...The four Internet giants: Competition and antitrust regulation Maastricht University | | | | School of Business & Economics | | | | Place & date: | 18-01-13, Maastricht | | | | Name, initials: | Hiddema, M. | | For assessor only | | ID number: | I6019815 | | 1. Content | | Study: | Fiscal Economics | | 2. Language structure | | Course code: | EBC1011 | | 3. Language accuracy | | Group number: | 5 | | 4. Language: Format & citing/referencing | | Writing tutor name: | Martin Millband | | Overall: | Fail | Writing assignment: | Micro-participation Course Assignment | | Advisory grade | | | | | Assessor’s initials | BW | Your UM email address: m.hiddema@maastrichtuniversity.nl Table of contents 1. Introduction 3 2. The competitive model in the Internet market 4 3. Google 5 4. Facebook 7 5. Amazon 8 6. Apple 9 7. Conclusion 10 References 12 The four Internet giants: competition and antitrust regulations 1. Introduction The Economist (2012) reported that rivalry between the four Internet giants, which included Google, Facebook, Amazon, and Apple, is increasing. All four giants have well-developed, powerful business models. Google has tied its search engine to the advertisement business while Facebook is connecting advertisements to the interests of people revealed on their Facebook page. Amazon started selling books at premium...
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...Executive Summery and Report Summery In this case the technology giant Microsoft was charged US Department of Justice and European Union. Microsoft possesses very dominating business policies over the technology market and over their customers for decades. The strategies of the company cannot be termed as illegal in many reasons. But its policies were unethical. Microsoft was firstly charged by US Department of Justice in 2001. It is close observations of European Union form 1998. So Microsoft’s business policies were questioned inside and outside US as because Microsoft tries to take over the technology market in its arena and infringed the minimum liberties of the customers. Answers of the Questions Q1. Why was Microsoft being perused by the US Department of Justice and then fined by the EU? Ans: Microsoft case is a glaring example of unethical practice in the business market. The ethical principle did not come into being overnight. Trough several cases or incidents the ethical norms are developed and applied in our daily life. Microsoft case is one of such incidents which actually established some ethical norms in the business market. Microsoft as business giant had a tendency to dominate the market monopolistically or take excessive control over the free market. The US Department of Justice and European Union basically charged Microsoft firstly because it did not left any choice to it’s customer over Windows components in any installation of the operating system....
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...------------------------------------------------- ------------------------------------------------- Marketing is ‘The management process of anticipating, identifying and satisfying customer requirements profitably’ (CIM, 2001) ------------------------------------------------- Introduction Marketing is not a process that has recently been discovered or has been highlighted in recent times, the term has been developed and processed over a huge period of time. In today’s context, marketing can be understood as an activity whose main aim is to provide benefits to customers on a continuous basis. Main body Have a close look at the definition given by the Chartered Institute of Marketing, it says that marketing is a management responsibility, so it cannot be left only up to the lower levels of the management staff. It is a pure form of teamwork, which requires identification of the customer needs, then working towards successfully fulfilling them, and then finally ensuring that the customers are fully satisfied by the product or service. For marketing strategies to help a business stimulate demand for its products or services, the director or the board of the firm have to be clear of their targets and aims that they want to achieve, it is their job to ensure that these goals are constantly monitored, another very important aspect for stimulating demand is to closely analyze the strategies of the competitors in the particular field and ensure that...
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...worldwide trends they see, and RadioShack made a big mistake by attempting to meet the wants of “all” electronics customers. Instead of carefully targeting a niche market, RadioShack has attempted to offer the same products as, and compete with, global giants such as Apple, Best Buy, and Amazon. RadioShack began as a store that sold a large variety of radio equipment, accessories, spare parts, testing gear, and technician tools. With the constant change in technology and demand for it, they went away from their roots and something went terribly wrong. They decided to drop the idea of being an “old obsolete radio store” and attempted to shift into the 21st century, yet if you ask a millennial what they buy at RadioShack, the most likely answer is “nothing”. RadioShack attempted to adapt by bringing in cell phones, computers, and hi-tech consumer electronics, and kicking out old radio and broadcasting equipment. This led to the bankruptcy problem they have today because they are forced to face much larger competitors like HH Gregg, Best Buy, Apple, and other international electronics superstores. They went from being a leading competitor, (and almost the only real competitor in their niche) to contending against industry giants with...
