...more or less than 50 top names products with the headquartered located in Cincinnati. Procter and Gamble is one of Americas largest company that sells multinational consumer goods. The product ranges varies from personal care, pet foods, diapers, cleaning supplies, medications and etc. The hundreds of different brand that P&G carries is available all around the world in more than 180 countries. In what line of business is the company? Procter and Gamble is considered as the personal products industry. However, in the personal products industry there are many different sectors and P&G is consider as the consumer goods sector. P&G is part of the consumer goods sector because of the different varieties of products that are carried. The ranger of product that are carried can go from beauty products to cleaning to supplies for the household. What is the nature of its products? The nature of Procter and Gamble’s products are beauty, home care, health, family care, grooming and baby care. What is the firm's distinctive competence? Procter and Gamble has five main core strengths that are being focused on in order to succeed in the consumer products industry. First core value of P&G is understanding the consumers, each year P&G does market research in more than 100 counties to see what will help them better serve their consumers and innovate their products. The next core value is innovation; P&G transforms consumer needs into new products. Brand-building being another core...
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...2015 Target Target Corporation is a leading big box retailer with a unique outlook and approach to reaching consumers while offering upscale product at affordable everyday process. Working for large companies can be difficult because employees become numbers and are often lost in the everyday shuffle of information, products, and customers. However, while working for Target, one will find an immense respect and a collaborative effort among co-workers. Target Corporation utilizes the five management functions: planning, leading, organizing, staffing and controlling, to benefit their company, their employees, and their customers. Planning “Managers use planning to choose appropriate organizational goals and identify courses of actions to best reach those goals,” (Baack, Reilly, & Minnick, 2014, Section 1.3, “The Five Management Functions,” para. 2). According to an interview conducted by Jennifer Rooney, a Forbes staff member, Jeff Jones, VP and CMO of Target Corporation believes Target’s role in retail consists of knowing what the consumer wants and needs, while delivering top quality products at an everyday price point (Rooney, 2012). Mr. Jones reiterates the goal of Target Corporation is to continually fulfill the motto, expect more, pay less and states that the corporation as a whole relies heavily on the Target Brands that are unique to only Target (Rooney, 2012). These brands allow guests to shop at Target knowing they are getting a product they cannot purchase anywhere...
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...Malaysia’s leading detergent brand TOP launched a breakthrough cleaning technology detergent range, to effectively remove mite dust from laundry. The product was developed with the consumer insight of the growing number of Malaysians experiencing respiratory system-related allergies that are linked to mite dust. The TOP Anti-Mite Dust formulation has been introduced across the entire detergent range from TOP. The range was launched at the Innovation for Better Living Hygienic Cleaning Awareness Road Show that was held at One Utama Shopping Mall in the last week of April. The event focused on health and hygiene related issues vis-à-vis laundry challenges. The audiences gathered were given useful tips on how to tackle malodour, mite dust and allergies, bacteria, common stains, and the use of suitable detergents for various washing methods to achieve the best cleaning results. TOP’s advanced cleaning technologies such as anti-malodour and anti-mite dust are a result of Lion Corporation Japan’s strong R&D ability. To elaborate, the unique Anti-Mite Dust cleaning technology is proven to remove 99.9% of allergic mite-dust for hygienically clean laundry. Other key product attributes of TOP detergent include anti-bacteria, colour protection, brightening whiteness, and fast action on tough stain for better cleaning results. According to Southern Lion Sdn Bhd Marketing Director, Mr William Khoo, TOP aims to fulfill its brand promise of Innovation for Better Living by addressing...
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...Clayton Sinclair III April 17, 2015 Strategic Management and Strategic Competitiveness The company that I researched was The Clorox Company. The company was founded in 1913 and is a part of the household and personal care industry. According to (Forbes List, 2014), they are listed as number 98 on The Forbes list for the most innovative company and number 94 for the world’s most powerful company. They employ 8,400 employees and bring in a total sales of $5.65 billion. Clorox cleaning products consist of Tilex, 409, Pine-Sol, SOS, Clorox bleach, Formula 409, and Green Works. Their household products consist of Glad, Kingsford, Ever Fresh and Scoop Away. Their lifestyle products consist of Brita, Burt’s Bees, Hidden Valley and KC Masterpiece (The Clorox Company , 2014). Assess how globalization and technology changes have impacted the corporation you researched. The Clorox Company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox products are available over 100 countries touching households and businesses in almost every region. They have consistently achieved competitive success while others failed to do so. Clorox Company international brands include: Agua Jane, American Heritage, Arco Iris, Arela, Astra, Bluebell, Bon Bril, Brimax, Clorinda, Emperatriz, Gumption, Handy Andy, La Negrita, Lemon Tok, Lestoil, Límpido, Los Conejos, Luminosa, Lustrillo, Mono, Mortimer, OSO, Pal, Pinoluz, Prestone, Primor, Rota, Sani...
