...PROJECT REPORT ON FACTORS AFFECTING CONSUMER PURCHASE INTENTION TOWARDS CONSUMER DURABLES (A COMPERATIVE STUDY OF LG & VIDECON) UNDER GUIDANCE Prof. S.k.Chadha In the partial fulfillment of the requirements of the Final Project for the degree of Masters in Business Administration Submitted By Navdeep MBA International Business University Business School Panjab University, Chandigarh ACKNOWLEDGEMENT I am overwhelmed with pleasure and deep sense of gratitude towards University Business School, Chandigarh for giving me such an opportunity to do the research project which has opened my vision towards rich experience of the theory implications and practical applications studied in the MBA course. I express a heartfelt thanks to my guide Prof. S.K.Chadha who has helped me in choosing and doing this...
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...Volume : 2 | Issue : 6 | June 2013 • ISSN No 2277 - 8160 Research Paper Management Consumer Buying Behaviour towards Agriculture Culture Inputs: An Empirical Study in Rural Area of Bardoli Dharmraj Solanki Nilay V. Panchal Pratik Desai ABSTRACT Asst. Prof., Department of Management, B.V.Patel Institute of BMC & IT, Uka Tarsadia University,Tarsadi,Bardoli. Asst. Prof., Department of Commerce, B.V.Patel Institute of BMC & IT, Uka Tarsadia University,Tarsadi,Bardoli. Asst. Prof., Department of Accountancy, DRB Commerce College,Veshu,Bharthan,Surat. This paper aims to identify the factors that affect consumers purchasing behavior towards Agriculture inputs like fertilizer, seeds, agrochemicals, oils and lubricants etc. Buying behavior refers to the act of consumers obtaining and using goods and services and the decision process that determines these acts. Buying decision is a set of many decisions which may involve a product, brand, style, quality, dealer, time, price and mode of payment. Price is the most important consideration at the time of purchasing agriculture inputs followed by packaging and branding, fair billing and home delivery are considered relatively less important. An attempt had been made to find out the problems faced by the farmers and this study will also help to understand the factors affecting the buying behavior of farmers toward Agriculture inputs. KEYWORDS: Agriculture Inputs, farmers, buying behavior INTRODUCTION Agriculture inputs are broadly...
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...A Research Paper On “Perception of Consumers Regarding OTC Products” Submitted To: RITAKA M’AM Submitted By: VIKASH L SHAH 118070592028 Introduction As with many other aspect of healthcare today, the market of OTC medications is undergoing dramatic change. OTC drugs (over the counter) are those drugs that sold without prescription from chemist. Before some years ago there was small no. of medications for treating minor problems such as cold, skin burn, diarrhea, fever, pain. Now list of OTC medicines has expanded to include agents with claims of beneficial effects of mood, memory, energy and general well being. The present scenario is as follows. OTC market of ointments and balms is 16%, analgesics and cold preparations is 9%, and antiseptic cream is 8%. For cough product that is 5%. People use all type of OTC medicines. An important question for the public health community is “how well do consumers understand and process essential information about OTC product” and “what is the general perception of consumers regarding OTC products”. OTC medicines are increasingly used for self medication for variety of common heath problems. OTC products are safe when taken as directed. Sometimes consumers may not realize the potency of drug and may be inadvertently be taking steps that could put their health at risk. This research paper is focusing on consumers’ perception about OTC products which include, -Effect of...
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...Conference Barcelona, Spain 2011 A Study Of Consumer Behavior Of Elderly Consumers With Special Reference To Green Products S.D.Singh, Magadh University, Bodh Gaya, India ABSTRACT This paper focuses on studying the consumer behavior of elderly customers for green products, the so called ‘environmental friendly products.’ The researcher also highlights the emerging awareness of elderly consumers about the green products. This concern has started showing the trends in their purchasing patterns. This paper also identifies the factors affecting their buying behavior. Keywords: Green marketing; Green Products; Consumer behavior INTRODUCTION According to American Marketing Association (AMA), Green marketing is the marketing of products that are presumed to be environmentally safe. Thus, Green marketing incorporates a broad range of activities, including product modification, changes to the packaging as well as modifying advertizing. Hence, green marketing refers to holistic marketing concept wherein the production, marketing, consumption and disposal of products and services happen in a manner that is less detrimental to the environment. Over the years, a majority of consumers have realized that their behavior had a direct impact on environment. There is a growing amount of evidence indicating that consumers are choosing products or avoiding others based on their impact on the natural environment. Consumer behavior is the study of how people buy, what they buy, when they...
