...Peroni, Sparks, and Fosters. Adolph Coors produced 42.1 million barrels in 2006 through 12 breweries and more than 40 brands distributed to over 30 countries. Brand names include Coors Light, Milson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, and Zima. Beer is distributed through a system called the "three-tier" distribution system. The three-tier system was established by the 21st Amendment to the Constitution and state and federal governments in the wake of the repeal of Prohibition as a means of checks and balances at each tier level. The first tier consists of brewers and importers, followed by wholesalers, and lastly with the retailers. The brewers and importers manufacture the beer and in the case of importers, import it into the country, then sell the beer to wholesalers who then sell and ship it to retailers. Besides manufacturing the beer, brewers are also responsible for providing market support and assistance to wholesalers, providing point-of-sale materials, providing consistent supply of the product, maintaining a consistently quality product, and...
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...Factors That Will Be Affecting the Demand And Supply For Products Introduction: Demand is described as the ability and the willingness to buy a specific quantity of a product at a given price (Grant, 2002). The demand curve is downward sloping and varies inversely with price. Price changes cause a movement along the demand curve while changes in the factors that influence demand cause a movement of the curve itself. Supply is described as the ability and willingness to supply a specific quantity of a product at a given price (Grant, 2002). The supply curve is upward sloping and varies directly with price. Price changes cause a movement along the demand curve while changes in the factors that influence supply cause a movement of the curve itself. A dynamic global economic environment with continued innovation leading to new and improved technologies entails ever changing demand and supply situations for a large number of goods and services on offer to consumers presently. This paper examines the changing demand and supply considerations for 10 such products with a synthesis as to whether demand/supply for/of them will increase/decrease in the years to come. Before we proceed, it is important to understand what is meant by demand and supply in economic terms. FACTORS THAT WILL BE AFFECTING the DEMAND FOR CONVENIENCE FOODS IN the NEXT SEVERAL YEARS Demand for convenience foods (like those manufactured by the...
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...offered by Tesco and Giant hypermarket in Cheras and Kuala Lumpur. Introduction In 2006, the Malaysia Retailers Association (MRA) forecast that the retail industry is projected to increase about 6% in the year 2007 as it happen in the previous year. The raised in fuel costs, toll gate fees and utility rates have decreased consumers’ disposable income and also affected their purchasing power. MRA (2006) reported that the Malaysian retail industry that is worth RM50 billion has been experiencing a progress in relations of growth since the Asian Financial Crisis in 1998. MRA embodies 100 major foreign and local retailers in Malaysia including TESCO. Recent research shows that the private labelled market share is largely dependent on the degree to which retailers are successful in communicating quality rather than a low price image to consumers (Richardson et al., 1994). What matters more is the extent to which manufacturers are successful in convincing consumers that absolute levels of real quality differ or that variation in quality presents consumers with risk if a store brand is selected over its “high quality” national brand counterpart (Hoch and Banerji, 1993; Richardson et al., (1996). With this in mind, this study will compare customer motive in behind them purchasing from Tesco and Giant and what they have done to compete with national and international brands and what factors motivate customers of Tesco and Giant when buying labelled brands especially consumer products. ...
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...Janice Calice Topic Paper 1: Factors That Will Be Affecting the Demand And Supply For Products Presented to: Dr. John A. Machnic, Phd In Partial Fulfillment of the Requirements of: Managerial Economics Summer 1, 2013 Section OB Introduction: Demand is described as the ability and the willingness to buy a specific quantity of a product at a given price (Grant, 2002). The demand curve is downward sloping and varies inversely with price. Price changes cause a movement along the demand curve while changes in the factors that influence demand cause a movement of the curve itself. Supply is described as the ability and willingness to supply a specific quantity of a product at a given price (Grant, 2002). The supply curve is upward sloping and varies directly with price. Price changes cause a movement along the demand curve while changes in the factors that influence supply cause a movement of the curve itself. A dynamic global economic environment with continued innovation leading to new and improved technologies entails ever changing demand and supply situations for a large number of goods and services on offer to consumers presently. This paper examines the changing demand and supply considerations for 10 such products with a synthesis as to whether demand/supply for/of them will increase/decrease in the years to come. Before we proceed, it is important to understand...
