...Beverley Westwood 25 Lander Street, Hull HU5 9WW Tel: 01482 333333 Mobile: 07788 564354 E-mail: bwestwood@gmail.com Linked In :Beverley Westwood Profile A high-achieving linguist who has proven communication skills and is highly adaptable, and has a high level of commercial awareness Education and Qualifications 2010 - 2014 BA Honours French University of Hull (2:1 expected) Developed excellent written communication skills by writing a 15,000 word report on ‘The French Revolution.’ Used presentation skills to give a talk to my year-group on France at War. My year in France working as a Language Assistant in a French school has developed my self-confidence and time-management skills, as well as giving me an insight into French life and culture. 2008 – 2010 Rotherham Sixth Form College A Levels in French (A), German (B), Geography (D) and General Studies (C) 2005- 2008 Allington Secondary School GCSEs in English Language, Maths, French, German, History, Geography and Biology Work Experience Sep 2013- date IPSOS UK, Hull Market Research Interviewer Conduct telephone interviews with members of the public about a range of consumer products for a major market research company. Call recipients are often reluctant to give information, so good influencing skills are necessary to encourage people to answer questions. An example is when a call recipient informed me that they could not answer my questions, as they...
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...UNIVERSITY OF BREMEN INTRODUCING A FUNDRAISING CULTURE: A DEMANDING AND ON-GOING PROCESS Winnie Abraham Spokesperson for the President, Head of Fundraising University of Bremen, Germany The case of Bremen will illustrate how important it is to have a clear understanding of the consequences of introducing fundraising activities on behalf of a public university BEFORE embarking on this trail. The process has a large impact on your university and - at least in the short run - no definitive results. The case will demonstrate the challenges, pitfalls and successes experienced while developing a fundraising concept and implementing it, starting with a change of mindset, which is needed from the people involved: Philanthropy is a philosophical attitude towards the world and not just another way of acquiring funds. You have to master the principles and techniques involved as well as being able to answer the question: Why does your university exist, what is your mission, why should somebody become a donor of your university? On the one hand you will realize how difficult it is to give a convincing answer and on the other hand, how many other organizations compete with you for people's wallets. While taking good advice from a US partner, the University of Bremen adapted it to its specific needs, objectives and culture. The case will pay particular attention to the issues related to anchoring the fundraising approach in the institutional culture and to the issues of organizing it effectively...
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...BRAZIL: Over the past few years, Brazil has moved from a country with great promise 'some time in the future' to being seen as one of the hottest investment opportunities in the world. A more stable political system and currency, coupled with vast mineral wealth of the country make Brazil a 'must' for all companies with truly global ambitions. With a population of 194 million, Brazil represents the fifth largest market opportunity in the world — after China, India, Indonesia and the USA. It is also the fifth largest country in the world by geographic size. An IMF (International Monetary Fund) report indicates that Brazil leads all other South American countries in terms of infrastructure and technological development. Combine these facts with the stabilising economic and political landscape — (the twin nightmares of corruption and hyper-inflation ravaged the country for decades) — and it is easy to see why Brazil attracts a higher percentage of total global foreign direct investment year on year. However, anybody wishing to do business with Brazil and the Brazilians should be aware of the various cultural and structural barriers which might confront them. Probably the most pervasive barrier encountered by the unwary traveller would be the 'Custo Basil' or the 'Brazil Cost'. This term refers to the very real extra costs of doing business in Brazil — corruption, governmental inefficiency, legal and bureaucratic complications, excessive taxation, poor infrastructure, inflation...
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...paper for “International Culture Management” Winter Semester 2012 Introduction This paper is divided into three parts. The first section of the paper reports about the personal experience of different cultural backgrounds from the perspective of turkish and German people. It refers to the different cognition of both parties during the first migration wave. Further it deals with the issues of integration into German society and the failure which caused isolation into turkish community districts like Koeln-Mühlheim. Today, Turks represent about 4-5% of Germany’s total population. What does the word “guest workers” exactly mean? A guest worker is defined as “An individual with special permission to work on a temporary basis in another country when a shortage of labor is an issue” (Business dictionary, 2012). Everything started when the recruiting agreement was signed on the 31th of October in 1961 by Turkey and Germany. By this time, Germany faced the highest demand on labour in history. The ”economic miracle”, the rapid reconstruction and development of the economy of West Germany after World War II, lead to the highest demand on the labour market in german history. To the same time Turkey suffered under mass unemployment and a constant growth in population. The recruiting agreement between Turkey and Germany was the start for a large-scale immigration of guestworkers. The requirements for acceptance were a passed health check proofed by german doctors and being unmarried...
