...two other groups:monounsaturated fats and polyunsaturated fats.” (Saturated Fats vs Unsaturated Fats) There is a third type of fat known as a trans fat. Trans fats are actually a kind of unsaturated fat, but they stand out from other types of fat because they very rarely occur in foods naturally. There is a third type of fat known as a trans fat. Trans fats are actually a kind of unsaturated fat, but they stand out from other types of fat because they very rarely occur in foods...
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...established in 1886 by Dr John Styth Pemberton. Since then the company has become the world’s leading manufacturer in the soft drink industry, offering more than 500 brands in over 200 countries. TCCC provides 1.7 billion servings every day ,78% of these being Coke branded products. Over the past decade carbonated drinks have been increasingly criticised for their high sugar content or the health risks of artificial sweeteners and their impact on obesity. As a result we observe that the market for carbonates is shrinking significantly. Health awareness linked to alimentation is expected to grow exponentially over the next decade and it is safe to assume that the target market in 2 years will be much larger than today. People will tend to act more responsibly and be more careful about the chemicals they put in their bodies. In an effort to capture health-conscious customers, Coca Cola recently launched a new mid calorie alternative containing naturally occurring sugar, The Coca-cola life. This new soda takes advantage of the stevia, a natural sweetener which is calorie free and can be substituted to sugar. In this essay i will try to establish a marketing plan which will allow the company to become the leader in the “healthy” segment of the sot drink industry. Strengths -world leader in sales of soft drinks.-wide range of products and brands.-very visible and recognisable brand. The coke brand is known by 94%of the...
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...Research has shown that the top health and nutrition concerns in America are associated with severe diseases like diabetes, obesity, heart disease, cancer and hypertension. Nutritionists assure that physical activity and eating the right foods are the best medicines. However, research shows that Americans do not follow the right recommendations. This was the main reason why I chose to teach this topic. Providing them with the right information and guidelines to face this issue is my goal. Besides being well aware and informed about the benefits of a healthy lifestyle, I am a person who is really passionate for food, cooking, and exercising. I am constantly reading and researching about nutritional news, facts and healthy ideas to include into my daily basis. Moreover, I am currently interning at WBHI, a nonprofit organization whose mission is to help women with breast cancer and heart disease. I am confident that prevention and education is key to a healthier and happier life. These are other secondary reasons why I felt motivated to teach students and professors in my community about “Healthy Lifestyle.” I will take advantage of this lesson as a way to educate my peers and professors using the right teaching techniques about what I already know and feel passionate about. First, I most understand their attitudes towards health and food. From past experiences and research, I have acknowledged that students and professors at college and universities like UM are relatively conscious...
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...M ARKETING P LAN D R AP P A A L E S S AN D R O F E R AI L L E J U L I E J AC O B S S É B AS TI E N M AG E R M AN M AR G AU X M O M M E N X AVI E R V AN S NI C K J I M M Y ADVANCED MARKETING – MS. ROTHENBERGER SOLVAY BRUSSELS SCHOOL OF ECONOMICS & MANAGEMENT 2014-2015 T A B L E O F C O N T E NT S 1. 2. Executive summary ................................................................................................................3 Environmental analysis ...........................................................................................................4 2.1. 2.2. Macro-Environmental Factors .......................................................................................4 Micro-Environmental Factors: Industry Analysis...........................................................5 Threat of new entrants –Low Pressure ..................................................................................5 Power of suppliers – Low Pressure.........................................................................................6 Rivalry of existing firms – Medium To High Pressure ............................................................6 Threat of substitute – High Pressure ......................................................................................7 Power of buyers – Low Pressure ............................................................................................7 3. Marketing Strategy ..............................................................
