...Fast Moving Consumer Goods (FMCG) are products produced at high volume, low cost, highly affordable and sold quickly. FMCG products cover a wide range such as toiletries, household products, packet food, dairy products, drinks and others (Srinivasu, 2014). FMCG markets are highly competitive and influenced by few factors such as pricing, promotion, quality, products and location (Srinivasu, 2014). To stay in this competitive market place, marketers are expected to be creative and actively engaged with media or advertiser to promote their products widely (Thanigachalam, 2014). As such FMCG faces significant challenges in satisfying their needs in the context of Singapore. This is very different from the context of China whereby FMCG using a different set of tools in driving sales (World Economic Forum)...
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...Marketing in FMCG Sector 2014 Submitted by: Mohit Shrivastava - 47 Abstract This study deals gives an overview of the FMCG sector. What products constitute as fast moving, market size and government initiatives undertaken to promote this sector. It will also cover the aspects of a product that draws a customer towards a particular product. In addition, it will cover the road ahead (growth opportunities) in this sector. Introduction India has been a consumption-driven economy for the last many decades. Consumer spending in the country is expected to increase about 2.5 times by 2025. Broadly categorized into urban and rural markets, the Indian consumer segment is gaining high attention and pampering from marketers across the globe. Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) is a product that is sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables. Malviya, S. (2014), The Economic Times Marketing of FMCGs (Fast Moving Consumer Goods) plays a pivotal role in the growth and development of a country irrespective of the size, population and the concepts which are so interlinked that, in the absence of one, the other virtually cannot survive. It is a fact that the development of FMCG marketing has always kept pace with the economic growth of the country. Both have experienced evolutionary changes rather...
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... A study on Recruitment process among the employees. 3. A study on credit system in fertilizer marketing and to evaluate a suitable credit rating system to minimize risk 4. A study on Customers perception on air conditioners : A study with reference to shopkeepers 5. Analysis of it services requirements In the organizations. 6. A study on Awareness and attitude about modular switches among mid size builder segment 7. A Study on Investors Preference towards equity broking. 8. A study on Consumer buying behavior on FMCG 9. A study on Absenteeism among the employees 10. A study on Training Effectiveness in the organization 11. A study on Credit Appraisal for Car loan financing in the finance companies. 12. A study on Consumer buying behavior towards two wheeler bikes. 13. A study on Effectiveness of Performance Management system among the employees 14. A study on Effectiveness of Quality Initiativeness among the employees. 15. A study on Safety , Welfare and Health among the employees. 16. A study on Training and Recreation programmes among the employees. 17. A study on the investor behavior towards the mutual funds investments. 18. A study on Induction Training Program among the employees. 19. A study on Quality of Work Life among the employees. 20. A study on potentiality of Auto and Engineering companies. 21. A study on Customer Financial Need Analysis. 22. A study on financial position of the firm and a comparison of cash management product and...
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...Effect of brand trust, brand image on customer brand loyalty in FMCG sector at Egypt ABSTRACT: Purpose- The purpose of this research is to identify and study the main factors that Affecting on customer brand loyalty in FMCG sector in Egypt. Design/Methodology/Approach- 26 variables have been explored using literature reviews and exploratory survey of consumers from different income levels, different lifestyle. Data obtained from the reliable sources (e.g. press releases, Science Direct site, Wikipedia) have been used to study the main factors that Affecting on customer brand loyalty in FMCG sector in Egypt. Findings- Based on literature reviews and exploratory surveys, the key determinants impacting consumer’s product...
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... | | TOPIC |PG. NO. | |1. | |Introduction to FMCG Industry |1 | |2. | |Introduction of Nestle Company |5 | |3. | |Introduction to Maggi Noodles |7 | |4. | |Product Mix, Brands and Product Offering |9 | | |4.1 |Product Mix of Nestle |9 | | |4.2 |Brands of Nestle |12 | | |4.3 |Product Offering by Maggi |14 | |5. | |Market Segmentation, Targeting and Positioning |16 | | |5.1 |Bases for Segmenting Consumer Markets |17 | | |5.2 |Target segment of Maggi Noodles ...
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...Studies Vol. 2, No. 4, pp. 138-150, Apr 2011 Factors Affecting Retailers Attitude towards Manufacturers: A Study on Unilever Intisar Alam, 2Afreen Choudhury* Business School, BRAC University, Bangladesh 2Faculty of Business Administration, East West University, Bangladesh *ac@ewubd.edu 1BRAC 1Muhammad Abstract: The study addresses broadly the performance related issues as to what extent is the impact of various factors responsible in terms of retailers for doing business with manufacturers in FMCG (Fast Moving Consumer Goods) sector at Dhaka in Bangladesh. The theoretical framework was designed based on the literature and hence two hypotheses were formulated. The samples were selected by Proportionate Stratified Sampling method. The data were collected by distributing 10 items questionnaires to 50 retailers under different categories in Dhaka. The questionnaire was developed on the basis of exploratory research which were used to measure retailers attitude. Data collected were sorted out and keyed in into SPSS and were analyzed using descriptive statistics to answer the research question. Using the Factor analysis we have extracted four factors and named those factors as Manufacturer’s Production Standard, Managerial Efficiency, Promotional Capability and Customer Solution Capability. The result of the Multiple Regression analysis showed that there is a significant relationship between retailers’ attitude (dependent variable) and the factors determined in the factor analysis...
