...Order Winners & Order Qualifiers According to Slack & Lewis (2011, p.56), “order qualifiers” are the factors that enable the products or services to enter the market. However, “order qualifiers” do not assure the competitiveness, the products or services provided must contain the “order winners” characters in order to win from the competition. Professor Hill from London Business School described (cited by Helms, 2006) that “order qualifiers” and “order winners” as: the previous one keeps the business running while the latter one wins more or new business. Simply, my understanding is that “order qualifiers” are the keys to open the door of the market, and “order winners” are the vital elements to improve the market position and continuous success. Slack & Lewis (2011, p.47-52) explained the concepts of “the five generic performance objectives”. They are: “quality”, “speed”, “dependability”, “flexibility” and “cost”. Some of the performance objectives play more important roles in the impact of the organization’s market position (the “external effect”) than the others. There are several reasons why it is significant that when mangers establish the relative important performance objectives, regarding to external effect, should base on the “order qualifiers” and “order winners” concept. First of all, defining “order qualifiers”, managers are able to understand the minimum standard their products or services should meet in order to keep the company stay in the market, namely...
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...through the higher performance of service and product in a market in order to understand the need and deeds of the customer (Harris, 1996). Moreover, (Lewis, 2000) low input should build a vital output in a firm, operation that is not productive or active in a place to be eliminated or removed. This illustration goes not only to operation although to be considered in a highest priority for a product/ service (Morgan & Strong, 1998). It is well known that marketing and sales division are focusing on how to touch sensibility of the market by promoting product or service through brand, commercial advertisement and providing inside division with requirement of the market and meet satisfaction of customer needs. Key successful to explore the connection of the market requirement with division of the firms towards innovative business is through the concept illustration of order winners and order qualifier. Basically, understanding order winners, order qualifiers characteristics will help an enterprise to prompt, develop product in the marketplace. To understand more the concept of order winners and order qualifiers, the performance objective has come to further study distinguishing characteristics and features and its model impact through the process of an operation of each element. Order Winners: The best an enterprise that can exhibits competitive feature to a customers competing other competitors .This concept aligned in a market has add a value for an enterprise to be distinctive...
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...INTRODUCTION. This paper is on Order Qualifiers and Order Winners and its Importance to Managers. The paper is situated on the work scenario between Shell Petroleum Development Company of Nigeria (SPDC) and Its Oil Servicing Contractor such as Petmam Ventures Ltd (the company I work for). Consequently, the presenter has attempted to relate the assignment to a real scenario. There by relating the assignment to his work. Furthermore, the researcher start by giving the definition of the concepts of Order Qualifiers and Order Winners. “Order winners and order qualifiers are criteria defined by managers within their operation strategy plan to gain competitive advantage in the market” (Encyclopedia of Business, 2nd Ed.) In other words , order qualifier are the sets or laid down criteria the International Organisations Companies (IOC’S) adopts when sourcing for capable service providers or mainly called contractors. This is a practical example of how Shell Petroleum Development Company of Nigeria (SPDC) source for qualified contractors to provide services for their various operations either major/ minor. This example illustrate how Petmam Ventures was pre qualified for a major contract by SPDC Nigeria. The Order of Pre qualification Process include the followings. There was an advert for...
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...position by adding new features, services, and technologies into its current portfolio is called flexibility. True False | 6. | The process when a company seeks to match the benefits of a successful position while maintaining its existing position by adding new features, services, and technologies into its current portfolio it is called straddling. True False | 7. | By following a straddling strategy, firms can broaden their capabilities and effectively compete with more focused firms in markets requiring low cost for success. True False | 8. | An order winner is a set of criteria that differentiates the products or services of one firm from another. True False | 9. | An order winner is a set of screening criteria that permits a firm's products to be considered as possible candidates for purchase. True False | 10. | An order qualifier is a set of screening criteria that permits a firm's products to be considered as possible candidates for purchase. True False | 11. | Activity-system maps show...
