...Executive Summery This report attempts to study the consumers’ behavior for a particular cola brand, MOJO. It is brand of Akij Food and Beverage Ltd., a sister concern of prominent group of companies of Bangladesh, Akij Group. In the year 2007 MOJO was the market challenger in Bangladeshi cola market with a sales of about 52 crores BDT. The brand was launched in 14th April, 2005 targeting the youth of Bangladesh who like the Bangladeshi trends. All those years MOJO is doing satisfactory in the market place and competing well with RC Cola). People prefer MOJO’s pricing but it has to improve its image in status and quality issues. However, still now MOJO has the chance to recover its own position because target customers (according to the survey result) are potential and have not constructed their belief structure for MOJO. For some particular aspects of consumer behavior such as perception, attitude, self-orientation and life style etc, this report has found out some drawbacks and recommended some affective strategies to recover those issues successfully. Introduction Origin of the Report While doing the Consumer Behavior course; our course instructor Md. Mahamud Zubaer assigned us to do a term paper on the consumer behavior of a product. We choose “MOJO Cola” on which we have conducted our total term paper. Objectives The main objectives of the term paper is to - 1. Find out the consumers belief, attitude and behavior about MOJO cola 2. Find out...
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...Part A: Section 1: 1. Group A: mean= 26+38+19+51+58+19+61+34+68+21/10= 39.5 Group B: mean= 24+18+11+16+22+8+10+22+21+16/10= 16.8 Group C: mean= 39+44+42+34+37+38+41+31+33+44/10= 38.3 Group D: mean= 98+80+86+71+90+86+94+92+82+73/10= 85.2 2. Group A: mode= 19 since it is the only one to occur twice Group B: mode= 16 and 22 since they both occur twice Group C: mode= 44 since it is the only number to occur twice Group D: mode= 86 since it is the only number to occur twice 3. Group A: Median= The fifth and sixth numbers are 34 and 38 to find the median we take the middle of those numbers which is 36 Group B: Median= the fifth and sixth numbers are 16 and 18 to find the median we take the middle of those numbers which is 17 Group C: Median= the fifth and sixth numbers are 38 and 39 to find the median we take the middle of those numbers which is 38.5 Group D: Median= the fifth and sixth numbers are 86 and 86 to find the median we take the middle of those numbers which is 86. 4. Standard Deviation Group A: (26-39.5)^2= 182.25 (38-39.5)^2= 2.25 (19-39.5)^2= 420.25 (51-39.5)^2= 132.25 (58-39.5)^2= 342.25 (19-39.5) ^2= 420.25 (61-39.5)^2= 462.25 (34-39.5)^2= 30.25 (68-39.5)^2= 812.25 (21-39.5)^2= 342.25 Total= 3146.25 Standard deviation equals √3146.25/10-1= √349.61) = 18.70 Standard Deviation Group B: (24-16.8)^2= 51.84 (18-16.8)^2= 1.44 (11-16.8)^2= 33.64 (16-16.8)^2= 0.64 (22-16.8)^2= 27.04 (8-16.8) ^2= 77.44 (10-16.8)^2= 46.24 (22-16.8)^2=...
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...__________________________________ LETTER OF TRANSMITTAL Date: January 04, 2011 Lecturer, School of Business North South University Subject: Submission of survey Report on Appy Fizz and Grappo Fizz. It is a great pleasure and privilege for me to present the Internship report titled “APPY FIZZ and GRAPPO FIZZ market in Bangladesh” which was assigned to me as a working requirement for the completion of Internship Program. Throughout the study I have tried my level best to accommodate as much information and relevant issues as possible and tried to follow the instructions as you have suggested. I tried my best to make this report as much informative as possible. I sincerely believe that it will satisfy your requirements. I however sincerely believe that this report will serve the purpose of my internee program. I am grateful to you for your guidance and kind cooperation at every step of my endeavor on this report. I shall remain deeply grateful if you kindly take some pan to go through the report and evaluate my performance. My effort will be reworded only if it adds value to the research literature. Sincerely yours, _______________________________________ACKNOWDGEMENT First of all, I wish to thank the Almighty Allah, the Supreme Authority of the universe for immeasurable Grace and profound Kindness that he has bestowed on me for completing this valuable work. Successful completion of any course requires support from various persons. I have been...
