...concentrated marketing, the firm gains deep knowledge of the segment's needs and achieves a strong market presence. It also enjoys operating economies by specializing its production, distribution, and promotion. If it captures segment leadership, the firm can earn a high return on its investment. - An example of concentrated segmentation in Vietnamese market 2. Explain how marketers may be able to reduce postpurchase cognitive dissonance. Give an example for this type of buying behavior. Suggested Answer: Marketers must make every effort to enhance after-sale communications, providing evidence and support to help consumers feel good about their purchases. 3. How have relationships between customers and suppliers in business market changed in recent years Suggested Answer: Business buyers and suppliers have had adversarial relationships in the past, but because they are dependent on each other, they have begun to act more as partners; many customer companies now practice supplier development, systematically developing networks of supplier-partners to ensure an appropriate and dependable supply of products and materials. 4. Cultural factors exert a broad and deep influence on consumer behavior. The marketer needs to understand the role played by the buyer's culture, subculture, and social class. Compare the roles of culture, subculture, and social class Suggested Answer: Culture is the most basic cause of a person's wants and behavior. Each culture contains smaller subcultures, or...
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...1 Student: ___________________________________________________________________________ 1. Scholars have been studying behaviour in organisations at least since the time of Greek and Chinese philosophers. True False In order for something to be called an organisation it must have buildings and equipment. True False All organisations have a collective sense of purpose, even though this purpose might not be fully understood or agreed upon. True False Collective entities are called organisations only when their members have complete agreement on the goals they want to achieve. True False Evidence indicates that applying organisational behaviour knowledge tends to improve the organisation's financial performance. True False Globalisation may have both positive and negative implications for people working in organisations. True False Reduced job security and increased work intensification in Australia are partly caused by globalisation. True False 2. 3. 4. 5. 6. 7. 8. 9. Education is a primary category of surface-level diversity. True False Australian employees are more diverse today than a few decades ago on many deep-level categories but have actually reduced their diversity on most surface categories. True False 10. Research indicates that baby boomers and Generation-X employees bring the same values and expectations to the workplace. True False 11. Workforce diversity potentially improves decision making and team performance on complex tasks. True False...
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...Compare and Contrast of Two Business Professionals Compare and Contrast of two business professional Dictionary.com defines business professionals as following an occupation as a means of livelihood or for gain. The two professional to look at are, Michael Dell and Andy Grove. Comparing people’s contribution to the information technology filed, along with identifying resistance each encountered, will help understand how they promoted their research, ideas, or programs. Noting any similarities between these two professionals will help point out their differences they may have. It will be helpful to look at their environmental, professional, and personal factors, which may have affected their success. Contributions to the field Michael Dell’s contribution to field was consistently shaping customer value. The business community defines customer value, as customer satisfaction and repeat customers. Product planning is important to the overall success of any business because it allows you to understand your customers’ needs and wants. Potential customers are just as important as current customers in any successful business in order to stay ahead of the competitive edge (Krames, A.J. 2003). Andy Grove’s contribution to the field was far different from Michael Dell’s. Grove’s contribution was to develop the outsider perspective. An outsider perspective is defined by studying your organization as a competitor and looking at your company as an outsider would. This...
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...discovering the desires of customers using digital media and digital marketing. - Characteristics of e-marketing: Addressability- The ability of a marketer to identify customers before they make a purchase. Example- digital media technology makes it possible for customers to identify themselves and provide information about their product needs and wants before their purchase. Social Network- Web-based meeting place for friends, family, coworkers, and peers that allow users to create a profile and connect with other users for purposes to get acquainted, to keeping in touch. Example- By becoming “friends” with other consumers on these social networks, companies are able to gain more access to consumer preference. Interactivity- Allows customers to express their needs and wants directly to the firm in response to its marketing communicators. Example- Having a feedback page that the firm offers to customers. Accessibility- The ability to obtain digital information. Example- Firms can go to different websites to request ideas for new products. Connectivity- Use of digital networks to provide linkages between information providers and users. Example- Is one of the key contributions of social networking, connecting customers with marketers as well as with other customers. Control- Customers’ ability to regulate the information they view and the rate and sequence of their exposure to that information. Example- Saving information on the website you want to view later, like eBay...
