...Judy (Judith) Hein Com/530 May 27, 2012 Kirby Thornton Organizational Behavior and Communication Southwest Airlines stated mission, vision, and values will be compared to what the companies enacted values, mission, and vision are. Also discussed are whether the proposed and enacted values are aligned, the extent to which communication is determined by the culture, how communication plays in the perception of the organization, how misalignment of the values may affect the perceptions and how conflicts may be used to improve communication. Mission, Vision, and Values Southwest airlines mission towards customers is “to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit” (Southwest Airlines, 1988). Their mission toward employees is “to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer” (Southwest Airlines Co, 1988). Southwest Airlines vision “is to expand our locations both domestic and overseas by being the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the...
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...Southwest Airlines COM/530 Communications for Accountants March 24, 2014 Abstract Southwest Airlines is the most respected airline in the United States for their philosophy, mission, vision, and values. More than 38 years ago Rollin King and Herb Kelleher started in 1971 as a small 3 airplane carries operating with in Texas. Southwest has dedicated themselves with providing the highest quality of customer service, provides safe reliable air transportation service at a cost effective pricing. “Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded and has acquired AirTran Airways, now a wholly owned subsidiary of Southwest Airlines Co. Southwest serves 73 cities in 38 states and remains one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet.” (PR Newswire, 2012) SOUTHWEST AIRLINES This paper will discuss the culture of Southwest Airlines philosophy, mission, vision and value statements. The mission of Southwest Airlines is its ongoing dedication to provide the highest quality level of customer service. “Air Transports World’s selection for Airline of the Year for 1991 is Southwest Airlines of Dallas. Created in 1967 by Herbert D. Kelleher and Rollin King, the airline started up in 1971 as a small, 3-airplane carrier operating entirely with Texas. Southwest has dedicated itself to providing safe, highly reliable and frequent air transportation...
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...Organizational Behavior and Communication Name COM/530 Date Instructor Name Southwest Airlines This paper focuses on the mission, vision, and values that Southwest Airlines Co. upholds. The vision, mission, and values of Southwest Airlines Co. form the key basis of its philosophy. More so as an integral part of customer care, the airline has managed to create positive relationship with its clientele over the past few years. Philosophy Southwest Airlines Co. is one of the best performing companies globally. It has a philosophy that focuses on customer care attitude rather than experience (Campbell, 2010). Through their philosophy, they believe that attitude is most important besides training on quality service delivery. From results and reports given by their customers, it is true that they have kept their philosophy. This far, they have managed to keep customer loyalty by enhancing a good relationship with customers and thus the reason clients keep going back as a result of the company quality services. Mission Southwest Airlines mission is geared toward high quality of Customer Service delivered with a sense of individual pride, friendliness, warmth, and company Spirit. With the direction of the mission, Southwest Airlines always have endeavored to give their customers the best. As a team, together they manage to meet their customers’ expectations in the friendliest way they can. Vision The vision of Southwest Airlines Co. is to expand their locations both domestically...
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...Southwest Airlines: Culture of Communication Kevin Miner COM 530 December 9, 2013 Patrick Thornton Abstract This paper will discuss the culture of communication at Southwest Airlines. Founded in 1971 the company’s culture is based on mutual respect where forward thinking is encouraged and rewarded. All levels of employees have the authority to act for the customer’s best interest without continuously getting approval from above. Employees’ perception of an open minded and supportive workplace is validated by the success the company has enjoyed over the years. Conflicts within Southwest Airlines are resolved through concepts like self-policing, teamwork and mutual respect between managers and employees. Southwest Airlines: Culture of Communication Southwest Airlines emerged in 1971 as a low cost alternative to legacy airlines such as United, Delta, and American. When he started Southwest, Herb Kelleher established a culture for employees that encourages and rewards forward thinking. Southwest has excelled from the beginning earning profits in all but its first year (Smith, 2004). Any company, especially one operating throughout many different regions of the country needs to have efficient communication. Southwest Airlines has successfully created and fostered a communication model with clear goals, values and expectations of respect between its various employee groups ("Southwest airlines one," 2013). In his article, An Evaluation on the corporate culture of...