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...study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in order to produce eco-friendly products and these provided much rich information for the literature studies of the thesis The objective of this research was looked into and explored the influencing of the four traditional marketing-mix elements, satisfaction and word of mouth (WOM) on attitude and purchasing intentions of consumers on eco-friendly products specifically fasting moving consumer goods (FMCG) or non-durable ones. The purpose of the study was to obtain information from consumers’ point of view. Furthermore, one perspective of the study was to look into the comparison of the Swedish and the Non-Swedish their attitudes towards ecofriendly products. A questionnaire provided to obtain the views of the Swedish and others nationalities, how they are influenced by the marketing-mix elements (4P), satisfaction and WOM concerning green attitudes and purchase intention of eco-friendly products. A quantitative...
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...Aadhar Subedi Roll Number:1B Case Analysis Himalaya Herbal Toothpaste: Category and Brand Involvement in an emerging market Himalaya Drug company offers herbal products in health supplements, personal care products and pain ointments in the retail and perspective segment. The company launched ayurvedic concepts to enter the consumer markets. In early 20th century, it was brought under the Himalaya umbrella brand for several categories of soaps, shampoos, face washes, health supplements, baby products, etc. In 2010, 40% of the company’s turnover was from consumer products. They had several exclusive outlets throughout India and had shop in shop counters in modern retail outlets. The Himalaya products were also exported to several countries. When we look at the FMCG sector in India, it is expected to grow to US$ 33 billion by 2015 with an average Indian consumer spending around 8% of his income on personal care products. The oral care market in India was around US$ 980 million. However it was noticed that the toothpaste category was growing at a rate of 8% which was relatively lower than growth of other FMCG categories. The toothpaste market in India had a very low penetration rate of 60% with urban penetration of 76% and rural penetration of 40%. The per capita consumption of toothpaste in grams per year for India was 115 which were relatively lower to that of China (225) and USA (542). In Indian oral care industry, the key players were Colgate-Palmolive India (CP) and Hindustan...
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...strategy and processes being driven more by the new possibilities that the Internet opens up on a regular basis. Online advertising in Indian Scenario The share of India's online advertising in world pie is almost negligible. But developing countries like India; where Internet users are growing very rapidly, it has huge potential. Indian companies are also showing keen interest in promoting their products or services online. Currently finance sector is most dominating sector in online advertising and accounted about 40% of total online advertising in India. Some of the leading companies from this sector are HDFC, ICICI, Citibank, SBI, and UTI etc. FMCG goods have just started to come in led by companies like Hindustan Lever, Procter and Gamble etc. FMCG accounted about 20% of total online advertisement spending in India. Consumer durables companies are also coming and accounted 15% of total online advertisement. Share of media sector is about 10% and rest comes from...
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...To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands. 2013 PRITHVI NATH THAKUR St. KABIR INSTITUTE OF PROFESSIONAL STUDIED 12/31/2013 EXECUTIVE SUMMERY The Project and research works are integral part of academic curriculum. During the process I get an opportunity to study the market scenario and set the practical aspect of theory which makes the concept clear. This is an outcome of the research work and study of market that undertaken on the subject related to “To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands.” of the cosmetic items. The study and research is also to understand the value of sales and advertisement promotion so also the perception of cosmetic users. DECLARATION I Prithvi Nath Thakur student of PGDM at St. Kabir Institute of Professional Studies Ahmedabad, 2012-14 batch, hereby declare that the Project Report Titled “To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands.” is the outcome of my work and same has not submitted by any institute for the award of any degree or any professional diploma. ACKNOWLEDGEMENT I owe a great many thanks to a great people, ...
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... Innovation and execution for consumer brands Incite | Innovation League Table 01 Introduction Innovation matters for any brand. It’s the number one influencer of consumer purchasing behaviour and it has a big impact on sales potential. But it’s wrong to assume that only shiny technology products attract consumer plaudits for innovation. Read on to learn which brands are seen as the most innovative in FMCG, Retail, Finance, Automotive, Technology and Charity, as well as how you can influence how consumers feel about the innovation your brand displays – without relying on products. Incite, the market research consultancy, has produced its Innovation League Table for 2013, revealing who’s got the right formula, as well as how brands can apply new strategies to excel at innovation. Incite surveyed 3,000 UK consumers both unprompted and then based on over 500 popular brands to rank their perceptions of the UK’s most innovative brands. For the first time since its inception, the study also measured the degree of perceived innovation in marketing communications to investigate consumer attitudes towards what makes a brand innovative and how this relates to its overall perception. We know that marketers have the power to drive innovation, but in order to woo consumers, brands need to understand the underlying factors that are perceived to drive innovation in order to apply it to their brand. Is it about inspiring advertising? Making consumers’ lives easier? Being first to market...
