-Cola Hellenic Bottling Company ("CCHBC") formed from the de-merger of Coca-Cola Amatil's eastern European interests into Coca-Cola Beverages and that company's subsequent meger with the Hellenic Bottling Company, now covering [3] 28 countries in eastern Europe, Russia and Nigeria * Coca-Cola Amatil covering [4] Australia, New Zealand, Fiji, Indonesia and Papua New Guinea; * The Pepsi Beverages subsidiary of PepsiCo is the company's anchor bottler for the North American market. * The bottling subsidiary of Dr Pepper Snapple, formerly the Dr Pepper/Seven Up Bottling Group, is the anchor bottler for most of the company's soda brands in the US. ------------------------------------------------- [edit]References 1. ^ Financial Times "Coca-Cola has tended to keep its bottlers at arm’s length" 2. ^ Coca-Cola Enterprises homepage "The World's Largest Bottler" 3. ^ Coca-Cola Hellenic...
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...were to be felt throughout Europe with rumblings heard as far away as Japan and India. This time it was a soft drink that was the cause for concern. On 14 June 1999, in a move that was to cost more than $200 million in expense and lost profits and cause damage to the brand image of the trade-marked products of The Coca-Cola Company (CCC), the Belgian Health Ministry ordered that Coca-Cola trade- marked products be withdrawn from the Belgian market and warned Belgians not to drink any Coca-Cola trade-marked products they had in their homes. Later, France, Luxembourg and The Netherlands also banned or restricted the sale of Coca-Cola products. The production and distribution of Coca-Cola The CCC, with headquarters in Atlanta, Georgia, USA, is the world’s leading producer of soft drink concentrates and syrups, providing consumers with one of the world’s most popular soft drinks. CCC and its subsidiaries manufacture, market and distribute syrups, concentrates and beverage bases for the Coca-Cola brand and over 230 other brands bearing CCC trade marks that are sold world-wide. In addition, CCC provides advertising and other promotional support for these brands. Coca-Cola Enterprises (CCE), the world’s largest producer and distributor of products bearing CCC trade marks, as well as other bottlers, buy CCC’s syrups and concentrates and produce and distribute final soft drink products. Europe is an important market for CCC and CCE with approximately 23 per cent of world-wide sales originating...
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...INTRODUCTION The invention of coca-cola originally started as coca-wine by John Pemberton in 1885. After the reinvention of coke’s identity into a refreshment, it began being sold in bottles for the first time in 1894. Coca Cola has always portrayed itself as a company based on unwavering values, morals, and goals. They offer world class quality of sparkling and still beverages, from coca-cola extending to 400 soft drinks, juices, teas, coffees, waters, sports and energy drinks that refresh, hydrate, nourish, relax, and energize. The Coca Cola Company and has become a Coca-Colonization. The world of Coca Cola is ever spreading in more than 200 countries around the globe. Drinking Coca Cola has always been a trend and a life-style. The company’s publicity and communications with their customers and employees have always been of utmost clarity, honesty, and candor. The various campaigns carried out over the years, have only become better and ever more powerful as an influence. However, when a crisis as big as the one that hit Coca Cola in Belgium in 1999 takes a company by surprise, no matter how big it is, no crisis management team can be prepared for a problem of this magnitude. II. CRISIS HITS COKE According to an article written in Junk Science (July 3rd 1999) 33 children from one school suffered from symptoms of nausea, headache, fatigue, palpitations, abdominal discomfort, and malaise after having drunk bottled Coca-Cola on June 8th, 1999. They were hastily...
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...COKE ETHICAL ISSUE WHO IS THE REAL GUILTY? The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler (December 30, 1851 - March 12, 1929), who incorporated The Coca-Cola Company in 1892. On June 13, 1999, Coca-Cola (Coke) recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coca cola's drinks, which were suspected of making more than 100 school children ill in the preceding six days.This recall was in addition to the 2.5 million bottles that had already been recalled in the previous week. The company's products namely Coca cola, Diet Cola and Fanta had been bottled in Antwerp, Ghent and Wilrijk, Belgium while some batches of Coca cola, Diet Coca cola, Fanta and Sprite were also produced in Dunkirk, France. Children at six schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after drinking Coca cola's beverages.A week after the reported ilnesses, the Coca cola company responded.They said that The Coca cola company`s highet priority is the quality of our products.We deeply regret any problems encountered by our...
