...CASE 3–18 Analysis of Mixed Costs in a Pricing Decision [LO1, LO2 or LO3 or LO5] Maria Chavez owns a catering company that serves food and beverages at parties and business functions. Chavez’s business is seasonal, with a heavy schedule during the summer months and holidays and a lighter schedule at other times. One of the major events Chavez’s customers request is a cocktail party. She offers a standard cocktail party and has estimated the cost per guest as follows: The standard cocktail party lasts three hours and Chavez hires one worker for every six guests, so that works out to one-half hour of labor per guest. These workers are hired only as needed and are paid only for the hours they actually work. When bidding on cocktail parties, Chavez adds a 15% markup to yield a price of about $31 per guest. She is confident about her estimates of the costs of food and beverages and labor but is not as comfortable with the estimate of overhead cost. The $13.98 overhead cost per labor-hour was determined by dividing total overhead expenses for the last 12 months by total labor-hours for the same period. Monthly data concerning overhead costs and labor-hours follow: | Chavez has received a request to bid on a 180-guest fund-raising cocktail party to be given next month by an important local charity. (The party would last the usual three hours.) She would like to win this contract because the guest list for this charity event includes many prominent individuals that she would...
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...Decision CASE 3–18 Analysis of Mixed Costs in a Pricing Decision [LO1, LO2 or LO3 or LO5] Maria Chavez owns a catering company that serves food and beverages at parties and business functions. Chavez’s business is seasonal, with a heavy schedule during the summer months and holidays and a lighter schedule at other times. One of the major events Chavez’s customers request is a cocktail party. She offers a standard cocktail party and has estimated the cost per guest as follows: The standard cocktail party lasts three hours and Chavez hires one worker for every six guests, so that works out to one-half hour of labor per guest. These workers are hired only as needed and are paid only for the hours they actually work. When bidding on cocktail parties, Chavez adds a 15% markup to yield a price of about $31 per guest. She is confident about her estimates of the costs of food and beverages and labor but is not as comfortable with the estimate of overhead cost. The $13.98 overhead cost per labor-hour was determined by dividing total overhead expenses for the last 12 months by total labor-hours for the same period. Monthly data concerning overhead costs and labor-hours follow: | Chavez has received a request to bid on a 180-guest fund-raising cocktail party to be given next month by an important local charity. (The party would last the usual three hours.) She would like to win this contract because the guest list for this charity event includes many prominent individuals that she...
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...THE EFFECT OF SELECTIVE ATTENTION ON THE ACADEMIC DEVELOPMENT OF THE NIGERIAN STUDENT BY GODWIN EIGBE A PAPER PRESENTED AT THE INSTITUTE OF OPENCAST MINING AND TECHNOLOGY BENIN CITY 23RD AUGUST, 2013 Introduction The poor performance of Nigerian students in both internal and external examinations have been decried in many quarters across the country and many have blamed the society, the schools and parents for their role in the deteriorating level of academic performances. Not many have questioned the role of the students themselves in the dilemma that has befallen them. The search for a permanent cure to this menace has been on for decades. However with every new dawn the case seems to go worse. There are many who blame the poor economy as a result of high level corruption being perpetrated in government and political circles. Others believe that the school system is failing and is not doing enough to ensure that students get the maximum attention necessary for excellence. And there are others who believe that neglect on the part of parents is responsible for poor performances in schools. However true these factors are, no independent factor can be singled out to be more responsible for the problem of poor performance by students in schools. More recently, many researchers have identified lack of seriousness, laziness which leads to procrastination and corruption and examination malpractices in schools...
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...tolerance for loud noises and people speaking loudly. Deanna states “this was not a problem I had when I was younger, just something I’ve notices in the last 3 or 4 years” (D.Danley, personal communication, June 14, 2012). Eliz and Shannon, however, are not bothered by auditory stimuli. Eliz says that “noise, kids, and even loud talking” (E, Jones, personal communication, June 14, 2012) does not bother her. Shannon does not “care about loud noises or annoying tones” (S. Hollock, personal communication, June 14, 2012), but can hear many noises. The team is divided as two team mates have a low threshold for auditory stimuli and two team mates have a high threshold. Dichotic Listenting and “The Cocktail Party” The team mates also experiences mixed results with dichotic listening or the “cocktail party” phenomenon. The team found out that they are either focused or are easily distracted from another conversation or event going on. John has a hard time being involved with the...
