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Markting Management

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Q#1 Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty
Marketing is defined as the science and art of exploring, shaping and fulfilling the need of the customers. As it is manifested in the definition that Marketing is a blend of Science and Art; therefore, it can be inferred that both the terms have a strong connection with it.
Science is the study of theories and phenomena related to the physical world based on systematic experiments and observation while Arts is the practical reflection of human’s creativity and imagination.
Marketing if taken as a science means considering all relevant variables and forecast that are crucial for the marketing or business on rational, systematic pattern. In contrast, when it is taken as Arts it is considered as the idea, soul, essence, spirit and the metaphysical characteristics of business that is actually helping it to thrive and prosper.
For Instance, before launching a new product, all the necessary research is carried out on rational grounds. All the variables like market trend, number of competitors, price, product placement, marketing strategy and tactical plan are evaluated systematically. The use of historical data or past performance is also used in doing this. In a word; it involves much science so far. On the other hand, thinking of a new business idea, devising innovative promotional plan, Giveaways and all the marketing tools involves imagination. This falls under the scope of Arts.
It can be concluded that Marketing is a blend of Science and Art

Q # 2. Marketers should be skilled in stimulating demand for a company's products. Just as production and

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