...author of the article describes that eating disorders have had a long history of being greatly influenced by the media. The media’s portrayal of extremely thin models and celebrities as beautiful, has caused women to feel dissatisfied with their bodies and with such dissatisfaction, eating disorders among young women have also increased. Previous history of the media’s influence also includes the fact that the ideal female body has become increasingly thinner over the past fifty years. Many of the celebrities and models that are regarded as ideal examples of female beauty are often individuals who are extremely thin and often considered anorexic. As there is more emphasis on being thinner for women and as pressure is increased by both the media and other factors, many young women have come to desire bodies that are much thinner...
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...• Why businesses should utilize social media marketing along with traditional marketing practices? • What are the various applications of social media marketing for various companies functioning in the Indian market? What are the advantages and disadvantages of using social media marketing? • What are the social media marketing techniques followed by Coke and Pepsi in beverage industry? • What are the ways in which social media can more effectively be used by Coke and Pepsi for marketing their products? 2.4 Thesis Limitations Although the researcher has taken great efforts to ensure that this thesis is able to reflect good comparison of social media marketing techniques used by Coke and Pepsi but still there are some limitations of this study which are highlighted hereunder: 1. The first limitation of this thesis is that the results of the study are not generalisable and they apply in research settings only. 2. Secondly the scope of this study is limited to city of Delhi only as the data has been collected by the researcher in...
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...Recommendation Paper Capella University 2015 Introduction Today the power of the Internet and social media as it pertains to companies is immense. A great strategy to harness the power of both can be the difference between one company’s failure and another’s success. The following essay will first begin by giving a brief introduction and history on Barnes & Noble, Incorporated. Second, existing technologies that exist that management should consider with regard to the Internet and social media will be discussed. Third, an in depth look into how Barnes & Noble is currently utilizing the Internet and social media will be shown, as well as, how their competitors in the same industry are using these tools. Fourth, a SWOT analysis for Barnes & Noble using the Internet and social media will be discussed. Also, the implications discovered in the analysis and how they will affect the future of the business will be explained. Fifth, the ethical impacts that come with the use of these tools will be examined and how they may impact the future of the company. Sixth, an assessment of the use of the Internet and social media will be given as they pertain to the global environment and demographics. Finally, a thoughtful business strategy will be given along with recommendations that Barnes & Noble should consider in moving forward with their Internet and social media use. Barnes & Noble Background While attending New York University in the 1960s, Leonard Riggio...
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...10 Smart Must-Have Social Media Tools for Today's Social Media Manager A variety of social media tools are already available for major channels like Twitter or Facebook, if ever you are not too familiar with their functionality, they may all sound the same. Trying to determine the distinction between a sentiment analysis and an online influence tool might take up the time you could be using mapping out an effective social media campaign strategy as a social media manager. We arrived with this useful list to help you sort through the numerous tools and choose the must-haves for your social media management brand. 1. Bulk Scheduler Establishing a good collection of engaging content is half of a successful social media strategy. When you already have the...
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...Social issues Social trend: The use of media as a marketing strategy to influence consumer behaviour Social factors have great influence and importance to businesses as it relates to changes in social structures, consumer lifestyles and behaviours. (100, 2013) Opinions of consumers play an essential role in the growth of a business. As such, businesses often make use of positive reviews from customers to attract new diners. (Solution, 2013) For instance, engaging reputable online personalities like Lady Iron Chef to review your dishes is a form of advertisement. Through positive blog reviews, it employs the influence of the blogger to market the name of the eatery in an appealing way to his/her followers. Fig 1.1: Blogger's webpage featuring eateries Fig 1.2: Updates on daily specials (Ladyironchef, 2013) (Twelve Cupcakes, 2013) It is evident from the figures above that the use of media is a common marketing strategy. With the surge in social networking sites like Facebook and twitter, businesses are seizing the opportunity to publicize their products. (Fig 1.2) Moreover, the use of review websites (Fig 1.1) is also an effective method employed to advertise. Fig 1.3: Twelve Cupcakes featured on The Walker (TwelveCupcakes, 2013) Social media creates opportunities for the F&B industry to prosper. Being an efficient and effective tool, sharing of information online can create opportunities for a business. One such company which benefitted from social media is Twelve Cupcakes...
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...In her paper, Sharon Vallor mentions that while new social media provides little avenue for direct shared activities, they do reflect friends’ will to connect with their friends. (Vallor, 2011) Vallor’s paper focuses mainly on how new social media can contribute towards friendship by means of shared virtues. She does this by exploring the ethical significance of new social media trends relating to friendship. (Vallor, 2011) For her argument, she states that this “will” can be indicative of and meets the aims of friendship with respect to Aristotle. Indeed, with the limitations that are brought about by the fast pace of life and its circumstances, the significance of the will behind people’s actions is heightened considerably. This is especially...
