...Compare and Contrast Paper It has long been said that the redneck sport of the United States is the National Association for Stock Car Auto Racing more formerly known as NASCAR. Some people may not know about the other auto racing series that occasionally comes to the United States to compete. That series is known as Formula 1. NASCAR and Formula 1 have stark differences in where they race, how they race. Did you know that both series average speed is faster than the speed needed for a Boeing 747? A Boeing 747 requires between 150 to 200 miles per hour to take off. Right off the bat, the differences start. One of the biggest differences is the locations that these two series race. NASCAR primary races in the United States but does occasionally race in Mexico and Canada, although they did not during this past year’s season. NASCAR races in 23 cities around the country hitting many of them twice a season (2013 NASCAR Sprint Cup Series TV Broadcast Schedule). Formula 1 currently races in 19 different countries, spanning four continents and hitting each track only once during the season. NASCAR has an average of 36 races a season, while Formula 1 currently has 20 races a season. The next comparison is the vehicles that are used to provide all of the entertainment value that we see on television on a weekly basis. NASCAR drivers race in a closed wheel, closed driver compartment car. Due to NASCAR’s ongoing commitment to safety and entertainment NASCAR recently developed a brand...
Words: 645 - Pages: 3
...Contrast/Compare Human beings have been on the move ever since the invention of the wheel around 3,500 B.C.E. in Mesopotamia. By 1200 B.C.E., a more sophisticated model, the spoked-wheel, was used on chariots as a mode of transportation throughout Eurasia, even reaching as far as Egypt, China and Scandinavia. From there, transportation needs did not change drastically until the first true gasoline automobile was invented in 1885 to1886 by Karl Frederich Benz. With the invention of this new “toy”, men felt the need to push the limits of these vehicles for more than just cargo and passengers. By the beginning of the 20th century, automobile racing took off in both Europe and the United States with each having their own fledgling racing circuits. This trend continued up to present time with two of the world’s most popular racing series: WRC (World Rally Championship), which was launched in 1973 by the FIA (The International Automobile Federation.) and NASCAR (The National Association for Stock Car Auto Racing), which was founded by William France, Sr., in 1948. Although both WRC and NASCAR are extreme and captivating in their own respects there are great differences and a few similarities in the skill level of the drivers, the cars, and the fans. First, is the huge gap in the skill level between the WRC driver and the NASCAR driver. WRC drivers are some the most versatile and talented drivers in the world. WRC drivers have an endurance that cannot be matched. Each rally...
Words: 1116 - Pages: 5
... system, and compare the three major types of economic systems. 3 3 Identify and describe the four stages of the business cycle. Explain how productivity, price level changes, and employment levels affect the stability of a nation’s economy. 4 Discuss how monetary policy and fiscal policy are used to manage an economy’s performance. 5 Describe the major global economic challenges of the 21st century. Economic Challenges Facing Contemporary Business Rudyanto Wijaya/iStockphoto Copyright ©2012 John Wiley & Sons, Inc. NASCAR Tries to Restart Its Engine ASCAR is widely known as the most popular spectator sport in the United States. Yet even its most diehard fans are tapping the brakes when it comes to buying tickets to their favorite speedway. Tracks in cities such as Phoenix and Talladega have reported double-digit percent declines in attendance. Just as worrisome is the fact that, instead of watching races at home, fans are changing the channel. Some critics of NASCAR blame a drop in dramatic action and a mandated car chassis design that leaves car models undifferentiated. Others say that the races are just too long and the broadcast commentary is boring. But NASCAR defenders argue that there’s another huge obstacle: the economy. “We knew admissions would be down [this year],” admits Roger VanDerSnick, COO of International Speedway Corp, which operates a dozen tracks around the country. “The biggest impediment is the economy.” NASCAR is largely supported...
