...General Mills, Inc Summary General Mills is an American company that specializes in the production, packaging and distribution of food products. The company has managed to acquire a significant share of the market through mergers and acquisition. Currently, the company controls about 31 percent of the market. The industry is characterized by a moderate to low level of competition. The main competitors include Groupe Danone, Kellogg, and Kraft. Each company is able to retain its customer base since consumers tend to consume foods they are used to and hence strong brand loyalty. The company’s competitive advantage lies on its broad range of products and high level of innovation. High level of innovation has enabled the company to meet the changing customers’ need effectively while minimizing the operational costs. By providing a wide range of products, General Mills has managed to minimize risks. General Mills basically targets three groups, which include; baby boomers, Hispanics and the Minneapolis population. General Mills, Inc General Mills, Inc is an American company that is headquartered in Minneapolis in Minnesota. The history of the four industry traces back to the 1850’s and General Mills was founded in 1928 by James Ford Bell, who facilitated a merger between several milling companies in the region. The company is principally involved with the production and distribution of consumer foods. The company provides a wide range of products including meals...
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...First in Show Pet Foods, Inc. Case Analysis Case Recap To begin we must under the nature of the corporation and the market it is looking to advantage from. First in Show Pet Foods, Inc. has a known premium dog food that has been proven through the use of blue ribbon dogs. The brand is known as Show Circuit, which by today’s dog food standards it stands as an organic protein filled dog food. Currently, market research shows consumers regard to organic, non-GMO or additives dog foods. The type of food will be a first full frozen food which requires refrigeration. Problem Identification The problem faced by First in Show Pet Foods, Inc. is marketing a new type of dog food. A dog food that will require refrigeration and freezing will require consumers to break out of their known comfort zone of what a dog food is. Also, a consumer must now share freezer space with their own human food; thus, sharing freezer space will result in consideration of available freezer space and if the consumer wants to share their already limited freezer space. Case Analysis Ambitious, First in Show Pet Foods, Inc. is looking to expand its brand beyond show dogs and into the general market of dog owners. Market research shows a 54% demand increase for a no additives/no preservatives dog food and a 29% demand increase for an All-natural and organic dog food (Kerin and Peterson, 2007). This sharp increase in demand makes First in Show Pet Foods, Inc. poised to take the opportunity to further...
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...• Gap Inc. has the components of a global retailer: centralized, standardize, and vertically integrated o (They look for countries that will except their company as is without much change… this is true to Gap Inc. the biggest change in their merchandise came during the move to Japan where they altered their clothing size to fit them) • Although most of gaps revenue (about 89 %) comes from domestic sales, it has expanded internationally to the United Kingdom, Canada, Germany, France, and Japan • Gap Inc. has acquired several other brands in order to expand its target market while still staying true to its original Gap aesthetics • An example of this took place in Germany. While moving its company there they realized it was not brining in revenue, in fact it was the companies smallest international business. Gap, Inc. decided to acquire H&M in order to optimize their growth. • Brands Include: Gap, Banana Republic, Old Navy, Intermix, piperlime, and athleta • More then 150, 000 employees and approximately 3700 stores worldwide • -400 franchise stores • -United Kingdom: In 1987 gap opened their first store outside the United States, which was located in London. Today there are approximately 189 stores located in Europe • Canada: gap Inc. largest international market. In 1998 Canada was introduced to its first gap store. Gap has continuously kept the strategy of opening big stores, their biggest, and extensive advertisement strategies in Canada • -Germany: 1990s,...
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...The implementation of Activity Based Costing (ABC) in Chinese refining manufacturers Table of contents 1. Introduction 2 1.1 Research background 2 1.2 domestic and foreign research status 4 1.2.1 Activity-based costing development process 4 1.2.2 Status quo of Activity-Based Costing Development and Application in China 6 1.3 research contents 8 2. Related theories 9 2.1concept of ABC 9 2.2 rationales 10 2.3 difference between ABC and traditional costing 12 2.3.1. Different calculating targets 12 2.3.2 Different calculation 12 2.3.3. Different Finished goods costs term 13 3. Research methodology 13 3.1 case study 13 3.2 The survey method 13 3.3 Literature 14 4. Research Results 14 4.1 problems of traditional costing method in oil refining enterprise 14 4.2suggestions for Chinese enterprises’ application ABC 15 Bibliography 15 1. Introduction 1.1 Research background With the rapid development of the national economy, enterprises’ competition is increasingly fierce; many companies are using advanced science and technology to achieve competitive advantage in the market. Market competition and technological progress are the two fundamental economic factors which generate activity-based costing. Since The beginning of 1980s of the 20th century, the activity based cost method is paid a wide range of attention; the developed countries gradually adopt it in a number of advanced enterprises...