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................................................................................................... 2 Current Positioning: ................................................................................................................................. 2 S.M.A.R.T objective: ..................................................................................................................................... 3 Competitive analysis ..................................................................................................................................... 3 Online presence:....................................................................................................................................... 4 Twitter performance comparison:........................................................................................................... 4 Twitter Followers: .................................................................................................................................... 4 Average tweet per day: ............................................................................................................................ 4 All tweets by day:...
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...successful companies use social media? By Nora Ganim Barnes 8 Spring 2010 Tweeting and blogging to the top The Center for Marketing Research at the University of Massachusetts Dartmouth, under the direction of researchers Barnes and Mattson, recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. This new study revisits the Center’s study of Inc. 500 social media usage for the third consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. (For a complete list and executive summaries see www.umassd.edu/cmr.) The new study compares adoption of social media over the last three years (2007, 2008 and 2009) by the Inc. 500, a list of the fastestgrowing private U.S. companies compiled annually by Inc. magazine. The 2009 Inc. 500 list was released in the September issue of Inc. magazine. In this third iteration, 30 percent (148) of the Inc. 500 participated. The companies include five of the top 10, 12 of the top 25 and 38 of the top 100 companies from the Inc. 500 list. All interviews were conducted with the chief marketing officer or other marketing professional at each company. Questions probed respondents about their familiarity with six prominent social media tools (blogging, podcasting, online video, social networking, message boards and wikis). This included the popular micro blogging service Twitter and other popular social networking sites like...
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...Online Business Expansion Plan for Clovis Transit A1. Online Business Viability Clovis Transit is a public transportation agency located in the San Joaquin Valley of Central California. Clovis Transit provides two types of transportation – fixed route and paratransit. The fixed route service is called Stageline and runs regular routes throughout the city of Clovis proper and into some portions of the neighboring town, Fresno. The paratransit service is called RoundUp and provides service to disabled residents of the city. Clovis Transit is considered a mid-sized transit agency and provides approximately 300,000 trips per year. The city brands itself in the western motif with the goal of maintaining a small-town feel and personality while still serving a population of just short of 100,000 citizens. Passengers who use Clovis Transit fall into three main categories: low income, student, and disabled riders. These riders are considered “transit dependent” which means they have no other choice for transportation beyond the bus and therefore marketing has remained a low priority. The City of Clovis maintains a website that provides access to all its departments including Transit. The Transit department’s website currently contains basic information about the services offered and various forms and documents that can be downloaded by the user. Because the department serves two distinct customer groups, regular fixed-route transit riders and disabled citizens, there is an opportunity...
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...Title: ‘Final Essay’ Word Count: 2,561 Social media at small businesses Introduction Social media is defined ‘as the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks’ (Katona & Sarvary, 2014). Few of the most common social media platforms are differentiated into social networks (such as Facebook, LinkedIn, Google+, instant messaging), collaboration networks (examples: slideshare, Wikipedia, Prezi, Google docs, Zoho docs, survey monkey), image sharing (Instagram, Flickr, Pinterest and Picasa), blogging (Tumblr, Blogger and Word-press), micro-blogging (Twitter) and video-sharing platform (YouTube, Blip and Vimeo). Apple does not use Facebook or Twitter for social media marketing because it is a multinational corporation, but not every business is as large scale and successful as Apple. Social media now represents a new horizon of marketing opportunities to businesses. Marketing is a practice, which establishes what products or services the customers might be interested in. Social media supports the development of marketing of businesses, to have a different perception about the brand; this allows creative methods to implement basic marketing. Social media marketing provides the tools that the businesses needs to be able to observe discussions through the internet efficiently (Assaad and Gómez, 2011). According to Gamboa and Gonçalves (2014) social media marketing has increased customer loyalty, satisfaction...
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...Problem Solving | It occurs in students when they learn to analyze tasks, identify assumptions, and make comparisons from different sources then giving a concise answer. | Communication and Collaboration | Being able to communicate not just with text or speech, but also with different formats. Thus by communicating well one can enhance his/her collaborative skills. | Information, Media, and Technology Skills | Information Literacy | Knowing and being aware that information is diverse and can come from different points. Thus being a able to evaluate which is the most credible source to use. | Media Literacy | The ability to analyze, create and access media in different models. Using critical thinking to know the real meaning of a media platform wants to depict. | ICT Literacy | The use of technology as a ubiquitous tool that can help in processing information. Also being informed in the ethics & responsibility of using technology only as a tool not as a substitute to real things. | Life and Career Skills | Flexibility and Adaptability | Being able to do various things and not being constrained into doing just one task. Can conform to different kinds of environment with ease. | Initiative and Self-direction | To take responsibility for a task without being told to do so. | Social and Cross-cultural skills | The ability to understand differences in social and cultural contexts, such as beliefs, norms, & way of life. Using the appropriate skills in order...