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...individual’s attention is affected by their sensation and perception of the environment. Learning Team A (Teri Abshier, Melissa McCullar, and Lupe Contreras) discussed their personal comfort levels of learning in environments with different levels of auditory stimuli. Through this discussion, Learning Team A concluded that it was easier for them to learn in an environment with little to no outside auditory stimuli as opposed to a noisy environment. Increases in auditory stimuli can cause divided attention, which is not typically conducive to learning and memory retention. The threshold for auditory stimuli is defined as the slightest perceptible sound (American Psychological Association, 2009). Dichotic listening, also known as the “Cocktail Party Effect”, is the ability to focus on the auditory input in one ear while ignoring extraneous environmental auditory input. Initially, researchers thought that the extraneous input was not learned. However, further research showed that the peripheral input cannot be completely ignored and is stored in memory, although usually very weakly. Because the brain senses and perceives the additional auditory stimuli, it is more difficult to give full attention to the intended task (Kowalski & Westen, 2011). Learning Team A met at a fairly busy coffee shop. For the purposes of this discussion, the coffee shop was considered a moderately noisy environment. All team members felt moderately comfortable with learning in this environment, but agreed...
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...Sensation, Perception, and Attention Sensation, Perception, and Attention The abilities for sensation, perception, and attention vary from person to person. Many obstacles to communicating successfully are comparable from person to person, once these obstacles are perceived, steps can be taken to avoid these obstacles. Some people can attend a cocktail party and listen to multiple conversations at once while comprehending most of what is said. Other people can only hear one or two conversations and make any sense of them. These personal thresholds will differ according to environmental and personal factors. Some people can control their environment by minimizing noise, obtaining enough sleep and taking care of themselves in general, attending to these needs first will help a person to focus on what is perceived as important, whether it is at a conference or a cocktail party. Many students listen to classical music when studying, Mozart being the first choice. Studies have shown that listening to classical music helps one to concentrate on the task at hand, and helps to eliminate minor outside distractions. Amanda Rivera Part A: It is important to minimize distractions when reaching an auditory threshold. It is very hard for me to be able to hear anything when there is a lot of noise or distraction. When I try to work on my assignments for class, I have to make sure that my son is in bed, the television is cut off, and the only sounds are the air conditioner humming...
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...Tactics 8 Monitoring Procedures 8 Introduction While this section is not expressly requested in the task instructions, it is usually helpful to write a paragraph that introduces Company G and the product that you are writing this marketing plan about. Company G is an electronics computer. This is a marketing plan for the new product, the Company G: Mixed Drink Maker. Company G is a Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” The Company G Cocktail Maker is a countertop kitchen appliance made for the convenience of the consumer. The product is an electronic device used to produce mixed beverages. The Company G Cocktail Maker has 8 containers within it that can hold 8 different ingredients to make the beverages with. This innovative product supports Company G’s mission statement in the following ways. The unit can be plug into a wall outlet or into a car outlet, which makes...