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...Chapter 1: Introduction 1. Origin of the Report This report is a partial requirement of the analysis program of BBA curriculum at the Institute of Business Administration. Assigned by the institutional supervisor, this report is prepared for placement committee, based on the project assigned by Brand Development & Management department, Marketing Division of GrameenPhone Limited. Mr. Shahriar Amin, deputy manager, marketing department, Grameen Phone Limited, assigned the author a project. The project was duly approved by Mr Ashad Uzzaman, Course lecturer World University of Bangladesh, Institute of Business Administration, The topic of the Basic Business Communication Report is –“Critical Analysis of the Consumer Profile and Communication Strategy of GrameenPhone: The Case of djuice”. 2. Background Youth segment is largely untapped and untargeted by the current mobile operators of Bangladesh, which itself is a significant potential market (40% of population). If the appropriate communication tools are applied to attract the potential target group, then the transition from youth to higher age group (Established Consumer or Business Segments) can be attained, which will assist in total life cycle management of a significant subscriber base (loyalty). Majority of the Youth segment tends to be more tech savvy, early users of new technology, high user of data services (SMS) and uses mobile phone as the primary mode of communication. GrameenPhone launched a youth...
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...1. HISTORY In 1982, Dietrich Mateschitz learned about so-called “tonic drinks”, which enjoyed wide popularity in Asia. While he was sitting in the bar at the Mandarin Hotel in Hong Kong he got the idea of marketing those particular functional drinks outside Asia. This was not a new idea, but a variation on the Lucozade theme, another popular energy drink marketed by Smith Kline Beecham. However, Red Bull included other ingredients to achieve a different flavor. (Figure 1: Red Bull Founder- Dietrich Mateschitz) So it was that in 1984, Mateschitz founded the Red Bull GmbH company. He fine-tuned the product, developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987. Red Bull rapidly gained in popularity, giving people wings right from the start. In 1992, Red Bull touched down in its first foreign market, in Hungary. Today, Red Bull is energizing over 100 countries around the globe, such that many superstores have copied the idea with their own brand products, which invariably are inferior in one aspect or another.Red Bull, who is originally from Austria where it is still produced, distributed their energy drink in over twenty countries. Countries like USA, New Zealand, South Africa, Eastern and Western Europe. Today, the slinky 8-3-OZ can has completed its invasion into nearly every cold box in the United States. (Ohio, Tennessee and the Dakotas are among the few states without it.) In less than three years, Red Bull...
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...http://diterbitkan.blogspot.com Page 1 Listening Comprehension 1. (A) He can have more than four guests at his graduation. (B) His brother isn’t going to graduate this semester. (C) He didn’t know that Jane wanted to be invited. (D) He’s going to invite Jane. 2. (A) Listen to the traffic report on the radio (B) Take a later train. (C) Ron to catch the next train. (D) Check the weekend schedule. 3. (A) Deliver the notebook to Kathy. (B) Find out where Kathy put the notebook. (C) Ask Kathy to explain the chemistry notes. (D) Ask Kathy for the man’s notebook. 4. (A) The walk is shorter than the woman thinks it is. (B) The lecture has already started. (C) They won’t have a problem getting seats. (D) The lecture may be canceled. 5. (A) The woman should have studied French in Paris. (B) He didn’t study French in high school. (C) Living in Paris helped improve the woman’s language skills. (D) The woman must have had a good French teacher. 6. (A) Apologize to his roommate. (B) Give the notes to the woman. (C) Call the woman tonight. (D) Take the woman’s notes to his roommate. 7. (A) She doesn’t have time to talk to Dr. Foster. (B) She needs the additional time to finish her paper. (C) Dr. Foster hasn’t finished grading the papers. (D) She wants the man to help her with her paper. 8. (A) Phone the Cliffside Inn for a reservation. (B) Ask her parents to come a different weekend. (C) Call local hotels again in a few days. (D) Find a hotel again in a few days. 9. (A) Main her some information...
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...MKTG 3030 D Final Report Group 1 Content Executive Summary ................................................................................................................................................. i Part Ⅰ: Situational Analysis 1. 3C Analysis: Company, Competition & Consumers...................................................................................... 1 2. 4P analysis: Product, Price, Placement & Promotion .................................................................................... 2 Part Ⅱ: Campaign 1. Target Market: Profile & Refinemnet .......................................................................................................... 4 2. Communication Objectives .......................................................................................................................... 4 3. Message Strategy: CFR, POP & POD.......................................................................................................... 5 4. Creative Strategy: Discover our excellent & Definr your excellent ............................................................ 5 5. Media Strategy: Objective, Media choices & Measurement ........................................................................ 8 6. Campaign Budget: Overall Budget & Distribution .................................................................................... 10 7. Research Strategy ........................................