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...Summary of the background and facts In August 2007, Stewart Corporation was enjoying success with its household division of products that included baking soda, laundry detergents, and other household cleaners. Stewart Corporation had built the company on the trusted brand associated with Reliance Baking Soda (RBS). (Quelch & Beckham, 2009). RBS was the market leader in its category, but the Reliance brand had experienced increased competition in recent years due to private label brands gaining more market share. Stewart promoted Anna Regnante as the Domestic Brand Director for (RBS) on August 8, 2007. Regnante was immediately tasked with the job of developing a budget for the coming year (2008) that would “result in a 10% increase in profit (before SGA, overhead and taxes) over 2007 estimates.” (Quelch & Beckham, 2009). The Stewart Corporation was founded by James Stewart Augusta in 1915. Augusta had discovered what was called the “miracle compound” (baking soda), which led to the introduction of a product that would be used in many capacities that included cooking, cleaning and deodorizing. Baking soda was initially marketed as a key leavening ingredient that caused baked items to rise in the cooking process. Following the introduction of self-rising flour and instant cake mixes, the product’s importance to bakers declined. (Quelch & Beckham, 2009) Stewart found new life for its product to be used as a cleaning agent due to compound’s gritty texture. In 2006, estimates...
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...example. The food and consumer products giant actually has two parent companies: Unilever PLC, based in the United Kingdom, and Unilever N.V., based in The Netherlands. The two companies, which operate virtually as a single corporation, are run by a single group of directors and are linked by a number of agreements. Unilever the Company Formed in 1930 considers itself the second largest consumer goods firm in the world, trailing only Philip Morris Companies Inc., and produces numerous brand name foods, cleaning products, and personal care items. About 52 percent of revenues are generated in the foods sector; brands include Imperial and Promise margarines, Lipton tea, Ragú foods, Lawry's seasonings, Breyers ice cream, and Birds Eye and Gorton's frozen foods. One-quarter of sales come from the personal care area; brands include Caress and Dove soap, Pears and Pond's skin care products, Degree, Fabergé, and Sure deodorants, Suave and Salon Selective hair care items, Close-Up, Mentadent, and Pepsodent oral care products, and Calvin Klein, Elizabeth Arden, and Elizabeth Taylor prestige fragrances&mdash well as such miscellaneous brands as Q-Tips and Vaseline. Unilever's third major sector is that of cleaning products, which is responsible for about 22 percent of turnover; brands include Wisk and All laundry detergents, Snuggle and Final Touch fabric softeners, and Sunlight dish detergents, and this area also includes the company's line of institutional cleaning products. Unilever maintains...
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...are demonstrated in their rollout phases. Such phases as the introduction of non-disruptive and cost-reducing operational practices such as a recycling program, their own towel/linen reuse system, and promotional materials printed on recycled paper, non-toxic cleaning products, and complimentary coffee that was organically grown. Furthermore, investing in water and energy conservation using organically grown cotton for their linens helps move Kimpton Hotels closer to being more environmentally sustainable. The most fundamental changes, renovating hotels or using these approaches in new hotels not only revolutionizes their hotel, but also allows for a mass appeal from consumers looking for a place to stay while lightening their environmental impact at the same time. This case study continues by discussing some of the possible benefits of the EarthCare program, specifically dealing with availability of non-toxic cleaning agents. Kimpton’s found that spot remover; furniture polish, disinfectants, bleach, carpet cleaner, air fresheners, and many other common cleaning products can contain hazardous compounds such as toluene, naphthalene, and xylene. These and other hazardous ingredients found in many cleaning products have been publicized with human health concerns including cancer, reproductive disorders, respiratory ailments, and eye or skin irritation. Kimpton’s research showed that the company is dedicated to keeping their mission statement visible in their work. ...