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...1. Situation Analysis Case Background Created in 1886 by Dr. John Pemberton, Coca-Cola has gone through many changes, some good and some bad, but in the end has become the worldwide leader in its industry (Graham, 2011). The company boasts a lineup of approximately 500 different drinks, including soft drinks, teas, coffees, juices, and waters. Soft drinks are their “cash cow” with around two billion cans and bottles sold each day (Graham, 2011). The syrup originally was designed as a "cure-all tonic" and contained coca leaves (Davis, 2004). Two years after creating the mixture, and just before he died, Dr. Pemberton sold the rights to the beverage to Asa Candler. Due to increasing demand Joseph Biedenharn started bottling Coca-Cola and bottled distribution of the soda began; within five years large scale bottling operations became available. Throughout the company's history, and even today, it has faced and overcame many challenges. Coca-Cola was, until recently, the world’s most valuable brand (Elliott, 2013), but is still the worldwide leader in the beverage industry. Through all the successes, Coca-Cola has encountered some challenges along the way. Coca-Cola has been criticized for discrimination against minority employees, poor working conditions of migrant workers, and even assassinations of trade union leaders and union-affiliated workers that provoked protests (Raman, 2007). Another emerging issue the company is facing is criticism that their products are contributing...
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...least partially in response to society’s interest in socially conscious businesses. Consumers are willing to pay a premium price for environmentally-friendly brands. At the same time, there is much skepticism as to whether companies are intentionally or accidently misleading consumers. Chipotle, one of the fastest growing fast-casual restaurant chains in the world, declares it serves “Food with Integrity”. What does that mean? The company’s reputation has taken some hits in recent years due to lack of transparency. Lessons have been learned along the way yet there is still a credibility gap. Many wonder if Chipotle is telling the public a feel-good story or the truth. This paper will take a look at the company’s CSR: intent vs. execution vs. depiction. Genetically Modified Organisms GMO’s are plants or animals who have been inserted with a gene from an unrelated species in order to take on specific characteristics (Lee, 2014, p. 1). The push to label GMOs in ingredients has become an escalating, passionate national movement. In 2013, Chipotle was one of first U.S. companies to announce that it would disclose which menu items contained GMOs with the ultimate goal of becoming free of all GMs by the end of 2014. That goal was achieved in 2015 when the...
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...SL. NO. | TITLE | SOURCE OF THE PROJECT | PAGE NO. | SIGN OF THE TEACHER | 1 | Acknowledgement | - | | | 2 | Brand RivalryAn INTRODUCTION | www.wikipedia.org | | | 3 | PepsiAn Introduction | www.wikipedia.org | | | 4 | Pepsi the history | www.wikipedia.orgwww.pepsiarabia.com | | | 5 | Products Of Pepsi | www.wikipedia.org | | | 6 | Coca-Cola An Introduction | www.wikipedia.org | | | 7 | Coca-Colathe history | www.cocacola.com | | | 8 | Products Of Coca-Cola | www.wikipedia.org | | | 9 | Pepsi Vs Coca-Cola A Comparison | www.versus.com | | | 10 | Pepsi Vs Coca-Cola THE COLA WAR | www.slideshare.netwww.scribd.com | | | 11 | Pepsi Vs Coca-Cola Which Cola brand is the Better Investment? | - | | | 12 | Pepsi Vs Coca-Cola PRESENCE IN INDIA | www.infobarrel.com | | | 13 | Pepsi Vs Coca-Cola Marketing | www.google.com | | | 14 | Pepsi Vs Coca-Cola Advertising Strategies | www.google.com | | | 15 | Pepsi Vs Coca-Cola Conclusion | - | | | 16 | BIBLIOGRAPHY | - | | | ACKNOWLEDGEMENT I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I thank my God for providing me with everything that I required in completing this project. I am highly indebted to the Teacher in Charge Mr. James Thomas for his guidance and constant supervision as well as for providing necessary...
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...Breaking Down the Chain: A Guide to the soft drink industry aCknowleDgments this report was developed to provide a detailed understanding of how the soft drink industry works, outlining the steps involved in producing, distributing, and marketing soft drinks and exploring how the industry has responded to recent efforts to impose taxes on sugar-sweetened beverages in particular. the report was prepared by sierra services, inc., in collaboration with the supply Chain Management Center (sCMC) at rutgers university – newark and new Brunswick. the authors wish to thank kristen Condrat for her outstanding support in all phases of preparing this report, including literature review and identifying source documents, writing, data analysis, editing, and final review. special thanks also goes to susanne Viscarra, who provided copyediting services. Christine fry, Carrie spector, kim Arroyo Williamson, and Ayela Mujeeb of ChangeLab solutions prepared the report for publication. ChangeLab solutions would like to thank roberta friedman of the yale rudd Center for food Policy and obesity for expert review. for questions or comments regarding this report, please contact the supervising professors: Jerome D. Williams, PhD Prudential Chair in Business and research director – the Center for urban entrepreneurship & economic development (Cueed), rutgers Business school – newark and new Brunswick, Management and Global Business department 1 Washington Park – room 1040 newark, nJ 07102 Phone: 973-353-3682...