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...Impact of advertisement on consumers purchasing behaviour – Case study of Black Berry phone advertisement "They are the Black Berry boys" Index 1. Impact of advertisement on consumers purchasing behaviour 2. Case study of Black Berry phone advertisement "They are the Black Berry boys" 3. Conclusion 1. Impact of advertisement on consumers purchasing behaviour Every organization, or rather, Brand, invests a lot of capital on marketing, a major chunk of which is spent on making ads and this creates an influence on the consumer. Getting an iconic celeb like Amitabh Bachchan to speak about a product like Navratna Hair Oil, it seems like a piece of cake nowadays. But, to how much extent does these ads actually affect the consumers? Do they actually buy a product just because their favourite film-star is endorsing it? Is it possible that a product can change its image on the consumers overnight, just because of the flashy ads they just released? As being incorporated or associated with the Marketing process, advertising finds its position in every organization. Advertising can be defined as another strategy as an approach towards competitive advantage. Various advertising concepts are in the stream of the media and papers but still there is a little evidence that advertising can significantly help the organization boosts its performance. In terms of sales, it is true that the application of the marketing...
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...1. Introduction Electronic commerce has become an attractive market to the world, and the emerging business opportunities are now becoming a major factor in world economics. Although, investment through e-commerce channels returns high profits, but like many IT systems, it could lead business organizations to a risky situation or failing to deliver expected returns. The main cause of this is the inconsistency between the system design and the desired requirements or for the misunderstanding between IT professionals and business experts. Therefore, to design e-commerce system, a communication pattern is needed either between system developers and business owner, or between customers and the online business system. Moreover, e-commerce system should be adapted with the whole business environment such as business norms and behavior, customer practice, business rules and government policy. However, Semiotic that is ‘the science of signs’ has brought many approaches to facilitate the process of understand signs’ meaning. The approach of organizational semiotic defied the organization as a group of social norms and emphasizes on the people and their role and responsibility in order to merge them when analyzing and designing information system (Stamper et al, 2004). For e-commerce systems, there is a necessity of clear meaning for each symbol, icon and image because almost all transactions done through the web system without human agent involvement. Therefore, semiotic...
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...perspective, e-commerce is the ability to deliver products, services, information, or payments via networks such as the Internet and the World Wide Web. 2. From an interface perspective, e-commerce involves various information and transaction exchanges: business-to-business, business-to-consumer, consumer-to-consumer. 3. From a business perspective, e-commerce includes activities that directly support commerce electronically by means of networked connections. 4. From an online perspective, e-commerce is an electronic environment that makes it possible to buy and sell products, services, and information on the Internet. 5. From a structural perspective, e-commerce involves various media: data, text, web pages, Internet telephony, and internet desktop video. 6. As a market, e-commerce is a worldwide network. A local store can open a Web storefront and find the world at its doorstep-customers, suppliers, competitors, and payment services. E-business: Connecting critical business systems and constituencies directly via the Internet, Extranets, and Intranets. It goes beyond a web site on the Internet to affect all aspects of business, from strategy and process to trading partners and the ultimate consumer. It combines the resources of traditional information systems with the global reach of the Web. E-business enables organizations to accomplish the following goals: 1. Reach new markets. 2. Create new products and services. 3. Build customer...