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...Q1.Figure 1.3What change would occur if the economy moves from point C to point B in Figure 1.3? a. Resources previously devoted to producing consumer electronics would be used to produce housewares. b. Previously unemployed resources would be used to produce housewares. c. Previously unemployed resources would be used to produce consumer electronics. d. Resources previously devoted to producing housewares would be used to produce consumer electronics.Q2. A rightward shift of the production possibilities curve represents economic growth. a. true b. falseQ3.Figure 1.3If an economy is producing at point A in Figure 1.3, a. it is producing 3300 units of housewares and 3300 units of consumer electronics. b. it is producing 3300 units of housewares and 1800 units of consumer electronics. c. it is producing 1800 units of housewares and 1800 units of consumer electronics. d. it is producing 1800 units of housewares and 3300 units of consumer electronics.Q4. The shape of the production possibilities curve reveals the degree of income equality in an economy. a. true b. falseQ5. The slope of the production possibilities curves tells you a. the quantity of all inputs available for productive uses. b. the length of time required to switch between two different economic activities. c. how much of one good must be sacrificed in order to produce more of the other. d. the size of the labor force.Q6. In economics, all the things that people would consume if they...
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...the President Chain Store Corporation, is the most popular one now. The paper focuses on why 7-Eleven is so successful in Taiwan and pursuits what is behind it. At the beginning, to understand the position of 7-Eleven’s parent company Uni-President Enterprise Corporation (UPEC) in Taiwan, and investigate how it influence the success of 7-Eleven. Also, based on the data which showed the consumers’ satisfaction towards 7-Eleven’s service, to consider how 7-Eleven’s service performances are evaluated by consumers and what kinds of management manuals they have. In last, the paper will discuss the influences of 7-Eleven’s special marketing geographical strategy and their advertisement effects on consumers. These information will help us know why 7-Eleven can continue to improve. Why 7-Eleven succeed in Taiwan? Introduction According to the article “Taiwan Convenience Stores 2010”, “In 2009, Taiwan’s four major convenience store chains such as 7-Eleven, Family Mart, Hi-life, and OK operated a total of 9,184 stores around the country, a density of one store per 2,500 people, making Taiwan the densest market in the world in terms of convenience stores.” Among several convenience store chains, 7-Eleven is the most popular one in Taiwan now. To think about the history of Taiwanese convenience stores, according to the article “The Development and Trend for Convenience Stores” from Managing Convenience Stores Theories, the Uni-President Enterprise Corporation (UPEC) had contributed the...
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...a renowned corporation ‘XYZ’ want to offer a brand ‘CLEAN’ for liquid detergent. I am the marketing planner of the organization. I am conducting a survey. From my survey I see that in Bangladesh there is no renowned brand for liquid detergent. So, it is an easier task to create a business proposal. Now I am conducting our 4p’s and SWOT analysis regarding the brand ‘CLEAN’. The slogan of the brand is ‘clean it’. Fig. 1: ‘CLEAN’ Liquid Detergent FORM OF BUSINESS: ‘XYZ’ Inc. is doing corporation business. A corporation is a business or organization formed by a group of people, and it has rights and liabilities separate from those of the individuals involved. In corporation there is limited liability, multiple taxation, risk low etc. COMPANY PROFILE | NAME | XYZ inc. | OFFICE | 72, Kawran Bazar, Dhaka-1207 | FACTORY | Gazipur, Dhaka. | URL | www.xyz.inc | FORM OF BUSINESS | Corporation | PRODUCT TYPE | Liquid Detergent | BRAND NAME | Clean | MISSION | To create clear brand Image and demand by ensuring Quality, Availability and Rich Communication With Customers. | VISION | To be a number one branded liquid detergent. | BUSINESS PLAN BASED ON 4P’S OF MARKETING: Marketing mix is the set of controllable tactical tools-product, price, place, promotion-that the firm blends to produce the response it wants in the target market. The business plan for liquid detergent ‘CLEAN’ are described below on the basis of marketing mix. Fig. 2: Marketing Mix. PRODUCT (CUSTOMER NEED...
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... Bosch home appliances is part of BSH, Bosch and Siemens Home Appliance Group, based in Munich, Germany. As part of the third largest appliance manufacturer in the world, Bosch has been selling high performance German-engineered appliances in the United States since 1991. Known nationwide for raising the standards in appliance quietness, efficiency and integrated design, Bosch frequently receives top ratings in leading consumer publications and is the winner the 2011 Energy Star® Sustained Excellence Award. With US headquarters in Huntington Beach, CA, the company operates an appliance park in New Bern, North Carolina comprised of state-of-the-art factories for dishwashers, ranges, ovens and cooktops. As a leading and services company, Bosch takes advantage of their global opportunities for a strong and meaningful development. Their ambition is to enhance the quality of life with solutions that are both innovative and beneficial. They focus on their core competencies in automotive and industrial technologies as well as in products and services for professional and private use. Bosch Company has detailed information about the kitchen appliances market as well as comprehensive understanding of customer’s needs. According to the U.S. Department of Housing and Urban Development’s (HUD) 2009 American Housing Survey (AHS) determined that 66% of U.S. households have a dishwasher. It’s not really any surprise that two-thirds of our homes have a...