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...entire supply chain of Fruits and Vegetables in India is laden with various issues and challenges. To list the possible challenges and suggest a way forward, there is a need to study the supply chain of Fruits and Vegetables sector in India. So the purpose of this paper is to discuss the supply chain of fruits and vegetables sector in India and explain the issues which are affecting it. Authors also suggested the corresponding mitigation strategies to overcome the identified issues and challenges. Design/methodology/approach-Descriptive research has been used for this study. The supply chain of Fruits and Vegetables sector has been explained and attempt has been made towards identifying the issues affecting the supply chain of the sector. The present study undertakes a thorough review of basic and contemporary literature available and tries to explain the factors affecting the supply chain of Fruits and Vegetables sector in India. The literature has been divided into various themes according to the issues in the supply chain and an investigation has been attempted to identify various factors affecting the supply chain. Findings- The study found that Cold Chain Facilities; Fragmented Supply Chain; Linkages and Integration between the partners; Taxation Issue; Infrastructure Facilities; Cost of Packaging Material; Technology and Techniques;...
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...Macroenvironmental factors affecting the clothing industry are those which lie outside small companies and their competitors. Business owners have less control of these external factors, and their impact in changing them is minimal. Instead, small companies must adapt to these macroenvironmental factors, which include consumer characteristics, technology, government influence and the economy. The way small companies adapt to macroenvironmental factors determines both their ability to differentiate themselves from key competitors and overall success. Ads by Google Google Web Hosting Build Your Online Presence With Google Sites. Free 30-Day Trial! apps.google.com/sites Consumer Factors Consumer microenvironmental factors include cultures, norms, lifestyle, demographics and population changes. These factors affect the clothing industry in different ways. For example, a small clothing manufacturer needs to create styles that appeal to those of different cultures, especially if those cultural groups represent large enough segments of its market. Contrarily, clothing manufacturers, wholesalers and retailers avoid creating too many clothing items that fall outside the norms of society, such as styles worn 100 years ago. An aging population may increase the demand for larger jeans and pants sizes, such as relaxed or looser-fitting styles. Generally, many people become more sedentary when they get into their 40s and 50s. Consumers' waistlines expand so they need larger sizes and...
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...decision areas while planning the marketing activities, namely, (i) products, (ii) price, (iii) place (distribution) and (iv) promotion. These 4 ‘P’s are called as elements of marketing and together they constitute the marketing mix. All these are inter-related because a decision in one area affects decisions in other areas. In this lesson you will learn about the basic aspects relating to these 4‘P’s viz., product, price, place and promotion. OBJECTIVES After studying this lesson, you will be able to : • • • • • • • • explain the concept of marketing mix and its components; explain the meaning of product and its classification; state the various factors affecting pricing decisions; describe different methods of pricing; state the meaning of channels of distribution; identify the various channels of distribution; state the factors affecting choice of a channel of distribution; and explain the concepts of promotion and promotion mix. 101 Business Studies MODULE -5 Marketing 20.1 CONCEPT AND COMPONENTS OF MARKETING MIX Notes Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the...
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...Name Institution Date of submission Analysis of Macro-Environmental Factors Affecting the Clothing Industry Introduction Dick’s sporting Goods, Inc., is an American corporation in the sporting goods and retail industries with its headquarters in Coraopolis, Pennsylvania. By July 25th, 2011, Dick’s had 525 stores in 42 states primarily in the eastern half of the United States. The company also owns Golf Galaxy, Inc., a golf specialty retailer with 81 stores in 30 states. It was founded in 1948 and now has expanded to become one of the largest sporting goods retailers in the world. Under Armour Big Logo hoodie is one of the most popular hoodies on the market today. It comes in different type for men, women and boys and also available in bold colors and prints. This essay analyses the overall macro-environmental factors which affect the textile – apparel clothing industry. A number of macro-environmental factors affect the textile- apparel clothing industry. First are the consumer factors which include; cultures, norms, lifestyle and demographics. These factors affect the clothing industry in different ways. For instance, Under Armour Sporting Clothing and Accessories Company has made Big Logo Hoodie in styles that appeal to different cultures. On the contrary, clothing manufacturers and retailers avoid creating clothing items that fall outside the norms of society (Kwan, et al. 2003). Under Armour Big Logo Hoodie gives women a bold look and upgrades boy apparel...