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...enough to understand, in practice it can be an extremely difficult proposition. Opposing views about what is right and wrong, disagreement on what is fair and equitable, understanding each other’s message and form of communication, and even the procedures that will be used to conduct negotiations are but a few of the hurdles that negotiators will encounter. Negotiation is further complicated when the parties find themselves negotiating across dissimilar cultures. Culture is a powerful factor in shaping how people think, communicate and behave. It therefore affects how they negotiate. In business arena, negotiations are crucial aspects of inter-organizational relationships like joint ventures, mergers and acquisitions, licensing and distribution agreements, and sales of products and services. As the proportion of foreign to domestic trade increases, so does the frequency of business negotiations between people from different countries and cultures. To successfully manage these negotiations, businesspeople need to know how to influence and communicate with members of cultures other than their own. This paper investigates the impact of culture on negotiations. It begins by defining negotiation, cross cultural negotiation, culture, including a discussion on how culture is imbedded in negotiation orientations, processes and styles around the globe. Finally, it attempts to analyze the influence of cultural differences on and approaches to negotiations and the importance of ascertaining...
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...For example, iPhones coming out with messaging and such. Made face to face communication differences. We have a call , texts, and apps to communicate throughout the world. In a world where people are constantly putting information on the internet. But with people trying to be more anti-technology, people have used different types of methods of communication...
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...Andra-Magdalena Beldie, Angelica Maria Brieva Toloza, Inesa Ščerbakova, Răzvan-Mihai Toma Supervisor: Bo Leervad Christensen Assignment: Project B Characters: Submitted: 13th of April 2012 Table of Contents 1. Introduction 1 1.1 Background description/Problem area 1 1.2 Purpose 1 1.3 Delimitation 1 1.4 Methodology 1 1.4.1 Problem formulation 1 1.4.2. Quality assessment 2 2. Organization 3 3. Communication 7 4. Business Law 11 1. Introduction 1.1 Background description/Problem area SIBA International is a small B2B company founded in 1992, with its main headquarters in Horsens, Denmark. Their main activities are consisted of selling home decorations in the North-Western part of the EU, especially in the market of the company's current location. In order to cope with the stagnant market in Denmark (although a profitable one for them), SIBA hopes along with the development of its market share to be able to engage a market with which it had no stable connection - the German one. Attempts have been made in the past for the desired target country, but without having consistent information regarding the potential customers and without a specialized agent with knowledge in the business domain, the company's approach was unproductive. Germany is characterized by having a high degree of uncertainty avoidance which makes it challenging for the...
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...BADM 535 Abstract A management style is a leadership method used by a manager. As diverse as cultures are throughout the world, so are management styles. A key value underlying the American business system is reflected in the notion of a never ending quest for improvement. The prevailing question is can it be done better? (Roa, 2010). In other cultures, the strength and power of those in command rest on the premise that the status quo demands stable structure. (Roa, 2010). Researchers debate whether it is organizational or ethnic culture that is predominant. In today’s business environment, Globalization requires different cultures with contrasting management style to work together. This paper will explore management styles throughout the world and analyze their effectiveness. Management Styles throughout the World Management styles are characteristic ways to make decisions and relate to subordinates. The culture of a business may affect the type of management styles that are acceptable to utilize, as well as the nature of the task, the nature of the workforce and the personality and skill set of the leaders. There are an abundance of management styles throughout the world. Management styles in many parts of the world are consistent with their culture. For example, hierarchy societies tend to foster a paternalistic management style. While other cultures foster a variety of management styles regardless of their beliefs and traditions. There is a major...
