...Thomas Huffstutler Pd. 2 More Than A Feeling I have seldomly studied a topic that has informed me of myself or has connected with me easier than Swedish. My heritage is more than just something about me. It is part of who I am. It is this part of me that yearns to know more about my roots and where my ancestors came from. This fascination is what drove me to learn Swedish and to become involved in the strong Swedish community in Minnesota. I first realized that being Swedish was an integral part of who I was was the first time I met my family from Sweden. I was 4 years old when they first came over. I was captivated by the language and their sense of “coolness” that they carried with them. They came bearing many gifts and cool things from this odd far away land. They brought lots of chocolate of course and some other cool things, but what I remember the most is what my cousin gave me. He brought me a orrefor polar bear. I looked at it with a sense of “aw”, imagining the journey that this bear had gone through. I still have that bear and it serves as a reminder of my family on the other side of the globe. Since then, they have visited many times and my fascination with the language and the culture has only been amplified. I began to take language lessons at the American Swedish Institute to try to immerse myself in Swedish in an attempt to gain the “coolness” of my cousins. I also started to get my hands on anything Swedish that I could. I got Swedish books, movies and...
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...Apple – Merging Technology, Business, and Entertainment Anonchai (Anand) Madan Corpus Christi College Management Information System 03/02/2016 Table of Contents 1.Introduction…………………………………………………………………………….3 2. How does Apple apps give them competitive advantage?……….……………………3 3. Why are data, information, business intelligence, and knowledge important to Apple?………………………………………………………………………..…………..5 4. Apple’s use of Porter’s Five Force Model………….……….……………….…………6 5. Conclusion…………………………………………………………………………….8 6. References…………………………………………………………………………….9 Introduction This paper aims to answer the following questions: Do you agree or disagree that Apple’s iTunes, iPhone applications, and iPad applications give the company a competitive advantage? Be sure to justify your answer? Why are data, information, business intelligence, and knowledge important to Apple? Give an example of each type in relation to the iPad. Analyze Apple using Porter’s Five Force Model. Which of the three generic strategies is Apple following? Which of Porter’s Five Forces did Apple address through its introduction of the iPhone? Which of Porter’s Five Forces did Apple address through its customer-developed applications? How does Apple apps give them competitive advantage? There are various factors that brought Apple back from near extinction. One of which, was its ability to...
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...AMA COMPUTER LEARNING CENTER COLLEGE Tagbilaran City, Bohol INSTAGRAM (Android Application) A term paper submitted in partial fulfillment of the Requirements for the degree of BACHELOR OF SCIENCE in INFORMATION TECHNOLOGY by: Josie Marie Mosqueda Edralyn Tutor 2012 ABSTRACT Today the folks responsible for one of the most popular social photography apps in the world have brought that entertainment to Android– and here we’re going to review it! What you’ll find is that this app is extremely similar to the iOS version, it having the ability to snap photos, edit them in brief, and send them out to several social networks. This Android version is said to be superior to the iOS version in several ways by its developers. This app got extremely popular on iOS because it allowed (and still allows) you to do three different activities in one app – photography, sharing, and editing of photos. Here on Android you’ve got several of those abilities built in – the HTC One series in-particular has some pretty amazing photo editing, taking, and sharing abilities. INTRODUCTION An important application for the tech-savvy crowd, Instagrams are all about the beauty of capturing moments through man-made lenses and sharing it with your near and dear! As Will Smith says “ Life is not about number of breadths you take, it is about number of moments take your breath away”. Moments like that don’t happen everyday, but can be captured and cherished for the rest of your...
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...be repositioned and research needs to be conducted to target consumers more. Price and quality need to be re-evaluated to compare current price competitiveness. Product differentiation and positioning is very important should also be conducted prior to repositioning. There also need to be a study conducted to establish product differentiation, so that the product will be distinguished from any other product, and some new attributes are needed to enhance these products. A New Service Component New component should be definitely added. An example is, The NOOK Media LLC, a subsidiary of Barnes & Noble, Inc., has launched its updated new product as of May 2013, NOOK for IOS app, making the most incredible reading experience for iPad, IPhone and IPod touch(R) even better. New to the NOOK for IOS app, customers can now download and read any of the more than 8,000 comics and graphic novels available in the expansive NOOK Store(TM), with full support for the spectacular Zoom View feature. (Business Wire, 2013) Discuss the Methods You Would Use to Increase Adoption Rates...
