...Contents Executive Summary 2 CHAPTER-1 3 Introduction: 3 Significance of the Study: 3 Objectives of the Study: 4 Scope: 4 CHAPTER-2 5 Literature Review: 5 CHAPTER-3 7 Findings: 7 Pie Charts: 8 CHAPTER-4 11 Analysis: 11 Model Summary 11 ANOVAb 11 Coefficientsa 11 Coefficient Correlationsa 12 Correlations 12 CHAPTER-5 13 Recommendations: 13 Conclusion: 13 APPENDIX 14 Questionnaire: 14 References 16 Executive Summary To know about the consumer buying behavior and factor which affect the consumer buying decision process. As the objectives of our study is to analyze the customer perception and the customer satisfaction towards bikes on the basis of Price, Fuel efficiency, Brand, Style and comfort name.Consumer buyer behavior refers to the buying behavior of final consumer’sindividuals and households who buys services and goods for personal consumption.Consumer behavior is influenced strongly by culture, social, personal and psychologicalfactors. Culture factors include the set of basic values, perceptions, wants and behavior learned by a member of society from family and other important institutions. The socialfactors include consumer’s family, small group, social roles and status. The personalcharacteristics such as buyer’s age, life cycle stage, occupation, economic situations andlife style influenced by four major psychological factors; Motivation, Perception, Learning, Belief and Attitudes.In this era of cut throat competition...
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...Measurement of consumer satisfaction of Aarong Measurement of consumer satisfaction of Aarong Course Code – BUS – 214 Course Title – Business Communication Prepared for: Mr. Tanvir Ahmad Torophder Lecturer Prepared by: Name | ID NO | Md. Jasim Uddin | 1003010002 | Md. Mazidur Rahman | 1003010006 | Md. Rakib Hassan | 1003010008 | Romanaz Parvin | 1003010011 | Ahmad Rahik Majumder | 1003010012 | Shaidur Rahman Jaber | 1003010025 | Shirina Akter | 1003010026 | Section: A 4th Semester (26th Batch) Department of Business Administration Leading University Date of Submission: January 5, 2012 December 20, 2011 The course teacher Department of Business Administration Leading University, Sylhet. Subject: Submission of Report Dear sir: It is a great pleasure to submit our report titled “Measurement of consumer satisfaction of Aarong” assigned as a requirement for business communication course. Working at Aarong and preparing this report has been a good experience for us. We hope this report will help the Aarong to gather insights on the topic and open the windows to do further studies in this aspect. We would like to express our gratitude to you for giving us the opportunity to work on this topic. Your quires in this report will be much appreciated. Thanking you. Sincerely yours, Md. Jasim Uddin Md. Mazidur Rahman Md. Rakib Hassan Romanaz Parvin Ahmad Rahik Majumder Shaidur Rahman Jaber Shirina...
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...with the roll out of a 400-litre refrigerator in the frost-free range.This was, at the time, the largest refrigerator ever to be manufactured in India. Godrej raised the bar yet again in 2001 with the launch of the all-new Pentacool range. With its 5-side cooling, these refrigerators were generations ahead of several brands in technology. The spate of innovations continued with the launch of Godrej Eon in 2006 – once again setting new benchmarks in the cooling space. Having more than held its own against global competition the company is today, set to accelerate its growth by catering to the needs of the young Indians with its promise of brighter living. It is basing its success on the strength of the fact that no one knows the Indian consumer better than Godrej and no one can, therefore, make products that truly touch their hearts and souls. OBJECTIVE OF THE STUDIES...
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...A RESEARCH PAPER ON COMPETENCY BASED LEARNING SYSTEM INTRODUCTION We are in the starting stage or learning revolution. The new learning methods have been copied by high competition from organization whose major purpose is to deliver learning and by the help of rapid advance in information technology. But still these paths are not leading nor will no longer lead automation Higher education for Institutions. In spite they lead to direct approach of learning opportunities that are well popular in shortest route to result to those who are chiefly interested in it. In the present scenario delivering ideas and information there are many options available but they are showing credit hours and course title. Unfortunately many institutions are adopting this new paradigm and emerging these realities in spite the delivering traditional way of delivery format, package curricula in the slandered length of academic term. The bridge between the traditional approaches which depends to student’s credit hours of measuring achievements. The revolution can be found in competency based approach. The traditional postsecondary institutions that brought competition has not gone unrecognized. The demand for certification that were not meeting with traditional institution because there is no mechanism (way)to report outside the country. People use to differentiate, adopt competency throughout to influence those that appears above and underneath. People have different traits and characteristics...
