...CHAPTER 1 INTRODUCTION The development of highly nutritious food products is one of the major issues Food Technologies are dealing with nowadays. The rapid advancement of our world today gave us the opportunity to develop some new products and new insights in the development of our country. In spite of this, we must develop some bridges and break the barriers between the urban and rural areas most especially in the agricultural sector. These food products should be affordable yet with high nutritional value. And the cost of the production should not be very expensive. In connection with this, the researchers will develop a new product from Saba peel and Banana blossom. The researchers will utilize the Saba peel and Banana blossom as the main ingredients in making the patty with the addition of TVP as an additional protein source. Banana peels may be used to formulate preparations with pharmacologic/medicinal, nutritive and energy values. Recycling of fruit peel wastes will not only help lessen solid waste problems but will also help discover important substances that may prove to have vital use. Peel wastes of Saba can then be put to good use before its final disposal. Banana blossom is also considered an edible part of the banana. It is an excellent source of crude fibre in human diet and serves as an antioxidant when ingested. Also, Banana blossom can reduce the body sugar levels of diabetic patients and increase the haemoglobin content of the blood. With the...
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...high mark on average in these categories as they are some common tastes of the black coffee we can expect. One of the main reasons is the psychological feeling of the black coffee is implanted in our mind so when we tasted these coffee we would expect they would taste like these. Columbia’s coffee generally achieved higher marks for these tastes while Australia’s one generally achieved lower marks. For the aroma, brininess, earthiness, nuttiness, spiciness, sweetness, as we can expect black coffee would not give such tastes and the samples surely got the lower marks in these categories (below 4 marks). Besides our perception of the tastes, another factor affecting the results would be the temperature of the samples. The temperature of the coffees can affect our sensitivity of tastes. Therefore, some uncertainly may rise from this factor. Generally, the result cannot show the main differences of different countries products. Affective test with and without coffee creamer | Coffee Samples | | Austria | Japan | Switzerland | Indonesia | Columbia | Without creamer | 5.02 | 4.48 | 4.5 | 3.56 | 3.88 | With creamer | 5.86 | 4.92 | 5.02 | 4.36 | 4.64 | The result depends on our interests about the coffee before and after adding creamer. Among 4 aspects, color tone contributes the large part of the marks to the samples. The average marks are shown below: Though Columbia’s coffee shows the most distinguishable tastes to us, the mark in affective test of it is the...
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...Executive summary: Coffee-Mate is the market leader for coffee creamer in the UK market; it holds 55% of the market share. However, a high market penetration and a recent increase of Coffee-Mate’s competitors’ market share have led to a questioning on the brand’s future. Several tools are used to describe and precise the competitive environment of the brand. The BCG analysis of the brand’s product portfolio highlights two issues: • the uncertain future position of the current Star product: Coffee-Mate, and • an interesting opportunity for the Coffee-Mate Lite product. This Question Mark product is present in a high growth market and could be shifted to a star position. The environmental analysis, through the use of the SWOT tool, led to a clearer vision of Coffee Mate’s areas of competence and the areas that have to be improved. Coffee-Mate’s is a strong brand with a large advertising budget providing quality (and healthy with Coffee-Mate Lite) products. These strengths appear to be useful for breaking Coffee-Mate’s bad image of distress and poor taste product. An analysis of the customer’s market segmentation, which divides the market in 5 consumers sections leads to a distinction between two different buying behaviours: • cost constrained consumers who base their buying decision on prices; and • a group of customers called “premium”, who are prepared to pay a premium price for quality products. These BCG, SWOT and customer segmentation tools provide information about...
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...essay Coffee Everyone has heard or seen, at least a couple, quips about mornings and coffee. “Coffee-the jet fuel for the morning impaired.” “Sure I’m addicted. But, the life my morning coffee saves today, might just be yours.” There are several options when it comes to getting a morning caffeine jolt, espresso, latte, cappuccino, and plain brewed coffee. Two popular choices are the latte and brewed coffee. A latte is an espresso drink with steamed milk, while a brewed coffee is hot water that has been ran through coffee grounds and a filter. The cups look the same; the substance looks similar; and they both give you a caffeine jolt. Even though they may look similar, and they have some of the same ingredients, there are a few important facts to consider when choosing a morning pick me up. Four major differences are the taste, caffeine content, cost, and nutritional value. First, taste is a major deciding factor. A latte is made with equal parts espresso and milk, so it has a sweet flavor, and because it is made with milk it has a creamy texture that makes people feel all fuzzy inside, like a favorite pair of slippers. Also, flavors like mocha, vanilla, caramel, and mint, can be added to Lattes to give it a unique taste. Meanwhile, brewed coffee has more the consistency of water and is bitter, but, at the same time, it still has the unique flavor that many have come to associate with their morning rituals. To counter the bitterness, flavors, sugar, and creamer can be...