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...VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS BUSINESS RESEARCH METHOD GROUP REPORT Research project title: FACTORS AFFECTING STUDENTS' ONLINE SHOPPING ATTITUDE AND PURCHASE INTENTION IN HO CHI MINH CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Ho Chi Minh City, Vietnam 2014 Group members: Student Number 1. 2. 3. 4. 5. Name ID Student Name 1. 2. 3. 4. 5. Responsibility in Assignment Participation % * Signatures: a. ____________________________________ b. ____________________________________ c. ____________________________________ Date Submitted: _________________________ TABLE OF CONTENTS CHAPTER I: INTRODUCTION I. II. III. BACKGROUND RATIONALE RESEARCH OBJECTIVE CHAPTER II: LITERATURE REVIEW I. II. III. IV. V. INTRODUCTION REVIEW OF RELATED THEORETICAL STUDY INFLUENCE OF INTERNET ONLINE ON CUSTOMER FACTOR AFFECTING ADOPTATION OF ONLINE SHOPPING CONTRIBUTION OF STUDY CHAPTER III: METHODOLOGY I. II. III. IV. RESEARCH PROCESS RESEARCH STUDY TARGET SAMPLE DATA COLECTION Chapter 1: INTRODUCTION I. Background of Research Nowadays, with the rapid development of Internet technology, online shopping is becoming common and even inevitable among people in different age. Consumers choose online shopping which is another shopping channel that is more convenient and express than the traditional shopping pattern, and these also...
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...and services; a customer Producer: Individuals and/or businesses that make a product Economics: A social science whose central focus is how to allocate scarce resources among alternate uses Demand: The amount customers are willing to buy at a specified price Supply: The amount available for sale or the amount that sellers are willing to sell at a specified price Marketing: The series of activities required to provide a product or service to satisfy consumer’s needs or wants and to convince consumers that this product or service is superior to others that are the same or similar Wholesaler: A merchant who buys products in large quantities from one or more producers and resells them in smaller quantities to retailers, who then sell the goods to consumers Retailer: A person or company that sells directly to consumers GDP: Gross domestic product, the annual total value of final market goods calculated per capita which is divided by the number of people in country or region Exports: Goods and services sold to other countries Imports: Good and services bought from other countries Balance of trade: Relationship between a country’s total imports and exports Trade deficit:...
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...(Schilling, 2013,pp 65-66), what factors do you think influenced whether (1) consumers, (2) retailers, and (3) movie producers supported Blu-ray versus HD-DVD? Discuss and justify your answer using the theory behind the selection of dominant designs. Intro; In the early 2000’s Toshiba and Sony, two tech giants went head to head to provide homes with the next generation of high definition video. Toshiba’s new technology was called HD-DVD and was compatible with the old technology, DVD. Sony released Blu-Ray which required a new playing system altogether. After both companies had secured major contracts in the entertainment industry there was one moment that helped Sony to become the dominant product. Time Warner, formerly in alliance with Toshiba, switched to Sony prompting other undecided companies, including Walmart and Netflix, to follow suite. After this the tech war was effectively over and Toshiba ceased production of HD-DVD’s and components. Although at the same time an alternative product for watching movies was growing; online streaming. This provided a similar experience, depending on how fast the internet was in the area, but at a cheaper cost of being digital media. Consumers; in the fight for supremacy the early adopters of the technology are very influential because they will be more likely to have researched about which product was better based on technical factors, giving an indication to the followers which format is ‘better’. Another factor to help customers choose...
