...OPPORTUNITIES IN SPORTS MANAGEMENT NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Learner: Ronnie Wayne Autry || SML7005|Dr. Shani Compton| || Sports Revenue Management and Leadership|Assign # 11: Sports Management Career| || Faculty Use Only Career Opportunities in Sports Management Abstract This study was designed to explore the specific competencies essential for a career in sports management and promotion in campus, public, and recreation settings. Utilizing the means of the Competencies of Sport Managers device, the competencies of sport administrators and managers were represented by four factors, identified as Management Techniques, sport programming, business administration, and theoretical perspectives. Discriminant analysis revealed that sport administrators in campus recreation settings placed more emphasis on theoretical perspectives and less emphasis on sport programming. When compared to sport management, administrators in the promotions departments placed more emphasis on sport programming and theoretical perspectives, with faculty placing more emphasis on management techniques and business administration. This study reinforces the need for professional sport commissioners and managers to possess a strong management and business base, along with competence in sport programming and recreational sport theory/foundations. Achieving greater understanding of the nature and importance of sport competencies...
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...Sciences and Technology Management Department of Sociology and Political Science Master’s thesis in Sport Science Trondheim, January 2012 Terese Wilhelmsen PHYSICAL ACTIVITY IN THE EVERYDAY LIFE OF CHILDREN Exploring how intergenerational transfer of habitus frame boys and girls opportunity to generate and negotiate physical activity within their everyday life. Master in Sport Science Department of Sociology and Political Science Faculty of Social Sciences and Technology Management Norwegian University of Science and Technology, NTNU Trondheim, Norway. 1 ABSTRACT Several indicators of social background and gender expectations are found to have an important impact on children’s physical activity patterns, yet few studies have explored intergenerational transfer of habitus through the use of triangulation of methods. The aim of this study is to explore how intergenerational transfer of habitus frames children’s opportunit to generate and negotiate physical activity in their everyday life. This is done by examining the relationship between children’s physical activity pattern’s and: parental capital, parental perception of gender appropriate sport, gender expectations, children’s housing, and children’s own experience with sports and physical activity in their everyday life. The empirical material is drawn from a one-year fieldwork conducted at a public elementary school located in Metro Manila, the Philippines, where I worked as a voluntary physical education...
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...team of engineers to work on nothing but the Pinto. This team was required to stick to Iacocca’s goal of “the limits 2000”; this meant that the car could not weigh more than 2000 pounds. This became a challenge for the engineers and created concerns regarding the placement of the fuel tank. Because of the accelerated production the testing was not done thoroughly. Out of 11 Pintos subjected to rear end collisions, eight failed the test. Only the three with baffles between the tank and bumper and a special interior tank lining met safety standards. The project was almost complete, and it was not possible to make redesign revisions and meet the deadline for the release of the Pinto. The car met the requirements for the American public. It was not long before reports of leakage and explosions with the gas tank reached Ford. The problem was discussed and based on a cost/benefit analysis determined to be too costly to recall and repair. The value assigned to a human life was $200,000. The baffle could repair the problem cost $11. Reports of fiery crashes and deaths continued until the media and government pressure came to a head in June 1978...
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...cisco Question no 1: How is building a brand in a business to business context is different from doing so in the consumer market? Answer Building a brand in ‘Business-to Business’ context: Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G). B2B (Business to Business) Branding is a term used in marketing. Building a strong brand that is able to set a company apart from other business is always an important job. However depending on who the intended client is determines how the company will build their brand. A brand is defined as a name, term, sign, symbol, or design, or any combination to identify goods and services of a seller or group of sellers. (Burgess, C) While many things in branding are the same, building a brand that supports brand to brand, B2B, or brand to customer, B2C, sales has slight differences. In B2B branding, a focus will be made on making a strong connection with the client business in order to make their brand seen as the top choice and safe to do business with. In order to do this, the brand will be built around making strong and personal relationships with the customer to become the go-to source. Instead of mass marketing and small ads, B2B branding requires that the business be willing to accept the time to completely educate the professional buyers...
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...United States of America. 4 1) BMW i8 target market in UK and US: 4 2) The key messages of BMW 5 3) An examination of the marketing communications tools and media used 8 Advertising: 9 Sales promotion 11 Direct marketing & personal selling 11 Public relations 11 4) Similarities and differences of the marketing communications in UK and US. 11 5) How the communication activities are helping BMW 13 The key challenges of practicing IMC of BMW: 14 1) The key issues impacting upon BMW’s IMC: 14 2) Measurement of level of IMC evident: 16 Recommendations on further use of the tools/media 18 Conclusion 19 References 20 Appendices 26 Appendix 1: Planning and Implementing of IMC 26 Appendix 2: Factor impacts on customer’s purchasing in UK 27 Appendix 3: Factor impacts on customer’s purchasing 27 Appendix 4: Levels of IMC 28 Appendix 5: Four pillars of IMC 28 Introduction This paper provide an overview about the integrated marketing communication of BMW Corporation for the BMW i8 model in the United Kingdom and the United Stated. In those markets, the BMW i8 is considered as the first car that revolutionized in utilization and release values of a sport car. The purpose of the paper is to give information about the strategies of BMW in order to announce the BMW i8 to customers by using marketing communication methods and media and then analyse how BMW Corporation applied integrated marketing communication. . ...