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...Ernst and Young (2010) India is surging. The second fastest growing global economy and the fourth-largest economy in terms of purchasing power parity, India’s increasing per capita income, growing middle class and working population are generating huge domestic demand for goods and services — including leisure and entertainment. Global enterprises are taking notice. India ranked as the most important market for sales in Ernst & Young’s recent survey, Competing for growth: how business is growing beyond boundaries, which interviewed some 400 C-suite and marketing professionals from global corporations. As global business leaders start to compete again for growth opportunities, there is an increasing sense of urgency among them to seize the prospects offered by the Indian market. With more than 600 television channels, 100 million pay-TV households, 70,000 newspapers and 1,000 films produced annually, India’s vibrant media and entertainment (M&E) industry provides attractive growth opportunities for global corporations. Enticed by economic liberalization and high volumes of consumption, many of the world’s media giants have been present in the Indian market for more than two decades. However, in recent years, with near double-digit annual growth and a fast-growing middle class, there has been a renewed surge in investments into the country by global companies because of india’s favorable regulatory environment and recent reforms are creating investment opportunities in a number...
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...enterprise was born: Procter & Gamble (P&G, 2015). On October 31, 1837, William Procter and James Gamble signed the partnership agreement that founded the Procter & Gamble Company. Their total assets at the time were $7,192.24 (P&G, 2015). The business began during nationwide panic and depression, but the struggling young firm survived. Today the Procter & Gamble Company (P&G) boasts dozens of billion-dollar brands for home, hair, and health and grosses billions in revenue (Hoovers, 2015). . Procter & Gamble Company The Procter & Gamble Company (P&G) grosses dozens of billion-dollar brands for home, hair, and health. The world's largest maker of consumer packaged goods divides its business into five global segments. The...
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...Strategic direction of the management team is crucially important to the ultimate global success of an organization. A CEO, as the leader or visionary of the organization must have the correct strategy and vision to ensure the success of his or her organization. The CEO has to share his vision with the COO or President of the organization, who will implement the strategy and daily operations of the organization. But for an organization to be successful, strategic decisions cannot only come from the top of the organization in a kingdom style approach of leadership – where the CEO acts like the emperor, giving orders to his subordinates, and the managers below him merely serves as the executors of all the decisions made by the CEO. Instead, strategic decisions should also come from within all layers of organization. A manager who is implementing a strategy directed from above may encounter certain difficulties or inefficiencies and discovers a better way to implement a strategy. In order to be successful, an organization should welcome this type of emergent strategies, which may be in a form of feedback or new ideas. Executing an organization's global plan once the vision is established will always come with a challenge. In the 21st century, this challenge is even more intensified, because in the era of globalization, the competition is not just statewide and nationwide, but worldwide. Nations around the world and especially emerging nations have learned that capitalist...
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...A Caffeine Giant: The Growth of Starbucks Abstract This paper examines Starbucks’ plan for rapid and thoroughly aggressive expansion in order to become the premier coffee ship in the United States and further, the World. Building upon a brand name that is recognizable worldwide, Starbucks continues to defy expectations, as it claims the title of the fastest growing fast-food company in the world (Horovitz, 2015). This paper provides a comprehensive analysis of Starbucks 7-year plan for growth (Tobey, 2014), and compares it to Quelch’s periodical on the demise of Starbucks (2008); suggesting that Quelch’s assessment that Starbucks growth destroyed its brand is misguided and inaccurate, while the opposite is then true. A Caffeine Giant: The Growth of Starbucks As the premier marketer of coffee and coffee products in the United States, Starbucks, an American corporation founded in 1971, is reaching new peaks as a global powerhouse, a seemingly unprecedented achievement following a slump in sales from 2008 to 2009. What makes this climb more magnificent is that it does so while competing against fast food giants such as McDonalds, Subway, and Burger King (Horovitz, 2014), dominating its competitors within its respective industry. John Quelch surmised that the slump Starbucks faced in 2008 was due to over expansion and a turn away from those consumers who wanted premium coffee with a personal experience (2008), when in reality...