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...proposal Study On Factors Affecting Women Shoppers’ Online Shopping Attitude STUDY ON FACTORS AFFECTING WOMEN SHOPPERS’ ONLINE SHOPPING ATITUDE Rusfazaira binti Ahmad Fadzil (2003105365) 12 TABLE OF CONTENTS | | | Page | CHAPTER 1 | INTRODUCTION | | | 1.1 Background of the Study | 1-2 | | 1.2 Problem statement | 3-4 | | 1.3 Objectives of The Research | 5 | | 1.4 Scope of Study | 6 | | 1.5 Limitations | 7 | | 1.6 Definition of Terms | 8 | | 1.10 Summary | 9 | | | | CHAPTER 2 | LITERATURE REVIEW | | | 2.1 Literature Review | 10 | | 2.1.1 Concept of financial leverage with bank profitability | 11-15 | | 2.1.2 Concept of liquidity with bank profitability | 16 | | 2.1.3 Concept of size with bank profitability | 17 | CHAPTER 3 | APPENDICES 3.1 Number Employed, Unemployed and Unemployed Rate (Female) 2000-2010. Statistics On Women, Family and Community 2011. Ministry of Women, Family and Community Development. 3.2 Enrolment in Government-assisted Educational Institutions by Level of Education 2001-2010. Statistics On Women, Family and Community 2011. Ministry of Women, Family and Community Development 3.3 2013 Budget Presentation Speech by Malaysia Prime Minister. 3.4 The Household Use of Internet Survey,2005 by Malaysian Communications and Multimedia Commisions. | | | | | CHAPTER 1 INTRODUCTION 1.1 Background of the Study The usage of...
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...Product Promotion or promotional strategies It is the duty of the manufacturers to know about & accept their products & price for this purpose, they have to communicate with, persuade, & motivate them. To achieve this, they use promotional strategies. Promotion is the means through which a company meets its prospective customers. Meaning of Promotion: Promotion is a part of an organization marketing mix that is used to inform & persuade the market regarding its products & services. Promotion Mix: It is a combination of personal selling, advertising, sales promotion, publicity & public relations that helps an organization to meet its marketing objectives. Communication Process in Marketing: Companies to be successful must communicate effectively. Effective communication is one which is received by the receiver in its original meaning as sent by the sender. In marketing, effective communication must be capable of making the consumers understand what the company is going to say. Following are the steps in communication process: 1. Identifying the Target Market: It is concerned in finding out to whom the message is being prepared. For each group of consumers or distributors a different message is required. Identifying the target, market helps a company to ascertain tastes, preferences etc of the consumers. 2. Determine the communication Objective: After analyzing target market & their characteristics, the next step is to find out what is desired from the communication...
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...main problems are listed for the north Dallas location, which are decreased sales volume, WAN problems, and competition from other local retailers. These problems are further complicated by employee attrition, city council legal action, improperly managed inventory and product mix, market trends and variable pay system. The simulation groups the problems into critical problems of urgent nature to address, to non-critical problems still of urgent nature. While the others problems focus on critical yet non-urgent problems and non-critical of non-urgent focus. In framing the problems, the critical urgent problems are the product mix, competition from a local retailer, and variable pay. The critical yet non-urgent problems are legal action. Lastly the non-critical yet urgent problems are the WAN system. In using a Pareto analysis it was determined these were the key problems facing the company. The first choice of product mix was chosen because while sales were falling this factor went along with the opening of the competing store. The improper product mix goes hand-in-hand with decreased sales volume. While product mix is only one factor affecting decreased sales volume this factor is the most important. As market tends show an improperly balance product mix will not bring the consumers into the store for purchasing these items. These factors as well as market analysis can be turned around with an aggressive marketing campaign focusing on the products which have traditionally sold...
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...Founded in 1976, Apple Inc. is one of the largest, most successful, and most recognizable brands in the world that specializes in computer software, online music and entertainment services, and most notably consumer electronics. Currently valued at over $700 billion (USD), the growth in market share of just the iPhone alone contributed an estimated one-quarter to one-third of a percentage point to the annualized growth rate in the U.S. gross domestic product (Kuang, 2015). In addition to the wildly successful iPhone, other notable devices in the Apple lineup include multiple variations of the iPad, iPad Mini, and iPad Air; many configurations of the MacBook, MacBook Pro, and MacBook Air; the iMac, Mac Pro, and Mac Mini; the Apple TV; and most recently released in April of 2015, the Apple Watch. Creating this venerable suite of products and devices is a globally diversified workforce that continues to grow, sitting today at over 110,000 people strong. As of December 2015, Apple is responsible for creating and supporting over 1.9 million jobs, nearly seventy five percent of which stem from the expansive iOS ecosystem. The remainder of those jobs include new construction jobs related to data centers, jobs at key suppliers of raw materials used in the manufacturing process, and finally corporate employees of the company itself. Apple directly employs more than 76,000 people in the United States alone, those employees represent nearly two-thirds of their global team (Apple Inc., 2015)...
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