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...‘‘The positive impacts of mega events are often exaggerated’. Mega events provide organisers with a unique opportunity to modify the international image of the host country. They also provide impressions of host countries to direct spectators, television viewers and additional indirect audiences. Mega events offer the opportunity to project a desired image of a host country going far beyond the event itself, enabling a country to communicate assets that can be attractive for tourists. Getz, (1998), p.242 defines mega events as “Planned occurrences of limited duration which have an extraordinary impact on the host area in terms of one or more of the following: tourist volumes; visitor expenditures; publicity leading to a heightened awareness and a more positive image; related infrastructural and organisational developments which substantially increase the destination’s capacity and attractiveness”. Although the notion of events has been known for a long time, it is their scale and strategic use in late modern society that make them appealing for host places, media, researchers, visitors and others. Especially in tourism, mega events have attracted considerable interest. Roche (1994:1) states that ‘mega events are short term events with long term consequences for the cities that stage them’. Most of the numerous studies which have already been conducted on the nature of tourism determinants, such as that of Solberg and Preuss (2006), have found that the hosting of mega events...
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...Today, we live in a world where technology is forever increasing and impacts our everyday lives. IPads, IPods, laptops, computers, YouTube, Facebook, are all things we all are familiar with and probably use every day. Not one day goes by without me surfing the internet. People exercise the use of our technology to make their lives easier. Technology can be defined as the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science (Dictionary.com). The computer, for example, is a common resource I use every day, even for the simplest tasks. Research, navigation, weather, sports, whatever it may be, have never been so easy. I find out now that I am in college, just how essential technology is. I believe the role of technology in college and careers is to create higher education, help make things more accessible, thus making our jobs or learning experiences easier and enjoyable for people but, just as technology may be beneficial to people, there can also be some hindrances. Technology is beneficial to me in college in so many ways. To begin with, technology helps me learn and get my school work done efficiently. By using laptops, smartphones, IPods, and things such as those, I believe my learning is better because I am more of a visual learner and growing up in this day and age, it is something that I am fairly...
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...data; and unit materials to support your responses to the following: Some pupils are very good at reading the spaces in team sports, while others read music fluently. Some find mental calculations easy; some are good at constructing 3D objects; some express ideas elegantly through dance (Arthur and Cremin, 2010: 278). It is clear from this quote alone that dance has an important role to play within the development of learning of some pupils. Tinning (2009) believe that the holistic approach incorporated within the teaching and leaning in dance is essential to allow a child’s full, embodied experience, seeking to nurture ‘thinking bodies’ and ‘moving minds’. Dance can provide an ideal vehicle through which children can start to explore and establish confidence in the processes, appreciating, composing and performing which are three ‘key factors in determining teaching and learning programs’ Smith-Autard (1994:1). Schools that incorporate dance programs within their curriculum have found that the educational experiences for both learners and staff members alike are enriched (Meyer, 2010). From these pieces of research numerous benefits of learning through dance can be observed and support the many attempts to include dance as part of the Physical Education National Curriculum (PENC). Fey (2011) suggests, the increasingly changed public perception of dance can be observed. He believes that it is clear to see that more and more people understand what they are...
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...known by the consumers is very important. Depending on how the company presents the product to the public, the product can be perceived in a positive manner (which may include from the purchase of his to loyalty to it) or in a negative way (rejection ). Previous studies show that brands that are "imprinted" in consumers’ life are trying to create their own identity by calling on emotional and sentimental side, outlining, and thus people like a certain personality. The belief that a strong brand is based on whole creative process - aiming near as possible to the consumer by building their own personalities is the idea of beginning this work. It aims tracking how a successful brand creates its personality through the public, and the perception of consumers about this. The analysis will focus on the Bergenbier brand and will be following firstly, the brand features prints and promotion through TV spots, and secondly how consumers perceive the brand. Last phase of the study is consumer profiling Bergenbier brand. Research methods used were document analysis and sociological inquiry (main methods) and telephone survey and focus group (secondary methods). Research questions The role descriptive study aimed at identifying brand characteristics Bregenbier as they appear promoted by certain media tools, namely TV spots and prints. Regarding the role of exploratory work aims perception of brand identification Bregenbier Ploiesti young consumers, as well as consumer profiling. Research...
