Competitive Strategies: Cisco vs. Aruba: For the purpose of this assignment a comparison between two very successful companies leading commercial wireless enterprise networks, Cisco Systems and Aruba Networks will be the featured topic of research. This paper will discuss various points behind this comparison between these companies including Corporate Culture differences, Unique Culture Benefits, Affects if changes in Corporate Culture are Required.
Corporate Culture
Corporate culture is uniquely built and a myriad of factors go into creating an effective culture. There are at least six different components that have been found to be common within great corporate cultures. The vision, values, practices, people, narrative and place and how they are brought together will determine how successful or unsuccessful that corporation becomes. Developing these elements is essential to building an individual and long lasting organization. Because all corporations and businesses are unique it becomes increasingly difficult to duplicate each corporation exactly the same. Seven dimension of organizational cultures has been identifies that include: innovative, stable, people, outcome oriented, detail oriented, team oriented and aggressive (Chatman & Jehn, 1994). As the organization become more complex in their make-up, so do the various cultures they incorporate. In any organization looking to be successful, they need to be a hybrid of these cultures in order to keep their employees, business partners, and customer’s happy (Creating an Extraordinary Culture and Superstar Employees, 2010).
In a comparison of the written guidelines of each corporation, the major components of each culture aren’t that varied. Given enough time and money, competitors can duplicate almost everything you’ve got working for you. The only thing they can’t duplicate is your culture