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...[pic] SUMMER TRAINING REPORT ON “CONSUMER BEHAVIOR & SATISFACTION” FOR [pic] “GUJRAT CO-OPERATIVE MILK MARKETING FEDERATION LTD.” BY ROHAN ROY SAMUEL Submitted in partial fulfilment of the requirement for the award of Post Graduate Diploma in Management. 2008-2009 CERTIFICATE OF THE COMPANY CERTIFICATE This is to certify that Mr. ROHAN ROY SAMUEL of DSM has successfully completed the summer training in partial fulfilment of requirement for the award of PGDM Degree prescribed by the Institute. This report is the record of authentic work carried out by the student during the academic year 2008 -2009. Prof. VIBHUTI JHA Prof. N. H. Deshpande (Internal Guide) Vice-President (Faculty of Management) DECLARATION I, Rohan Roy Samuel hereby declare that this report is the record of authentic work carried out by me during the academic year 2008-2009 in Amul (Gujrat co-operative Milk Marketing Federation) Gujarat Co-operative Milk Marketing Federation Gudiyari Raipur (C.G.) ( ) Signature of the student ( Rohan Roy Samuel ) ACKNOWLEDGEMENT With immense...
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...Viewpoint * Reimi, operations manager Problem Statement * How can Reimi improve the profitability of the establishment? Key objectives * Improve profitability of the establishment * Achieve quota sales every week * Decrease costs Areas for consideration * Employees * Inventory * Facility Layout Alternative course of action * Design the place/ facility in to better and more attractive, such as adding bands, themes, promotional events Advantage * It can build its competitive advantage and help attract more customers Disadvantage * It will acquire more costs * Deduct the number of full time employees, add part-time employees and train them to be pleasant to the customers Advantage * It will help decrease labor costs Disadvantage * There could be unexpected high demand of customers, so there could be problems in serving them due to lack of employees * Forecast demand and reduce inventory of products/ingredients/materials on days that it is not selling Advantage * There is inventory control and will help decrease inventory costs Disadvantage * There could be shortage of products/ingredients in case of unexpected high demand that will cause unsatisfying customers. Recommendation As an operation manager, since, the size of establishment is only 80 square meters so the place is too small and the employees are too many for it. Considering the fact that most of the weekdays have fewer customers, so...
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...Joshua Tollison Phase 4 Individual Project MGM310-1204B-01 Bari Courts 23 December 2012 If I were to start an e-business the main thing I would focus on would be functionality of the site and ease to make customers feel comfortable and confident about shopping with my storefront. By this I mean designing a site that gives customers several options for the products they are shopping for; along with that my customers would have access to multiple pictures of every product available, and a detailed description of the item they are interested in. My customers would also be able to compare similar items by their available options and provide a side by side analysis. The main thing for my e-business though would be the superior customer service that is provided to my clients by means of email, live chat, and a customer service hotline if you would prefer to talk to a representative. One of the final details that would make my site superior to others would be a hassle free return policy that even included return shipping for those who need to return their products for any reason. To be able to make this dream come true there are several other factors that I will be discussing throughout this paper as I present my business plan for establishing my storefront. I. E-Commerce Infrastructure Just as brick and mortar companies have an infrastructure to help them succeed in business, so do e-businesses. By having the correct infrastructure in place allows a company to run...