Words: 18694 - Pages: 75
...Target Segmentation 1.1 Introduction Red Bull is a non-alcoholic energy drink and therefore falls under the category of soft drinks. Soft drinks can be divided into sub-segments and one of these segments is energy and sports drinks. These can be divided again into three different categories: • Glucose energy drinks • Sport drinks • High energy stimulation drinks • Since 1996 the market of soft drinks has grown by 5% and by 1997 it reached a total amount of £6.896bn, which is an equivalent of 10bn liters. Moreover we can say that the segment of energy and sports drinks represents 2.6% or £177m of the overall soft drink market. Since 1992 an increase of 64% in volume sales can be found within this very young market of energy and sports drinks. • The main differences of the three above mentioned sub-segments of soft drinks are as followed 1.2 Glucose Energy Drinks These drinks provide physical energy through glucose or a mixture of sugars. Originated from the Lucozade brand. These drinks do not contain any other substantial ingredients such as Lucozade Energy, Lucozade NRJ or Red Card. In 1927 they were originally positioned as a convalescence drink. 1.3 Sports drinks Also known as isotonic drinks, replaces body fluids after sport activities or exercises. Sport drinks help to re-energize and re-hydrate the body and can be taken before, during or after exercises. That’s because you should drink it in great amounts and fairly quickly, they are usually...
Words: 4066 - Pages: 17
...My Time at The Giant Center: Day of Observation Prepared for Professor Treva Clark Organizational Communications Prepared by Dylan Kapp March 22, 2013 Memorandum To: Professor Treva Clark From: Dylan Kapp Date: March 22, 2013 Subject: Day of Observation Paper Dear Professor Clark, The attached report is my Day of Observation paper. Throughout this paper I am going to discuss some of the communication events that I encountered in my time with Amy Rhine from The Giant Center. The Giant Center is a multi-purpose arena operated by Hershey Entertainment and Resorts Company. The Giant Center is located in Hershey, Pennsylvania. The day of my observation was on Sunday, March 3, 2013. My observation took place over a weekend; therefore, I did not need to get permission to be excused from classes to complete this assignment. I lived in Annville, Pennsylvania my whole life, which is just a few miles away from Hershey. I was already familiar with the Giant Center before we were assigned this project. Alex Sweeney, a former student in the Organizational Communications class, made me aware of this opportunity. This is the source of where I got the necessary contact information to get in contact with Amy Rhine. I contacted her via email and she replied with a date that would be suitable for the both of us. Within the report you will find three different communication events that I was able to observe. I will present them using the Harvard Case...
Words: 4725 - Pages: 19
...UNIT 1- CAR BODY DETAILS Cars can come in a large variety of different body styles. Some are still in production, while others are of historical interest only. These styles are largely (though not completely) independent of a car's classification in terms of price, size and intended broad market; the same car model might be available in multiple body styles (or model ranges). For some of the following terms, especially relating to four-wheel drive / SUV models and minivan / MPV models, the distinction between body style and classification is particularly narrow. Please note that while each body style has a historical and technical definition, in common usage such definitions are often blurred. Over time, the common usage of each term evolves. For example, people often call 4-passenger sport coupés a "sports car", while purists will insist that a sports car by definition is limited to two-place vehicles. Body work In automotive engineering, the bodywork of an automobile is the structure which protects: ⦁ The occupants ⦁ Any other payload ⦁ The mechanical components. In vehicles with a separate frame or chassis, the term bodywork is normally applied to only the non-structural panels, including doors and other movable panels, but it may also be used more generally to include the structural components which support the mechanical components. Construction There are three main types of automotive bodywork: ⦁ The first automobiles were designs...
Words: 18375 - Pages: 74
...CHAP TER Market Segmenting, Targeting, and Positioning C O M P E T E N C Y O B J E C T I V E S F O R M A S T E R Y 1. Identify the role of market segmentation in developing a marketing strategy. 2. Identify criteria for market segmentation. 3. Identify common types of positioning strategies. 5 Suppose you’ve created a great new offering you hope will become a hot seller. Before you quit your day job to market it, you’ll need to ask yourself, “Who’s going to buy my product?” and “Will there be enough of these people to make it worth my while?” Certain people will be more interested in what you have to offer than others. Not everyone needs homeowners’ insurance, not everyone needs physical therapy services, and not every organization needs to purchase vertical lathes or CT scanners. Among those that do, some will buy a few, and a few will buy many. In other words, in terms of your potential buyers, not all of them are “created equal.” Some customers are more equal than others, however. A number of people might be interested in your product if it’s priced right. Other people might be interested if they simply are aware of the fact that your product exists. Your goal is to figure out who these people and organizations are. To do this you will need to divide them up into different categories. The process of breaking down all consumers into groups of potential buyers with similar characteristics is called market segmentation. The key question you have to ask yourself when segmenting...