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...Those who are citizens of the United States of America possess a vast amount of freedoms, in comparison to others around the globe. One right that citizens of the United States of America have is freedom of speech, which is our first amendment right. Free speech is not permitted in the Middle east and in some Western European countries, the consequence for this results in the death penalty, and jail time. Not only are individuals being incarcerated and sentenced to death for freely expressing their thoughts, but the government is “blocking or monitoring social media and cyber traffic (CQ Researcher, page 377).” Some may say that this is beneficial, while others like myself may disagree with the way the government handles individuals from freely expressing themselves....
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...There has been a lot of word-of-mouth and mentions in social networking site about “It’s more FUN in the Philippines”, the new Slogan of the Department of Tourism (DOT) in 2012 which replaced the long-running slogan, “WOW Philippines”. Observers notes, however whether Filipinos, who posted their own efforts or ideas for the slogan in their Faceboook and twitter, communicated the right audience as the DOT attempted to make a viral people’s campaign that aimed to bring travellers from other countries to the Philippines. With market potential off 1 billion tourists spending US$1 trillion worldwide, a small increase in tourist numbers would greatly benefit the Philippines as it has not attracted as many foreign tourists, with market shares of less than half of the one percent. This is when even with the consideration of the many natural wonders that the Philippines has versus the manmade structures in the other countries. The additional source of revenues could complement other major sources of foreign receipts like exports with reported values of over US$51 billion and of OFW remittances nearly US$20 billion in 2010. The top ten tourism destinations of the world as of 2011 included two Asian countries: France, USA, China, Spain, Italy, UK, Turkey, Germany, Malaysia and Mexico. Some 204 million tourists visited the Asia-Pacific region in 2010, and the top ten places were: China (56 million) , Malaysia(25 million), Hongkong (20 million), Thailand (16 million), Macau (12 million)...
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...A TREND STUDY OF SOCIAL MEDIA AND PROTEST BEHAVIOR 10Table 2 Logistic regression analysis of Twitter use among Young Adults in Chile 2009(N = 938)2011(N = 977)2012(N = 738)B (SE) B (SE) B (SE)Student .544 (.358) .278 (.188) .901*** (.184)Female -.210 (.347) -.268 (.171) .095 (.182)ABC1 (High SES) 1.954***(.589) .310 (.375) 1.054*** (.316)C2 (Middle SES) .929# (.542) .296 (.248) .784** (.278)C3 (Lower-middle SES) .863# (.506) -.100 (.232) .636** (.247)Valparaíso -.426 (.448) .350 (.286) .014 (.248)Concepción .019 (.406) -.146 (.422) -.681* (.280)Political interest .405** (.148) .360*** (.072) .259*** (.074)Internal political efficacy -.008 (.068) .011 (.035) .031 (.039)Political trust .525# (.292) .236 (.149) .118 (.172)TV news exposure .110 (.236) -.064 (.099) .238** (.079)Radio news exposure .108 (.203) .323*** (.092) -.092 (.070) Newspaper exposure -.161 (.310) .244# (.142) .068 (.069)Constant -6.138***(.824) -3.259***(.396) -3.286*** (.440)% cases correctly classified 95.8% 80.0% 75.9%-2LL 286.180 893.976 757.314Cox & Snell R 2 .042 .075 .125 Nagelkerke R 2 .142 .118 .182 Notes . Cell entries are unstandardized OLS regression coefficients (B) with standard errors (SE) in parenthesis.Twitter use was measured using a dichotomous variable, in which 0 = registered on Twitter and 1 = not registered onTwitter.# p ≤ .10; * p ≤ .05; ** p ≤ .01; *** p ≤ .001 The second research question inquired about the relationship between Facebook andTwitter use on protest...
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...Soial media Soial media refers to the means of relations among people in which they produce, share or exchange data and ideas. Soial media differentiates from traditional industrial media in many view point as quality reach ,frequency, usability, immediacy, and permanence. There are many effect that stem from internet usage. It is also disputed that personal permiting soial media has benefit effects such as permiting democratization of the internet while also permiting personal to advertise themselves and from friendships. Most people associate soial media with benefit results,yet this is not always the situation.There is no doubt that soial media is taking the world by attack.Young and old, male and female ,and everyone else are on one or more soial network site. This effect is beneficial for a business too.So if you have a business and your are on any soial media platform yet, it is time to do so now. Social media networks like Facebook, Twitter, Tumblr, YouTube, Instagram, Pinterest and the like show an online based marketing and promotion option. Businesses and companies can initiate brand awareness through such sites for potential customers to see. It enables products and services to be offered through existing members of the site. Instagram Today we want to provide a few more details about exactly what ads on Instagram will look like.You will see the sample ad above sometime in the coming week. This is a one-time ad from the Instagram team that’s meant to give you...
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