...respondents measured from Generation X,Y, and Baby Boomers, while the dependent variable measures the generated sales from each of the aforementioned groups. It is extremely important to use the proper population and determine the accurate size. Once the population has been identified it is then necessary to downsize the population into a specific sample group. Addressing the population, sample, validity, ethical concerns, and data collection will create a detailed plan in which to follow during the research process. Customers are the gauge and guide in any business therefore when conducting survey one must ensure that the information is accurate; and seeks to refute any opposing idea. Based on the finding management will be able to make decisions that derives from the customer base. The grass roots customers are the ones that will assist in getting the message out, the power of the consumer should never be taken for granted. Baby boomers are fiercely brand loyal and Drink Up became part of their identity. The soft drink was sold on the premise of making them happy, evoking a smile, it was the American way. Over the years cokes sales have been falling off due to their consumer base being more health conscious. According to (Esterl 2011) "About 60% of Drink Up's revenue in the U.S. is derived from carbonated soft drinks, compared with about a quarter at PepsiCo." Population Size Focusing on the data from, the population size is to find out from Generation X, Y and Baby- boomers...
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...identical to that of beat generation), which had as an important base the US city of San Francisco, California. The "hippie movement" was not interested in changing society, but what they wanted was to change society in its entirety. They began to take a rebellious attitude, withdrawing from the society they condemned for a comfortable and conservative attitude. They began, then, to meet in communes, constituted as free organizations and without hierarchies, in total contrast to what was happening in bourgeois society. The meetings of the hippies became more and more known, but what was installed in the memory, was the festival of "Woodstock" in 1969, which met for three days, half a million young people. In addition, the hippie movement found in rock, an unparalleled mode of expression, its basic values were tolerance and love. The hippie icon is usually characterized by a man with long hair and a beard much longer than what is considered "normal" for the time. Both sexes tended to leave their hair long and imitate the African-American style. Most of the society of the time, considered these "long hairs" as an offense, or as synonymous with dirt, or women thing. The fact of using long hair, for both sexes and their particular way of dressing, acted as a sign of belonging and a sample of their counter-cultural and counter-cultural attitude. Usually the key precedent for the emergence of the "hippie" movement is established and this is the Beat Generation. It would be necessary...
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...ealth concerns lead to a substantial slow down by fast food chain companies in the 1990’s. Health campaigns bombarded the media claiming that obesity was the result of excessive fast food consumption. Fear of heart conditions, damaged liver and other health conditions, resulted in lower consumption of fast food, which proved to be a major threat to fast food sellers, particularly large chains like Burger King who had thousands of outlets spread across the globe reflecting high investments in the franchise. This major setback also led to a considerable drop in value meals which had been introduced to beat stiff competition from other fast food suppliers. Such favourable pricing strategies encouraged consumers to opt for the ‘added value’ meal options, contributing further to health problems including obesity. During this period, “Obesity was believed to cause more deaths than smoking.” (Case Study:4) Apart from consuming high levels of fast food, people hardly engaged in physical due to their working commitments and hectic lifestyles which were the main reasons for drawing crowds to fast food consumption. Had fast food companies not have catered for such a shift in demand, they would have probably been driven out of the market particularly since people have become more health conscious due to higher exposure to media and the internet – the latter being a super highway of information. The emerging popularity of certain diets including the Atkins and the South Beach diets,...
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...Because manufacturing processes are undergoing continuous change, forward thinking companies are looking for new incentives to motivate labor. Companies are learning that they can no longer cling only to individual incentive pay plans. Just as an artist relies on a whole pallet of colors, the future success of incentives is having and using many different pay plans, each tailored to achieve a desired effect. There are many incentive plans for you to consider. Some even de-emphasize money and appeal to employees higher needs. I even discussed one plan, Merit Pay, in a previous Industry Advisor article. Now I will compare individual to group incentives – in certain key areas and provide highlights of the differences. Be aware that I am an advocate of group incentives. PERFORMANCE Individual Incentives Since each direct labor employee – who is motivated by money – is theoretically in "business for him/her self" there should be a strong inducement for high performance. A piece work operator could care less about a fellow operator’s performance. The relative productivity of each individual can be readily determined. Likewise, actual time spent on specific jobs is also easily determined and standards set. Individual incentives work best on singularity of product and long runs. They lose their effectiveness and are usually costly to maintain in a high style, fast in-process turnover environment. Group Incentives Groups attempt to empower people and tend to have a leveling effect...