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...Keller Graduate School of Management Case Study 1: Guest Satisfaction at the Convention Center Hotel Week 3 Irene Garcia Vilardosa HOSP582 Survey of Hospitality Management Dr. Pratt Introduction In order to be successful in the market it is not sufficient to attract new customers. Managers should also concentrate on retaining existing customers implementing effective policies of customer satisfaction and loyalty. In hotel industry, customer satisfaction is largely hooked upon quality of service. A management approach focused on customer satisfaction can improve customer loyalty, thus increasing the positive image of the touristic destination. Hence, exploring the importance for customers of hotel attributes in hotel selection is indispensable. Problems with front office In order to solve the customers dissatisfaction issues related with check in and check out, Frank should take into account the reservations and have more employees working at front desk when the number of reservations is higher so they do not have to be waiting for a long time. During major arrivals and departures days, the staff has to be increased so that the guests are quickly addressed and they can continue with their trips or business without wasting too long. Problems with housekeeping When dealing with a situation as described in which rooms are not ready, there are usually two possible options to consider. Either the housekeeping staff is not enough considering the number of...
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...1. Introduction Electronic commerce has become an attractive market to the world, and the emerging business opportunities are now becoming a major factor in world economics. Although, investment through e-commerce channels returns high profits, but like many IT systems, it could lead business organizations to a risky situation or failing to deliver expected returns. The main cause of this is the inconsistency between the system design and the desired requirements or for the misunderstanding between IT professionals and business experts. Therefore, to design e-commerce system, a communication pattern is needed either between system developers and business owner, or between customers and the online business system. Moreover, e-commerce system should be adapted with the whole business environment such as business norms and behavior, customer practice, business rules and government policy. However, Semiotic that is ‘the science of signs’ has brought many approaches to facilitate the process of understand signs’ meaning. The approach of organizational semiotic defied the organization as a group of social norms and emphasizes on the people and their role and responsibility in order to merge them when analyzing and designing information system (Stamper et al, 2004). For e-commerce systems, there is a necessity of clear meaning for each symbol, icon and image because almost all transactions done through the web system without human agent involvement. Therefore, semiotic...
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...It is important that a business understand the factors to business growth and improving customer satisfaction is the key. Many organizations should always look into developing a research study to continue to improve its customer satisfaction. The research study uses feedback from the focus group and customer satisfaction surveys. The purpose of the survey is to close the gap between the organization and its consumers. An important question to ask is “How satisfied are the customers?” The business has to understand what is important to the consumer. The research study focuses on who, what, when, and where. Improving customer service sends a message to the customer of respect and appreciation of his or her business, and the business it focused on staying abreast to his or her needs. ABC auto manufacturer has been successful for the past 80 years. Unfortunately, as the years progressed the average age of its customers has been more than 50 since 1990, and logic dictates that the consumer base organically will shrink. ABC autos are high-end with an average cost in excess of $50,000. ABC auto Management has decided the target market for this automobile will be adults in the age range of 35 to 45 years if ABC will survive. The next step for ABC is to create a business research plan to accomplish its goals. Management needs to formulate a plan to attract customers in the age range of 35 to 50 to expand its customer basis and increase profits....
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...involvement are the fundamental principles of IKEA's sustainability approach. For example, IKEA imposes very strict control measures on some of its suppliers, such as those based in the greater China region. IKEA likes satisfied customers. The business manages to score highly in customer satisfaction surveys. Many marketing research companies rank IKEA in their top 10 companies for customer satisfaction. They managed to enhance their brand association with such great results. Let's face it IKEA is probably the biggest furniture retail name in the world. This is a business with more than 10,000 products available on every continent. They offer low prices and products that offer good value. If you want hard wearing and long-lasting, you will pay more for it elsewhere. IKEA has positioned its business offering away from high-quality and high price, and also a way from low quality, low price. It is in a very enviable position. Weaknesses The business is experiencing problems in one or two home markets. For example in the European market of the United Kingdom, IKEA has recently opened more stores which means that the number of visitors is divided by a greater number of retail outlets. So in the past the consumers would travel many miles to visit stores and each store had a...