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...TABLE OF CONTENTS I. Executive Summary ……………………………………………………1 Company Profile ……………………………………………………1 Product and Services ……………………………………………………2 Size and Growth Trend of the Business …………………………………4 Background of the Management Team ………………………………... 5 Management Functions ……………………………………………………6 II. Description of the Business ……………………………………………….. 7 Mission Statement ……………………………………………………....7 History behind the Idea of Business …………………………………..…7 Company’s Proposed Legal Form ……………………………………..….8 Proposed Entry strategy and Timeline of Events ………………………...9 Description of the Industry ……………………………………………... 11 Description of the Business …………………………………………....... 12 Product Research and Development ……………………………………..13 III. Product and Services ……………………………………………….. 14 Features of the Product or Service ……………………………………... 14 IV. Market Strategies …………………………………………………. 17 Definition of the Market ……………………………………..……...…… 17 Definition of Market Share …………………………………………….... 17 Positioning Strategy …………………………………………………. 19 Pricing Strategy …………………………………………………. 19 Distribution Strategy ………………………………………………… 20 Promotional Strategy ………………………………………………… 21 V. Analysis of the Competition …………………………………………….. 22 Strength and Weakness ……………………………………………….... 22 Competitive Strategies of the Firm …………………………………… 23 Barriers to the Competitors …………………………………………….. 23 Opportunities that can be Exploited …………………………………… 24 Curriculum...
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...scenario * Complete Preliminary investigation on marble bar | 16/11/12 (30 mins) | Understanding the problem: * Requirements report | 19/11/12 (1 hr) | Planning: * Feasibility study on flat file and relational database. * Economic and technical feasibility | 20/11/12 (1 hr) | Planning: * Schedule and organisational feasibility * Complete updated requirements report | 22/11/12 ( 1hr and 30 mins) | Designing: * Complete a draft on both context and data flow diagram * Begin to develop a schema illustration | 25/11/12 (2 hrs) | Designing: * Design and develop a database * Data Dictionary of database | 26/11/12 (1hr and 30 mins) | Implementing: * Complete promotional material using MC publisher * Explanation of suitable methods of participant training * Description/justification of conversion method * Description of system testing | 28/11/12 (1 hr) | Designing: * Complete reports for: * Rooms booked and the clients who booked on 1st of April 2010 * Rooms booked, the clients who booked them and the number of guests on 25th December 2009 | 30/11/12(1 hr) | Designing: * Complete reports for: * list of clients who booked the red room * List of functions that are in the green room or cocktail parties | 1/12/12(1 hr) | Designing: * Design and complete database form using MC access to enable the entering of data while client is being interviewed | 2/12/12(30 mins) | Testing, evaluating, maintain: * Descriptions of methods...
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...STRAWBERRY GIN FOREVER & STRAWBERRY GIN FOREVER SLIM Oriana Paolillo D’Andria Carlos Fernandez Maria Barambio Itziar Benedicto Alonso Bertrand Mazeaud 1 EXECUTIVE SUMMARY INTRODUCTION We have chosen Beefeater Gin, a spirit brand of Pernod Ricard due to its brand recognition and in the industry, being a market leader in Premium Gin in Spain as well as the over 100 countries that it is exported to. The product is distributed by the James Burrough company. Beefeater Gin is known for its fresh, clean and crisp taste with a subtle citrus and fruit edge. The gin brand takes pride on its multi-dimensional character, without losing its balance and robustness. The high demand for dietetic, non-sugary, low calorie alcoholic drinks in today’s society generates an opportunity to enter an exponentially growing market while focusing on a healthy product that satisfies our potential customers’ needs. We will also introduce a mix strawberry gin drink that is not of low caloric intake but readily mixed to take wherever. COMPANY OVERVIEW Beefeater’s roots go back to the 1820s, when John Taylor and his wife decided to open a small distillery in London’s Chelsea district. Beefeater Gin is a company originated in London offering the world’s most awarded gin, with its product bring a type of distilled gin made by redistilling spirit...
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...Acknowledgement As a student of Mandalay MBA program, I would like to thank all those who have been contributing the existence and success of the program. The first ones I have to give my special respect and thanks are Professor DawKyiKyiSwe, the program director and my teachers from Economic Universities who come and teach us even in their weekends. After that, I would like to thank Mr. Richard Mayhaw, General Manager of Mandalay Hill Resort, for allowing me to complete my MBA internship program. Also, I have to pay my special thanks to U Bo, Human Resource Manager, for reporting my application for internship to GM and scheduling for my internship. Finally, I have to thank managers form Front Office, Food and Beverage, House Keeping and Sale departments, as they allowed me to learn and observe how they are performing hospitality management and how to run an international hotel in a perfect situation. Company History Mandalay Hill Resort Hotel forms part of the operations of LP Holding Co.,Ltd in Myanmar. The hotel was opened on 26th November 1995. During early years of the hotel, the operation was under the control of Accor Hotel Management. After 2000, the owner, himself has managed the hotel with the assistance of Australian general manager. The hotel lies at the foot of Mandalay Hill and facing the Royal Palace and beautiful moat. It is a 10 storied RC building constructed in a spacious compound. As it is surrounded by many Buddhist monasteries, the environment...