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...ENHANCING SKILLS AND BEHAVIOR AS A HUMAN RESOURCE STUDENT INTRODUCTION All businesses, no matter what the size, need some sort of organizational structure, consisting of various departments that contribute to the company’s overall mission and goals. Human Resource Management has always played a major role in sustaining the company and maintaining its work force. They are the ones who work for the organization such as employee recruitment and retention, exit interviews, motivation, assignment selection, labor law compliance, performance reviews, training, professional development, mediation, and change management, and many more. It is really important in a business to have people who will manage and organized the employees. Based on a survey, 8 out of 10 businesses are successful because of the influence of Human Resource in the company. Being an HR manager consistently ranks as one of the best jobs, with a #4 ranking by CNN Money in 2006 and a #20 ranking by the same organization in 2009, due to its pay, personal satisfaction, job security, future growth, and benefit to society. Which is why the BSBA course, with Human Resource Development Management as its major, aims to prepare the graduates for a career in the specialized field of Human Resource Management which are essentially found in the manufacturing and marketing areas and related services basically established in industries such as pharmaceutical, semi-conductor, food and beverage, banking industries...
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...Iranian Journal of Management Studies (IJMS) Vol 3. No.3 January 2010 pp: 91- 111 Survey of leadership styles in different cultures Gholamreza Taleghani1* , Davood Salmani2 , Ali Taatian3 1. Faculty of managemenet, Uniersity of Tehran 2. Faculty of managemenet, Uniersity of Tehran 3. Master of Arts Abstract: Leadership is in fact a process of influencing followers. Characteristics of leadership are functions of time and situation and differ in different cultures and countries. Managers of international organizations should obtain enough knowledge of these cultural characteristics and differences and should have the utmost versatility while executing their leadership tasks. In this paper we have conducted a survey of the relation between cultures and styles of leadership in different countries. At first characteristics of leadership are discussed in work oriented leadership paradigm and management regimes, in a number of different regions, including China, Japan, U.S.A, Europe, and Arab countries. We also discuss about cross-cultural leadership concept and its challenges. At the end, a comparative analysis is made over the various leadership styles. Keywords: Leadership styles, cultural differences, conceptual leadership model, cross-cultural leadership * . Corresponding Author , Tel: 09121090719 Email: Ghreza@ut.ac.ir 92 Iranian Journal of Management Studies Introduction: Leadership is defined as the process of having dominance on...
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...Graze goes German: The Internationalisation Strategy of Nature Delivered Ltd. Table of Contents Section 1: Country Profile 3 Introduction 3 History 3 Geographical overview 3 Macroeconomic overview 4 Political overview 4 Legal environment 5 Foreign Direct Investment 5 Financing and incentives 5 Taxation 5 Labour 6 Infrastructure 6 Food Industry 6 Market trends 7 i) Health awareness 7 ii) R&D 7 iii) Obesity 7 iv) Environmental awareness 7 v) The ageing population 8 The E-Commerce Industry 8 Consumer culture 9 Section 2: International Expansion Plan 10 Graze Company History 10 The Product 10 The Business 10 Location 10 Reasons for expansion 11 Timing of Entry 11 Modes of Entry 12 FDI Entry Mode 13 Place 14 Organisational strategy 14 Competition 15 Organizational architecture 16 Control systems and incentives 18 Target market 18 Response to competitive threats 19 Conclusion 20 Bibliography 21 Section 1: Country Profile Introduction Successful businesses know when and how to adapt and change. In the increasingly competitive and rapidly changing business environment of today, expanding a company internationally provides opportunities not only for revenue growth, but also the exchange of knowledge and the enhancement of capabilities, thereby strengthening the long-term competitiveness of a firm. However, the decision to embark on an international expansion can be both an exciting yet frightening...
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...persuasion, and a good awareness of ethical considerations can contribute to a successful negotiation process by breaking deadlock and achieving a win-win situation. To lead a good business negotiation, there are five key points that one should go through: preparing the negotiation, rehearsing the negotiation, describing our statement and position, making propositions and offers, bargaining and the weight of culture in the negotiation process. The process of negotiation itself requires preparations. If one negotiates in an offhand attitude, then one will never be able to optimize ones efficiency. More the negotiation is important and more it requires preparation. If one does not prepare correctly and efficiently, and if the other part did it well, one will enter in a position of inferiority. One will appear weak and non-professional. The lack of preparation will nearly always cost money. Preparing the negotiation Oral communication, such as discussions and conversations belong (most of the time) to improvisation. Negotiation, which is a particular form of oral communication, also seems to belong to improvisation. But by just reducing it to a simple improvisation, it is underestimating the power of words and language. Negotiation always requires a minimum of preparation. By preparing or building your knowledge (make researches about the products, company mottos and corporate values…), you avoid absurd mistakes (and therefore being credible); you will be able to better control...
