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Communication and Crisis

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Communication and Crisis Paper Part 2
Isaac Parker
University of Phoenix

For decades, crisis of catastrophic nature have occurred worldwide and show no signs of abating. They can occur with or without warning and communication has been the key in learning and being able to affectively deal on any particular nature. With the world’s communication being what it is today, it can be safe to say that communication is on par with being 24/7. In dealing with any crisis, the particular situation is very often framed and covered by the media. With that being the case, reporters are going to be the audience that you will need to establish contact with first and foremost.

Now just because the reporters are typically first in line, there are very strong advantages that offered via email, internet and mobile phones. These resources and devices offer various capacities to effectively communicating in more direct ways with your audience. The idea is to take advantage the technology and talk to other members of your audience that includes employees, investors/board members, customers, opinion leaders in your community, elected officials, and the press.

One of the most to establish effective communication is to have a strong foundation. When comes dealing with any crisis, it really pays to know the facts and to be familiar with the method for getting the facts. It does help to show some level of restraint because you are communicating publicly. There are many different ways to deliver a valid response during a crisis.

One of the first things that needs to be done is to provide a suffice explanation of what went wrong. It also helps to show a very valid expression of concern that is based on the impact of the situation that occurred with the general public population, employees and customers. A convincing and worthwhile apology is at times needed, not to mention a good degree of certainty that your company can take any responsibility for any mistakes that may have been made. It also must be made aware that you will show a strong determination to discovering what caused the particular crisis situation to happen and address it as such.

It still helps for company to show a good degree of confidence in regards to the situation and that it does not reflect poorly on the company itself, but only in the case that it is true. It has been duly noted that honesty is indeed the best policy, trust is created and solidified by transparency. It should also be noted that it doesn’t pay to act on the defensive, you’re not out to win any admirers and since you are the leader of your company it is respect that is needed and it will not come easy. Even more on the sensitive side, is the notion of playing hardball or being difficult with providing information. Acts and behavior such as those will only earn you grief.

If one were to allow things as such to continue while enduring a crisis, the pressure of presence from the public could be so great that the company could eventually suffer something akin to a nervous breakdown. In any event, at that point is more or less a moot point because of the damage that has already taken place. Anything after that no matter how heartfelt or positive, will fall upon deaf ears.

In the world we live in today, people are all but trained to flock to a company’s website news regarding a crisis becomes public. Many news media will often post links on their website for ease of supplying information. As the head of your organization, it pays to stay ahead of the curb with the news coming from the company amid a crisis. Updating information on the company website is paramount, you need to stay up to date on current information. As a matter of fact, social media, more specifically Facebook can be used greatly to your advantage. Other social media accounts like twitter can also come in hand. During a crisis one of the most vulnerable weakness at stake is your reputation. Attacking it can cause great harm and damage. On the upside, supplying the public with facts that are easily accessible on your website can cushion the blow.

In the end it is you as the leader that has to take steps to control the communication as much as possible, especially when dealing with the media. The steps that are very helpful are: Respond in a punctual manner, get to the media and all their outlets first and you might just have time to address the issue and not your opponent. Give reporters very clear details regarding the event. It pays to include all facts, no matter how sensitive or emotional. And if at all possible have a very good spokesperson, it doesn’t necessarily have to be the CEO, but it pays to have someone who can address questions and a good element that the company is not reluctant to deal with the matter at hand.

References
Hunt, K. G. (2011). Crisis Communication. Journal of Property Management, 29-32.
Mats Heide, C. S. (2014, October 16). www.emeraldinsight.com.ezproxy.apollolibrary.com. Retrieved from Corporate Communications: An International Journal: http://www.emeraldinsight.com.ezproxy.apollolibrary.com
Priest, S. H. (2010). Encyclopedia of science and technology communication. Sage Publications, Inc.

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