...SNHU New Balance Case Study Ed Williams Introduction New Balance Athletic Shoe, Inc. (New Balance) is an organization that offers and makes athletic shoes, attire and extras for men, ladies and youngsters. It is the fourth biggest shoe maker on the planet. The organization was established by William Riley and was formerly known as New Balance Arch Company. In 1972, James S. Davis acquired the organization and renamed it The New Balance Athletic Shoe Company. The New Balance Company is a secretly held organization central command is situated in Brighton, Massachusetts and the organization utilizes 4,100 individuals all through the world. New Balance items are sold universally through their working divisions in the United Kingdom, Europe, Asia and Canada. James S. Davis is current executive and Robot DeMartini is the present President and Chief Executive Officer (CEO) of New Balance. (Business Line. 2014) In this New Balance Case study, I will examine the organization's CSR system by utilizing the Corporate Citizenship administration structure (CCMF), examination of the qualities and shortcomings of some procedures and how the New Balance Company is executing their Corporate Social Responsibility (CSR) method. Qualities and Weaknesses So, as to comprehend the organization's corporate citizenship, New Balance Company uses corporate citizenship administration structure (CCMF) to comprehend the organization's qualities and shortcomings. It incorporates four interrelated...
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...Executive Summary In analyzing the New Balance case we were asked to address four core topics: the current operations strategy of the company, the cost of maintaining 25% of manufacturing in the United States, the impact of the Adidas/Reebok merger on New Balance, and the future of the NB2E initiative. We organized our paper around the key areas of the business; beginning with an overview of the current operations strategy, followed by manufacturing and supply chain, and finally finishing up with marketing and sales. Within each of these sections we provide a summary of the current situation as well as our recommendations for New Balance moving forward in the wake of the Adidas/Reebok merger. The four core topics we were asked to analyze are addressed throughout the paper in the appropriate areas. In the overview of current operations we suggest that New Balance maintain its current strategy as a company focused on performance and operations rather than fashion and marketing, even in the face of the Adidas/Reebok merger. The manufacturing and supply chain section includes the calculations of the cost of maintaining 25% of production in the US and, based on these cost figures, suggests several strategies for reducing inventories, lead times, and costs. In the marketing section we recommend that New Balance utilize the Adidas/Reebok merger as a way to remind customers of who New Balance is and what the company stands for: quality and performance, not big business...
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...1. Present Situation New Balance is an athletic footwear and apparel company that has revenues of $1.64 billion per year. It has long had a cadre of loyal customers; the company was made famous for its commitment to runners and innovations like separate widths offered for most of its shoe models. Its main competitors include Nike—which pulls in around $19 billion per year in revenues—and Adidas, which draws about $12 billion per year. In recent years, New Balance has branched out with more models and acquired casual and boot brands, but it still has trouble suing for space at department stores, even when it offers to guarantee stores the products will sell. 2. Problem Identification New Balance’s most loyal customers tend to be middle aged and older individuals who buy shoes for functionality, not fashion, and as their feet don’t grow this demographic will often keep the same pair of shoes for years. Indeed, New Balance’s advertising slogan from the 1980s stated that “We don’t live by fashion. Then again, we don’t die by it either”. While they have since altered their approach in recent years to spur growth, the core of this philosophy remains essentially intact: New Balance values functionality over fashion. But while this certainly hasn’t killed the company, it has contributed partially to its stagnant position in the market with respect to more larger and more fashion-oriented competitors like Nike and Adidas. Unfortunately, many youths prize fashion over functionality. ...
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...1. Present Situation New Balance is an athletic footwear and apparel company that has revenues of $1.64 billion per year. It has long had a cadre of loyal customers; the company was made famous for its commitment to runners and innovations like separate widths offered for most of its shoe models. Its main competitors include Nike—which pulls in around $19 billion per year in revenues—and Adidas, which draws about $12 billion per year. In recent years, New Balance has branched out with more models and acquired casual and boot brands, but it still has trouble suing for space at department stores, even when it offers to guarantee stores the products will sell. 2. Problem Identification New Balance’s most loyal customers tend to be middle aged and older individuals who buy shoes for functionality, not fashion, and as their feet don’t grow this demographic will often keep the same pair of shoes for years. Indeed, New Balance’s advertising slogan from the 1980s stated that “We don’t live by fashion. Then again, we don’t die by it either”. While they have since altered their approach in recent years to spur growth, the core of this philosophy remains essentially intact: New Balance values functionality over fashion. But while this certainly hasn’t killed the company, it has contributed partially to its stagnant position in the market with respect to more larger and more fashion-oriented competitors like Nike and Adidas. Unfortunately, many youths prize fashion over functionality. ...