Words: 15129 - Pages: 61
...chapter 2 Learning Content Learning from Experience Anne Mulcahy, Chairman and CEO of Xerox, Commits to Business Ethics Individual and Organizational Ethics Learning Goals After studying this chapter, you should be able to: 1 Describe the stages of moral and ethical development. 2 Explain and apply the core concepts used by individuals and organizations to make ethical decisions. 3 Describe some ethics-based initiatives for fostering diversity in organizations. 4 Explain the nature of stakeholder responsibility and its ethical basis. Individual Differences and Ethics Ethics Competency Anne Mulcahy’s Ethical Leadership Decision Making and Ethics Change Competency James McNerney, CEO of Boeing Diversity and Ethics Diversity Competency Verizon’s Workplace Diversity Stakeholder Responsibility and Ethics Ethics Competency Johnson & Johnson’s Stakeholder Ethics and Principles Experiential Exercise and Case Experiential Exercise: Ethics Competency What Is Your Decision? Case: Diversity Competency Consensual Relationship Agreements Learning from Experience Anne Mulcahy, Chairman and CEO of Xerox, Commits to Business Ethics Anne M. Mulcahy is the chairman and CEO of the Xerox Corporation, headquartered in Norwalk, Connecticut. Xerox is best known for its copiers, but it also makes printers, scanners, and fax machines. The company sells document software and copier supplies and also provides consulting and document outsourcing. In this feature and throughout...
Words: 18969 - Pages: 76
...Promotion Customer Price Sociocultural forces Distribution Legal and regulatory forces Technological forces 1 1 OBJECTIVES 1 Define marketing. 2 Understand several important marketing terms, including target market, marketing mix, marketing exchanges, and marketing environment. 3 Be aware of the marketing concept and marketing orientation. 4 Understand the importance of building customer relationships. 5 Explain the major marketing functions that are part of the marketing management process. 6 Understand the role of marketing in our society. Marketing’s Role in Business and Society veryone is familiar with the Chevrolet Corvette and its success over the last 50 years. Although it is Chevrolet’s most expensive car, with a starting price of $44,000, it is a relative bargain given its Porsche-like performance. The latest ‘Vette,...
Words: 12213 - Pages: 49
...Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad Content Project Manager: Corey Geissler Media Editor: John Rich Production Technology Analyst: Emily Gross Frontlist Buyer, Manufacturing: Diane Gibbons Production Service: PrePressPMG Sr. Art Director: Stacy Shirley Internal Designer: Chris Miller/cmiller design Cover Designer: Chris Miller/cmiller design Cover Image: Getty Images/The Image Bank Permission Aquistion Manager/Photo: Deanna Ettinger Permission Aquistion Manager/Text: Mardell Glinski Schultz © 2010, 2007 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer &...
Words: 219845 - Pages: 880
...Results Overview of fast food market Fast food market Fast food restaurant Definitions Fast food restaurants feature a common menu above the counter; they provide no wait staff; and customers typically pay before eating and choose and clear their own tables. These restaurants are also known as quick serve restaurants (QSRs). Main type of food sold at the restaurant, including burgers, sandwiches, snacks, Mexican food, and pizza. sales. The next four, Subway, Burger King, Starbucks, and Wendy’s, had $8 to $10 billion each in sales and 6% to 7% of the market. The three YUM! Brands restaurants in the top 20 (Taco Bell, Pizza Hut, and KFC) ranked sixth, seventh, and ninth individually. Together their sales totaled $16.7 billion, or 12% of the market, and placed YUM! Brands in second place behind McDonald’s. The restaurants in our analysis represent several different segments of the fast food market including burgers (McDonald’s, Burger King, Wendy’s, Sonic, and Dairy Queen), sandwiches (Subway), snacks (Starbucks and Dunkin’ Donuts), Mexican food (Taco Bell), pizza (Pizza Hut and Domino’s), and chicken (KFC).4 The number of U.S. locations of these twelve restaurants totaled almost 100,000 and ranged from approximately 3,500 Sonic restaurants to almost 24,000 Subway restaurants. These twelve restaurants comprised 41% of locations for the top 50 restaurants. Fast food segment Table 2 presents 2008 and 2009 sales data for the twenty largest fast food restaurants in the United States...