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...While only amounting to a brief period in American history in terms of years, this war has proved to be one of the central moments for defining the American nation since the second half of the nineteenth century. The facets of the Civil War, its protagonists, places, events, and political, social and cultural underpinnings seem to hold an ongoing fascination for both academic studies and fictional representations. Thus, it has been considered by many the most written-about war in the United States. The War That Never Goes Away: The Significance of the Civil War for the Cultural Imagination in the United States Despite the overwhelming body of academic work on the Civil War produced in the United States (and beyond) most of the American public (as well as the international audience) has been exposed to it through cultural texts such as novels, poems, songs, motion pictures, TV series, and documentaries. Hence the Civil War has been regarded “A War that Never Goes Away,” as most convincingly suggested by American historian James McPherson in his ground breaking studies on the Civil War and its...
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...24765_KELLOGGS 8/3/07 08:45 Page 1 www.thetimes100.co.uk Using aims and objectives to create a business strategy CURRICULUM TOPICS • Aims and objectives • Branding • Positioning • Communication Introduction When preparing a strategy for success, a business needs to be clear about what it wants to achieve. It needs to know how it is going to turn its desires into reality in the face of intense competition. Setting clear and specific aims and objectives is vital for a business to compete. However, a business must also be aware of why it is different to others in the same market. This case study looks at the combination of these elements and shows how Kellogg prepared a successful strategy by setting aims and objectives linked to its unique brand. One of the most powerful tools that organisations use is branding. A brand is a name, design, symbol or major feature that helps to identify one or more products from a business or organisation. The reason that branding is powerful is that the moment a consumer recognises a brand, the brand itself instantly provides a lot of information to that consumer. This helps them to make quicker and better decisions about what products or services to buy. Managing a brand is part of a process called product positioning. The positioning of a product is a process where the various attributes and qualities of a brand are emphasised to consumers. When consumers see the brand, they distinguish the brand from other...
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...and worried about the skills of the future work forces, the government lead by the President of the Philippines and his Department of Education Secretary are trying to connect education from preschool through postsecondary so that more students are prepared for further study and work. In October 5, 2010, the recent program on Philippine Education as part of President Benigno “Noynoy” Aquino III’s Educational Reform Program was the instituting of the K – 12 Education Plan. From his 10 point Educational agenda he cited: 12 – Years Basic Education Cycle I will expand the basic education cycle, from a 10 year cycle to a globally comparable 12 years, for our public school children. At present, those who can afford basic education get into the best universities and the best jobs after graduation. Universal preschooling for all public schools children will have preschool as their introduction to formal schooling by 2016, and we will make this available to all children regardless of income. The Pnoy Administration believes that adding more years to basic education in the Philippines could help solve the problems of unemployment, keep with global standards, and help Pilipino students to have more time to choose the career that best suits their skills. Psychologically speaking, the short education program affects human development of the Pilipino children. A Pilipino is legally a child before he or she turns 18 years old. Psychologists and educators say that...
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...2014 Teun Roks (360676) Jessica Pfeiffer (416452) Florine Van Den Biggelaar (333587) Babette Oostveen (333036) [RESEARCH REPORT] Can the decoy effect influence consumers to make healthier decisions? Research Report 2014 Table of Contents Abstract ................................................................................................... 3 Introduction .............................................................................................. 4 Theoretical framework ................................................................................ 6 The decoy effect ..................................................................................... 6 Practical example .................................................................................... 7 The decoy effect in health decisions........................................................... 8 Methodology ............................................................................................10 Description and design experiment ...........................................................10 Procedure of the experiment and the survey ..............................................11 Results ....................................................................................................13 General information ...............................................................................13 Effect of manipulation ...........................................
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...Australian hip hop, youth subcultures are seen as being implicitly rebellious, born as much from a desire to reject the generation that went before them, as from an identification with what they have become. Exactly how accurate this widespread impression may be is difficult to assess. What is certain, however, is that the age of globalization, more than any other age before it, is an age that has both exerted great effects upon, and been greatly affected by, young people. Adolescents undergo the process of identity formation as one of their foremost development challenges. This paper addresses what role the mass media play in this process. One avenue of exploration would be to examine how the media can impact the adolescent’s perceptions of social reality, which could lead to the internalization of certain attitudes as the adolescent struggles to develop a stable core repertoire of attitudes, beliefs and values. BACKGROUND OF THE STUDY GLOBALIZATION Globalization, which also has been called global...
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...masculinity play in Ethiopia context. Table of Contents 1. Introduction 2. Main concepts in feminist approach 3. Hegemonic masculinity theory 4. The subculture of violence in peace and conflict 5. The perception on gender versus sex in Ethiopia 6. Gendered dynamics of violence 6.1 Masculinities and violence 6.2 Femininities and violence 7. Conclusion 8. References 1. Introduction The paper critically evaluate the theory which claims that violence has a strong gender dimension and what role does masculinity play in violence. There are feminist theories and assumptions regarding the societal construction of gender, as it is divided into two major categories...
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