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...Right before the race, Jim was quite stressed and was also feeling nervous; this made his heart rate and respiratory rate to increase. This is due to the breathing centre responses to nervous and chemical signals and changes the rate and depth of breathing to make changing of the body. The activation of sympathetic division had a mutual relationship (corresponded) with arousal and energy generation causing the heart to beat faster, the liver convert glycogen to glucose, bronchi of the lungs dilate and support increased gas exchange, digestion inhibited and secretion of adrenaline from the adrenal medulla is accelerated. The changes that happened in the digestive system and urinary system at this time, is the stimulation of the sympathetic division, this inhibits digestion and urination so that the internal fluid in Jim’s blood would be maintained. For this reason, Jim was sweating. Jim blood glucose level became high because when he is stressed, hormone adrenalin is produced and acraadrenela is release by the ending of sympathetic neuron, this will then activate glycogenolysis to escalate the supply of glucose to the cell. Jim’s mouth was dry because he was dehydrated. This is because the solute concentration in extracellular fluid increases that is tissue fluid becomes hypertonic to cells and the water goes from the cells. However, there is no replacement of the water loss. One minute into the race, Jim needed quite a lot of energy for rowing at full speed. However...
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...There is always a great debate, for many years, on if marijuana should be legalized for all purposes, to include medical and recreational. The question should lie as to what is the actual harm that comes from making the drug legal. Why not legalize the drug and place a tax, just like the tax occurred on tobacco. In the 1890’s, marijuana/hemp was replacing the cotton plantations and it was a major cash crop in the southern states. The product was being placed in some prescriptions; it was even listed on the United States Pharmacopeia from 1850 until 1942. During this time, using marijuana for recreational use was not illegal. In the 1950s it was an accessory of the beat generation; in the 1960s it was used by college students and "hippies" and became a symbol of rebellion against authority. It was being used by musicians and the people in show business. During this time clubs were opening in most major cities and these were tolerated by the community because the patrons did not disrupt after using the drug. The government has tried to use criminal penalties to prevent marijuana use for over 75 years and still to this day marijuana is now used by over 25 million people annually. Now that Colorado and Washington have legalized use and possession of marijuana and 20 states have legalized its medical uses, many people, including virtually everyone who has studied the matter, hope that other states will also legalize and ultimately force the federal government to repeal...
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...Keebler Business Proposal Denise Isaac ECO/561 July 2, 2014 Dr. Kochaqryan The Keebler Company was founded in 1853 and is the largest cookie and cracker manufacturer in the United States (Keebler 2014). Keebler has marketed its brands such as E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Chips Deluxe, Animals, 100 Calorie Right, and many more (Keebler 2014). This proposal will introduce a new product to Keebler that will increase revenue, maximize performance levels. The market structure of Keebler is monopolistic competition which is an industry contains many competing firms which have slightly different products (McConnell, Brue, and Flynn 2009). Monopolistic competition firms can behave like monopolies including using market power to generate profit, but in the long run there competitors enter the market and the benefits of differentiation decrease with competition. Consumers benefit from the variety but production costs could be achieved if all the firms sold identical products (McConnell, Brue, and Flynn 2009). Keebler’s consumer’s demand of products is elastic, consumers can purchase similar products at a lower rate, but usually consumers prefer brand names. The goal of Keebler is to maximize total earnings (gross revenue - total operating cost). Given the state of the economy, Keebler could look to make a statement in the market by decreasing their prices to encourage consumers to buy while the economic conditions are less than ideal. Targeting certain...
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...I. Case Title: PepsiCo 2005 Case Analysis Our Mission “Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.’ Our Vision "PepsiCo's responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today." “Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.” Performance with Purpose “At PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on society – delivering what we call Performance with Purpose. “ “Our approach to superior financial performance is straightforward – drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability.” PepsiCo: Products * Pepsi-Cola * Pepsi, Mountain Dew, Mug Root Beer, Sierra Mist, Slice, Aquafina, SOBE, Lipton… * Gatorade * Gatorade Thirst Quencher, Propel Fitness Water, Tiger Woods...