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...* Word count or equivalent: 1000 (500 per answer) * Assessment criteria: * To identify the nature of operations management * To analyse the processes of operations management * To analyse management approaches to operations management * To apply operations management to gaining customers and competing * To examine the operational processes and life cycles * Knowledge/understanding of concepts (40%) * Ability to collect, synthesise and apply information (20%) * Ability to generate appropriate conclusions (10%) * Logical structure (10%) * Communication of information/literacy (20%) Introduction * What the question going to be answered is about * This essay aims to answer… and will refer to… and apply examples from the… industry * Body * Begin each paragraph with the main idea/ topic sentence * This tells the reader what the paragraph will be about * Make sure your reader understands the main idea by EXPLAINING or giving a definitions How to.. * Give some EVIDENCE to support your main idea – the evidence should be a direct quotation or paraphrase and supported by a REFERENCE. * CONCLUDE your paragraph by either * linking back to your main idea * linking forward to the main idea in the next paragraph Conclusion * Conclusions are often hard to construct as you want to do more than just repeat everything you have just answered. * Ensure that you reach an overall conclusion...
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...chain of global foodservice retailer, their global operation strategy calls “plan to win” which means focus on improving existing food and service rather than overextension. Therefore, there are 3 factors need be concerned: supply chain management, operation management and potential waste of operation. Firstly, the objectives of supply chain management are that: control the quality of suppliers, ensure the logistic work efficiently, and monitor the information flow between each process, hence to make customers satisfied with our food. Secondly, we analyse the process of producing a Big Mac meal, then we found that, due to the high volume of production and low variation in demand, McDonald’s order qualifying factors are low price and quick service. Moreover, to attract more customers, the order winning factors are better quality with valued price of food and higher flexibility of choice. And managers also need to ensure all staff receive specific skill training, especially those work in high visible sector, like casher and French fries station. Finally, avoiding potential waste is also important to improving operation results. In this case, we main focus on Muda of overproduction, inventory and waiting. And we provide some suggestion to help manager estimate waste, such as giving accurate sale predict to suppliers,...
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...Movie Selection High Low Food Quality 2. Use the “Strategic Service Vision” framework to describe Alamo Draft house in terms of target market segments, service concept, operating strategy, and service delivery system. Answer: The table below illustrates the strategic service vision of Alamo Draft house. The strategic service vision is done using the information presented in the case study and the current situation and the target of the company. Target Market Segment | Service Concept | Operating Strategy | Service Delivery System | 1. The target market for Alamo Draft house is Austin, TX | 1. Affordable tickets | 1. Tables layout and shape for non-disturbance of customers while serving food | 1. Taking orders and delivery of orders without disturbing customers while watching the film | 2. Target People between age of 25-40 years old | 2. Second run films | 2. Special movie experience with offering of food and drinks | 2. Effective service through appropriate number of staff | 3. People between the age of 18-30 are predominantly males. | 3. Serving food and drinks during films | | 3. Good service to a certain extent & explaining the rules and ordering process to new customers | 4. Plays second run films | 4. Process for not disturbing customer while watching movies and taking orders | | 4. Effective communications | | | | 5. Answering emails and queries of customer on Alamo's website | | | | 6....
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...Operations Management Course contact information • Instructor Dr. Chetan Soman Office & Phone: 4-J, 4839 e-mail: chetan@iimahd.ernet.in Objective of course: To gain an appreciation of the strategic importance of operations and how operations relate to other business functions To develop a working knowledge of the concepts and methods related to designing and managing operations Organizational Functions Finance Secures financial resources at favorable prices and provides funds for operations. Marketing Assesses customers’ wants, and promote organizations goods or services. Operations Creates products & services 4 What is Operations? • Operations – processes that produce goods and services • Processes – fundamental activities of organizations that use resources to transform inputs into goods and services Operations as a Transformation Process INPUT Material Machines Labor Management Capital OUTPUT Goods Services TRANSFORMATION PROCESS Feedback Transformation Processes Physical Locational Exchange Physiological Psychological Informational (manufacturing) (transportation/ warehouse) (retail) (health care) (entertainment) (communications) Food Processing Industry Inputs Raw Vegetables Metal Sheets Water Energy Labor Building Equipment Processing Cleaning Making cans Cutting Cooking Packing Labeling Output Canned vegetables Hospitals Inputs Doctors, nurses Hospital Medical Supplies Equipment...