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...MEDIA EDUCATION FOUNDATION STUDY GUIDE NO LOGO BRANDS, GLOBALIZATION, RESISTANCE WRITTEN BY JEREMY EARP & DANIELLE DEVEREAUX Challenging media CONTENTS NO LOGO BRANDS, GLOBALIZATION, RESISTANCE NOTE TO TEACHERS.............................................................................................................................................................................pg. 03 THE MEDIA LITERACY CIRCLE OF EMPOWERMENT....................................................................................................................04 OVERVIEW.........................................................................................................................................................................................................05 PRE-VIEWING EXERCISES..........................................................................................................................................................................06 INTRODUCTION Key Points..........................................................................................................................................................................................................07 Questions for Discussion & Writing.....................................................................................................................................................07 NO SPACE: BRANDED WORLD Key Points......................................................................................
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... Date Signature DEDICATION I dedicate this report to my grandfather Malik Anwar-ul-Haq who passed away on October 6, 2010. He was my source of encouragement, motivation and inspiration. He was a best friend, a companion, a teacher, a father and a man with a dignified character and an impressive personality. Bareabu, this is for you to thank you for all your effort, time, love and support in making me who I am today and to tell you that you will always be remembered. ACKNOWLEDGEMENT First and foremost, I am extremely grateful to Allah Almighty for showering His blessings on me continuously and helping me at every stage of life and providing me with the ability to complete this report successfully. I would like to thank my parents for their trust and belief in me always. They make me who I am today with their unconditional love. My humble gratitude and word of appreciation is also for Ms Saira Farooqi, Head of the BBA Department at Kinnaird, and Ms Manal Talat for providing me with the courage to make a name as a student of BBA for 4 years. They have been a motherly figure for me and I can just not thank them enough for framing me into a personality that I possess today. Last but not the least, I express my thanks to my advisors, Ms Farhat Iqbal Awan, Ms Anum Zafar and Ms Maryam Rehmat, without whom this report would not have been completed and compiled. They have worked very hard on this with me. PREFACE ...
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...Marketing Communications | Syndicate assignment Case 1 Prius Launch: Harmony Installations 2011 Bronze | Media Innovation Case 2 Canon Eos Cameras: Photography beyond the still 2011 Silver | Consumer Electronics Case 3 Southwest Airlines: Grab your bag it’s on/ Bags fly free 2011 Gold | Transportation Case 4 Ocean Spray Cranberries: Straight from the Bog 2008 Gold | Renaissance 2011 Silver | Sustained Success Case 5 Sears: Don’t just go back. Arrive 2010 Gold | Retail¬ Case 1 Prius Launch: Harmony Installations 2011 Bronze | Media Innovation GET: Echo/Tech friendly minded people WHO: Are environmentally and technologically aware and enjoy innovation. TO: Think Prius is the car they should buy versus the car they want to own. See Prius as an Icon of progress. Encourage consumers to put a Prius in the mainstream consideration set. BY: Outlining that hybrid motoring is good for the environment, endorsing the idea of being proud to own a Prius. LIKE THIS: By highlighting the “harmony between man, nature and machine”. Happiness, Optimism, Pride, Imagination SUCCESS: Desired 20% increase in sales of Prius. Increase hybrid vehicle market share. Engage social media metrics. $4.5m in earned media desired through Solar flower installations/social media. Market/Commercial insight The reported market decline in the Automotive Industry for passenger cars has declined by 37% in FY2011. Financial modelling of passenger...
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...Biography for Amy Winehouse More at IMDbPro » ad feedback Date of Birth 14 September 1983, Southgate, London, England, UK Date of Death 23 July 2011, Camden, London, England, UK (alcohol poisoning) Birth Name Amy Jade Winehouse Nickname Wino Ames Height 5' 3" (1.60 m) Mini Biography Amy Winehouse was a five-time Grammy Award-winning English singer-songwriter known for such hits as 'Rehab' and 'You Know I'm No Good' among her other works. She was born Amy Jade Winehouse, on September 14, 1983, in Enfield, London, England to a Jewish family with Russian ancestry on her mother's side. Her father, Mitchell Winehouse, was a taxi driver; her mother, Janis Winehouse (nee Seaton), was a pharmacist. Her family shared her love of theater and music. Amy was brought up on jazz music; she played her brother's guitar and received her own guitar at age 13. Young Amy Winehouse was a rebellious girl. At age 14, she was expelled from Sylvia Young Theatre School in Marylebone, London. At that time she pierced her nose and tattooed her body. She briefly attended the BRIT School in Croydon, and began her professional career at 16, performing occasional club gigs and recording low cost demos. At age 19, she recorded her debut, Frank (2003), a jazz-tinged album that became a hit and earned her several award nominations. During the next several years, she survived a period of personal upheaval, a painful relationship, and has been struggling with substance abuse. Her 2006's album...