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...INVESTING IN DEVELOPMENT INTEL COSTA RICA Introduction S ince Intel’s decision to invest in Costa Rica in 1996, the case of the global electronics giant choosing the tiny country to locate its US$300 million semiconductor assembly and test (A&T) plant has been widely recounted in the field of investment promotion. A seemingly unlikely match, it is now known that Costa Rica identified a close fit with Intel through meticulous research, and then demonstrated with precision how the country’s investment climate would adapt to meet the project’s requirements. This was accomplished with the active involvement of the highest levels of government in a short timeframe against an impressive list of competitive locations. Yet how and why Intel selected Costa Rica is really only the beginning of a revealing case history of both lead players competing in a dynamic and difficult global environment. Nine years after the initial project was announced, hindsight affords a fresh perspective on Intel Costa Rica and its numerous impacts, many of which were unexpected. Beyond its obvious direct effects on the country’s economy in terms of gross domestic product (GDP), foreign direct investment (FDI), and trade growth, Intel’s investment decision was the catalyst for a realignment of Costa Rica’s competitive platform as an investment location. Costa Rica worked resourcefully and with a novel sense of urgency to enhance the country’s technical education, incentives law, regulation, and infrastructure...
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...Table of Contents 1.0 Introduction 2 2.0 Introduction of Porter Five Forces Framework 2 2.1 Threat of substitutes 3 2.2 Risk of entry by potential competitors 3 2.3 Bargaining power of buyers 4 2.4 Bargaining power of suppliers 4 2.5 Intensity Of Rivalry 5 3.0 Porter Five Forces on Chosen Organization 5 3.1 Threat of Substitutes 6 3.2 Risk of Entry By Potential Competitors 6 3.3 Bargaining Power of Buyers 6 3.4 Bargaining Power of Suppliers 7 3.5 Intensity of Rivalry 7 4.0 Conclusion 8 5.0 References 9 1.0 Introduction The word strategy came from the Greek word “strategos”, which mean a general. According to Capon (2008), “strategy in an understanding of the external environment and the resources available to compete in the external environment.” Meanwhile, Shekar (2009) defined strategy as “a systematic approach to positioning the business in relation to its environment to ensure continued success and total security.” Strategy and change management simultaneously adapt to the current situation so that the business can run in continuous success, both in short and long-term. 2.0 Introduction of Porter Five Forces Framework According to Henry (2011), Porter five forces framework is “a tool of analysis to assess the attractiveness of an industry based on the strength of five competitive forces.” In this framework, Porter argues that in order for a company to get greater income depends on this five forces, the stronger each forces will result...
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...Kimberly Soria Globalization HIS-213254 13 October 2014 Written Assignment Module 3 1 of 7 Apple, Inc. Transnational corporations are quite formidable as they manufacture, market and distribute their product all over the world. These corporations have specific strategies in place that help with efficiency, productivity and profitability through political activities, outsourcing and vertical integration. One of the most successful transnational corporations is Apple. From their first product launch of the Apple II to the in 1977 to the most recent iPad Mini in 2012 Apple has continued to evolve and develop their products it’s only natural that they move to a global scale. The development of the iPhone is what brought Apple to become more popular in the global market not just from a customer perspective but a manufacturing perspective as well. Corporations financially support the political process in several ways, such as contributions to the state and local level. They also engage in political spending indirectly through supporting trade associations Apple is a moderate political spender and has contributed approximately $580,000 in corporate funds to political activities in 2002 (Center for Political Accountability). Trade associations serve a variety of purposes such as engaging in lobbying and issue advocacy. Apple is a member of the Retail Industry Leaders Association (RILA) which serves as an advocate for the industry through integration of public policy with retail...