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...product line of brightly colored compact coffee and cappuccino machines contain significant ease in use while maintaining credibility and dependability. Our new product will allow our target consumers to have a more enjoyable experience whether they drink coffee in the morning as they get ready for the day or as they relax and decompress in the evening. The subsequent marketing plan for our new product will ensure that Company G will reach full profit potential and create a larger consumer loyalty base. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Product Description and Classification Our new product line of brightly colored compact coffee and cappuccino machines contain significant ease in use while maintaining credibility and dependability. This coffee and cappuccino machine includes extras, such as convenient digital settings for a nightlight, clock and timer, a refrigerated milk and creamer dispenser that can be set up to four personal tastes, as well as the capability of brewing coffee and cappuccino simultaneously. Our coffee/cappuccino machines come in five colors, brushed bronze, pewter grey, onyx black, retro copper and antique white. Consumer Product Classification Within the three way consumer classification model our company’s new commodity falls in the parameters of the shopping goods category. Our coffee and cappuccino machine will be purchased...
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...into beverages and sweets. Its trunk is used as a lumber for houses and building materials. The leaves of this fruit are used as a medicine, fodder, and as a compost material. Its latex is in the list of ingredients for glue and paste. Its roots are used for handle for farm implements. The seed is used for food, also used in feeds, used for planting materials and for making candies. But none had studied the seeds as a potential coffee. Coffee is a beverage prepared from dried ground beans of Coffeaarabica, an African evergreen; the berries are rich in caffeine, which stimulates the CNS and cardiorespiratory system and results in mild addictive symptoms. The researchers pursued this study because using this study, jackfruit seeds can be made another new and useful product in everyone’s daily life; instead of throwing the seeds away. Why the researchers chose coffee because it has been a common hot drink for everyone; it is almost a part daily routine of man. B. Statement of the Problem This study determines the feasibility of coffee made from Jackfruit seeds. It seeks to answer the following questions: 1) What are the...
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...vegetable and feeds while the mature fruit is used for desserts and it is processed into beverages and sweets. Its trunk is used as a lumber for houses and building materials. The leaves of this fruit are used as a medicine, fodder, and as a compost material. Its latex is in the list of ingredients for glue and paste. The seed is used for food, also used in feeds, used for planting materials and for making candies. Its roots are used for handle for farm implements. Coffee is a beverage prepared from dried ground beans of Coffea arabica, an African evergreen; the berries are rich in caffeine, which stimulates the CNS and cardiorespiratory system and results in mild addictive symptoms. The researchers pursued this study because using this study, instead of throwing the jackfruit seeds; it can be made into new and useful products in everyone’s daily life. B. Statement of the Problem Jackfruit is a common fruit widely known and found in the Philippines. This study will determine the feasibility of coffee made from Jackfruit seeds. It seeks to answer the following questions: 1. What are the characteristics of the...
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...to the expressway. This location benefits Tank Up business because drivers often stop in to fill their gas tank and grab a cup of coffee before beginning their journey on the expressway. To increase profits, I am evaluating a price change for coffee. Historically Tank Up sells approximately 300 cups of coffee per day. At $0.79 per cup, annual coffee revenue is $86,268. Options to increase revenue include a) an increase in sales prompted by a price reduction or b) an increase in revenue through a price increase. For the purpose of this evaluation, it is assumed all factors beyond cost per cup and consumer demand are held constant. The supply costs for coffee beans, creamer, cups and other supplies are not a factor in this assessment. Below are the factors considered. Price Elasticity of Demand As noted above, annual coffee revenues are estimated at $86,268. To evaluate price elasticity of demand, a calculation was required to determine if an adjustment in price (increase/decrease) resulted in a change in consumer demand. The first step was to evaluate the impact of increased sales because of price reduction. When reducing the price per cup 13% (to $0.69) sales increased 7% (320 cups per day). Although demand increased, annual revenue declined 7% ($5,897). This change (reduction) in consumer demand validates price elasticity for coffee. A similar exercise was conducted evaluating increased revenue because of price increase. The price per cup was increased 25% (to...