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...2. Compare and contrast their outcomes (one successful, one unsuccessful). One successful outcome that Netflix have are offering customer thousands of TV shows and movies for a flat monthly rate. Another successful outcome that Netflix have is the stream plus DVD plan giving subscribers access via computer Web browser, Internet connected home video products, handheld portable products like iPad, Android phones, and iPod Touch. Netflix offer better content for the price and entertainment needs. Netflix has better options for customers that want to catch up on TV shows. Netflix also offer their customers online queues for desired discs, and postage-paid return envelopes, and no late fees. One unsuccessful outcome for Blockbuster is that Blockbuster did not offer the same accommodation that Netflix have. Blockbuster offered customers a paper-per-view video-on-demand service and you rent or buy each movie individually. This is a disadvantage for customers who do not have access to cable or satellite services or if customer’s wants see more movies the customers have to pay more money. Sometimes the mail can take up to a few days to deliver the DVD movies by that time customers could have watch three to four different movies on Netflix . Due to all theses disadvantage Blockbuster had, in 2010 Blockbuster filed Chapter 11 bankruptcy protection due to the challenging losses of $900 million in debt and closed down stores in many states (Encyclopedia, 2012). 3. Analyze the three primary...
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...Q#1 Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty Marketing is defined as the science and art of exploring, shaping and fulfilling the need of the customers. As it is manifested in the definition that Marketing is a blend of Science and Art; therefore, it can be inferred that both the terms have a strong connection with it. Science is the study of theories and phenomena related to the physical world based on systematic experiments and observation while Arts is the practical reflection of human’s creativity and imagination. Marketing if taken as a science means considering all relevant variables and forecast that are crucial for the marketing or business on rational, systematic pattern. In contrast, when it is taken as Arts it is considered as the idea, soul, essence, spirit and the metaphysical characteristics of business that is actually helping it to thrive and prosper. For Instance, before launching a new product, all the necessary research is carried out on rational grounds. All the variables like market trend, number of competitors, price, product placement, marketing strategy and tactical plan are evaluated systematically. The use of historical data or past performance is also used in doing this. In a word; it involves...
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...1. Compare the concept of a modern supply chain with more traditional distribution channels. Be specific regarding similarities and differences. Traditional distribution channels commonly had an order fulfillment time between fifteen and thirty days which is different from a modern supply chain’s order fulfillment time. Also a very well known practice was commonly used in a more traditional distribution channel that consisted of maintaining the Inventory at every stage of the supply chain just like wholesalers and manufacturers. This inevitably caused the market to be characterized by scarcity. Now on the other hand a modern supply chain is focused more on meeting the constantly changing needs of the customer. This is due to the fact the today’s customer wants more options in product offering. Operational performance and transportation capacity has come a long way and has become more reliable. With technology continuously advancing the need to maintain inventory has declined and customer’s orders have been able to be completed within faster times. 3. Describe and illustrate an integrated service provider. How does the concept of integrated service provider differ from traditional service providers, such as for-hire transportation and warehousing? Integrated service providers provide a range of logistics services to accommodate the needs of the customers. These needs can range from order entry to product delivery. The integrated services providers shifted from single...
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...relationship levels companies build with customers . Pick a company and describe the types of relationship you have with them ? Answer : 5 LEVELS A COMPANY BUILD WITH CUSTOMERS : 1.Basic marketing 2.Reactive marketing 3.Accountable marketing 4.Proactive marketing 5.Partnership marketing 1 – Basic Marketing – The salesperson sells to the final customers. This is also known as direct sales. 2 – Reactive Marketing – The sales person sells the product and encourages the customer to call for any comments or enquiries. 3 – Accountable Marketing – The sales person calls the customers to ensure whether the product is working as per satisfaction and if there is any problem in the product. Furthermore he also asks the customer for any suggestions / feedback to improve the service / product. Thus he is taking responsibility for the sale. 4 – Proactive marketing – The company works continuously with its large customers to help improve performance. This is especially seen in financial companies wherein the movement in the financial market induces the company to make changes regularly. However at the same time, these financial companies have to take care of their customers as well. Thus they take regular feedback from their large customers thereby developing their products accordingly. 5 – Partnership Marketing – The company works continuously with its large customers to improve its performance. An example...
