...Chapter 14 ConsumPTION TO Satisfaction WHAT DO YOU THINK Polling Question When I’m treated unfairly by a business, dissatisfaction describes my feelings well. Strongly disagree 1 2 3 4 5 6 7 Strongly agree Have students access www.cengagebrain.com to answer the polling questions for each chapter of CB. Ask them to take the online poll to see how their answers compare with other students taking a consumer behavior course across the country. Then turn to the last page of the chapter to find the What Others Have Thought box feature. This graph is a snapshot of how other consumer behavior students have answered this polling question thus far. Learning Outcomes After studying this chapter, the student should be able to: L01 Gain an appreciation of the link from consumption to value to satisfaction. L02 Discuss the relative importance of satisfaction and value in consumer behavior. L03 Know that emotions other than satisfaction can affect postconsumption behavior. L04 Use expectancy disconfirmation, equity, and attribution theory approaches to explain consumers’ postconsumption reactions. L04 Understand problems with commonly applied satisfaction measures. L06 Describe some ways that consumers dispose of products. Suggested Lecture Opener When we think about consumer satisfaction and the consumption process, the link seems clear. Businesses with high levels of consumer satisfaction succeed, and those with low levels fail. However, this isn’t always...
Words: 6253 - Pages: 26
...How We Know What Isn't So The Fallibility of Human Reason in Everyday Life Thomas Gilovich THE FREE PRESS A Division of Macmillan, Inc. NEW YORK To Karen and liana Contents Acknowledgments 1. Introduction vn 1 PART ONE Cognitive Determinants of Questionable Beliefs 2. Something Out of Nothing: The Misperception and Misinterpretation of Random Data 3. Too Much from Too Little: The Misinterpretation of Incomplete and Unrepresentative Data 4. Seeing What We Expect to See: The Biased Evaluation of Ambiguous and Inconsistent Data 9 29 49 PART TWO Motivational and Social Determinants of Questionable Beliefs 5. Seeing What We Want to See: Motivational Determinants of Belief 6. Believing What We are Told: The Biasing Effects of Secondhand Information 7. The Imagined Agreement of Others: Exaggerated Impressions of Social Support 75 88 112 Contents PART THREE Examples of Questionable and Erroneous Beliefs 8. Belief in Ineffective "Alternative" Health Practices 9. Belief in the Effectiveness of Questionable Interpersonal Strategies 10. Belief in ESP 125 146 Acknowledgments 156 PART FOUR Where Do We Go from Here? 11. Challenging Dubious Beliefs: The Role of Social Science Notes Index 185 195 214 Four people made unusually significant contributions to this work and deserve special thanks. Lee Ross commented on drafts of many of the chapters and provided a number of his uniquely...
Words: 80718 - Pages: 323
...Chapter 1 Introduction to Educational Research LEARNING OBJECTIVES To be able to Explain the importance of educational research. List at least five areas of educational research. Explain the difference between basic and applied research. Describe evaluation research, action research, and critical theory research. Discuss the different sources of knowledge. Visit the study site for an interactive concept map. Explain the scientific approach to knowledge generation. Explain how to determine the quality of a theory or explanation. List the five objectives of educational research and provide an example of each. 2 RESEARCH IN REAL LIFE Research Aids Decision Making In June 2002, New York Governor George Pataki signed a state law giving Mayor Michael Bloomberg control of New York City’s public school system. Most observers agree that this is a school system desperately in need of reform. The 1,100 schools within this system educate 1.1 million kids. However, using the word educate would seem to be somewhat of a misnomer because only about half of the city’s public school students finish high school in 4 years. Only 40 percent of third- through eighth-grade students score at an acceptable level in reading, and only 34 percent do so in math. About 100 of the 1,100 schools are classified by the state as failing, and another 300 are almost as bad. Clearly, something needs to be done. While campaigning for mayor, Michael Bloomberg had many ideas, one...