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...Central region. Customer Mountain Man targeted clearly on the blue-collar, middle-to-lower income men whose age were over 45. These core drinkers had high loyalty to Mountain Man. Loyal customers purchased Mountain Man even across generations. Brand Equity Mountain Man relied on its history and status that created an aura authenticity. It was the best-known regional beer in West Virginia and was selected as America’s Champion Lager. The distinctive bitter flavor and slightly higher-than-average alcohol content contributed to the company’s brand equity. 2. Has Mountain Man utilized a push or pull promotion strategy up to this point. What are the advantages and disadvantages of the strategy they have pursued? According to the case, Mountain Man didn’t extend another new product line to respond the new want and need of the market. As a result, Mountain Lion utilized push promotion strategy. Because Mountain Man ‘s customers had a very strong perceived value of the products, it didn’t invest extra money on the market research. The advantage of this push strategy is that Mountain Man could spend less on the R&D expenses as well as marketing costs. Besides, it could focus on the existing product. On the other hand, because the beer consumption market has changed, more customers tended to buy light beer instead of Lager. Once Mountain Man still stuck on the push strategy and not...
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...for achieving euphoria since ancient times; it was described in a Chinese medical reference traditionally considered to date from 2737 B.C. Its use spread from China to India and then to N Africa and reached Europe at least as early as A.D. 500. Marijuana Plants / Cannabis The first direct reference to a cannabis product as a psychoactive agent dates from 2737 BC, in the writings of the Chinese emperor Shen Nung. The focus was on its powers as a medication for rheumatism, gout, malaria, and oddly enough, absent-mindedness. Mention was made of the intoxicating properties, but the medicinal value was considered more important. In India though it was clearly used recreationally. The Muslims too used it recreationally for alcohol consumption was banned by the Koran. It was the Muslims who introduced hashish, whose popularity spread quickly throughout 12th century Persia (Iran) and North Africa. Marijuana in America In 1545 the Spanish brought marijunana to the New World. The English introduced it in Jamestown in 1611 where it became a major commercial crop alongside tobacco and was grown as a source of fiber. By 1890, hemp had been replaced by cotton as a major cash crop in southern states. Some patent medicines during this era contained marijuana, but it was a small percentage compared to the number containing opium or cocaine. It was in the 1920’s that marijuana began to catch on. Some historians say its emergence was brought about by Prohibition. Its recreational...
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...income and the change in government policy has created an environment for global companies to enter the Chinese market." we will focus on luxury products Question - How has the income levels changed in the Chinese economy and what factors contribute to the change in the income levels. Also what factors (from an income standpoint) should western firms keep in mind when deciding to serve the Chinese market. As per the Mckinsey Global Institute (MGI), in 1985, 99 percent of the household lived on income less than 25,00 reminbi, or $3019 per year. An estimated 116 million people in china were living less than $1 a day, by 2004 this number has been by 53 percent to just under 54 million. This has been a historical achievement in one generation. Chinas pro-market reforms and integration into the global economy has enabled China to achieve such success. As real average disposable income for households has grown 3.2 times over the past 20 years to 25,348 renminbi today, china has developed a structure of distinct income levels and the rise of the middle class. Even though there remains a huge income gap between the rural and urban population. The disposable income for people living in the rural and urban population is increasing. The diagrams on the right depict the rise in their disposal income level in urban and rural households. Due to the rapid pace of urbanization in China, the annual disposable income per capita for urban households is climbing from 1, 701 RMB in...