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...the Wii Fit was Nintendo had adopted an excellent marketing plan including the Marketing Mix, Growth Strategies and Product Life Cycle Strategies which delivered the Marketing Concept, i.e. meeting customer’s needs and wants, exceeding customer’s expectation and achieving profitable growth for the company. 1. Marketing Mix Product - The new Wii Fit game and Balance Board with a virtual trainer Presence - Through large retailers for better penetration Price - Affordable bundle pricing which was cheaper than the other console games, e.g. Sony’s PlayStation 3 and Microsoft Xbox 360 Promotion - Demo kiosks and social media online network 2. Ansoff Matrix - Growth Strategies Present Products - Wii console game New Products - Wii Fit & Balance Board Present Market – gamers and teenagers New Market – non gamer, women, seniors, health-conscious peple including who used to have outdoor sport activities Product Development - Modified the present console game with the new Wii Fit game and Balance Board to making more sales to the present customers who have already had the Console. Market Development - Identified and developed new markets with the new Wii Fit game and Balance Board, who have already had the Wii console games for the teenagers (Present Market) in the family. Diversification - Penetrate the new Wii Fit game and Balance Board to the new market who do not have any console games in the past...
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...Breakfast Balance Phase III A duty that marketers face is to decide how their merchandise will fit in the marketplace and what will make the product stand out. The purpose of the manager is first to decide how to set the product apart from the competition and how to employ the difference to capitalize on sales. The marketer should also know the lifecycle of the goods and know when to take advantage of the success of the good. Marketers do these things by studying the competitiveness of the good and take a more practical approach to accepting when the goods lifespan will end. The first step in finding the market fit for a product is market differentiation. Attributes and Bargaining Power The PepsiCo industry and others in which produce carbonated soft drinks are characterized in five forces. The biggest treat of entry force by major private labor manufactory is Coca Cola Corporation. Threat of new entrance is the first of the five forces. In the soft drink corporation private labors hold 8.1% share in the carbonated soft drinks (CSD) market. The biggest challenge to Pepsi and Coke is to further build brand labor in their core cola products; cheaper and private labors imitations will not sway. Pepsi uses the bargain power of buyers in a group of many buyers. The retailers distribute and bottlers have significantly bargaining power more than consumers do. Wal-Mart and other huge retailers can extract perfect profit from soda manufactory; wherefores, through incentives such as...
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... non-work activities are demanding increased attention, because people desire a career that leaves them with time and energy to devote to work and life demands. For many members of The Marketing Store, demands of work and personal lives can lead to conflict between the two roles and decrease overall life satisfaction. This report was designed to analyze the impact of non-work activities in work behaviour in The Marketing Store. Specifically the analysis of this report seeks answers to these questions: 1) Why should the management care about work-life balance? 2) What can the management do to reduce this conflict? 3) What can employees do to cope effectively with work-life balance? BACKGROUNG This report was authorized by Professor Rhonda Malomet. At her request, a study of the impact of non-work activities in work behaviour was developed. It was primarily based on interviews and survey. The purpose of this report was to analyze the current situation in The Marketing Store regarding the work-life conflict, and come up with suggestions that might contribute to reduce this conflict. The Marketing Store is a medium size company located at 1209 King Street West, Toronto. It is a marketing services agency, specializing in brand activation, in sales promotion, and field marketing. Among its clients are well known companies such as McDonald's, Coca-Cola, and Best Buy. Data for this report came from a 2006 survey, via a questionnaire, interviews with the company’s...
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...………………………………………………………………… 2. Situation Analysis 2.1. Macro Environment Analysis 2.2. South African Sports footwear /casual Industry Competitive Analysis ………… 2.2.1. Industry Analysis 2.2.1.1 Market Size 2.2.1.2. Market Growth 2.2.2. Industry Competitive Analysis 2.2.2.1. Competitive Forces Analysis …………………………… 2.2.2.2. Driving forces Analysis ……………………………… 2.2.3. Market Position 2.2.4. Industry Key Success Factors 2.3. New Balance South Africa company analysis 2.3.1. Performance Evaluation… 2.3.2. Resource Strength and Weakness. 2.4. Market Opportunities and Threats 3. SWOT analysis ………………………………… 3.1. Discussion and Conclusion-…………………………………………… 3.2. Strategic Actions…………………………………………… 4. Price and Cost Competitiveness of New Balance South Africa 5. Strategic Issues 6. Conclusion and Recommendation …………………………………………… 7. Implementation Plan References Annex Executive Summary Introduction 2. Situation Analysis...