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...Southwest Airlines Company's Purpose Belen Juarez COM/530 October 6, 2015 University of Phoenix Southwest Airlines Company's Purpose Every day someone is traveling. One of the most common forms of traveling is the airline. Whether the trip is business or personal, most likely while purchasing the ticket, checking in, or boarding the plane we do not sit there and ponder what the company's purpose or philosophy is. People get so caught up in everyday life they forget the company’s services that they are using have a purpose to serve them. In this paper, you will get an overview on Southwest Airlines Company, its culture, values, and communication. With headquarters located in Dallas, Texas, Southwest Airlines Company is one of the major United States airlines, as well as the world's leading low-priced carrier. Southwest Airlines Co. “founded on March 15, 1967 by Rollin King and Herb Kelleher” (Avstop.com, Sept). For the very first time, Southwest Airlines Co. launched international services on July 1, 2014. The total number of flight to and from Latin American and the Caribbean was up to 100 per day (Kelly, 2015). A company’s culture is member’s values and practices; essential it is the employee’s values and practices that can make or break the company. Southwest Airlines Company (2015) defines culture as “the development, improvement, and refinement of the originality, individuality, identity, and personality of a given people.” Southwest Airlines Co. prides itself...
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...Southwest Airlines Angela A. Jones Communications for Accountants Com/530 February 3, 2012 Jon Zimmerman Southwest Airlines Organizational Culture An organizations’ culture develops from beliefs and values that are shared by a group or groups of people that influence the behavior of members within that organization. Every organization has a different culture setting that becomes enhanced by the level of communication displayed daily. For example, Southwest Airlines’ (SWA) organizational philosophy can be described as phenomenal starting with their mission statement and core values. SWA has pledged the mission to show dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. SWA is a leading air transportation provider in the United States. The Organizational culture of SWA is one that is open and is geared towards providing extraordinary Customer Service, as well as providing an employee oriented company. This is why SWA is ranked the highest among airline competitors for places to work. SWA’s vision is to expand our locations both domestic and overseas by being the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive work force to guarantee the best flight possible for each and every passenger. SWA vision statement is made possible mostly...
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...Southwest Airlines Organizational Commitment and Communication Paper Travis Thompson Com/530 March 24, 2013 Byron Johnson Southwest Airlines Organizational Commitment and Communication Paper Southwest Airlines has proven to be a leader by its financial position in the airline industry mainly due to outstanding organizational culture. Their mission statement supports this methodology by being “dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit(http://www.southwest.com/html/about-southwest/index.html?int=GFOOTER-ABOUT-ABOUT). This strong sense of customer worth has carried Southwest Airlines through the rough times and emerged as a victor in the industry. By ensuring that the customers feel welcomed and appreciated, Southwest has stepped into new territory that the other major airlines have not yet grasped or perfected to the extent they have. Southwest’s culture was not build overnight. It has taken many year and dedication by its founder, Herb Kelleher, to instill these values into every employee that works for Southwest Airlines. Mr. Kelleher’s strong leadership had to be present in the early years to gain the trust and respect of the employees. Beginning with the employees was a great strategy to set a strong foundation for the future of the company. If you want to be trusted and respected, then you have to give trust and respect. Herb ensured that every employee should be treated...
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...Southwest Airlines: Leadership Matters Latrice Alston University of Phoenix COM 530: Communication for Accountants Tonya Boddie September 12, 2012 Southwest Airlines: Leadership Matters Leadership styles affect the way organizations function and interact with employees, consumers, and business partners. Leaders develop a style of communicating based many times on experience. Southwest Airlines, a leader in the airline industry has enjoyed unparalleled success due to its business plan and dynamic leadership. For Southwest Airlines, senior management places great emphasis on employees realizing satisfied employees are pivotal to the success the organization has and will continue to experience. Effective leaders are critical to advancing the vision and mission of the organization. Southwest Airlines continues to make strides in the airline industry based the strategic vision of management. Southwest’s mission to provide excellent customer service delivered in with warmth, friendliness and pride is the mantra of the organization. Leadership comes with a price and those tasked with leading must be able to balance both the mission of the organization and the needs of employees. Unlike other organizations Southwest Airlines, due to the multi-faceted leadership style has a very low rate of negative attrition. Factors impacting attrition within organization can most time be attributed to the way organizations are managed. Having weathered...