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...Marketing Management Analysis of The Coca Cola Company® Team L4 [pic] [pic] [pic] [pic] Ellen van Winkel Thamar Peper Annelieke Been Rozemarijn 561548 561526 561503 Barendsen, 552505 Marketing Management Block 1-2008 Date: 25 February 2008, Amsterdam To: Dr. L. Lin Mr. van der Rest Version 1 Chapter 1 Introduction We started this project with a choice, Coca Cola or Pepsi. We chose to analyze Coca Cola, we all preferred the brand image, and were eager to find out how Coca Cola is organized. The next step was determining what geographic location would be analyzed. We chose the United States, the soft drink capital. Soft drinks are invented in the United States, and has the highest consumption of soft drinks. After analyzing the Cola War Continues: Coke and Pepsi in 2006 we were able to state the problems in the case. These are divided into a main and several sub problems, that are stated below. Main problem: To analyse the case about the Cola War and the position of Coca-Cola a main problem is formulated. ‘What could coca cola do to remain its market position and stay ahead of its competitors?’ Sub problems: To finally give an answer to the main problem sub problems are...
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...Problem Recognition. One model of consumer decision making involves several steps. The first one is problem recognition—you realize that something is not as it should be. Perhaps, for example, your car is getting more difficult to start and is not accelerating well. The second step is information search—what are some alternative ways of solving the problem? You might buy a new car, buy a used car, take your car in for repair, ride the bus, ride a taxi, or ride a skateboard to work. The third step involves evaluation of alternatives. A skateboard is inexpensive, but may be ill-suited for long distances and for rainy days. Finally, we have thepurchase stage, and sometimes a post-purchase stage (e.g., you return a product to the store because you did not find it satisfactory). In reality, people may go back and forth between the stages. For example, a person may resume alternative identification during while evaluating already known alternatives. Consumer involvement will tend to vary dramatically depending on the type of product. In general, consumer involvement will be higher for products that are very expensive (e.g., a home, a car) or are highly significant in the consumer’s life in some other way (e.g., a word processing program or acne medication). It is important to consider the consumer’s motivation for buying products. To achieve this goal, we can use the Means-End chain, wherein we consider a logical progression of consequences of product use that eventually...
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...popcorn, potatoes, cookies, spaghetti, soft drinks, corn, and cherry pie. They also come in a variety of forms. The most common and abundant forms are sugars, fibers, and starches. The basic building block of every carbohydrate is a sugar molecule, a simple union of carbon, hydrogen, and oxygen. Starches and fibers are essentially chains of sugar molecules. Some contain hundreds of sugars. Some chains are straight, others branch wildly. Carbohydrates were once grouped into two main categories. Simple carbohydrates included sugars such as fruit sugar (fructose), corn or grape sugar (dextrose or glucose), and table sugar (sucrose). Complex carbohydrates included everything made of three or more linked sugars. Complex carbohydrates were thought to be the healthiest to eat, while simple carbohydrates weren’t so great. It turns out that the picture is more complicated than that. The digestive system handles all carbohydrates in much the same way—it breaks them down (or tries to break them down) into single sugar molecules, since only these are small enough to cross into the bloodstream. It also converts most digestible carbohydrates into glucose (also known as blood sugar), because cells are designed to use this as a universal energy source. Fiber is an exception. It is put together in such a way that it can’t be broken down into sugar molecules, and so it passes through the body undigested. Fiber comes in two varieties: soluble fiber dissolves in water, while insoluble fiber does...