Words: 52447 - Pages: 210
...only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Germany Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com) Foreword by Bayer CDs and DVDs, water bottles, sports eyewear, binoculars, helmets, storage boxes for food, car headlights, automotive roof glazing – these are just some of the everyday products that benefit from the unique properties of Makrolon®, a plastic manufactured by Bayer MaterialScience...
Words: 106805 - Pages: 428
...CONTENTS Introduction Part One: Foundations Chapter One: Introduction to Advertising 1 Chapter Two: Advertising’s Role in Marketing 34 Chapter Three: Advertising and Society 68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter Nine: Broadcast Media 274 Chapter Ten: Interactive and Alternative Media 310 Chapter Eleven: Media Planning and Buying 345 Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy 378 Chapter Thirteen: Copywriting 411 Chapter Fourteen: Design and Production 443 Part Five: Integration and Evaluation Chapter Fifteen: Direct Response 476 Chapter Sixteen: Sales Promotion, Events, and Sponsorships 508 Chapter Seventeen: Public Relations 542 Chapter Eighteen: Special Advertising Situations 576 Chapter Nineteen: Evaluation of Effectiveness 610 INTRODUCTION Welcome to the Test Item File for the Wells/Moriarty/Burnett Advertising: Principles and Practice, 7th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the seventh edition of the Test Item File is a section...
Words: 179407 - Pages: 718
...Chapter 3 THE CHALLENGES FACING PROFESSIONAL SPORTS The Financial Status of Professional Sports Growth of Professional Sports Major Leagues Minor Leagues State of Women’s Professional Sports Leagues Other Successful Sports Properties The Economic Reality of Professional Sports Team Financial Statements Controlling Player Costs National Football League National Basketball Association Major League Baseball National Hockey League European Soccer’s Path to Financial Health: UEFA’s Financial Fair Play Creative Accounting Roster Depreciation Allowance Franchise Appreciation Summary The Financial Status of Professional Sports Growth of Professional Sports Major Leagues The 1990s and early 2000s was a period of substantial growth for professional sports at all levels. The number of teams in the Big 4 major leagues grew from 103 franchises in 1989 to 122 franchises by 2001. During that time, the National Hockey League (NHL) added eight expansion teams, Major League Baseball (MLB) added four, the National Football League (NFL) added three, and the National Basketball Association (NBA) added five teams. In addition, several new leagues were launched in the 1990s with aspirations of becoming prominent national properties, most notably Major League Soccer (MLS) and the Women's National Basketball Association (WNBA). By 2001, each of the Big 4 leagues had reached a saturation point, having established franchises in nearly every market capable...
Words: 23584 - Pages: 95
...SIXTH EDITION STRATEGIC MANAGEMENT IN ACTION Mary Coulter Missouri State University Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Stephanie Wall Senior Acquisitions Editor: April Cole Editorial Project Manager: Claudia Fernandes Director of Marketing: Maggie Moylan Senior Marketing Manager: Nikki Ayana Jones Marketing Assistant: Gianna Sandri Senior Managing Editor: Judy Leale Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Creative Director: Blair Brown Senior Art Director: Kenny Beck Text Designer: LCI Design Cover Designer: LCI Design Cover Art: Svetoslav Iliev/Shutterstock.com Permission Specialist: Brooks Hill-Whilton Media Project Manager, Production: Lisa Rinaldi Senior Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management and Composition: Integra Printer/Binder: RRD/Willard Cover Printer: Lehigh-Phoenix Color Text Font: 10/12, Times LT Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright © 2013, 2010, 2008 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights...
Words: 154599 - Pages: 619