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...2.3 The characteristics of the operation in terms of Output 5 2.4 The characteristics of the operation in terms of 4Vs 6 3. The London Zoo 7 3.1 The general introduction of London Zoo 7 3.2 Outline the characteristics of London Zoo operation on input, output and 4Vs. 8 3.3 Quality performance being affected by input, output and 4Vs 9 4. Problems and recommendations 10 5. Conclusion 10 Reference 11 1. Introduction Every organization has its own operating system. In this report, it will compare and contrast the operation management in two places – the Nottingham Castle and the London Zoo. Firstly, it will give the general layout and process of Nottingham Castle and London Zoo. Secondly, analyse the three main aspects’ characteristic deeply: input, output and 4 Vs in Nottingham Castle, and then compare with London Zoo. In the last part, finding some problems and giving recommendations at London Zoo or Nottingham Castle, and discuss the solution. One thing needs to be mentioned: Because Museum and Art Gallery plays an important role in Nottingham Castle, it’s the core attractive place. In this report, it will be analysing those aspects based on the Museum and Art Gallery, it is the symbol of Nottingham Castle that can respond the whole operation very well in Nottingham Castle. 2. The Nottingham Castle Nottingham Castle is located in Nottingham. It’s only 20-minute range of driving from Loughborough, near Leicestershire. It’s built by the Duke of Newcastle in...
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...INTI INTERNATIONAL UNIVERSITY COLLEGE ENL 2210 – ENGLISH STUDIES ASSIGNMENT 2 COMPARE AND CONTRAST TWO ORGANISATIONS: THE COFFEE BEAN AND THE TEA LEAF And THE STARBUCKS LECTURER: MS CAROLINE WOOD SUBMISSION DATE: 14 JULY 2011 Name/ Id No. | Draft1 | Draft2 | Content | Language | Organization | Referencing | Total | 1. Ang Teck Chin I 10005521 | | | | | | | | 2. Lee Zong Hang I 09003093 | | | | | | | | 3. Heng See Ying I 11008570 | | | | | | | | 4. Yong Yew Len I 11008547 | | | | | | | | | Page | 1.0 INTRODUCTION1.1 HISTORY OF ESTABLISHMENT1.2 COMPANY’S OBJECTIVES / MISSION STATEMENTS1.3 BOARD OF DIRECTORS | 5678 | 2.0 THE ORGANISATIONS2.1 BRANDS / TYPES OF PRODUCTS2.2 SLOGAN AND LOGO2.3 CURRENT BUSINESS DEVELOPMENT | 91012 | 3.0 MARKETING STRATEGIES3.1 HOW DO THEY MARKET THEIR PRODUCTS?3.2 ADVERTISING METHODS | 131516 | 4.0 FUTURE PLANS | 18 | 5.0 CONCLUSION5.1 SIMILARITIES5.2 DIFFERENCES | 1920 | 6.0 REFERENCESE | 21 | Content Assignment 2 (20%) TASK: Compare and contrast two organizations * Students are to work in pairs. Choose two organizations from the same industry, e.g. Celcom and Maxis, Microsoft and Apple, Toyota dan Honda, Pizza Hut and Shakey’s Pizza, etc. * Students have to write an extended essay based on the following headings / sub-headings according to the format given below: 1.0 Introduction Introduce the industry and give a brief description of...
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...inside an organization who direct and control its operation. In contrast, financial accounting is concerned with providing information to stockholders, creditors, and others who are outside an organization. Managerial accounting provides the essential data with which the organizations are actually run. Managerial accounting is also termed as management accounting or cost accounting. Financial accounting provides the scorecard by which a company's overall past performance is judged by outsiders. Managerial accountants prepare a variety of reports. Some reports focus on how well managers or business units have performed-comparing actual results to plans and to benchmarks. Some reports provide timely, frequent updates on key indicators such as orders received, order backlog, capacity utilization, and sales. Other analytical reports are prepared as needed to investigate specific problems such as a decline in the profitability of a product line. And yet other reports analyze a developing business situation or opportunity. In contrast, financial accounting is oriented toward producing a limited set of specific prescribed annual and quarterly financial statements in accordance with Generally Accepted Accounting Principles (GAAP). (Ray H. Garrison Eric W Noreen 1999). Managerial accounting is managers oriented therefore its study must be preceded by some understanding of what managers do, the information managers need, and the general business environment. Read more at http://accounting4management...