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...Southwest Airlines Aquita Avant Communications for Accountants Com/530 February 3, 2012 Jon Zimmerman Abstract This paper examine the philosophy of Southwest Airlines, a phenomenal high performing organization that is known for it’s diverse cultural settings, by examining organizational culture, communication, and roles of conflicts derived through group communication. Organizational Culture An organizations’ culture develops from beliefs and values that are shared by a group or groups of people that influence the behavior of members within that organization. Every organization has a different culture setting that becomes enhanced by the level of communication displayed daily. For example, Southwest Airlines’ (SWA) organizational philosophy can be described as phenomenal starting with their mission statement and core values. SWA has pledged the mission to show dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit (Southwest, 2012). SWA is one of the leading air transportation provider among other airline competitors. The organizational culture of SWA is one that is open and is focused toward providing over the top Customer Service, as well as providing an employee oriented company. This is why SWA is ranked the highest among airline competitors for places to work. SWA’s vision is to expand our locations both domestic and overseas by being the largest and...
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...Organizational Behavior and Communication - Southwest Airlines University of Phoenix COM/530 Organizational Behavior and Communication - Southwest Airlines Culture, Values, and Communication Southwest Airlines (SWA) is a company of more than 37,000 employees (Southwest Airlines, 2011). It has been recognized as: #1 and #2 by Fortune magazine’s “100 Best Companies to Work for in America”; the only airline to win the Triple Crown (#1 in most on-time flights, least lost baggage, and fewest Customer complaints) (McGee-Cooper, Trammell, & Looper, 2008); and although unionized, the lowest turnover rate and the best labor relations in the industry (Quick, 1992). “The Southwest Way” drives SWA’s culture with values of “Warrior Spirit, Leading with Servant’s Heart, and a Fun-LUVing Attitude!” (McGee-Cooper, Trammell, & Looper, 2008). “LUV” is SWA’s stock ticker symbol derived from their “LUV” for Customer Service (Southwest Airlines, 2011). The first value, Warrior Spirit, empowers employees to work hard, desire to be the best, and innovate (Southwest Airlines, 2011). When a SWA employee, still in her probationary period, hired three buses to get customers safely to their destinations after bad weather caused cancellation of a late flight, leadership commended her for her innovativeness (McGee-Cooper, Trammell, & Looper, 2008). The second value, Lead with a Servant’s Heart, follows the Golden Rule, “Treat others as you want to be treated.” SWA leadership understands...
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...Organizational Commitment and Communication Matthew Dunscombe COM/530 June 20, 2013 Charles Sherman Organizational Commitment and Communication The following document is a review of Southwest Airlines Company. Additionally, the literature will discuss how different leadership styles would affect group communication in Southwest Airlines Company. Moreover, this document will analyze the different sources of power found in Southwest Airlines Company and how those different sources of power affect group and organizational communication. Furthermore, the current culture in Southwest Airlines Company will be reviewed to identify the motivational theories that would be effective within their culture. Likewise, the role of communication will be evaluated as an element of the theories pronounced. Last, the commitment of the workforce to the organization and Southwest Airlines Company’s relationship to the organization’s communication will be described. Different Leadership Styles Effective leadership in Southwest Airlines Company involves being conscious on how to correspond with all components of the group, involving workers, other executives, clients and stockholders. Southwest Airlines Company communication would be affected by different leadership styles in a good way depending upon the smooth transition between styles. Every unit inside the corporation may involve a diverse communication style and leadership style. Moreover, leaders should be able to acclimate...