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...launching the mobile “Lunch Partner” application; a tool to help people connect with others by affording them the opportunity to meet other people like themselves during their lunch break. With our application, we offer people the gift of never having to suffer through a lonely lunch ever again, if they so wish. As students, we don’t have any fixed break times for us to have our lunch, as most students take different courses and subjects. This means that no matter how much you try to synchronise your schedule to that of your friends, you will inevitably come upon a time where you will have no available friends to share your lunch or breaks with. This scenario was the backbone of our motivation to create the Lunch Partner application. With our app, we help our customers in a few key ways. The first and most obvious service we provide will be in helping those people who are alone find a lunch partner to accompany them. However in addition to this basic function, we also help our patrons by providing information about restaurants in the area, and customers that have become premium members of our service by purchasing the full version will also get to enjoy added privileges such as promotions and...
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...understanding of the functionality of our iphone app. We are interested in understanding how people manage to figure out when a good time to try and fall asleep the night before to be well rested the next morning. Interview Background Information: I am going to first ask you a few questions about your background. This will help situate the data we gather and understand the context of the answers you will give us. 1. Are you currently employed full time/part time? Part time 2. Male/female: Female Male Male 3. Highest Education level: Senior year of college Senior year of college Senior year of college 4. Age group: 20-25 20-25 20-25 5. What year of college are you in? Senior Senior Senior 6. How many years have you used a smart phone? 4 years. 6 years 2 years 7. Do you have a good understanding at first glance how to use a new app I believe so. Looks simple Yes Strategy: I am now going to ask you a few questions about your iPhone applications. 1. Do you use any apps? Yes Yes yes 2. how many apps do you currently have on your smartphone? 7 13 9 3. Do you use them for school ex blackboard app? I do have the blackboard app No I don’t No I don’t 4. Do you use them for social media purposes? Of course Yes Yes 5. Do you have an alarm clock as an app on your iPhone? Yes Yes Yes a. How often do you use your alarm clock app? Every night All the time A lot b. ...
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...There are over 275,000 apps available for the iPad. Using apps you can edit pictures, edit movies, read a novel, write a novel, and much more. There are also apps you can use to write papers, make cool power points, and make spreadsheets. The app iBooks can be used to turn your iPad into your personal library with over 1.5 million books. Also, there is the iTunes U app which has complete courses from universities. Don’t forget the find my iPhone app which can locate any apple device just using your apple device because, face it, things can get misplaced. There is literally an app for everything under many categories such as sports, travel, social networking, productivity, news, music, food & drink, family & kids, education, and business. The iPad is perfect for the college student. It is light and appealing to the eyes. It is also very useful for your studies. You can purchase eBooks instead of textbooks and see them right on your iPad using safari, the kindle app, or the nook app. You can also record your lectures on the iPad. You can take notes, make flashcards, write papers, etc all on one small electronic. Don’t forget the fun side of the iPad. You can purchase many games, music, and movies on your iPad and use them whenever and wherever you want. You can also take pictures and videos for fun. The iPad is ideal for anything. It can be personalized with many types of cases making it your very own. The iPad is ideal for a college student. It’s not only light and portable...
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...their hundreds of manufacturing partners. Apple’s Supplier Code of Conduct is one of the toughest in the electronics industry and the company’s made it even stronger through 633 audits at multiple levels of supply chains and trained more than 1.5 million suppliers on their rights (Apple Inc, 2015). Apple believes that each supplier or worker has the right to safe and ethical working conditions, so the company is audit deep into their supply chain and maintain their suppliers’ accountability to the strictest industry standards. Apple is committed to providing educational opportunities for workers by providing them educational resources in their supply chain. The company provides training to workers on their rights under the law to free college classes in technology, language and other subjects. The company also provides opportunities for workers to earn an associate’s or bachelor’s degree through the Supplier Employee Education and Development (SEED) program. Apple has trained around 2.3 million workers on their rights in 2014 that is more than 6.2 million since 2007 (Apple Inc, 2015)....