Words: 14959 - Pages: 60
...I. JUDGMENT and DECISION BIASES In the first section of the survey, psychological effects which are relevant for securities markets are defined. These effects mostly derive from common roots. Since it is almost impossible to analyze all the given data, rules of thumbs are preferred such as algorithmic, heuristics and mental modules. Heuristics must be applied to appropriate problems and cases so that they can be effective. There have been debates between both economists and psychologists on how heuristics do. Most of the economists believe in the fact that errors are independent across individual investors. The idea ends up with the equilibrium point and correction. However people mostly share similar heuristics gained from experience. Human mind is not designed solely to make good decisions but also to experience pleasantness. Individuals believe that they are better than they actually are. Also decisions are affected by feelings and mood of decision maker individuals. People can learn from past experiences and failures. However learning is hard and self-deception makes people realize their success more than failures and losses. Many (though not all) of the cognitive biases are stronger for individuals with low cognitive ability or skills than for those with high ability or skills, consistent with biases being genuine errors. A. Heuristic Simplification A.1 Attention/Memory/Ease-of-processing effects Lack of full attention, limitations on memory...
Words: 4287 - Pages: 18
...Organizational Behavior and Human Decision Processes 109 (2009) 156–167 Contents lists available at ScienceDirect Organizational Behavior and Human Decision Processes journal homepage: www.elsevier.com/locate/obhdp Abusive supervision, intentions to quit, and employees’ workplace deviance: A power/dependence analysis Bennett J. Tepper a,*, Jon C. Carr b, Denise M. Breaux c, Sharon Geider d, Changya Hu e, Wei Hua f a Department of Managerial Sciences, J. Mack Robinson College of Business, Georgia State University, Atlanta, GA 30302-4014, United States Department of Management, Neeley School of Business, Texas Christian University, Fort Worth, Texas 76129, United States c Department of Management, College of Business Administration, Florida State University, Tallahassee, Florida 32306, United States d Department of Sociology, Criminal Justice, & Anthropology, Texas Christian University, Fort Worth, Texas 76129, United States e Department of Business Administration, National Chengchi University, Taipei 116, Taiwan f Department of Organizational Behavior and Human Resources, Lee Kong Chian School of Business, Singapore Management University, Singapore b a r t i c l e i n f o a b s t r a c t We conducted a two-study examination of relationships between abusive supervision and subordinates’ workplace deviance. Consistent with predictions derived from power/dependence theory, the results of a cross-sectional study with employees from three organizations suggest...
Words: 12810 - Pages: 52
...THE JOURNAL OF FINANCE • VOL. LVI, NO. 4 • AUGUST 2001 Investor Psychology and Asset Pricing DAVID HIRSHLEIFER* ABSTRACT The basic paradigm of asset pricing is in vibrant f lux. The purely rational approach is being subsumed by a broader approach based upon the psychology of investors. In this approach, security expected returns are determined by both risk and misvaluation. This survey sketches a framework for understanding decision biases, evaluates the a priori arguments and the capital market evidence bearing on the importance of investor psychology for security prices, and reviews recent models. The best plan is . . . to profit by the folly of others. — Pliny the Elder, from John Bartlett, comp. Familiar Quotations, 9th ed. 1901. IN THE MUDDLED DAYS BEFORE THE RISE of modern finance, some otherwisereputable economists, such as Adam Smith, Irving Fisher, John Maynard Keynes, and Harry Markowitz, thought that individual psychology affects prices.1 What if the creators of asset-pricing theory had followed this thread? Picture a school of sociologists at the University of Chicago proposing the Deficient Markets Hypothesis: that prices inaccurately ref lect all available information. A brilliant Stanford psychologist, call him Bill Blunte, invents the Deranged Anticipation and Perception Model ~or DAPM!, in which proxies for market misvaluation are used to predict security returns. Imagine the euphoria when researchers discovered that these mispricing proxies...