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...Memo – New manager – effective communications in groups Team A COM/530 January 23, 2012 Deborah Elver MEMORANDUM To: Lynn White From: Date: Subject: Group Communication We welcome you to Southwest Airlines, Inc. Your decision to join the accounting tem is exciting. We know that your skills and knowledge will be asset to this company. If you have any questions, please feel free to contact one of us. The following are some suggestions we want to share with you. This memorandum is a summary on how to develop communication and build relationships within your team. We have summarized a description of group development, barriers that most likely exist, and techniques to improve communication within a group. Group development consists of five phases; forming, storming, norming, performing, and adjourning. We will expand on these stages as well as communication issues within each of these tiers. The involvement of group managers in sharing the responsibilities during various stages of a project is important. Group managers duties are planning, executing, and finalizing projects. In stage one (forming) is where group members focus on the scope of the task, how to approach it, and other related matters. To expand from this stage to the next, each group member relinquishes anxiety and animosity to take the step and risk the likelihood of disagreement among members. In stage two (storming), communication among the members begins. Rivalry and disagreement within the...
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...ROBERT F. HARTLEY • Cindy Claycomb 12th Edition T W E L F T H E D I T I O N MARKETING MISTAKES AND SUCCESSES Robert F. Hartley Late of Cleveland State University Cindy Claycomb Wichita State University VICE PRESIDENT & EXECUTIVE PUBLISHER SENIOR EDITOR PROJECT EDITOR EDITORIAL ASSISTANT ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR PRODUCT DESIGNER SENIOR PRODUCTION MANAGER ASSOCIATE PRODUCTION MANAGER PRODUCTION EDITOR COVER DESIGNER George Hoffman Franny Kelly Brian Baker Jacqueline Hughes Amy Scholz Kelly Simmons Marissa Carroll Harry Nolan Allison Morris Janis Soo Joel Balbin Eugenia Lee Kenji Ngieng This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical...
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...Learning with Cases INTRODUCTION The case study method of teaching used in management education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. For students who have been exposed only to the traditional teaching methods, this calls for a major change in their approach to learning. This introduction is intended to provide students with some basic information about the case method, and guidelines about what they must do to gain the maximum benefit from the method. We begin by taking a brief look at what case studies are, and how they are used in the classroom. Then we discuss what the student needs to do to prepare for a class, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course. Finally, we describe the benefits a student of management can expect to gain through the use of the case method. WHAT IS A CASE STUDY? There is no universally accepted definition for a case study, and the case method means different things to different people. Consequently, all case studies are not structured similarly, and variations abound in terms of style, structure and approach. Case material ranges from small caselets (a few paragraphs...
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...500 extraordinary islands G R E E N L A N D Beaufort Sea Baffin Bay vi Da i tra sS t a nm De it Stra rk Hudson Bay Gulf of Alaska Vancouver Portland C A N A D A Calgary Winnipeg Newfoundland Quebec Minneapolis UNITED STATES San Francisco Los Angeles San Diego Phoenix Dallas Ottawa Montreal ChicagoDetroitToronto Boston New York OF AMERICA Philadelphia Washington DC St. Louis Atlanta New Orleans Houston Monterrey NORTH AT L A N T I C OCEAN MEXICO Guadalajara Mexico City Gulf of Mexico Miami Havana CUBA GUATEMALA HONDURAS b e a n Sea EL SALVADOR NICARAGUA Managua BAHAMAS DOMINICAN REPUBLIC JAMAICA San Juan HAITI BELIZE C a r PUERTO RICO ib TRINIDAD & Caracas N TOBAGO A COSTA RICA IA M PANAMA VENEZUELA UYANRINA H GU C U G Medellín A PAC I F I C OCEAN Galapagos Islands COLOMBIA ECUADOR Bogotá Cali S FR EN Belém Recife Lima BR A Z I L PERU La Paz Brasélia Salvador Belo Horizonte Rio de Janeiro ~ Sao Paulo BOLIVIA PARAGUAY CHILE Cordoba Santiago Pôrto Alegre URUGUAY Montevideo Buenos Aires ARGENTINA FALKLAND/MALVINAS ISLANDS South Georgia extraordinary islands 1st Edition 500 By Julie Duchaine, Holly Hughes, Alexis Lipsitz Flippin, and Sylvie Murphy Contents Chapter 1 Beachcomber Islands . . . . . . . . . . . . . . . 1 Aquatic Playgrounds 2 Island Hopping the Turks & Caicos: Barefoot Luxury 12 Life’s a Beach 14 Unvarnished & Unspoiled 21 Sailing...
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