...Contextual Analysis Of “Chase” German car company, Audi, is a perennial competitor with other German cars such as Mercedes-Benz, BMW, and Lexus. Audi remains to their slogans; truth in engineering, truth in innovation, and truth in luxury. Despite Audi’s competitive nature with other top-brand car companies, they strive to gain the prestige of being the “the world’s best-selling luxury car” in the United States. In order to gain such stature, Audi consistently releases a diverse collection of commercials to appeal to its current and potential consumers. Their commercials seek to display their cars in a dominant fashion, as many times Audi commercials features Mercedes-Benz, BMW, and Lexus counterparts trailing or underperforming their modeled car. Audi portrays their brand as innovative, sleek, reliable, and progressive. They wish to instill these same beliefs in the consumer through persuasive advertising. With the help of the rhetorical power of English actor Jason Statham and timely representation of their product to the world, Audi uses the ideas “truth in engineering, innovation, and luxury” to gain standing against leading German car companies. Audi, in their 2009 commercial called “Chase” capitalized upon the fact that none of their competitors aired a Super Bowl commercial. Their commercial gave BMW, Mercedes, and Lexus no room to respond, and restricted the amount of viewers the respective brands could reach. The Super Bowl gives companies the opportunity to air their...
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...WEEK 1 – INTRODUCTION TO ORGANISATIONAL CHANGE Organisational change is an organisation’s response in process to external environmental changes. The pendulum of change: organisations will be at various stages, but desire to be on the OD side Organisational Focus vs. Organisational Transformational Focus OD – planned, long term, internal focus (strengthening the company for the future) (evolutionary) OT – unplanned, short term, reactive, external focus (revolutionary) Planned vs. Unplanned Planned change: an organisation’s ability to anticipate and respond to change (implementing new technologies) Unplanned change: organisations have limited time to respond and anticipate change (emerges as a response to unanticipated threat or event) Evolutionary vs. Revolutionary Evolutionary change: Slow, incremental but stable, change individual parts or departments, improve existing products Revolutionary: Fast, massive and establishes new equilibrium, transform entire organisation, new structure/management, introduce new products (Apple created a new smart phone in response to NOKIA, due to Steve Jobs). 1st order and 2nd order change First Order: incremental/episodic, adjustment in systems, changes maintains & develops Second Order: discontinuous, transformational, radical change that fundamentally alters the organisation (Revolutionary) Type of Organisational Change 1. Tuning: Incremental 1st order) 2. Adaptation: Incremental, reactive 3. Reorientation:...
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...Setting the Stage for Strategic Compensation Student’s name Professor’s name Compensation Management BUS 409 University name April 1, 2012 Abstract In this term paper I will answer the following questions, describe the three main goals of compensation departments, describe the contextual influence that I believe will pose the greatest challenge and the contextual influence that will pose the least challenge to companies’ competitiveness and explain why, describe when subjective performance evaluations might be better (or more feasible) than objective ratings, also describe under what conditions profit sharing plans are not likely to motivate employees and based on my knowledge of pay-for-knowledge pay concepts, describe three jobs for which this basis for pay is inappropriate and explain why. Keywords: describe, goals, challenges, performance, employee, pay Setting the Stage for Strategic Compensation 1. Describe the three main goals of compensation departments. Compensation departments responsibilities focus towards three main functions or goals that have to be met in a company or organization, this are to attract, motivate and retain employees. These three key elements are the main parts for continuous functioning of any organization. The employees or workers are a very important part that holds an organization, without them the organization simply falls apart or have no competitive edge over competitors. Any organization faces the task to aligning these goals with...
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...How to Write a Compare/Contrast Essay Compare and contrast essays are the other big essay types in academic writing. These essays will follow a specific question and are fairly easy to complete. There are several ways to write this type of essay. The most important thing to remember is structure. Many wonderful essays fall victim to the woes of bad structure, making any ingenuity to fall by the wayside. Go over the rules on how to write a general essay, and then structure your compare/contrast essay in one of the following two formats: 1. Introduction 2. Your introduction — like the five-paragraph-essay, should open generally (with a quotation, anecdote, generalization), and lead into the thesis statement. 3. Topic 1 4. This next portion of your essay (which may consist of one paragraph or several) should cover only the first topic of the comparison and contrast. Compare/Contrast essays take two topics and illustrate how they are similar and dissimilar. Do not mention topic 2 in this first portion. 5. Topic 2 6. This next portion of your essay (which may also consist of one or more paragraphs) should cover the second of the two topics. Do not discuss Topic 1 in this section. Since you have already gone into great detail about it, you may allude to Topic 1 briefly; however, do not analyze Topic 1 in this section. This portion of the paper is to discuss Topic 2 in great detail. 7. Topics 1 and 2 Together 8. Now that you have analyzed both Topic 1 and Topic 2 independently...