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.......................................5 2.1 Bad Cardio vs. Good Cardio......................................................................................................6 2.2 Body Part Isolation vs. Complex Movements in Strength Training ...................................9 2.3 Tired of the Same Old 3 Sets of 10? So is Your Body! Discover How to Manipulate Training Variables ............................................................................................................................. 11 2.4 Your Workouts Need Both Consistency and Variability for Max Results...................... 13 2.5 The Ultimate Hard-Body Exercise ......................................................................................... 15 2.6 Barbell, Kettlebell, and Dumbbell Complexes - a Different Style of Weight Training for a Ripped Body ................................................................................................................................... 18 2.7 Top 15 Non-Traditional, Muscle-Building, Fat Blasting Workouts!................................. 22 3.0 NUTRITION STRATEGIES ............................................................................................................ 31 3.1 Post-Workout Nutrition: Secrets to a Hard, Lean Body .................................................... 32 3.2 Don’t be Afraid of Dietary Fat! Even Some Saturated Fats are Healthy for You......... 34 3.3 Healthy Trans Fats vs. Unhealthy Trans Fats...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/1356-3289.htm CCIJ 13,4 When an icon stumbles: the Ribena issue mismanaged Tony Jaques RMIT University, Melbourne, Australia Abstract Purpose – When two 14-year-old New Zealand schoolgirls challenged the advertising claims of Ribena blackcurrant drink – owned by global giant GlaxoSmithKline – they triggered a sequence of events which led to prosecution, public opprobrium and international damage to an iconic brand. The purpose of this paper is to explore the case and identify lessons for future management practice. Design/methodology/approach – Some of the fundamental principles of issue management, post-crisis discourse and corporate apologia are to recognize the problem early, to promptly institute a strategic response plan and corrective action and, if necessary, to apologise genuinely and without delay. The paper assesses the case against the theoretical basis of each of these principles and comparable cases. A senior executive of the company concerned was interviewed about some management aspects. Findings – Despite early indications of a problem which had potential impact around the world, a major global corporation responded inadequately to a local situation and, as a result, suffered prolonged embarrassment at the hands of two teenagers and unnecessarily severe damage to its brand and international reputation. Originality/value – By in-depth analysis of a recent case...
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...------------------------------------------------- March 2013 APPROVAL SHEET This thesis entitled “Utilization of Characterized Activated Carbon Prepared from Corn Cobs in Sugar Decolorization”, prepared by Dyle Angellowe B. Mapagu, Aurilyn A. Ramirez and Roxanne L. Soriano, in partial fulfilment of the requirements for the degree Bachelor of Science in Chemical Engineering, is hereby recommended for oral examination. Approved by the Tribunal on Oral Examination with a grade of _________. Engr. Ma. Haidee A. Mabborang Member Engr. Monico U. Tenedor Member Engr. Marianne DC. Calica Member Engr. Caesar P. Llapitan Chairman Accepted in partial fulfilment of the requirements for the degree Bachelor of Science in Chemical Engineering. Engr. Ernesto D. Marallag Dean, College of Engineering ACKNOWLEDGEMENT We, the authors, convey our gratefulness and appreciation to the people who have given valuable assistance in the completion of this study. To Engr. Policarpio Mabborang, Jr. for providing a perceptive and logical evaluation of our research, for his corrections and suggestions in the improvement of the study, and for his patience towards us; To Engr. Caesar Llapitan, Engr. Marianne Calica, Engr. Monico Tenedor, and Engr. Ma. Haidee Mabborang, who served as our panelists in the defense, pointed out mistakes and gave good suggestions in revising our thesis; To Engr. Gina Consigna, head of the Feed Laboratory...
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...INTRODUCTION TO MARKETING Background Marketing. Several definitions have been proposed for the term marketing. Each tends to emphasize different issues. Memorizing a definition is unlikely to be useful; ultimately, it makes more sense to thinking of ways to benefit from creating customer value in the most effective way, subject to ethical and other constraints that one may have. The 2006 and 2007 definitions offered by the American Marketing Association are relatively similar, with the 2007 appearing a bit more concise. Note that the definitions make several points: * A main objective of marketing is to create customer value. * Marketing usually involves an exchange between buyers and sellers or between other parties. * Marketing has an impact on the firm, its suppliers, its customers, and others affected by the firm’s choices. * Marketing frequently involves enduring relationships between buyers, sellers, and other parties. * Processes involved include “creating, communicating, delivering, and exchanging offerings.” Delivering customer value. The central idea behind marketing is the idea that a firm or other entity will create something of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile considering opportunity costs. Value can be created in a number of different ways. Some firms manufacture basic products (e.g., bricks) but provide relatively little value above...
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