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...Luxembourg 0 1 ACR_DoR_V4_pgs.indd 3 21/11/2013 11:41 Rum: The following analyses the global rum market over the last decade. We highlight country-bycountry data, market trends and the performance of individual types of rum. 0 2 ACR_DoR_V4_pgs.indd 4 21/11/2013 11:41 0 3 ACR_DoR_V4_pgs.indd 5 21/11/2013 11:41 A U T H E N T I C C A R I B B E A N R U M Sugar cane is grown in tropical regions across the globe, so it is not surprising that rum has a following in all continents. Its breadth of production generates a wide variety of definitions, but for the purpose of this review we’ll take an “if-they-call-it-rum, we’ll-call-it-rum” approach. THE OVERALL PICTURE Despite the widely reported economic problems in recent years, the first decade of this century has seen strong growth across many spirits categories. In fact, rum enjoyed a growth rate of +40%, ahead of one of the most talked about categories of the decade – vodka. Global Growth...
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...American Association of Independent Music Conference San Francisco, California August 2015 The American Association of Independent Music would like to welcome you to San Francisco, California. The following information packet will be your guide to our August 2015 convention to celebrate independent music producers and up and coming names in the industry. We thank you for choosing to attend our conference and are excited to meet you in San Francisco! CVB: San Francisco Travel The San Francisco Travel Association, which acts as the city’s Convention & Visitors Bureau, was originally founded as the San Francisco Convention and Tourist League in 1909. After an extremely destructive earthquake and fire in 1906, the non-profit local business association was created to “reclaim the City’s position as a world-class destination” (San Francisco Travel). Today, the mission of the Association is “to enhance the local economy by marketing San Francisco and the Bay Area as a premier destination for conventions, meetings, events, and leisure travel” (San Francisco Travel). They are a private, not-for-profit, membership organization that is led by a Board of Directors made up of 45 business leaders of various companies, elected by the membership. In 2003 the Association set up a charitable foundation with the goal of raising scholarship money for students enrolled in local hospitality management programs and to produce more educational programs. The association’s executive team is...
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...is fairly easy, but entering the business in Raleigh would be more difficult. Westlake Bowling Lanes has a prime location downtown close to lively neighborhoods and restaurants. Westlake Lanes has been around for over 30 years and has loyal customers and a strong relationship with those customers, giving them an advantage over possible new entrants. It would be difficult for a new bowling alley to obtain the location and customer relations that Westlake already has secured; therefore threat of new entrants is relatively low. Threat of Substitutes: Threat of substitutes is fairly high because there are many alternative activities customers can choose from around the area, such as rock-climbing centers, laser tag, and happy hours. Cocktails lounges, venues that have kid focused activities and entertainment venues are all indirect substitutes to Westlake. New shops, galleries and restaurants popped up during the town’s growth in the downtown neighborhood and are all threats to Westlake. The direct substitute of...
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...giving our country anything but violence, killing innocents and destroying our economy. Hartals are violent and massive riots. During hartal, all institutions (without health care and a few) are closed. The entire pulse of the country or city cut off. Workers cannot go to their work place and students see canceling of their classes. The impact of the hartals in education sector and poor people’s life is massive. Students cannot go to their class and give exams, so they have to face session jam and losing their important days. In most of the hartals some people died or badly injuries. In last five months around 250 people died and a large number of people injured. Even some children are died and injured in the mass of hartals. Political parties are using school boys and...
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