Words: 33427 - Pages: 134
...Running head: Name of class Name of class Your name University Course number Abstract In this paper, this learner will outline a qualitative focus group research proposal for this final assignment. This paper will outline the problem as well as the research question and proposed research methodology to accomplish the research. At this conclusion of this paper, this learner will analyze and present justification of the research proposal this learner chose to answer the research question. Table of Contents Introduction………………………………………………………………………………….7 Statement of the problem……………………………………..……………………...7 Theoretical Perspective…………………….……………………………………….. 8 Independent Variables……………………………………………………….10 Dependent Variables…………………………………………………………10 Peer Relations…..………………………………………….…………11 Developmental Process of Children.…………………….….………..12 Social Supports…………………….…………………………………13 Gaps in Research……………………………………………………………..14 Research Question……………………………………………………………….......15 Hypothesis……………………………………………………………………………15 Selected Methodology—Qualitative Focus Group………………..….………………..........15 Sample criteria………………………………………………………………………16 Sample size………………..….……………………………..………………………17 Sampling procedure…………………………………………………………………17 Focal Elements…….………………….…………………..…………………………19 Definition...
Words: 9086 - Pages: 37
...Lawrence R. Frey University of Colorado at Boulder Aamodt, M. G., & Kimbrough, W. W. (1982). Effects of group heterogeneity on quality of task solutions. Psychological Review, 50, 171-174. Abbey, D. S. (1982). Conflict in unstructured groups: An explanation from control-theory. Psychological Reports, 51, 177-178. Abele, A. E. (2003). The dynamics of masculine-agentic and feminine-communal traits: Findings from a prospective study. Journal of Personality and Social Psychology, 85, 768-776. Abele, A., Gendolla, G. H. E., & Petzold, P. (1998). Positive mood and in-group—out-group differentiation in a minimal group setting. Personality and Social Psychology Bulletin, 24, 1343-1357. Aberson, C. L., Healy, M., & Romero, V. (2000). Ingroup bias and self-esteem: A meta-analysis. Personality and Social Psychology Review, 4, 157-173. Abougendia, M., Joyce, A. S., Piper, W. E., & Ogrodniczuk, J. S. (2004). Alliance as a mediator of expectancy effects in short-term group psychotherapy. Group Dynamics: Theory, Research, and Practice, 8, 3-12. Abraham, A. (1973a). Group tensions as measured by configurations of different self and transself aspects. Group Process, 5, 71-89. Abraham, A. (1973b). A model for exploring intra and interindividual processes in groups. International Journal of Group Psychotherapy, 23, 3-22. Abraham, A. (1974-1975). Processes in groups. Bulletin de Psychogie, 28, 746-758. Abraham, A., Geffroy, Y., & Ancelin-Schutzenberger, A. (1980). A method for analyzing...
Words: 146784 - Pages: 588
...include letters, memos, notes, diaries, photographs, audiotapes, videotapes, films, articles, books, manuscripts, e-mails, online discussions and so forth. In general documents are any preserved recording of a person’s thoughts, actions or creations (Potter, 1996). The examination of documents is especially important to historians who investigate patterns and trends from the past. Documents may be examined to investigate patterns and trends of the past as is commonly done by historians. If no humans remain alive to provide primary evidence, then documents are the in only source of data (Potter, 1996). Documents are also examined by researchers who are investigating subjects who are available. The examination of documents may also provide confirmatory evidence of the information obtained from interviews and observations. For example, Bodroghkozy (1985) examined 42 letters written to her from viewers on their reaction to the TV series “Dallas”. Imagine that you want to find out what goes on in the teachers’ lounge or staff room. You could interview those involved, or maybe even send out a questionnaire. Using the interview or the questionnaire, you would be getting what people thought about what was going on. Sometimes, the best way to gain a ‘rich picture’ of a setting such as the staff room, the school canteen, a staff meeting, the playground or the classroom is to see for yourself what is happening, rather than depending on your respondents. Observation...