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...highly price-sensitive consumers (Aviram, 2010)between the ages of 18-49, who have at least some college education and make $50,000 or more annually [see Appendix A]. The Problems The nature of the smartphone industry carries with it the continuous problems of short product lifecycles, rapid technological advancements, a decreasing new user market base, a large presence of imitations and substitutions, and numerous barriers of entry – such as stiff competition and strong brand loyalty. These problems require companies to be constantly and consistently ahead of current trends and consumer demands in order to produce the “latest” products in a timely manner. The Objectives In order to combat the problem of rapid technological changes, companies need to focus their attention on innovation, research and development, and become so attuned to consumer characteristics and values that they can predict their wants and needs ahead of the consumer. When addressing the issue of the declining new user market base, companies can produce smartphones geared toward the demographics of those who aren’t in the current market (those who are 65+; those with a high school diploma or less; and those who make under $50,000 annually). In regards to a larger presence of imitations and substitutions, firms need to develop ways to make switching costs higher. Just as Apple has effectively done by creating an app store, operating system, and software programs that can only be used by Apple products. Thus, the...
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...Week 8 Individual Assignment Critical Analysis of Apple Computers University of Maryland University College December 1, 2015 This paper was prepared for AMBA 640, Section 9040, taught by Professor Stewart. Executive Summary Apple, Inc. is one of the world’s most valuable and respected brands. People stand in line for hours and sometimes days, just to get their hands on the newest Apple device. How did Apple take over the technology business? What can we learn from their continued success? According to Forbes, Apple is worth over $741.8 billion (Forbes.com). Apple dominates the computer hardware and Smartphone industries by designing, manufacturing and marketing high quality products. Apple keeps up with the fast paced changes in technology, constantly offering updates and releasing new devices. The purpose of this analysis is to determine best practice and lessons learned to apply to enterprise information systems management. Through a thorough investigation of the organization, I was able to determine that Apple, Inc attributes a great deal of its success to its heavy reliance upon their customer relationship management (CRM) system. Apple puts its customers at its forefront and designs its practices and products around their wants and needs. Apple also depends on its enterprise resource planning tool, SAP. SAP is interfaced throughout multiple parts of the organization including order confirmations, shipment confirmations and inventory management, allowing Apple to function...
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...APPLE, INC. CASE ANALYSIS Written by: Jessica A. Mahfoudi AMBA 640 Dr. Larry Williams University of Maryland University College February 25, 2013 This page is intentionally blank EXECUTIVE SUMMARY Management Information Systems allow companies to remain competitive in today’s fast-paced world and especially when conducting business on the Internet. Organizations must adapt to technological advances and innovations to keep pace with today’s rapidly changing environment (Baltzan, 2012). Every day there is some type of new technology, new internet site, new software or hardware program that someone is learning how to use. Apple, being a major technology company needs to keep up with these advances to keep their customers happy. This paper focuses on Apple, Inc., its competitive advantage and the challenges Apple faces to stay in the top of consumer reports. Data, information, business intelligence and knowledge are discussed and how they are relevant to the production of Apple products. Knowledge cannot be acquired until data, information and business intelligence are researched. The paper then goes on to discuss Porter’s Five Forces Model and how it is applied to Apple, Inc. and its products. Apple has lowered the threat of substitute products by including a great variety of features on all of their products. Since the original iPhone's release about four years ago, the threat of substitute products or services has greatly decreased...
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...Promotional Budget 14 Pricing 15 Proposed Location 15 Distribution Channels 15 Start-up Expenses 16 Operational Plan 16 Production 16 Legal Environment 16 Location 16 Personnel 16 Stock and Assets 16 Suppliers 16 Executive Summary: As owners we are the employees, the people who came up with the ideas and the bosses of this business. The purpose of the business is to provide an app that will help people learn and develop different languages on the go wherever they are in the world. The business idea is a modern app available on only on Apple devices that help people learn and understand other languages in a complete different ways. Within the app there are two sections where one section the user can decide to learn a language by verbally speaking to the device or by text, this will be called ‘iLearn’ and the other section is where a user can take picture, scan or speak into the device for a translation this will be called ‘iCapture’. The name of this app will be Capture &Learn, this is because it the users capture a word by taking a picture then the app translate it and they learn from it, and also because the two sections are both named iLearn and iCapture so we just two them two together and came up with the name. Our target market: Age – iLearn 13-23years old...