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...Measuring Customer Satisfaction at Liberty Mutual Introduction All High Performance organizations know the importance of managing customer relationships. There are many tools and techniques used to anticipate customer needs and expectations. Since in the end there is no profitable business without a satisfied customer. The following report will discuss the Baldrige National Quality Program (BNQP) criteria category 3. This category of BNQP specifically examines the organizations customer relationships as an important part of a listening, learning and performance excellence strategy. Next the report will discuss the best practices of the Liberty Mutual Insurance claims service in measuring customer satisfactions. I will then compare and contrast Liberty Mutual to the BNQP criteria and conclude by giving recommendations for quality improvements. Baldrige National Quality Category 3 The Baldrige National Quality Program (BNQP) criterion for performance excellence is current being used in many industries and organization to promote and foster customer quality and satisfaction. The BNQP follows TMQ philosophy of a customer-focused organization that involves employees in continuous improvement of all aspect of the business(Evans & Lindsay, 2011). BNQP consist of 7 criteria of requirements which an organization may use to implement a quality management system. The seven categories are 1.) Leadership 2.) Strategic planning 3.) Customer and market...
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...Devry SEC 310 Final Exam IF You Want To Purchase A+ Work then Click The Link Below For Instant Down Load http://www.hwspeed.com/Devry-SEC-310-Final-Exam-090054440.htm?categoryId=-1 IF You Face Any Problem Then E Mail Us At JOHNMATE1122@GMAIL.COM Question Page 1 Question 1. 1. (TCO 1) Approximately what percentage of businesses have a payroll with fewer than 500 people? (Points : 5) 10% 25% 75% 99% Question 2. 2. (TCO 1) You have a small business that offers printing services. One of the services you offer is a high-speed color copier. You are currently the only printing service in a tristate area that offers such a service. You currently have which of the following? (Points : 5) Creative destruction A competitive advantage A qualitative advantage A capital advantage Question 3. 3. (TCO 1) Your employees are your most valued assets due to their _____. (Points : 5) skills, knowledge, and information earnings knowledge of finance and accounting college degrees and high IQs Question 4. 4. (TCO 1) In the growth stage of the startup process model, what is the primary goal of the small business? (Points : 5) Regulations Employees Vendors Reaching critical mass (survival) Question 5. 5. (TCO 1) The single biggest disadvantage of sole proprietorships is which of the following? (Points : 5) Limited resources Limited skills Unlimited liability Double taxation Question 6. 6. (TCO 4) What are the four Ps of the marketing mix? (Points...
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...Logistics inventory paper Inventory is the total amount of goods and/or materials contained in a store or factory at any given time. Store owners need to know the precise number of items on their shelves and storage areas in order to place orders or control losses. Factory managers need to know how many units of their products are available for customer orders. The word 'inventory' can refer to both the total amount of goods and the act of counting them. Many companies take an inventory of their supplies on a regular basis in order to avoid running out of popular items. Others take an inventory to insure the number of items ordered matches the actual number of items counted physically. Shortages or overages after an inventory can indicate a problem with theft (shrinkage) or inaccurate accounting practices. There are three basic reasons for keeping an inventory: 1. Time - The time lags present in the supply chain, from supplier to user at every stage, requires that you maintain certain amounts of inventory to use in this "lead time." 2. Uncertainty - Inventories are maintained as buffers to meet uncertainties in demand, supply and movements of goods. 3. Economies of scale - Ideal condition of "one unit at a time at a place where a user needs it, when he needs it" principle tends to incur lots of costs in terms of logistics. So bulk buying, movement and storing brings in economies of scale, thus inventory. One of the main concerns of inventory is cost, the carrying...
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...production factors. B) Countries' trade policies affect whether imports are allowed to compete against domestic production, thus affecting where companies need to produce to serve given markets. C) Countries use laissez-faire policies to intervene in the free movement of international trade, thus affecting where companies can produce most efficiently. D) Countries wrestle with the questions and set policies on what, with whom, and how much they should import and export, thus affecting companies' abilities to produce given products efficiently and sell them into given markets. Answer: C Diff: 3 Learning Outcome: Compare and contrast theories of international trade Skill: Concept Objective: 1 2) Why should managers in international business understand international trade theories? A) Countries' trade policies, based on trade theories, influence which products companies might export to given countries. B) The understanding helps managers decide whether their companies should follow laissez-faire management practices. C) The theories help managers decide whether to use large-scale versus small-scale technologies for serving their export markets. D) The comprehension is useful when deciding whether to transfer managers abroad to manage foreign operations. Answer: A Diff: 3 Learning Outcome: Compare and contrast theories of international trade Skill: Concept Objective: 1 3) Because all countries face the questions of what, how much, and with whom they should...
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