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Communication Auditing

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Submitted By blackbird210
Words 3350
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PART I: INTRODUCTION
The past few years have witnessed a significant increase in the role of communication in the success of an organisation, arousing colossal concerns of experts and organisation managers worldwide. Indeed, whether a company is large or small it is a truism that, financing, talent, experience and materials are not enough to succeed unless proper internal communication system are in place that enables smooth operations and enhances business activities (Tourish & Hargie 2009). Due to this significant nature of organisational communication, organisations such as Cordina Farms should focus special attention on how their employees and managers communicate within the company.
1.1. A Brief Description of Cordina Farms
Cordina Chicken Farms is an Australia owned family business with over 60 years of experience in Australian Poultry industry. The company was established by Rosario Cordina and his son Joseph in 1948 in Girraween, NSW, where it still operates today. From the modern manufacturing and distribution plant located at Girraween (NSW), Cordina Farms process, prepare and distribute a wide range of fresh chicken products to Sydney, Newcastle, Wollongong and ACT areas as well as several major intrastate centres in Queensland. The company has recently added to their distribution areas Victoria and South Australia.
From an operation that was founded and run by few family members, Cordina Farms now has grown to a payroll of over 600 full time employees in six sections: Human Resources; Quality Assurance; Sales & Marketing; Finance; Hatchery; Production/Despatch and Maintenance. Maintaining effective communication among 600 people performing different but interlinked functions is not a trivial matter.
To better understand the company’s internal communication, our group conducted a communication audit that assess the present state of the

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