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...<a href="http://altfarm.mediaplex.com/ad/nc/12309-160198-1358-3?mpt=2012.09.19.01.56.12"> <img src="http://altfarm.mediaplex.com/ad/nb/12309-160198-1358-3?mpt=2012.09.19.01.56.12" alt="Click Here" border="0">< /a> State of the Art IPhone 5 Scores Well, With a Quibble Justin Sullivan/Getty Images Apple announced the iPhone 5, the latest version of its smartphone, at an event in San Francisco last week. By DAVID POGUE Published: September 18, 2012 If you were taking a college course called iPhone 101, your professor might identify three factors that have made Apple’s smartphone a mega-success. Enlarge This Image Peter DaSilva for The New York Times The iPhone 5, top, and iPhone 4S. The iPhone 5’s smaller connector does not fit existing accessories, docks or chargers. First, design. A single company, known for its obsession over details, produces both the hardware and the software. The result is a single, coherently designed whole. Second, superior components. As the world’s largest tech company, Apple can call the shots with its part suppliers. It can often incorporate new technologies — scratch-resistant Gorilla glass, say, or the supersharp Retina screen — before its rivals can. Third, compatibility. The iPhone’s ubiquity has led to a universe of accessories that fit it. Walk into a hotel room, and there’s probably an iPhone connector built into the alarm clock. If you had to write a term paper for this course, you might open with this...
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...The Apple iPad and the price elasticity equation: An iconic brand, born from the image of a fruit. Who said money cant grow on trees like apples do? For Steve Jobs, the CEO of Apple Inc, building the largest consumer base in the industry and the most innovative products on the market was the main target, that he had evidently been achieving since the phenomenal launch of the iPod in 2001. The iPad a new generation of tablet computers that are set to replace laptops, books, and revolutionize the technological industry. It was released on April 2010, and sold more than 3 million units in 80 days. The great amount generated from the sales, isn’t a surprise to many, as Apple had a clear strategy, which was already in operation years before the launch of the product. Apple had announced years ago regarding the release of the iPad, in order to stir up hype and increase the demand of the product, which they did with great success. Apple however, never enclosed any information about the price range the product was going to be in and speculations about the price of the increased in the market. Due to the very high specifications of the product and the features it was meant to include, it was estimated at $900 plus. Since Apple sold a vast amount of units on the first day of the launch, the price elasticity of the product is worth thinking about. Apple had released iPad’s that were ranged way below the estimated speculated market price, and consumers were flocking infront of stores...
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...3.1 Advertising Methods Domino’s Pizza Domino’s reaches geographically dispersed buyers. Domino’s vision is focused on “Exceptional people on a mission to be the best pizza delivery company in the world!” domino’s is committed to bringing fun and excitement to the lives of our customers by delivering delicious pizzas to their doorstep in 30 minutes or less, and all its strategies are aimed at fulfilling this commitment towards its large and ever-growing customer base. It’s all advertisement are image of core competencies. Their taglines “The Pizza Delivery Experts” and “Hungry kya?” are showing their focusing area in promotion. Pizza Hut To stay competitive, Pizza Hut looked to appeal to a wider base, launching new marketing vehicles and products that adhere to the sensibilities of both younger and older consumers. This past year Pizza Hut has experimented with its brand by replacing “Pizza Hut” on take-out boxes with “The Hut,” and by pushing the quality of its product and natural ingredients and adding more pasta options to the menu as meal-replacement solutions at home. The marketer has also introduced an extensive series of social media and non-traditional media programs. TV Domino’s TV spots appeared to be more tactical and responsive and the market place, with ads discussing the recession and the value it delivers. Pizza Hut, by comparison, promoted more of its quality and menu range. Their TV strategies differed significantly. Pizza Hut bought a broader and...
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