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...Cruiser Thorr Motorcycles Cruiser Thorr Motorcycles In the case of Thorr Motorcyles Inc., the company’s dilemma was to figure out how to stop the steady decline of motorcycle sales. The company’s once successful motorcycle was now in the declining phase of the product life cycle. This paper will discuss the recommended solutions, the results, the relationship between differentiation and positioning of products or services, and the effect of the product life cycle with this particular product. In order to revitalize the sales of Cruiser Thorr, there has to be market research conducted. The research was based on competitors with similar products and what was offered that helped the competition sustain sales. The competitors that were researched for Cruiser Thorr were Anzai and Espritique. The parameter values that were compared were lifestyle image, service offerings, price, quality engineering, cool, safety, product uniqueness, and product design and styling. Based on these values, Cruiser Thorr was lacking in a few categories in comparison to its competition. As a new member of the marketing team and conducting quality research, the first call to action was to re-assign a couple of the parameter values that were previously a priority. The initial parameter values that sustained the Cruiser Thorr motorcycle success were lifestyle image, service offerings, price, and quality engineering. The four parameters that were decided upon were cool, price, safety, and quality...
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...Protein Article Research Julie Giuliano SCI/241 December 13, 2012 Angela Pendergast Protein Article Research Proteins are always being produced, broken down and replaced in every part of our body. Proteins are found in body tissue, cells and all organs. You can get your daily protein by eating the following foods: Milk and Dairy products such as cheese Eggs Fish, Meat and Poultry Dry Beans and Peas Seeds and Nuts Grains Some Vegetables Some Fruits There are approximately 20 different types of amino acids that make up different proteins. Our bodies cannot produce essential Amino Acids; those types must be consumed by our diets. A source that contains all of the needed Amino Acids is called Complete Proteins. They can come from fish, meat, poultry, dairy products, milk, eggs and dry beans. For my age group I need to consume 46 grams of protein in my daily diet. By consuming too much protein in your daily diet could mean also consuming too many calories causing you to put on the pounds. Consuming too much protein can also cause health issues such as a higher rate in bone density loss in women which causes osteoporosis, some cancers are believed to be caused by high protein diets and some nutritional deficiency’s are due to high protein diets. For people that have high protein diets and cut all grains from their diets do not get the proper amount of dietary fiber. This can cause deficiency in both vitamins B and E along with Irritable Bowel Syndrome...
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...Please find enclosed/attached the report which you requested on the 4 June 2012 for assessment in the units QLD594JUS01A- Analyse Social Justice Issues and BSBRES401- Analyse and Present Research Information. The aim of the research was to investigate /analyse/identify the Consumption of alcohol at harmful levels among young people which increasing in Australia. This report presents the findings of this investigation and is based on an analysis of both primary and secondary source data including the results of a survey prepared and conducted by Mr. Tricker the writer of the report. This report includes a number of recommendations to assist in addressing the issues raised in the research. I express my gratitude to the participants who completed the survey and who provided valuable input into this research. I look forward to discussing these recommendations with you and will be available to do so at a time convenient to you. Yours faithfully, Kieran Tricker Student, the Diploma of Justice Administration Program MSIT-2012 A report which outlines that Consumption of alcohol at harmful levels among young people is increasing in Australia. By Kieran Tricker Student of MSIT QLD594JUS01A- Analyse Social Justice Issues and BSBRES401- Analyse and Present Research Information. 4 June 2012 Table of contents Introduction 1 Environmental...