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...This past week in Honors University Perspective, we discussed the not-so-secret weapon called office hours, how to argue for a grade, and approaches to studying. The topics we discussed are heavily prevalent in students’ lives, especially freshmen. What this class teaches me is valuable information that will stick with me for the rest of my life; it can be applied not only in an educational setting, but a professional setting as well. I had previously been weary of office hours, mostly because professors seemed too sophisticated and busy for me. The points presented arguing why office hours are crucial to a student’s success convinced me that I was the only one in control of my learning, and the only thing stopping me from forming personal...
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...Contextual Analysis After watching South Park: Bigger, Longer & Uncut, there were many paradigms and depictions made in the film that is able to tell us about American society at the time it was made. From making the decision to watching this film based on preference over the contrasting Fight Club, Galaxy Quest, and George A. Romero’s Diary of the Dead, it was evident that I grew up in a generation who was entertained by this type of crude, tasteless humor. As I have technically been adult for nearly two years, this show is intended for mature audiences. However, it seems that show is very popular for audiences under 18 for its less than acceptable content to parents. Throughout the film itself, there are many themes and paradigms how youths in American society were entertained in at the time whether if its their language, behavior, or popular culture. According to Linda Holtzman, themes are “subjects that are introduced in the media text and can be minor, significant, or central to the unfolding of the story” (Holtzman, 2000). This film utilizes the four main characters Eric Cartman, Stan Marsh, Kyle Broflovski, and Kenny McCormick; all of which are third graders. In the beginning of the film, they are all shown attending an R-rated film ‘Asses of Fire’, a film that most, if not all parents would not allow or encourage their children to watch. This is evident from the inappropriate behavior and rude jokes and its themes that the characters begin to take after and...
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...f Angelo Miguel Flores Contextual Analysis of Li Tuan’s On Hearing Her Play The Harp 1. From my point of view, I think Xiao Qiao is seated beside a window on a day in winter. The window is made of wood as is the house made of wood and brick. It was fashioned from the pagoda’s design. She is seated on a wooden stool beside her harp. Judging from the fact that Xiao Qiao and Zhou Yu were prominent names in Chinese history, I believe that they resided in the city of Ch’ang-an, the biggest city in China. The city was the busiest city in China at the time. And probably outside Xiao Qiao’s window are shops and streets filled with people especially the tea shop where people go to warm themselves during a cold winter day. 2. Zhou Yu was the general of Qu of the three kingdoms in Ancient China. He was handsome and intelligent. A brilliant military leader and strategist, Zhou Yu was among the most coveted men during his time. Aside from being a brilliant character in the field of battle, Zhou Yu also has great musical capabilities as it was said that he could tell if there were mistakes in music even when he was intoxicated. Zhou Yu fought alongside Sun Ce and won the foundation east of Yangtze River. Upon the death of Yangtze, Zhou Yu assisted Sun Quan with military and political affairs. He died at the age of 36. Although he died young, he was very accomplished because until his last second, he was still doing his job as a militarist. 3. Xiao Qiao literally means...
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...60 hermeneutics.92 Therefore, there is some urgency to restore for the Christian biblical interpreter a theological understanding of Scripture. C. M. Wood rightly points out, “As theological inquiry, theological hermeneutics is critical reflection upon Christian understanding.”93 Thus, in this section we will explore three aspects that nourish our theological understanding of texts: (1) Divine discourse, (2) Intertextuality, and (3) Canonical-linguistic approach: theo-drama. 92Stephen E. Fowl, Engaging Scripture: A Model for Theological Interpretation (Malden: Blackwell, 1998); idem, The Theological Interpretation of Scripture (Cambridge: Blackwell, 1997); John Webster, “Hermeneutics in Modern Theology: Some Doctrinal Reflections,” SJT 51 (1998): 307-41. In his article, Webster claims that one of the reasons for the diminishment of theology for modern hermeneutics is “an idealization of reading the Bible as an instance of general hermeneutical operations.” However, it is not a matter of separating general and special hermeneutics, but rather of combining them for a deeper understanding of text. It is true that historical criticism has failed to do constructive theological work. However, on the contrary to Krister Stendahl’s dichotomy between “what it meant” and “what it means,” Childs is opposed to the separation between the descriptive and constrictive elements of biblical interpretation. See also, Joel B. Green, “Rethinking History (and Theology),” in Between Two Horizons: Spanning...