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...Corporate Social Responsibility And Performance Of Unilever Corporation Management Essay Consumers today are progressively watchful and conscious of social performance undertaken by large corporations on how they conduct their business activities. As we all know, social performance of a corporation is heavily stressed upon and people in general have high expectations on of a company’s corporate social performance (CSR) (Golob, Lah and Janccaroniccaron 2008). Every company that wishes to have a successful and sustainable business is expected to conduct its business that contributes positively to the society as well as the environment through its business process. The focus should not only be on profit maximisation for its shareholders but also take into account the interest of its stakeholders. Let’s not forget that whenever a business operates, it will somehow bring both positive and negative impact towards society. Unilever is an Anglo-Dutch multinational corporation that owns many of the world’s consumer products brands in foods, beverages, cleaning agents and personal care products also faces consequences for their business operation while portraying social performance in the society. This assignment will talk about the Corporate Social Responsibilities of Unilever towards the environment. Corporate social Responsibilities are the responsibilities of an organization toward the society to meet the standard of ethics towards investors, customers, employees, business partners...
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...Marketing Plan: Phase 2 MKT/421 Marketing Plan: Phase 2 Market Segmentation In doing market research and conducting how a company is going to sell a product that company needs to take the time to focus on a target market. In this phase of the marketing plan we are going to focus on the segmentation we will use to market our product. Needs The Market Segmentation Company states that, “Market Segmentation, correctly applied, is about understands the needs of customers and, therefore, how they decide between one offer and another” (The Market Segmentation Company, 2012). When we focus on the needs of our target market we can consider needs such as the need for extra space or the need to save time and forgetting about your laundry once you’ve started a load. Geographic Simply put, this segmentation is done by the geography of our target market. In this instance it may be best to focus on the urban consumer that lives in apartments where space is limited. However, it is also a way for us to break into the larger home community and offer this product to those who would like additional space in their washrooms for more storage or even a second All-in-One to do two loads simultaneously. Demographics Dictionary.com defines Demographics as “the statistical data of a population, especially those showing average age, income, education, etc” (Dictionary.com, n.d.). As we target our demographic we must look at who most likely does laundry and focus on them. Statistically...
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...articles attached (each article must be different from other group members, otherwise, it will NOT be marked) | /4 | Late? | | Total out of 50 | /50 | Introduction The industry that my group is working on is the cleaning products industry. In specific I am talking about Colgate-Palmolive which is a globally diverse corporation that is involved in many different aspects of business including a personal care division, an oral care division and a home care division. I will be analyzing a product that is included under the home care division, Ajax, a multi-purpose cleaner used in many different cleaning processes both residential and industrial. The main competitor to Ajax is a product called comet that is very similar to Ajax in that it is available in many different forms and scents and the company that produces it is called prestige Brands and they purchased the product in 2005 from the main competitor of Colgate-Palmolive, Proctor and gamble. Both Colgate-Palmolive and Proctor and gamble are members of an association called the American cleaning institute which oversees the representing producers of household, industrial, and institutional cleaning products, their ingredients and finished packaging; chemical producers; and chemical distributors to the cleaning...
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...About Agriculture Agriculture in India has a significant history. Today, India ranks second worldwide in farm output. Agriculture and allied sectors like forestry and fisheries accounted for 16.6% of the GDP in 2009, about 50% of the total workforce. The economic contribution of agriculture to India's GDP is steadily declining with the country's broad-based economic growth. Still, agriculture is demographically the broadest economic sector and plays a significant role in the overall socio-economic fabric of India. History The invention of agriculture is one of the great revolutions of human history. It includes the food production and domestication which led to significant changes in human society, population increase and biological changes. However, this revolution is best demonstrated at Mehargarh (Period-I Neolithic period) in which the sense of the revolution ultimately set the platform for the rise of urbanization in the Indian Subcontinent.[16] In the period of the Neolithic revolution (roughly 8000-5000 BCE.), agriculture was far from the dominant mode of support for human societies. But those who adopted it, have survived and increased, and passed their techniques of production to the next generation. This transformation of knowledge was the base of further development in agriculture. Vedic literature provides some of the earliest written record of agriculture in India. Rigveda hymns, for example, describe ploughing, fallowing, irrigation...
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