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...Coca Cola Enterprises Coca Cola Enterprises is one of the world’s largest beverage company considered as the global leader in the beverage industry. Coca-Cola purchased New York’s Coca-Cola Bottling Company for $215 million in 1980, and then it acquired the Associated Coca-Cola Bottling Company for $417.5 million in 1982. In 1986, Coca-Cola purchased the bottling operations of Beatrice Foods. Consequently, Coca-Cola Enterprises Inc. was derived from the Coca-Cola Company in 1986 in Atlanta, Georgia. The reason behind the Inc. foundation was to merge the lots of independent bottling groups in the Coca-Cola System. It is a marketer, producer and seller of Coca cola products. It offers flavored waters, still and sparkling waters, sports drinks, energy drinks, juice and juice drinks, coffees and teas. The company’s nonalcoholic beverage products exceed 500, such as Coca-Cola, Fanta, Diet Coke and Sprite. It is the unique Coca-Cola bottler for all of continental France, Great Britain, Luxembourg, Monaco, The Netherlands, Norway, Sweden and Belgium. The company puts the needs of its consumers and customers as a center of its attention; it focuses execution in the marketplace every day, it also goes out to the market in order to monitor and learn. The company started with a long term mission, Coca Cola enterprises aimed to refresh the world, create value and make difference and to motivate moments of optimism and pleasure. The company looks forward to continuing attaining sustainable...
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...PR-Dossier Coca-Cola Belgium Financiële communicatie – investor relations http://www.cokecce.com/pages/homeContent.asp http://www.corporatereport.com/CCE2010AnnualReport/ Corporate information Onze visie, waarden en codes Onze visie en waarden omlijnen waar onze organisatie voor staat en welke haar doelstellingen zijn. Samen met de gedragscodes vormen ze een belangrijke leidraad voor al onze medewerkers. De waarden van The Coca-Cola Company LEADERSHIP | The courage to shape a better future | PASSION | Committed in heart and mind | INTEGRITY | Be real | ACCOUNTABILITY | If it is to be, it’s up to me | COLLABORATION | Leverage collective genius | INNOVATION | Seek, imagine, create, delight | QUALITY | What we do, we do well | De waarden van Coca-Cola Enterprises ACCOUNTABLE | | TEAM DRIVEN | | CUSTOMER-FOCUSED | | De codes worden kenbaar gemaakt aan alle medewerkers volgens de eigen interne richtlijnen van elke organisatie. Er zijn ook procedures uitgewerkt die toezien op de correcte toepassing ervan en die de nodige kanalen voorzien om onregelmatigheden en inbreuken op een geschikte manier te melden. Bij CCS ondertekent elke medewerker bij aanwerving de kennisname van de gedragscode en verbindt zich ertoe deze te respecteren. De medewerkers worden eveneens regelmatig opgeroepen om een opleiding te volgen. Coca-Cola Enterprises in België en Luxemburg Coca-Cola Enterprises Belgium (CCEB) en Coca-Cola Enterprises Luxembourg (CCEL) zijn dochtermaatschappijen...
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...challenges/questions/positions as a rebuttal to the presenting team. Coca-Cola Case 1. When 42 children had nausea, headaches, and stomach cramps, Coca-Cola withdrew about 2.5 million bottles. In the next day, Coca-Cola explained that the recall is not because of health problem, but because of quality.Coca-Cola seemed that they responded quickly to the health problem, but they still didn’t stop selling all the products before they have found out the real cause. Also, they didn’t admit the recall was because of health problem. 2. A Coca Cola spokesperson explained hat there is no threat to health comparable to the current dioxin contamination problem. 2/8页 Coca Cola should stop selling the unsafe products now if they know there is no threat to health comparable to the current dioxin contamination problem. What Coca-Cola did did not conform to what they said. 3. A spokesperson from Coca Cola said that customers are reassured by the joint decision taken by Coca Cola and Belgian government. In the case study, we can know that the health ministry in Belgium was not pleased. He said communication with the health authorities does not go via news conferences. What Coca-Cola did did not conform to what they said. 4. Coca-Cola found two quality issues that resulted in the health problem, but they still claimed that they found no health concerns. 5. More people suffered, CEO stated that the quality of the products is the highest priority. However, Coca-Cola still kept on selling products....
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...COKE CASE STUDY: ISSUES IN THE GLOBAL SECTOR BY COREY J. GRIFFIN Coke is a major product brand that has grown from 1886 to becoming the number 1 brand in the world according to Interbrand’s Global Scorecard in 2003. All this success has not come with a little hardship, due to the fact that Coke is a global brand. Just as it was seen in the Nike case study, when a company becomes globalized it is hard to monitor and maintain every sector of the product name. On August 5, 2003 the CSE (Center for Science and Environment) released a critical press release that name 12 soft drinks brands, Coke brand included, that were sold in and around Delhi to have contain a deadly pesticide residues (CSE Press Release, “Hard Truths about Soft Drinks, 5 Aug 2003). CSE claimed that these dangerous pesticides were known to cause cancer, cause failure of the nervous and reproductive systems, birth defects, and damage to the immune system. Along with the hazardous chemicals found by CSE, there were very limited regulations in place for this industry to follow. These soft drink companies were receiving exemptions for the industrial licensing under the Industries (Development and Regulation) Act of 1951 that would have probably had a chance to take notice to these soft drink contamination events (CSE Press Release, 5 Aug 2003). In response to these very strong allegations from the Center for Science and Environment, Coke Enterprise of India launched their own internal investigation...