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...The Erroneous Narrator: Contextual Analysis of Sherwood Anderson’s Death in the Woods Because of the standing of most narrators they are considered trustworthy and non bias, though in some situations the narrator of a text is inaccurate and can end up weaving and constructing a story not completely precise. This is the case in the short story, Death in the Woods written by Sherwood Anderson which has a narrator that is not only inaccurate in his narrative but he also at several points makes clear his fallacious events within the story. The narrator starts the story by giving the main character context: her old age, her attire, along with making clear that the protagonist was a nameless woman who spoke to no one. The narrator’s first erroneous statement was the name of the protagonist which he stated directly after claiming the woman was nameless. The next sign of the narrator’s lack of knowledge, leading to a incorrect assumption, is when the narrator explains a scenario in which the protagonist visits the shop of a butcher. Within this description the narrator, at which point was a child living in the same town as the old woman, states the woman was alone with the butcher in the shop, meaning the entire situation is a conjecture with no obvious factual evidence. Both of these points prove that the narrator of the short story is not a reliable source and the story itself is not at all factual though based on what seems to be a true story. Opening the story with the speculation...
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...QA Concept Introducing LoadRunner • Why should you automate performance testing? • What are the LoadRunner components? • Understanding LoadRunner Terminology • What is the load testing process? • Getting Familiar with HP Web Tours • Application Requirements The Power of LoadRunner • Creating the Load Test • Running the Load Test • Monitoring the Load Test • Analyzing Results Building Scripts • Introducing the Virtual User Generator (VuGen) • How do I start recording user activities? • Using VuGen’s Wizard mode • How do I record a business process to create a script? • How do I view the script? Playing Back Your Script • How do I set the run-time behavior? • How do I watch my script running in real time? • Where can I view information about the replay? • How do I know if my test passed? • How do I search or filter the results? Solving Common Playback Problems • Preparing HP Web tours for playback errors • How do I work with unique server values? Preparing a Script for Load Testing • How do I measure business processes? • How do I emulate multiple users? • How do I verify Web page content? • How can I produce debugging information? • Did my test succeed? Creating a Load Testing Scenario • Introducing the LoadRunner Controller • How do I start the Controller? • The Controller window at a glance • How do I modify the script details? • How do I generate a heavy load? • How do I emulate real load...
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...Preparing Business Scenario Analyses The following general guidelines may be used in preparing for an oral or written business scenario analysis and presentation. There may be several feasible courses of action regarding the solution to any case. It is more important to concern yourself with the process of problem definition and isolation, analysis, and evaluation of alternatives, and the choice of one or more recommendations, rather than trying to find a single answer. Very often, the right answer is the one that you can propose, explain, defend, and make work. • The Process of Analyzing a Case 1. Read and study the scenario thoroughly and efficiently. Read the scenario once for familiarity, noting issues that come to the forefront. Read the scenario again. Determine all the facts, making notes about symptoms of problems, root problems, unresolved issues, and roles of key players. Watch for issues beneath the surface. 2. Isolate the problem(s). Get a feel for the overall environment by putting yourself in the position of one of the key players. Seek out the pertinent issues and problems. 3. Analyze and evaluate alternatives. a. Once the problems and issues are isolated, work at gaining a better understanding of causes. In what area of the unit do the problems exist? Why? What caused them? Examine and evaluate the strengths and weaknesses of the unit’s processes (e.g., planning, communication), human behaviors, and/or exhibits (e.g., financial statements,...