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...Sample Proposals Typical Approach Proposals can vary a great deal, and we’ve provided examples that cover the range from formal contracts to informal letters of agreement. However, all were based upon previously-established conceptual agreement, and all provide a single fee for the project (or for each choice of yeses). The normal framework for the value pricing proposal should encompass this basic sequence: Situation Appraisal: Summarize and reconfirm the conceptual agreement concerning the condition to be improved and the desired state. Objectives: The outcomes expected, both tangible and intangible, quantifiable and non-quantifiable. These should be expressed in terms of impact on the client’s business, and sometimes are expressed again in the “values” category, if used. Value: Either clearly stated or implied through buyer conversations, what is the value of achieving the objectives. This sometimes appears in the “objectives” category. Metrics: How will the client evaluate success? What are the indicators that the objectives have been met? Simply stated: How would clients know it if they fell over it? Timing: Projects are finite. When do we begin, when do we end, and are there progress measures in between? Accountabilities: What is the client expected to provide (documents, access, administrative support) and what do we provide (focus group facilitation, product, reports)? What is the nature of the collaboration? Credentials (optional): Why is Zenger...
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...the bottle has been changed after 20 years. And a new and attractive packaging has been offered with two new flavor i.e., Teem & Mirinda. Today Pepsi is available in more than 160 countries of the world including Soviet Union & China. HISTORY OF PEPSI COLA: 2001 Pepsi puts "a little twist on a great thing," introducing lemon-flavored Pepsi Twist and Diet Pepsi Twist. The product launch marks the return to lemon-flavored colas for Pepsi, which distributed Pepsi Light until the mid- 1980s. Colombian singing sensation Shakira stars in a series of new commercials for Pepsi just as her debut English-language album hits stores in the U.S. At the same time, Pepsi agrees to sponsor the Latin pop star's worldwide concert tour. Pop superstar Britney Spears appears in her first Pepsi commercial during the...
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...Marketing Plan STUDENTS MKT 421 University of Phoenix DATE Professor Pepsi B Energy Marketing Plan: Phase One Pepsi is performing a marketing control of their recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This new product is packaged in a format similar to the Pepsi Diet Slim to offer a new look to Pepsi’s soda cans and to compete with the irregular shapes of existing energy drinks. Pepsi B Energy is to cater to customers who want to drink a healthier Pepsi. Pepsi B Energy’s Marketing Plan Phase One is designed to develop the basics of a marketing strategy for Pepsi B Energy. Pepsi B Energy’s Marketing Plan Phase One provides an overview of PepsiCo, a brief description of the product, the importance of marketing for PepsiCo, a SWOTT chart for Pepsi B Energy, and the preferred marketing research approach for Pepsi B Energy. PepsiCo Pepsi was founded in 1898 by a druggist from North Carolina named Caleb Bradham. Through a series of acquisitions and other business dealings, Pepsi became PepsiCo. PepsiCo currently produces a variety of beverages, many in partnership with other companies. PepsiCo sell soft drinks, juice drinks, sport drinks, bottled and enhanced waters. Recently...
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...Executive summary This report provides analyses of the fast growing energy drink market and the top two companies of this sector, they are: Red Bull GmbH and Hansen Natural. The two companies sell Red Bull and Monster Energy drinks respectively. We will explore both company’s background information and their strategic marketing of differentiating from traditional soft drink industry and within the energy drink market itself. We found that the macro and micro environment of the industry and company is influenced by the changing household structure, the health focus of the customer, power of distributors, competitors and regulations. Furthermore, we find that core market segments of the two companies are different. Red Bull focus on a premium position and their target markets are students, workers, athletes and clubbing crowds. Monster on other hand use their focused marketing and product variation to appeal to the extreme sports fan, teenagers and people who dislikes the taste of the common energy drinks. We determined Red Bull is employing the concentrated targeting strategy with a single product, and Monster is using differentiated targeting strategy with their range of drink variations. The positioning strategies of the two companies further highlighted their difference. Red Bull place importance on image differentiation, and drive through their premium product and pricing position through global leadership position. Monster is equally focused on product differentiation with...
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