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...comparable cost and quality; the company can also charge a premium for products and services; and stakeholder support for the company in times of controversy. Good reputation also adds to the company’s value in the financial marketplace. (Management, 2013) In 1999, poor decisions and mismanagement cast a shadow over Coca-Cola. “Following the hospitalization of dozens of Belgians, Coke admitted Tuesday that it had problems at two of its plants—one involving pesticide on the outside of cans the other sub-standard carbonation gas.” (Sathiah, 1999). Even though dozens had fallen ill after drinking Coke products, Coke claimed its products were still safe. Coke failed to act appropriately after hearing that many were getting ill after consuming Coke products. This lead for Belgium to ban all Coke soft drinks, this prompted Luxembourg, Netherlands, and France to also stop the sale of Coke soft drink. (Sathiah, 1999). Some of the strategic steps I would take to remedy the concerns that the company is faced with would be, is bring in new management. A management team that would take issues like this seriously before they caused damage to the company. Had Coca-Cola acted in a responsible manner, the company would have recalled its own soft drinks. Countries should not have had to stop the sale of the drinks. This was very irresponsible on behalf of the company. The company should also be as transparent as possible as far as how the company operates especially in other countries. The...
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...Coca-Cola Case Study Factors Affecting Management Christopher H. Thompson Texas A&M University Central Texas Instructor: Dr. David Geigle G BK 444.115 – International Business Texas A&M University-Central Texas Summer 2014 Absract There have been and/or are plenty of factors, both internal and external impact the planning function for management within an organization. Regardless of size, age, revenue, product, or service, planning is the most fundamental and important component for management. By no means is the Coca-Cola Company an exception. Arguably, Coca-Cola is the most recognized, most popular, as well as the biggest-selling soft drink in history. Synonymous for Coke, the company produced nearly 550 million servings in 2007 selling other brands such as Sprite, Dasani, Bacardi, Fanta, Minute Maid, and Powerade generating a net operating revenue of $28.9 million. (Isdell, 2007). This paper will examine 4 major internal and external factors that impact managerial planning; globalization, technology, diversity, and ethics. In addition, will explain how managers can use delegation to manage the impact that these factors have on the four functions of management. Brief History It all started back on a regular afternoon, in the year 1886 in Atlanta, Georgia, when a pharmacist named John Pemberton, by curiosity decided to stir up a fragrant, caramel-colored liquid (syrup) and was combined with carbonated water. This drink, named Coca-Cola, was...
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...The Coca-Cola Company Struggles with Ethical Crisis Lisa San MGMT 366 6/30/13 The Coca-Cola Company is one of the most well known companies in the U.S. and quite possible the world since its origination in the late 1800’s. Coca-Cola’s rapid expansion and innovation have provided ample evidence that the company is here to stay. However, after the death of the companies CEO, Robert Goizueta, the company has faced multiple ethical dilemmas. These problems have had a direct negative impact on Coca-Cola’s financial expansion, corporate culture, business relations, as well as their shareholder. Through thorough examination of past ethical dilemmas, grievance resolution, and utilizing third party consulting, Coca-Cola is on route to regain trust from consumer and business partners. Coca-Cola began to struggle in 1997 shortly after CEO Robert Goizueta passed away and Doug Ivester was appointed CEO after years of training from his mentor, Goizueta. Doug Ivester was a strong leader for the company in terms of financial flow; however, Ivester was not equipped to handle many of the ethical crises that arose. Ivester left the company in 2000 leaving Dough Daft CEO and leaving Daft with a company that was somewhat tarnished after having a relatively perfect record for 100 years. Daft reputation while as CEO was unsound and caused the company to face allegations of racial discrimination with distributors. Daft left Coca-Cola in 2004 and left the CEO position to Neville Isdell. ...
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...Coca Cola has always been presented as one of the icons of American power in the world. This multinational is one of the least respectful of the environment wherever it is installed. It is the fact that there are more than 170 universities, many of them North American that put obstacles to the sale of their products, precisely because of these bad environmental practices. Universities such as Atlanta, Toronto, California, Berlin or Ireland have ousted Coca Cola from their campuses Coca-Cola Company is the world's largest beverage company, according to its own words, in 2004 it used 283 billion of liters of water. That amount would allow everyone to drink for ten days, or give drinking water for 47 days a year to people who do not currently...
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