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...Cross-Cultural Communication Theory and Practice Barry Tomalin; Brian J. Hurn ISBN: 9780230391147 DOI: 10.1057/9780230391147 Palgrave Macmillan Please respect intellectual property rights This material is copyright and its use is restricted by our standard site license terms and conditions (see palgraveconnect.com/pc/connect/info/terms_conditions.html). If you plan to copy, distribute or share in any format, including, for the avoidance of doubt, posting on websites, you need the express prior permission of Palgrave Macmillan. To request permission please contact rights@palgrave.com. Cross-Cultural Communication 10.1057/9780230391147 - Cross-Cultural Communication, Brian J. Hurn and Barry Tomalin Copyright material from www.palgraveconnect.com - licensed to Griffith University - PalgraveConnect - 2014-04-12 This page intentionally left blank 10.1057/9780230391147 - Cross-Cultural Communication, Brian J. Hurn and Barry Tomalin Copyright material from www.palgraveconnect.com - licensed to Griffith University - PalgraveConnect - 2014-04-12 Cross-Cultural Communication Theory and Practice Brian J. Hurn and Barry Tomalin Copyright material from www.palgraveconnect.com - licensed to Griffith University - PalgraveConnect - 2014-04-12 10.1057/9780230391147 - Cross-Cultural Communication, Brian J. Hurn and Barry Tomalin © Brian J. Hurn and Barry Tomalin 2013 Foreword © Jack Spence 2013 All rights reserved. No reproduction, copy or transmission of this...
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...paper Wal-Mart’s culturally and institutionally flawed entry into the German retail market Joakim Holsten Leren s105710 Julianne Øien s106222 Mirko Wichmann s145433 Lara-Caterina Buggert s145400 Eloise De Bont s145611 22 pages Table of Contents Introduction 2 Case presentation 2 The Wal-Mart concept 3 Institutional challenges [to be deleted] 4 Cultural challenges [to be deleted] 4 German market 5 Theoretical Background 5 The cultural perspective 6 The institutional perspective 9 Case Analysis 12 The cultural perspective 12 The institutional perspective 15 Recommendations 19 Cultural 19 Institutional 20 Limitations 22 Cultural 22 Institutional 22 Conclusion 23 References: 25 Introduction The purpose of this paper is to address and analyze the challenges Wal-Mart faced during its entrance into the German market in the late 1990s. We have analyzed this with the following problem in mind: “Which aspects, both cultural and institutional, led to Wal-Mart’s failure in Germany and what should they have done instead?” We will approach this problem by outlining theoretical frameworks for analyzing cultural and institutional aspects of a company. We will then employ said theories in order to analyze the case of Wal-Mart’s failure in Germany. Finally, we will come to a conclusion concerning what they should have done as they entered into the German market. Different forms of distance CAGE, Taste and deep-seated preferences...
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...Table of Contents * EXECUTIVE SUMMARY………………………………………………………………………1 * OBJECTIVES……………………………………………………………………………………….1 * TARGET MARKET……………………………………………………………………………….1 * CULTURE……………………………………………………………………………………….1 * PRODUCT…………………………………………………………………………………………..3 * CORE………………………………………………………………………………3 * ACTUAL………………………………………………………………………….3 * AUGMENTED………………………………………………………………….4 * PROMOTION……………………………………………………………………………………...5 * DISTRIBUTION…………………………………………………………………………………….7 * PRICE………………………………………………………………………………………………….8 * CONCLUSION………………………………………………………………………………………8 * BIBLIOGRAPHY……………………………………………………………………………………9 BRAUN EXECUTIVE SUMMARY: The report contains a breif analysis of various section of ‘Braun’, which is one of the effective product of Procter and Gamble. Our objectives are clearly stated and appaently a target market is selected. In our case the chosen country is India, complete research of the target market is done under 4p’s. * Under target market, culture and target demographics are spoken in detail. * Likewise in Product section, key aspects of the trimmer are vastly explained. * Promotion topic explains various advertising methods which are going to be implemented in India. * Under price we have discussed about the adaptable price for the Indian economy. * Furthermore in distribution, important states where the branches have to opened are identified. Moreover tarrifs and other...
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