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...Methods and General Principles in Psychological Research Kavitha Kathleen Devaser Raffles Institute of Higher Education Abstract In psychology, research is vital for the progression and further understanding of this field. Psychological research includes the study of behavior for use in a scientific or academic setting. There are two types of research, qualitative research and quantitative research. To conduct research, there are numerous general principles of psychology and methods in which has to be considered for research to be good with strong supporting evidence. General principles of psychology include operational definitions, population samples and eliminating the influence of expectations. There are several research methods, such as experiments, naturalistic observation, surveys, case histories, and correlational studies as well as ethical considerations in research. Researchers normally draw conclusions for a larger population using a sample. There are four major types of population samples; convenience samples, representative samples, random samples and cross cultural samples. Certain biases are present during research, researcher bias and participant bias. These biases may sway the findings of the experiment. Ethical guidelines must be taken into consideration during research; both human and nonhuman experimentation has guidelines set by the APA. When data is collected, it has to be interpreted visually. Statistics deals with the collection, analysis, interpretation...
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...CASE: Dr Pepper/Seven Up, Inc Introduction Dr Pepper/Seven Up, Inc is the largest division of Cadbury Schweppes PLC that is the third largest soft drink companies and fourth largest confectionary company that sells its products in over 200 countries. Also, this company is the largest non cola soft drink company in the North America, and the third largest soft drink company in the United States. They are rated among first 10 companies based on their product share. However, some of their products represent a market leader in specific categories. Market situation In the United States there are more than 900 registered brand names for carbonated soft drink. Most of these brands are recognized and accepted in the local regions and they mostly represent the taste of the local consumers. Taste of the locals are changing over time and where there were just colas taste was accepted in the past; in the last decade there is significant growth (30%) in popularity of flavored soft drinks. Flavors such as orange, cherry, grape, lemon lime are much more represented in the market. For the purpose of soft drink production there are three groups of participants in the chain production. These are: concentrate producers, bottlers, and retail outlets. Three major concentrate producers in the United States are Coca Cola Company, Pepsi Cola Company, and Dr Pepper/Seven Up, Inc. However, there are more than 500 bottlers that also convert flavor concentrate into carbonated soft drinks...
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...Market Segmentation And Product Positioning Market Segmentation And Product Positioning The hypothetical company for the purpose of creating a marketing plan is Healthy Hair, Inc. The company brand name is Boss and its product offering is a unisex shampoo and conditioner in one aimed primarily at African American female and males between the ages of 18-34. According to marketing research company Mintel, sales of black hair care products in 2008 exceeded $165 million. Although a third of those sales went to corporate conglomerates like L’Oreal and Alberto Culver, who own many ethnic product lines from Soft-Sheen Carson to Mizani, there are still many independent African-American players in the hair product game (Humphrey 2010). This paper will discuss 1) The marketing segment for Healthy Hair, Inc., and why this segment was selected, 2) The target market and why these customers are targeted, 3) Healthy Hair, Inc. strengths, weaknesses, opportunities, and threats (SWOT), 4) The market position for the product. Identify the marketing segment for the product and explain why this segment was selected; The Segment A market segment is a group of customers whose likes are comparable (Iacobucci, 2010). The marketing segment for the product is based on demographics, geographic, psychological, and behavior data. Demographics The product will be geared toward African American men and women ages 18-34. The education level and income...
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...Google Drive vs. Dropbox Inc. ENGL101-1402A-03 April 23, 2014 Google Drive vs. Dropbox Inc. Being in college or any higher learning institute is a task all in itself. It doesn’t really matter what level we're at whether it’s undergraduate or going for our masters or doctorate. Being a student of any sort usually consumes our life and most of our time. Take for example, the essay. Whether it’s for research, compare and contrast, problem and solution or your standard narrative essay, we often are utilizing various files and resources to complete our required tasks. Many of us already have jobs and families that consume our lives, and that can take away from our academic responsibilities. This can be a difficult thing to juggle, but what if you could have your files, content, personal documents, movies, and etc. everywhere and accessible all the time. I am talking about cloud storage and its limitless potential to make our lives as seamless as possible. There are two really big names in the cloud storage industry such as Google’s Drive, and Dropbox file storage but which one is for you? Both Google Drive and Dropbox make excellent choices for cloud storage, but deciding which is best depends on your lifestyle, your finances, and your preference in features. Of the many services and apps that Google provides, Drive is arguably the best service it provides, well outside of Gmail. Having a Google account automatically gives you 15GB of free cloud storage. All of Google’s services...