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...their unique timeframes, the sentiment behind the music is the same: in order to survive under capitalism, the youth must be in revolt. We express our fears and dreams through the technology available to us, and when the weight of reality seems like too much to bear, we dance. Synthpop enjoyed a counterculture sweet spot of being just transgressive enough as to be attractive to eighties youths. Established musicians and critics called the synthesizer “soulless” and “repellent” (Wikipedia), and the genre was decried for its popularity among women and gay men, as well as for its roots in Germany. These criticisms only helped snythpop rise in popularity as its new, electronic sounds coupled with the new platform of music videos gave a generation a platform to express themselves. The key to the cultural anxieties of both the eighties and of the second decade of the twenty-first century can be simplified to a coping with the certainty of one’s own death. The Vietnam war was televised, as today we experience in real time Twitter feeds of police brutality and school shootings; preparations for nuclear attacks were normalized, as today we have grown up in the shadows of 9/11 and Katrina; and the government’s refusal to step in during the AIDS epidemic is mirrored in its refusal to provide clean water to its citizens. It is the failure of America to advance beyond capitalism that has made these crises repeat themselves. Advances in technology have not been met with advances in...
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...years, and why the industry is organized the way it is. The case allows us to analyze how the actions and reactions of competitors over time work to create their own industry structure. The case also allows us to examine how prior strategic commitments to particular strategies create competitive positions, which in turn constrain the future competitive moves of firms. Since competitive positioning determines a firm’s long-run performance, we need to thoroughly grasp the essentials of what makes some competitive positions and competitive strategies more viable, and others not, and why. Case Analysis of Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century 1. Why has the soft drink industry been so profitable? a. Since 1970 consumption grew by an average of 3% b. From 1975 to 1995 both Coke and Pepsi achieve average annual growth of around 10% c. American’s drank more soda than any other beverage d. Head-to-Head Competition between both Coke and Pepsi reinforced brand recognition of each other. This assumes that marketing added to profits rather than eating them up. e. Very large market share. 53% in year 2000. f. Average 10.65% net profit in sales for both Pepsi and Coke. 2. Why has Coke been so successful? Why was Coke so extraordinarily profitable? a. Very High Market Share. Strong marketing campaign. A unique...
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...Case Challenge Bingo! Mad Angles July 2012 Instructions: Registered Teams will submit a case analysis document comprising no more than 5 pages of single spaced, 12-point font (including illustrations and excluding TOC, Cover page). Along with the word document each team must submit a 10-slide presentation of the case analysis/solution suggested. There is no pre-determined structure to analyse the case. Participants are free to use any format which best illustrates and provides convincing arguments for their idea. Wherever necessary, the participants must make references to the sources of information and data. Case presentations will be judged based on identified criteria – the originality, creativity and uniqueness of the idea will receive the highest weightage; the implementability, sustainability and scalability of the idea; its fit with ITC’s vision and the manner in which it can leverage ITC’s strengths; the thoroughness of research, analytics and economic logic used to defend viability and execution of the idea. Last date for submission of case solutions is 7th August 2012. Teams must send their entries to the email ID provided for the campus. For full details please refer to the Interrobang Season 2 Case Challenge Brochure available with your Campus Point of Contact or contact interrobang@itc.in ITC Interrobang Season 2 Case Challenge : Bingo! Mad Angles Bingo! Mad Angles ITC Interrobang Case Challenge 20121 The early 2000’s at ITC Limited Headquarters,...
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...Executive Summary One thing we know for sure, the young generations today has greater risk from certain drinking habits. They are more prone to peer pressure among their group of friends or even within the family. They are more likely to drink alcohol and develop bad drinking behaviors. The cultural background also has had a huge impact on the young Marshallese kids. Parents, nowadays, are not that strict as they used to be back in the days. Even though there is an age limit on when a person can drink, that doesn’t stop the kids from experimenting. Curiosity and their surroundings lead them to wanting to try alcohol consumption. Vendors, clerks, stores and even parents should be educated on what danger alcohol can do to one’s body. We, the Marshallese people, can stop this cycle if we just stop, look and listen to our surroundings and not be in denial that alcohol has crept and destroyed our lives. We should face it and shouldn’t be afraid to fight alcoholism. Introduction: We may not be aware of the dangers alcohol can do to our bodies. I believe, us, the Marshallese people are blinded by the effects it has on us, simply because we weren’t educated about it and because mostly everyone drinks. As I was doing my research and my observations on the young Marshallese people under the influence of alcohol, I realized, I too, didn’t know anything about alcohol, except that I didn’t want to try it because I’ve seen how stupid people can get. I didn’t know, it can affect your...
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