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...diversified conglomerates, with the focus on five key sectors FMCG, Healthcare, Transportation, Leisure and Power. It is a publicly listed company with over 3000 employees. Their products and services touch the lives of millions of people from new born babies to large international business. They are working with communities to create exciting learning environments for future generations. Company is governed by four independent non executive directors (including the chairman) a non executive director and three executive directors. As the public listed company, maintaining high standards of governance is important, and Hemas strive to ensure that governance facilities sustainable performance and growth rather than constrain it. Each of its key business is governed by an active board which provides a strategic oversight and ensures business risks are managed well. The involvement of the independent directors who can add value at business level to ensures that performance and conformance go hand in hand. The group started as a pharmaceuticals and trading enterprise in 1948. Over the ensuing Decades the organization has transformed itself in to one of the Sri Lanka’s largest and most renowned firms. Over the last decade the group has been singularly focused on growth a strategy that enabled it to emerge as a leader in many of the sectors that its involved in. However, Hemas most successful Small Business Unit (SBU) is FMCG Sector Revenue and Profit Contribution as at 2012...
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...Impact of Visual Communication in Rural Markets Submitted By: Name: Sujit Mishra Course: PGDM- Marketing Roll No: 056 Under the guidance of: Dr. Ramkishen. Y Faculty in Marketing K J SIMSR K J Somaiya Institute of Management Studies & Research IV Trimester, 2012 Abstract: Rural marketing involves addressing around 700 million potential consumers, over 40 per cent of the Indian middle-class, and about half the country's disposable income. According to a NCAER study the consuming class households in rural equals the number in urban and awareness The recent NCAER publication "The Great Indian Middle Class" further reveals that the Indian middle class consisted on 10.7 million households or 57 million individuals of which 36 per cent lived in rural areas. Companies are always looking for tools and ways to increase the brand visibility and communication. Brand communication to the consumers is always an important marketing goal of marketers. In doing so, they spend a lot through their marketing services firm, which provides the advertising and communication services to the client firms. Promotion of brands in rural markets requires the special measures. Due to the social and backward condition the personal selling efforts have a challenging role to play in this regard. Going by some of the characteristics of the rural public, which are high brand loyalty, low income influenced by seasonal fluctuations, low...
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...HINDUSTAN UNILEVER LIMITED (HUL) QUESTION 1. EXTERNAL ANALYSIS OF THE ORGANISATION HUL is one of the largest FMCG Company with more than 100 factories all over India. It is 75 year old and touches every second Indian’s life, out of three. Its mission statement is- “add vitality to life” (<http://www.hul.co.in/aboutus/introductiontohul/>) One of the most effective tools for analysing external environment of an organisation is PEST ANALYSIS. 1.POLITICAL FACTORS: These factors affect the organisation in many ways. Depending on the situation, these factors can generate opportunities for organisation or may be disadvantages too by imposing taxes and duties. Indian political system is going through various changes. In India, FMCG market can be categorised into rural and urban. Rural sector is mainly dependant on agriculture as its main source of living is with generally lower penetration levels and more unorganised part. Whereas, urban sector has high penetration levels and more spending power. That is why rural sector was the main area of focus for government for development in the recent past. There were many schemes run by government to generate employment and major investments were made in infrastructure development. Because of all this, there was an increase in disposable income level in rural sector and hence rise in FMCGs demand. (<http://www.hul.co.in/>) HUL has its own set standards to deal with political issues. It applies its rapport and experience to...
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...productive, here change-oriented leadership role at midle level managers or supervisors is tested because here resistance is found at its highest level. Continuous organizational success is our main focus here which is tested to be achieved by minimizing the negative emotions of employees and maximizing their positive emotions towards their innovation and creativity in job and high commitment for the organization. This study will help organizations to ensure continuous organizational success by adopting a proactive approach. After testing a sample of 250 supervisors, our findings shows that there is a significant and positive relation between change oriented leadership role and learning from experiences with organizational success. Here a significant value is shown by employees emotions mediating between the two variables. Where as insignificat relationship is shown between traing employees and organizational success. Key Words: Change oriented Leader, Training, Learning from Experience, Employee’s Emotions, Organizational Success, Sustainability. INTRODUCTION “Despite of all the challenges and tough competition, the sector of FMCG ( Fast- Moving Consumers’ Good) witnessed tremendous growth in their sales and revenues, showing real efforts of workforce to tap the potential of local market.” (Ehsan Malik, CEO and Chairman,...
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