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...PEST Analysis One way of planning your business is to undertake a PEST analysis.1 PEST analysis involves looking at the Political, Economic, Socio-cultural and Technological factors that could affect your business. Every business needs to consider a range of external forces in order to take decisions. For many people imagination is very limited and is coloured solely by their own experience and personal beliefs. This can lead to wish fulfilment or a refusal to see reality or recognise the critical changes that are happening in the world around them. It can also lead to grabbing short-term solutions that, if they do not exacerbate problems, certainly ignore the longer term. In the business world pressure is often applied to take decisions quickly, acting on judgement and instinct rather than careful analysis. There are many driving forces in the external environment that might impact on your business. These can be categorised as: • Social; • Technological; • Economic; • Environmental; and • Political. Social forces Social forces include, for example, changing demography and education, etc. The population in Western Europe is relatively static, but the age bands are changing. The number of older people, for example, is growing rapidly. Technological forces Technological forces are changing dramatically quickly. What effects will this have on your production, marketing and distribution plans? Depending on your market, technology might either raise or lower entry barriers...
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...Fall 2015: Industry Analysis in Emerging Markets Your role in this analysis is to work with your team and to look at emerging technologies. From autonomous drones to emergent AI to 3D printers, you are going to research and get a better understanding of our fast-approaching technological future. Scientific American compiled the Top 10 List of Emerging Technologies for 2015. You can start here, but you are not limited to these technologies. You must choose an emerging industry, and will analyze the history of this technology and its industry, the trajectories of the technology, the key competitors, and the trends in the market. The end goal is to develop a comprehensive understanding of the industry, the competitive landscape, emerging trends to watch in the future, and an overall assessment as to the attractiveness of this industry. Your final deliverable for this project will be an in-class presentation, due April 26th. 1) What SIC/NAICS code does your industry fall under? 2) Describe your industry- a. Provide a brief history of your industry. (You may use a timeline in a separate appendix) b. List and describe the characteristics of the products your industry offers in the marketplace. c. Who are the key competitors in the industry? d. What are the main differences between the products offered by key competitors? e. What strengths & weaknesses (capabilities, complementary resources, related intellectual property, etc.)...
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...http://www.mysensex.comPESTLE « Pestle Summary: India | Main | Pestle summary: USA » 03/28/2009 Pestle Summary China Well, I guess this is where I get controversial, at least a bit. There are others who have predicted that China was in for a tough ride over the past few years, but they mostly got ignored, or were proven wrong by events. And, to a certain extent, if you cry doom long enough you'll always get proved right, given the laws of entropy. So this is a bit 'faux' controversy... This is the introductory note taking exercise for a Pestle analysis of China, drawn on conventional internet sources such as Wikipedia, the CIA World Factbook and Nationmaster. China is the most populous country in the world, with 1.34 billion people. It has the third largest GDP, with $4.84 trillion, behind Japan and the U.S. Like India, the currency and conditions make it useful to look at some statistics using Purchasing Power Parity, which bumps up China's GDP to $7.8 trillion, which would move it ahead of Japan. It also is the second in the world in annual military spending, although that needs a bit of context, as the world's number two spends about 15% of what the world number one (USA) spends. But with PPP, that looks like more money, and insofar as it is used to pay salaries, rather than buy Israeli rocket parts, PPP is valid in this context too. China is badly governed by the Communist Party, and in my five-year Pestle forecast I will be making the case that misgovernance will...
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...McCauley, COO * Hugh McCauley, COO of Riordan has sent a service request to us. The service request SR-rm-022 stats that Riordan wants to make improvement on their current HR tools. They are currently using a variety of HR tools and would want’s us create one integrated application. To do this we will have to do a system analysis of their current system. An analysis will be made with recommendations to upgrade and consolidate their system. * The service request is basically a project statement. This is a document from the customer who clearly states what the project should deliver and outline the high-level work required for completing this project * (SR-rm-022). Riordan Manufacturing has 550 employees worldwide and has projected earnings of $46 million. It is a fortune 1000 enterprise with $1 billion in excess revenues. It is wholly owned by Riordon Industries and based in San Jose , California. * . We will use the joint application design (JAD) for our system analysis, this should help keep the analysis efforts to a minimum. Fact finding is at the core of system analysis. Interviewing of individuals who understand the current system and any known issues, including future activities needed. To do this observation of how data is handled and how this is used for their jobs. Through study of the documents, policies, and procedures in reference to the system. * Interviewing and gathering...
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