Words: 6645 - Pages: 27
...| Faculty of Commerce Cairo University Building a global Halal brand: | An Islamic branding perspective | | | | Ahmad Ismail | 3/31/2013 | | DBA - Thesis Proposal Table of Contents: * Introduction * Literature Review * Research Hypothesis and Design * Data Analysis and Testing Hypothesis * References Introduction O mankind! Eat and drink all that is Halal (lawful) and Tayyib (wholesome and pure) (Al-Qur'an 2: 168) Muslims today form a majority or significant populations in 57 countries; at 1.8 billion consumers, creating a largely untapped global opportunity. The concept of halal in foods seems to capture an appetite for purity which goes well beyond a religious franchise. in 2010, Muslim market was viewed as a critically important playground for marketers, with the halal segment worth $2.1 trillion, and growing by $500 billion annually due to the growth of the global Muslim population. In 2008, Gallup conducted a poll across 143 countries and territories asking whether religion was an important part of daily life. Those who said religion is important in their daily lives were 82%. Several authors agree that consumers evaluate a brand through a wide variety of perceptual judgments; for example its reliability, or how comfortable they feel with it, or whether it is better than some other brand. Recent research has demonstrated that the characteristics of brand names cognitively...
Words: 8721 - Pages: 35
...Positive Psychology An Introduction Martin E. P. Seligman Mihaly Csikszentmihalyi A science of positive subjective experience, positive individual traits, and positive institutions promises to improve quali~.' of life and prevent the pathologies that arise when life is barren and meaningless. The exclusive focus on pathology that has dominated so much of our discipline results in a model of the human being lacking the positive features that make life worth living. Hope, wisdom, creativity, future mindedness, courage, spirituality, responsibility, and perseverance are ignored or explained as transformations of more authentic negative impulses. The 15 articles in this millennial issue of the American Psychologist discuss such issues as what enables happiness, the effects of autonomy and self-regulation, how optimism and hope affect health, what constitutes wisdom, and how talent and creativity come to fruition. The authors outline a framework .['or a science of positive psychology, point to gaps in our knowledge, and predict that the next century will see a science and profession that will come to understand and build the factors that allow individuals, communities, and societies to flourish. E ntering a new millennium, Americans face a historical choice. Left alone on the pinnacle of economic and political leadership, the United States can continue to increase its material wealth while ignoring the human needs of its people and those of the rest of the ...
Words: 8985 - Pages: 36
...useful sentences for academic writing Argue a. Along similar lines, [X] argues that ___. b. There seems to be no compelling reason to argue that ___. c. As a rebuttal to this point, it might be (convincingly) argued that ___. d. There are [three] main arguments that can be advanced to support ___. e. The underlying argument in favor of / against [X] is that ___. f. [X]’s argument in favor of / against [Y] runs as follows: ___. Claim a. In this [paper], I put forward the claim that ___. b. [X] develops the claim that ___. c. There is ample / growing support for the claim that ___. d. [X]’s findings lend support to the claim that ___. e. Taking a middle-ground position, [X] claims that ___. Data a. The data gathered in the [pilot study] suggests / suggest that ___. b. The data appears / appear to suggest that ___. c. The data yielded by this [study] provides strong / convincing evidence that ___. (yielded = generated) d. A closer look at the data indicates that ___. e. The data generated by [X] is / are reported in [table 1]. f. The aim of this [section] is to generalize beyond the data and ___. In modern usage, data can also be treated as a mass / uncountable noun, like information. Before you submit your work, check whether the institution you’re writing for / on behalf of prefers data + plural verb. Debate a. [X] has fostered debate on ___. (fostered = encouraged) b. There has been an inconclusive debate about whether ___. c. The question of whether...