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...After hearing bits and pieces about the “Enron scandal” over the years, it was interesting to learn about what specifically happened to the global giant company and how it reached its demise in the early 2000s. It seems as though Enron’s downfall had largely to do with the corporate culture instilled within the company from its inception in 1984. The idea of “get big fast” encouraged employees to do whatever they deemed necessary to drive earnings, even if it meant leaving ethics at the door. The arrogant culture signaled to employees that great amounts of risk could be taken with seemingly little or no repercussion. This decentralized the company even further, as each department was competing against each other to perform, which discouraged a team-oriented environment that many companies attribute to their successes. Decentralization also created strong personal incentive for employees, especially with the extravagant bonuses or harsh penalties given based on personal performance. Under Skilling, a ruthless and rigorous performance evaluation system relied on peer evaluations to rank department members. In such a competitive environment, this type of system can lead employees to rank peers lower than themselves to protect their own job. This seemingly self-centered, individualistic corporate culture is causing employees to act in ways that defend and preserve themselves, rather than create value for shareholders, which is what a public company should strive to do. The energy...
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...Case: Reinsurance Group of America and Fonterra: Going for Unified Global Operation 1. What is the business value of these global systems developments for the companies mentioned in the case? The business value of these global system developments for the companies mentioned in the case is very high. In case of RGA, the employees can analyze data by client, contract, and product and can find client errors very easily. This has been made possible because data is not stored at one place. This is very important for supporting the reinsurance business. It has made it easy to manage the reinsurance business. The global system developments help RGA data validation and data quality. This enables better risk analysis, and retention analysis leading to greater profits. Similarly in case of Fonterra the upgrading of the Fonterra business so that that the silos at the diary group are of large stainless steel variety. The global systems program aimed at improving the supply chain of a diary giant from cow to manufacturing to storage to customers. How did they achieve these benefits? RGA achieved these benefits because it was relieved of the problem of worrying about how the business should be managed. In addition, the system helps strengthen data validation and data quality. These useful benefits were achieved by engaging the business and adapting its own practices to the demand of the situation. The company has achieved the benefits by setting up an integrated, multicurrency...
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...wellness center), making Wal-Mart a one stop shop for every consumer. Based on my own personal experience, Wal-Mart has been the store I chosen when something was needed during odd hours, in a rush, or when they have a special sale. One thing I have always noticed is the wide diversity of its work force and it’s cliental. From old to young, from every race on earth, Wal-Mart tries to make everyone fell welcome once you enter the store. The Target Corporation has been around since 1962 opening its first store in Roseville, MN. While I do most of my shopping here, I have found that when one of the retail companies makes a change, the other is soon to follow. In the area I live, both companies are very close to each other, and they are competing over the same dollar. Both Target and Wal-Mart offer the same commodities, yet each offer unique brands and lines of products that are tied to each of the corporations. In my personal opinion, I find that I prefer to go to Target over Wal-Mart any chance I can. I find that Target store seems to be more organized, helpful, cleaner, and the workers seem to...
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...Business Model of Amazon.com http://www.indiainfoline.com/bisc/ford1.html Amazon.com is the pioneering bookstore on the Internet that first opened in July 1995 by Jeff Bezos. The firm offers online shopping services and partnership opportunities such as online search for books, music and video items. The products that they sell include an array of audio, video and book titles. Amazon has one of the widest selections and employs international shipping to virtually every corner of the globe in just a few days. Amazon’s focus is having the biggest selection of free-electronic greeting cards, online auction and millions of books, CDs, videos, DVDs, toys and electronics. They have expanded to different areas of the world, such as Amazon.co.uk and Amazon.de, to service consumers outside of the United States. They aim to be a Cost leader in which their firm has lower costs than the competitors. They have employed different Amazon branches in different parts of the world to lower costs. This allows Amazon to ship their products at a lower price from each point of shipment to the consumer. In recent years, Amazon.com has expanded from being just an online bookstore to an all around online shopping experience. They have coined the tag line "Earth’s biggest selection". Amazon has diversified into different websites. These are the Internet Movie Database (www.imdb.com), LiveBid.com, amazon.livebid.com, drugstore.com (an online retail and information about health and wellness), gear.com...
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