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...Orientation on Frontline Employee Service Performance and Consumer Response Rong-Da Liang Department of Marketing and Logistics Management, National Penghu University No.300, Liuhe Rd., Magong City, Penghu County 88046, Taiwan, R.O.C Tel: 886-6-926-4115 Ext: 5522 E-mail: rdliang@npu.edu.tw Hsing-Chau Tseng Graduate School of Business and Operations Management, Chang Jung Christian University 396, Chang Jung Rd., Sec.1, Kway Jen, Tainan 71101, Taiwan, R.O.C Tel: 886-6-278-5123 Ext: 2020 E-mail: hsingchau@mail.cjcu.edu.tw Yun-Chen Lee (Corresponding author) Graduate School of Business and Operations Management, Chang Jung Christian University No. 396, Chang Jung Rd., Sec.1, Kway Jen, Tainan 71101, Taiwan, R.O.C Tel: 886-937-366-869 Abstract As product and price become less important, managers search for new ways to differentiate themselves in a buyer-seller relationship. Increasingly, businesses have to focus on service orientation to differentiate themselves from their competitors. As consumer loyalty depends primarily upon rendering quality service, the delivery process among business service orientation, frontline service employee performance and consumer response deserves more attention. This article explores some of the ways in which service orientation can be used as an appropriate alternative to the more traditional business methods. This study analyzes the dyadic data collected from 247 questionnaires distributed to consumers and employees across 17 branches of a financial...
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...organizations. A positive image would also be a democratic approach that works in Whole Foods’ favor. Just by being one of the few companies to give their employees such freedom within the workplace it puts them in a positive light, which would make people proud to work for them. As a result their workers will do everything they can to positively represent Whole Foods all the time. Their teamwork helps the company to flourish and keep consumers satisfied. 2. Whole Foods now faces a significant amount of competition. How should it respond to the changes in the competitive landscape of its industry? What future challenges do you envision for Whole Foods Market? In today’s food industry nearly every grocery store and super market are offering more organic products in order to satisfy consumer needs. Because these products are of such high demand the price tends to increase from store to store. This factor also leads to Whole Foods’ competition mimicking and copying their products. As a result, they’ve suffered a loss in profits and consumer base for their brand. Whole Foods’...
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...working lifestyle increasing by large amount.” Mobile computer repair will stay strong within the industry of repairs because of it’s in home accessibility. Most consumers are busy in their day to day lives, and feel it is necessary for the computer experts to come fix their computers in the comfort of their own homes. Personal market research done indicates a striking market place for our services, which we are going to take full advantage of. Our marketing strategy is to take on our competitor’s weaknesses. Our main focus will be to get our name out there in advertising, and show our consumer’s how we out beat our competitors in every single way. We out beat our competitors because of our dedication to consumer satisfaction, amazing services, and prices that won’t cost you an arm and a leg. Our dedication providing consumer satisfaction will make out company out shine all of our competitors because we will do whatever needs to be done to be positive every single consumer is satisfied with our level of work. We will continue to keep competitive prices, so consumers are more likely to choose our services over the overly expensive companies. Market Cycle It is very apparent the market cycle of mobile computer repair businesses has sky rocketed within the last six years, which means more consumers for...
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...1) How has an understanding of consumer behaviour helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 countries? At first, take a look at Groupon’s owner. The idea of creating Groupon came up when he was bored in Chicago finding himself in the same routine going to the same restaurants and movie theatres. With that in mind is impossible to deny that majority of population is stuck in a boring routine and would love to explore different things. In addition to that the world is more and more “online”, so it became logical that creating a website/app to help people find attractive and cheap deals to have fun would be a success! They solved a really complex problem, which is engage with local customers so it’s possible to adapt Groupon to local communities. 2) What is the Groupon promise? How does the Groupon Promise affect a consumer’s perceived risk and cognitive dissonance? According to Groupon’s founder, his company promise is: “Any costumer can return a Groupon, no questions asked - even if they used it - if they feel like Groupon has let them down.”. Giving to consumers the opportunity of “returning” a coupon even if it was used without any questions reduces post purchase anxiety or tension. Some studies shows that satisfaction affects consumers chances to repeat a purchase of determined brand. With that in mind it became possible to affirm that consumers feel secure about their purchase due to Groupon’s return policy. 3) Describe...
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