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...Human Resource Roles and Responsibilities Human resource roles and responsibilities are changing because business trends are changing. Technology, e-business, ethics, and globalization are changing the way companies do business and therefore, the human resource management need to make changes to keep up with the new trends. Globalization and Technology During the past century companies have made changes to the way human resource department’s run. Many companies created jobs overseas, which slowed down the hiring in the United States (Noe, R., Hollenbeck, J., Gerhart, B. & Wright, P., 2004). Companies are finding to survive they must compete in international markets and fend off their competitors. Companies are also outsourcing and offshoring the workload in order to compete and pay employees lower pay. Technology is constantly advancing forward. In today’s business world technology is changing rapidly and human resource department find they need to move with it. These days few companies use paper for job applications now businesses rely on the internet which combines data from several sources into a single site. Shared service centers consolidate different human resource functions into a single location (Noe, et al, 2004). Diversity and E-Business Diversity in the U.S. labor force is growing in racial, ethnic, and gender terms. Many U.S. companies have already committed themselves to ensuring they recognize the diversity of their internal labor force and use it to gain...
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...H-E-B grocery store https://www.heb.com/ fits the category of a non – news organization that utilizes social media feeds alongside traditional media feeds. Mixed media is the best way to describe H-E-B online communication (i.e. identified as a mixture of owned media, paid media shared/social media and earned media). The organization has its own website (owned media pg. 175) that allows the company to have control over information disseminated out to both its internal and external publics (pg. 118). When it comes to paid media (pg. 176), H-E-B paid to have control over 60 seconds of air time during the 2018 super bowl. Its commercial in this case demonstrated corporate advertising (pg. 176) as it promoted its annual contest Quest for Texas...
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...Joshua Tollison Phase 4 Individual Project MGM310-1204B-01 Bari Courts 23 December 2012 If I were to start an e-business the main thing I would focus on would be functionality of the site and ease to make customers feel comfortable and confident about shopping with my storefront. By this I mean designing a site that gives customers several options for the products they are shopping for; along with that my customers would have access to multiple pictures of every product available, and a detailed description of the item they are interested in. My customers would also be able to compare similar items by their available options and provide a side by side analysis. The main thing for my e-business though would be the superior customer service that is provided to my clients by means of email, live chat, and a customer service hotline if you would prefer to talk to a representative. One of the final details that would make my site superior to others would be a hassle free return policy that even included return shipping for those who need to return their products for any reason. To be able to make this dream come true there are several other factors that I will be discussing throughout this paper as I present my business plan for establishing my storefront. I. E-Commerce Infrastructure Just as brick and mortar companies have an infrastructure to help them succeed in business, so do e-businesses. By having the correct infrastructure in place allows a company to run...
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...International Journal of Marketing Studies Vol. 2, No. 2; November 2010 Impact of Service Orientation on Frontline Employee Service Performance and Consumer Response Rong-Da Liang Department of Marketing and Logistics Management, National Penghu University No.300, Liuhe Rd., Magong City, Penghu County 88046, Taiwan, R.O.C Tel: 886-6-926-4115 Ext: 5522 E-mail: rdliang@npu.edu.tw Hsing-Chau Tseng Graduate School of Business and Operations Management, Chang Jung Christian University 396, Chang Jung Rd., Sec.1, Kway Jen, Tainan 71101, Taiwan, R.O.C Tel: 886-6-278-5123 Ext: 2020 E-mail: hsingchau@mail.cjcu.edu.tw Yun-Chen Lee (Corresponding author) Graduate School of Business and Operations Management, Chang Jung Christian University No. 396, Chang Jung Rd., Sec.1, Kway Jen, Tainan 71101, Taiwan, R.O.C Tel: 886-937-366-869 Abstract As product and price become less important, managers search for new ways to differentiate themselves in a buyer-seller relationship. Increasingly, businesses have to focus on service orientation to differentiate themselves from their competitors. As consumer loyalty depends primarily upon rendering quality service, the delivery process among business service orientation, frontline service employee performance and consumer response deserves more attention. This article explores some of the ways in which service orientation can be used as an appropriate alternative to the more traditional business methods. This study analyzes the dyadic data collected...
