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Graze

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Submitted By lukwas365
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Graze goes German: The Internationalisation Strategy of Nature Delivered Ltd.

Table of Contents
Section 1: Country Profile 3 Introduction 3 History 3 Geographical overview 3 Macroeconomic overview 4 Political overview 4 Legal environment 5 Foreign Direct Investment 5 Financing and incentives 5 Taxation 5 Labour 6 Infrastructure 6 Food Industry 6 Market trends 7 i) Health awareness 7 ii) R&D 7 iii) Obesity 7 iv) Environmental awareness 7 v) The ageing population 8 The E-Commerce Industry 8 Consumer culture 9
Section 2: International Expansion Plan 10 Graze Company History 10 The Product 10 The Business 10 Location 10 Reasons for expansion 11 Timing of Entry 11 Modes of Entry 12 FDI Entry Mode 13 Place 14 Organisational strategy 14 Competition 15 Organizational architecture 16 Control systems and incentives 18 Target market 18 Response to competitive threats 19 Conclusion 20
Bibliography 21

Section 1: Country Profile
Introduction
Successful businesses know when and how to adapt and change. In the increasingly competitive and rapidly changing business environment of today, expanding a company internationally provides opportunities not only for revenue growth, but also the exchange of knowledge and the enhancement of capabilities, thereby strengthening the long-term competitiveness of a firm. However, the decision to embark on an international expansion can be both an exciting yet frightening prospect. Seemingly endless opportunities exist, nevertheless, with them come significant risk. It is therefore imperative to conduct preliminary research into the chosen market and realistically outline the capabilities of the firm.

In this report we will explore the expansion of Nature Delivered Ltd., a UK based company that delivers healthy snacks by post, to Germany. This expansion

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