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...speciality are blend and single origin coffee, handcrafted espresso and blended beverages, Tazo teas, frappuccino coffee drinks and Starbuck double shot. Apart from that, they also offer fresh bake pastries, super premium ice-cream, chocolate, sandwiches and salad. They also offer to their customer Starbucks Barista home espresso machine, coffee brewers and grinders. Coffee mugs, accessories, compact disc and also assorted gift also available to their customers. 2. What changes in society have helped Starbuck be successful? i-Trend and pattern coffee consumptions within society. Increasing trend of young generation aged between 25-29 years old to consume lot of coffee drinks outside from home. The biggest proportion is consumer who drinks coffee at workplace. There also a trend people who consume coffee outside from office hours and usually they hang out at Starbucks outlet for personal time out or relax with friends. There was a tendency that the consumer now shifted their drinks preference which is previously beer to coffee. Instead spending their leisure time at bar, now change at Starbucks outlet. ii-Economic stability, social life style and pay rise. Increase in coffee consumption among working customers would suggest good economic condition and better pay considering Starbucks coffee price at premium as compare to other cup of coffee. This is support by increase consumption among drinkers aged 25-29 which most of them consume coffee at workplace. Economic prosperity...
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...Company Overview Starbucks has grown from a single store in Seattle, Washington in 1971, to a corporation operating 19,767 stores in over sixty-three countries. CEO Howard Schultz is committed to continued expansion while retaining Starbucks’ reputation of having the best coffee in the world. In 1990 Starbuck’s senior executive team created their mission statement and principals, which would incorporate Schultz’s principles. In their mission their final statement proclaimed “people first and profits last” with the number one guiding principal of Starbucks was to “provide a great work environment and treat each other with respect and dignity.” (Ferrell, Fraedrich & Ferrell pg. 325, 2012) Starbucks Mission Statement is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. (Starbucks.com) Positions In our Compensation System Proposal for Starbucks, we will analyze and define positions in the organization. These positions are Barista, Shift Supervisor, Assistant Store Manager, Store Manager, District Manager and Regional Director. We provide a general overview of these positions to the reader in order to facilitate a better grasp and idea of what these critical roles and job functions are in the Starbucks organization. The Barista is considered to be the face of Starbucks, and as such, they are an important part of the customer’s day. The Barista is an expert in handcrafting deliciously perfect beverages. Barista’s are the connection...
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...STARBUCKS: JUST WHO IS THE STARBUCKS CUSTOMER? By Annie C. Rodriguez For MKT-301 Principles of Marketing Mr. M. Loizides Howard Schultz traveled to Italy in the early 1980’s and was inspired to transform Starbucks, what then was just a handful of Seattle coffee shops, to a European-style coffee houses. His vision was to provide customers with the “third place” to go to. A place where they could relax that was away from home and work. A place where you can get away from it all and just sink into your thoughts and relax your mind. He started and created what is known as the Starbucks Experience. His idea worked and after twenty years Starbucks is a household word and an icon in finely brewed coffee. However, what goes up will eventually come down and by 2008 the twenty percent annual growth dropped ten percent and store sales where decreasing by three percent. By the end of the year profits had dropped by fifty-three percent and the value of their stock was down to $10 a share. What was the problem? What caused such a decline in profits and company value? There were a lot of important facts in this case that are extremely relevant to this case that were presented to us. One of the first things that were presented was that after twenty years Starbucks boosted over 17,000 stores in dozens of countries, between the years of 1995 to 2005 they added US stores at an annual rate of 27%. They were opening 3,300 locations in one year which was averaged...