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...A very wide study had linked customer satisfaction with consumer behavior , this study divided consumers into five different types , firstly are the Apostles whose experience exceeds expectations and will spread positive word of mouth , secondly are the defectors who are neutral about the company and are merely satisfied and are likely to stop doing business with the company , thirdly are the terrorists who have had bad experiences with the company and spread negative word of mouth , fourthly are the hostages who are unhappy with the company , but stay along due to high switching cost or cause they can’t find an alternative , the last and fifth type of consumers are the mercenaries who are satisfied but not loyal and are willing to leave the company if they find a better rate or better quality with a different vendor , at the moment the Malaysian airline customers easily fit in the terrorist category due to their losses and how they have been spreading bad word of mouth , the aim of each company is to have Apostles , however at this stage the Malaysian airline needs to stop the bad word of mouth so it simply needs to switch these terrorists in to defectors then gradually aim for...
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...Whole Foods Case Study Questions Ebony Middleton 04/18/2016 Whole Foods Case Study Questions 1. Analyze effects of the democratic approach to store operation and hiring new associates on store performance. I think that equality is a democratic approach that Whole Foods best exemplifies. They give managers and ground level employees the same benefits and competitive salaries. In order to improve and become the best of the best, Whole Foods give their employees the freedom to make decisions, share their opinions, and be involved in every aspect of the company. One of the main aspects that Whole Foods’ employees are able to be a part of is the hiring process of potential employees. They seem to do everything as a whole and be united in their decision, which is very rare in most organizations. A positive image would also be a democratic approach that works in Whole Foods’ favor. Just by being one of the few companies to give their employees such freedom within the workplace it puts them in a positive light, which would make people proud to work for them. As a result their workers will do everything they can to positively represent Whole Foods all the time. Their teamwork helps the company to flourish and keep consumers satisfied. 2. Whole Foods now faces a significant amount of competition. How should it respond to the changes in the competitive landscape of its industry? What future challenges do you envision for Whole Foods Market? In today’s food industry...
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...It is important that a business understand the factors to business growth and improving customer satisfaction is the key. Many organizations should always look into developing a research study to continue to improve its customer satisfaction. The research study uses feedback from the focus group and customer satisfaction surveys. The purpose of the survey is to close the gap between the organization and its consumers. An important question to ask is “How satisfied are the customers?” The business has to understand what is important to the consumer. The research study focuses on who, what, when, and where. Improving customer service sends a message to the customer of respect and appreciation of his or her business, and the business it focused on staying abreast to his or her needs. ABC auto manufacturer has been successful for the past 80 years. Unfortunately, as the years progressed the average age of its customers has been more than 50 since 1990, and logic dictates that the consumer base organically will shrink. ABC autos are high-end with an average cost in excess of $50,000. ABC auto Management has decided the target market for this automobile will be adults in the age range of 35 to 45 years if ABC will survive. The next step for ABC is to create a business research plan to accomplish its goals. Management needs to formulate a plan to attract customers in the age range of 35 to 50 to expand its customer basis and increase profits....
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...Consumer Education Campaign Levi Strauss & Co. (LS&Co.) announced (17-03-2015) it has saved 1 billion liters of water since 2011 through its Water<Less™ process, which reduces the water used in garment finishing by up to 96 percent. This announcement coincides with the release of LS&Co.’s newProduct Lifecycle Assessment (LCA), an update on the company’s groundbreaking 2007 study that examined the environmental impact of LS&Co. products. The new study analyzed the complete product lifecycle, probing deeper into the environmental impacts of cotton in key growing regions, apparel production and distribution in a range of locations, and consumer washing and drying habits in key markets. The study shows that of the nearly 3,800 liters of water used throughout the lifetime of a pair of jeans, cotton cultivation (68%) and consumer use (23%) continue to have the most significant impact on water consumption. Consumer care is also responsible for the most significant energy use and climate impact, representing 37 percent of the 33.4 kilograms of carbon dioxide emitted during the lifecycle of a jean. The new LCA expands on previous research to better understand the impact of cotton cultivation and includes data from the world’s primary cotton producing countries, including the United States, China, Brazil, India, Pakistan and Australia. It also analyzes consumer care data from new markets, including China, France and the United Kingdom, to understand the costs and benefits...
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