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...the Home Appliance Industry Evaluating Alternative Strategies by Ehab A. Yaseen Sameh N. Mohamed Working Paper No. 32 September 2012 Supply Chain Management in the Home Appliance Industry: Evaluating Alternative Strategies by Ehab A. Yaseen Sameh N. Mohamed September 2012 Abstract The increasing dynamics and complexity of today’s supply chains resulted in the need to select from a wide variety of the developed supply chain approaches. In this paper, a business case study is conducted to answer the research question: “How can the agility best fit within the supply chain strategies?” This research contributes to the literature by developing the DESC (differentiated enlightened supply chain) framework that consolidates necessary analysis in order to discover the scope and priorities of the supply chain from multiple perspectives. It is a guideline for the enlightened differentiated supply chain management. Through this, every different supply chain is managed differently to serve for different order winning criteria that are considered from multiple perspectives. It was concluded that in such significant and rapid changes in the requirements of different products and markets, differentiation is the clue to satisfy customer requirements and firms’ competitive position. Different priorities are to be managed differently. Also, the research concluded that postponement strategies are highly recommended for firms in competitive environments with high market dynamics. ...
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...THE STRATEGIC FIT BETWEEN THE PROCESS TECHNOLOGY AND MARKET REQUIREMENTS OF MULTIMETAAL BV GROUP NO: 2 Rijksuniversiteit Groningen Faculty of Economics and Business Duisenberg Building Plaza, Nettelbosje 2 9747 AE Groningen Tel: 050-363 7970 Fax: 050-363 7970 WORD COUNT: 3559 DATE: 18/12/2013 BRENDA CARMELINO MENDIOLA | S2592924 | b.carmelino.m@student.rug.nl | EDZARD VAN DER PLOEG | S1889370 | e.van.der.ploeg.1@student.rug.nl | HENK MEINDERS | S2214032 | h.j.meinders@student.rug.nl | LISSETTE VALDIVIA | S2596849 | l.valdivia.f@student.rug.nl | WOUTER OSINGA | S2561263 | w.osinga.1@student.rug.nl | PREFACE The subjoined research paper is written for the specialization course Operations and Supply Chains at the University of Groningen at the faculty economic and business. The research paper enterprise is Multimetaal B.V. located in Den Helder. The main subject of the specialization course Operations and Supply Chains is the reconciliation process between market requirements and operation resources, described in the model of Slack and Lewis. The research paper addresses the fit between the development on operations technology and the market requirements. Our group wants to thank Multimetaal and especially Pim Hulsebos and Menno Bijl for their openness and enabling our research. Further we want to thank our research supervisor Ms. Scholten for providing guidance. EXECUTIVE SUMMARY Since the new software brings a better fit between the...
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... INTRODUCTION – BENIHANA CONCEPT Benihana is a Japanese restaurant chain, where the food is prepared at the client table, by native chefs, in an environment decorated according to Japanese culture, with pieces imported directly from Japan. The concept, based in cooking at the client table, named Teppanyaki table, allows the reduction of the area consumed by the kitchen, as well as the staff costs, while increases the service level provided directly by the chef to the customers. This process is also important to improve the confidence of the clients in exotic food as well as adding a theatrical dimension to mealtime experience. The success of Benihana depends also on the quality of the prepared dishes. The ingredients are carefully selected, namely the quality of the meat. The concept is also supported by the publicity, which...
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...2 Operations Strategy Defining how firms compete Chapter Objectives • Introduce the concept of operations strategy and its various components, and show how it relates to the overall business strategy of the firm. Illustrate how operations strategy pertains to adding value for the customer. Identify the different ways in which operations strategy can provide an organization with a competitive advantage. Introduce the concept of trade-offs between different strategies and the need for a firm to align its operations strategy to meet the needs of the particular markets it is serving. Explain the difference between order-qualifiers and order-winners as they pertain to operations strategy. Describe how firms are integrating manufacturing and services to provide an overall “bundle of benefits” to their customers. • • • • • STEELMAKER DOFASCO DOES A TURNAROUND THROUGH STRATEGIC REFOCUSING It is no secret that Canadian steelmakers are under pressure. The industry is increasingly facing competition from steelmakers in developing countries such as Brazil, China, and India where labour costs are low. While some other Canadian steel makers struggle, Hamiltonbased Dofasco, in business since 1912, has turned around its losses from a decade ago through a revised strategy. The company also owns or has partial ownership in facilities in the United States and Mexico. Until the late 1980s, the company competed on price by producing as much steel as possible at the lowest possible...