Words: 18316 - Pages: 74
...SEMESTER PROJECT BY Afungsa Candy Noumvi 7TH SEMESTER (2012/2013) AALBORG UNIVERSITY COPENHAGEN RESEARCH QUESTION Do Danish families Prefer traveling more abroad or within Denmark for holidays ? As a National Destination Management Organisation- VisitDenmark, what is the organization doing to stimulate Danish families to participate more in domestic tourism? * The theme of our research is Motivation. What motivates Danish families in choosing their holiday destinations? Do they mostly go abroad or not? And why? * Problem area is improving the tourism sector of Denmark to attract local Danish families. Here we will be analyzing the campaign VisitDenmark to see what the organization has been doing so far to encourage domestic tourism. TABLE OF CONTENT * chapter one……………………………………………………… …..Page 4 -Introduction (some background on tourism in Denmark)………………………4 -Problem formulation/ hypothesis -Research objective (what do we want to achieve in this research……………………………………………………………5 - Delimitation………………………………………………………………..........6 * chapter two……………………………………………………………………….7 - History of leisure tourism …………………………………………………......7-8 - Definition of theory…………………………………………………………..9-12 - Analysis of the Campaign, how does VisitDenmark promote domestic tourism……………………………………………………………………… 13-19 - Danish outbound tourism…………………………………………………...20-22 * chapter three………………………………………………………………….....23 - Research methodology……………………………………………………...
Words: 11483 - Pages: 46
...Back to Hotel Strategic Management 101: An examination of hotels’ implementation of Porter’s generic strategy in China Yin-Hsi Lo, Assistant Professor of Hospitality Management, Southern Taiwan University, Taiwan ABSTRACT The market-position view (MPV) of the firm in Porter’s generic strategy hypothesizes that the exploitation of differentiation and cost-leadership can create competitive advantage for a firm, which then has a better chance of outperforming other firms in a homogeneous industry. However, this notion has not been tested in the Chinese hotel industry. In response to this gap, this study empirically examines the relationships between the generic strategies of differentiation and cost leadership and hotels’ organizational performance. The results suggest that differentiation is the only significant generic strategy that influences customer satisfaction in the Chinese hotel industry. These findings have important academic and practitioner implications, which are then discussed. Keywords: Competitive Strategy, Customer Satisfaction, Hotel Performance, Market Positioning INTRODUCTION There has been a great deal of discussion in the literature about the impressive hotel development in China in the past 20 years (Derbaix & Pham, 1998; Devonport, Biscomb, & Lane, 2008; Echtner & Ritchie, 1993; Fakeye & Crompton, 1991; C Fornell, 1992; Foxall & Goldsmith, 1994; Pine, 2002; Yu & Gu, 2005). Specifically, many interesting issues have become the favorite topics...
Words: 8594 - Pages: 35
...WOMEN BUSINESS OWNERS IN TRADITIONAL AND NON-TRADITIONAL INDUSTRIES ALEXANDRA L. ANNA United States Air Force Academy GAYLEN N. CHANDLER Utah State University ERIK JANSEN Department of Systems Management, Naval Postgraduate School NEAL P. MERO Department of Management & Decision Sciences, Washington State University Small businesses continue to grow in importance to the national economy. According to the Small Business Administration, America’s 22 million small businesses generate more than half of the nation’s Gross Domestic Product and are the principal source of new jobs. The National Foundation for Women Business Owners reported that between 1987 and 1994, the number of women-owned businesses grew by 78% and women-owned firms accounted for 36% of all firms. Although the growth in the number of women-owned businesses is encouraging, the size of such businesses remains small in terms of both revenues and number of employees, especially in comparison to male-owned businesses. One explanation for this disparity is that female business ownership is concentrated primarily in the retail and service industries where businesses are relatively smaller in terms of employment and revenue as opposed to high technology, construction, and manufacturing. One of the most fruitful streams of research in women’s occupational choice has been based on EXECUTIVE SUMMARY Address correspondence to Alexandra L. Anna at HQ USAFA/DFM, 2354 Fairchild Drive, Suite 6H94, USAFA, CO 80840-5701; (719)...
Words: 13148 - Pages: 53
