The question I chose to answer is question number 4: Differentiate between innate and acquired needs. Give an example of each. Consumers purchase two kinds of things throughout their life. Consumers purchase necessary goods, which are based on innate needs and are things that they need to get through daily life or things that they are naturally drawn to. Consumers also buy goods based on acquired needs which are luxuries. Acquired needs are requirements that have occurred in adult hood, or maybe as they’ve grown up. Throughout this paper I will differentiate between innate and acquired needs. Innate needs are needs that a person is born with they are biogenic in nature and include some factors that are needed to sustain life and are considered as motives or primary needs. Simple things like food, water, clothes, shoes and other necessities are purchased based on innate needs. Sometimes a customer may buy a luxury version on the product, but these products are still required for their daily life. An innate need is a product that a customer cannot go without in their life. Acquired needs are needs acquired after birth and are primarily psychological. These are needs learned because of culture or environment. They include prestige, love, acceptance, esteem, and self-fulfillment. A house will meet the innate needs for shelter, however a mansion in Beverly Hills meets more than an innate need, so it is an acquired need. There is an overlap when a consumer buys a product based on an innate need, but is overly expensive, or has ingredients that are solely for luxury. For instance strawberry milk, the innate need is the milk, but the acquired need is the strawberry. Some consumers purchase for luxury, and some purchase for necessity, whether it is innate or acquired each consumer has needs. Some people are simply drawn or need things innately to