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...What Operations and Supply Chain Managers Do? • The Operations Function • Evolution of Operations and Supply Chain Management • Globalization • Productivity and Competitiveness • Strategy and Operations • Learning Objectives for This Course Copyright 2011 John Wiley & Sons, Inc. 1-2 Why do we need to study POM? • It is not my major?!! You’ll be able to use the ideas in this course to organize work, ensure quality, and manage processes. • Regardless of your major, you can still apply some aspects of operations management to your future career. • In general, operations brings together many disciplines and provides an integrated view of business organizations. Copyright 2011 John Wiley & Sons, Inc. 1-3 Why do we need to study POM? • Understand how some of the giant companies like Apple and Toyota manage their operations in order to remain competitive in today’s global market. $153 billion Copyright 2011 John Wiley & Sons, Inc. $21.8 billion What Operations and Supply Chain Managers Do • What is Operations Management? • It is the study of processes directly related to the creation and distribution of goods and services. • What is Operations? • A function or system that transforms inputs into outputs of greater value. • Operation is often defined as a transformation process. • What is a Transformation Process? • A series of activities along a value chain extending from supplier to customer. • Activities that do not add value are superfluous and...
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...Page 18 1. Why study operations management? The study of operations management allows management to understand the design, managing, controlling, and improvement of business activities that provide details to the overall performance of products and services that are produced. Operations management is one of the three primary functions of a business. The other primary functions, noted by the text, are marketing and finance. 2. What is the difference between the terms “production management” and “operations management”? The production management has a focus on the physical goods produced. For example, a manager over production would be concerned if orders were not meeting customer’s quotas. Operations management has a focus on how goods and services are produced and delivered to customers. Operation managers will be concerned of adding customer value while decreasing waste or increasing costs. 3. What is the difference between operations management and supply chain management? Operations management is primary focused on the inputs and processes required to produce a service or product for a customer. On the other hand, managers over supply chains are tasked with the responsibility of getting the goods or materials to the place of production. A high emphasis on the supply chain managers is getting those raw materials to the operation at the precise time that the materials will be converted by the operation. If the delivery timing is off, an operation...
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...The following section highlights the key features developed to provide you with the best overall text available. We hope these features give you maximum support to learn, understand, and apply operations concepts. C STRAEPYTANDR 2 H AT G E SUSTA Chapter Opener INABILITY Learning Obj LO1 LO2 LO3 LO4 LO5 LO6 ectives Understand the parameters of a sustainable opera Understand the tions and supply competitive dim chain strategy. ensions of opera Identify order tions and supply winners and or chain strategy. der qualifiers. See how strategy is implemented through operatio Introduce the co ns and supply ch ncepts of risk as ain activities. sessment and mi Show how prod tigation. uctivity is me asured and ho supply chain pr w it relates to ocesses. operations and Chapter Outlin e 25 Mi ssi on St at em en ts wi th As pir at ion s be yo nd Ma 26 A Su sta ina kin g a Pr of it ble Op er at ion s an d Su pp ly Ch ain St rat eg y 28 W ha t Is Op er at ion s an d Su pp ly Ch ain Competitive Dim St rat eg y? ensions The Notion of Trade-Offs Order Winners and Order Qualifi ers: The Marketing–O perations Link Operations and Sustainability defi ned Triple bottom line defined supply chain str ategy defined Operations eff ectiveness defi ned Straddling defi ned Order winner defi ned Order qualifier defined e Ris k As so cia system maps defi ned te d wi th Op er at ion s an d Framework Su pp ly Ch ain St rat eg ies 37 Pr od uc tiv ity Supply chain risk Me as ur em en defined t Risk Managem ent 33 St...
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