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...Coffee and Energy Drinks: A Caffeine Comparison Jacob Wiegand University of Maryland University College WRTG 101 Some may call the current debate that rages between traditionally brewed coffee and the fairly new energy drinks long overdue since the latter’s inception in 1987. With the tightly connected world we live in today, myths and opinions can spread very rapidly and create biased perspectives where there should normally be none. With this in mind, to view key points of these beverages and discuss the similarities, differences, hazards, and benefits of each based solely upon facts would be beneficial to the misinformed. Just as advancements in technology have created a world where information can travel the globe in fractions of a second, perhaps methods of caffeine consumption can also modernize and gain an edge on the centuries-old brewed coffee, although with a different purpose. For the contents of this essay, the term “energy drinks” will be condensed to include the many brands on the market today and will be associated with the average amount of additives found in such drinks. This will also be true for coffee which can often contain as much as and surprisingly more caffeine than mainstream energy drinks (Mitchella 2014), although the content varies wildly depending on the beans used and the method of brew. On the subject of caffeine content, it may be surprising to learn that an energy drink contains 2.5 milligrams...
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...Who are current sellers in the marketplace? Coolblog, Chatime, Each a cup, Ochado, Yippee Cup What are the attributes and the characteristics of these sellers and their products/services? Coolblog aims to marry the natural taste of tea leaf with natural fruit taste in take-away kiosk concept. They are the first to break new ground in Singapore and Malaysia food scene by introducing Tea tasted beverages with 25 different flavors. They are also specializing in tea tasted dessert and beverages. Chatime uses high-tech tea and coffee to make consistently high quality fresh tea and coffees. Chatime provide customers with variety of choices of tea and coffee, variety of fruit pump and variety toppings. Each a cup is using all natural and high quality fruit ingredients and tea imported from Taiwan, Each-a-Cup brew tea continuously during operation hours a central kitchen by specialists, and deliver to the retail outlets that place the order. Each-a-cup has a range called Each-a-Brew where each cup is brewed individually which is the first of its kind in Malaysia What is there size, location, target market and other important characteristics? Coolblog was first launched in Singapore in 2005, it is an international business license specializing tea tasted dessert and beverages. There are 176 outlets in Malaysia. Chatime is a bubble tea franchise from Taiwan. The company was founded in 2005; and now has more than 450 retail locations across Asia-pacific area, in...
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...Marketing Plan Phase One Paper Gloria Blake, Mariah Bowles, Jennifer Gardipee, Kathleen Hawker, and Lisa Mains July 23, 2012 MKT/421 Susan Craver Summary After a long day at the office, many find themselves looking for their second wind once they punch that clock at the end of their shift. All work and no energy for play can lead to a dull and monotonous life. Finding balance between responsibility and luxury is essential in steadying our own happiness equilibrium. We all tend to have a to-do list a mile long that grows by the second, yet after eight-plus hours in our enclosed workplace we tend to yearn for our pillow, blanket, and bed. Instead of pressing pause on our day and waiting on our alarm clock to press play, let’s fast-forward right into the more exhilarating part of our day and make the most of our free-time. And to begin, what better way is there to rejuvenate our vitality than with an alcoholic-caffeinated beverage? Marketing Plan Phase I After a long day at the office, many find themselves looking for their second wind once they punch that clock at the end of their shift. All work and no energy for play can lead to a dull and monotonous life. Finding balance between responsibility and luxury is essential in steadying our own happiness equilibrium. We all tend to have a to-do...
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...5. Competitor analysis 12 III. Marketing objectives 16 IV. Marketing strategy 16 1. Product: Coffee G7 16 2. Service: Trung Nguyen Coffee Chain 18 V. Supporting Marketing Programs 19 VI. Financial Projection 20 VII. Monitors and Controls 21 1. Sales force efficiency 21 2. Advertising efficiency 21 3. Sales promotion efficiency 21 4. Distribution efficiency 21 VIII. Contingency Plan 21 IX. Marketing Plan Timeline 22 Appendices 23 Reference 33 Executive Summary This report aims to propose marketing activities for Trung Nguyen Coffee in the year of 2014. The marketing plan includes (1) situational analysis, (2) marketing objectives, and (3) marketing strategies. First, situational analysis reveals that Trung Nguyen coffee is in the top 3 leaders in the industry with a market share of 38%, chasing after are Nescafe and Vinacafe with 27% and 31% respectively. It also shows that although the government has supported the development of coffee industry, some market volatility has had negative effects on Trung Nguyen’s performance. In terms of competitors, there is a similarity in product and price. However, the promotional methods varies among the three. Likewise, coffee consumer behaviors are analyzed in this part. Second, the marketing objectives are stated which are the increase in market share to 45% and the opening of 3 new coffee shops in Ho Chi Minh City regarding to the new model....
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