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...CONSUMER HEALTH IN THE PHILIPPINES Euromonitor International May 2013 CONSUMER HEALTH IN THE PHILIPPINES Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Consumer Health Sees Moderate Growth in 2012 ................................................................... 1 Filipinos Evolve To Become More Health Conscious ............................................................... 1 United Laboratories Strengthens Its Foothold in the Market ..................................................... 1 Parapharmacies/drugstores Remains the Major Channel for Consumer Health ...................... 1 Consumer Health To See Positive Growth in Medium Term .................................................... 1 Key Trends and Developments .................................................................................................... 2 Generics Gains More Attention ................................................................................................. 2 Manufacturers Invest in New Product Formats ......................................................................... 3 Manufacturers’ Promotional Campaigns Strengthen Their Foothold ........................................ 4 New Product Variants Cater To Faster-paced Lifestyles .......................................................... 5 Social Media Nurtures Better Manufacturer/consumer...
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...Dr Pepper/7Up, Inc. Squirt Brand Case Analysis SOFT DRINK INDUSTRY The soft drink industry in the United States is a highly profitably, but competitive market. In 2000, carbonated soft drink retail sales were estimated $60.3 billion, however, soft drink consumption growth has slowed in recent years. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the U.S. They are the Coca Cola Company with 44.1% market share, The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/ Seven Up, Inc. with 14.7% market share. These three companies market the top ten brands account for 73% of soft drink sales in the U.S. Dr. Pepper/ Seven Up, Inc. owns two of the top ten brands: Dr. Pepper and 7UP. Colas are the dominant flavor accounting for 60% of total sales, but flavored soft drink sales are growing fast. Flavored soda is more popular with Hispanic and African American teens. Industry research indicates that most soft drink is consumed by individuals aged 20 to 49. Teens and young adults consume more regular soda and over 25 year olds consume more diet soda. Per capita consumption of soda is higher among Hispanics and African American than other ethnic groups and among teens than adults. There are three major participants in the production and distribution of carbonated soft drinks in the United State: concentrate producers, bottlers, and retailers. Concentrate producers manufacture the basic flavors for sale...
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...market looks to have a significant increase in volume over the next few years. According to SolarBuzz, a website dedicated to Solar Power and Energy, The solar PV industry has reached a critical tipping point, with end-market demand hitting record levels almost every quarter. This growth is being driven by leading module suppliers and project developers that returned to profitability during 2013, and which have now established highly-effective global sales and marketing networks.” (NPD Group, Inc., 2013) The article also states that “demand in Q1’14 will also achieve record-breaking status, as the strongest first-quarter ever seen by the PV industry.” (NPD Group, Inc., 2013) The cost of production for solar panels has decreased significantly. “The average cost for tier 1 solar photovoltaic manufacturers is expected to fall 6% during 2014, continuing the downward trend set in place since 2008, bringing the overall cost to a record low of $0.20 per watt, according to the latest research from NPD. (NPD Group,...
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...improvement in terms of the value addition towards the retailers by Coke and Pepsi distributors. Literature Review 1. Lemley, Mark & McKenna, Mark The article discusses market definition in terms of intellectual property (IP) and antitrust law in the U.S. as of August 2012. The carbonated soft drink products developed by the competitors Coca-Cola Co. and PepsiCo Inc. are used to address several IP and antitrust law issues, including fair use under copyright law and mark similarity under trademark law. A consideration of supply substitution under antitrust market definition is also mentioned. 2. Nair, Anil & Selover, David D (2012) The study of competitive dynamics has become a vibrant area of research within strategic management. We contribute to this research stream by examining the nature of competitive interaction between Coke and Pepsi. We found that while Coke''s and Pepsi''s strategies display interdependent relationships, the volatility of the interaction among strategies do not always attenuate over time, and Coke''s strategies are driven by Pepsi in some cases but not others. Implications for research, practice, and limitations are discussed. 3. Yoffie, David B & Wang, Yusi.(2002) Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams....
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