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...Q: What are the key elements of the New Balance’s operations strategy? Key elements of Operations strategy are * Customization/Personalization - A shoe with multiple width size option to support superior performance and comfort * Focus on manufacturing and operations and not on marketing * Marketing spend much lower than competitors * Product focused strategy with campaigns like “Endorsed by No One Campaign “ * Special focus on Product design * Incremental Design for existing product to suit evolving customer needs * New Design – Absorb EX and Zip oriented towards on younger customer base * Shoe Manufacturing(25%) in United States to provide customization and speed to market * Sales and Distribution * Distribution through small retailers. Building strong relationship with retailers * Leveraging independent sales force. Effective relationship management leading to long tenured Sales force. * More Sales and low inventory/inventory holding cost at retailers site * Shipment delivered to retailer day after the order placed. This way retailer has to hold less inventory and hence less inventory holding cost. Also improves speed to service the customer. * All the risk with New Balance company * Supply Chain and Manufacturing * Placing order weekly vs monthly and placing small orders to decrease lead time from 12 weeks to 9 weeks. * Building stronger relationship with suppliers...
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...The Marketing Mix The Marketing Mix The objective of this document is to gain an understandable idea of the marketing mix. The marketing mix is an indispensable element of every firm’s marketing arrangement. The marketing mix includes four key facets recognized as product, place, price, and promotion. The mix is the arrangement of the entire four groups in which a thriving marketing movement is generated. In an effort to identify with the elements of the marketing mix every category should be examined independently and the link connecting each one of the marketing blend or mix must be tackled. First, product is the piece of the marketing mix that pertains to the blueprint and formation of the tangible item or service that is presented to the consumer. Therefore, product is noticeably vital to the remaining parts of the marketing mix because the creation offered will mainly be the foundation for producing the additional three elements of the marketing line of attack. Hence, the business is required to follow a line of investigation concerning the target market to come to a decision if a potential product is in fact wanted by the purchaser. Thus, if the company discovers considerable desire for the product then the company should advance toward the designing course of action. As a result, the firm will set the scale of the value concerning the product with the price of the product in an effort to realize a sense of balance that produces an item that is extremely appealing...
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...William J. Riley, a 33 year old English immigrant, founded the New Balance Arch Support Company, which manufactured arch supports and other accessories designed to improve shoe fit, in Boston, Massachusetts. His first product, a flexible arch support, was designed with three points of support in the shape of a triangle. These points created greater balance and comfort in the shoe. It's believed that Riley came up with the name "New Balance" by observing chickens in his yard and demonstrated the way his arch supports worked by keeping a chicken foot on his office desk to demonstrate. He would explain to customers that the chicken's three clawed foot resulted in perfect balance. In 1927, Riley hired Arthur Hall to be a salesman and in 1934, Hall became a business partner and soon found his niche by marketing his products to people whose jobs required them to spend much time standing. In 1956, Hall sold the business to his daughter Eleanor and her husband Paul Kidd. Eleanor and Paul continued to sell mainly arch supports until 1960, when they designed and manufactured the "Trackster," the world's firstrunning shoe made with a ripple sole. It was also the first running shoe to come in varying widths. The "Trackster" was given a big boost through the YMCA programs where it became the unofficial shoe of the program. College track teams such as MIT, Tufts University andBoston University adopted the New Balance Trackster for their cross-country teams soon to be followed by other...
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...Server Vault: “Reliable, Secure, and Wicked Fast” Case: Server Vault: “Reliable, Secure, and Wicked Fast” University of Virginia – UVA F-1304 According to the information of Sever Vault’s case, in early 1999, Patrick Sweeney and Jim Zin started their own hosting company “Server Vault” with the two of them acting as the CEO and CFO of the company. Within the hosting industry, Server Vault served a segment of hosting customers who were Internet-reliant and security-savvy (Server Vault, UVA-F-1304, 2011). Moreover, the company always offered customers the ability to create their own basic- outlook website as well as a more complex-outlook page used for marketing. Inside the hosting market, Server Vault had specialized in the “secure and reliable” parts differentiating themselves from their competitor’s product. The firm had seven layers of security protection as a secure -building for their main desktop. They used their seven layers as the key to protect their data center (the vault) and all the information of their customers. To earn revenue, customers pay the setup-fee and monthly-fees. This revenue allowed Server Vault to maintain the servers and supporting servers as well as advertise their product on the Internet. When Sweeney and Zin started up Server Vault, they had already loaned money from their friends and small investors to run the company. However, for Server Vault to continue to grow at the rate that they would like, they will need to gain further investors...
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...How to Maximize Profits: How to Maximize Profits: Accounting Report: Mr. Alan Longer’s “Revive Marketing” Submission Date: May 6th, 2014 Submitted to: Mr. Alan Longer Owner of Revive Marketing Submitted to: Mr. Alan Longer Owner of Revive Marketing Submitted by: Diogo De Sousa Silvério 08735093 Chris Lam 08696055 Submitted by: Diogo De Sousa Silvério 08735093 Chris Lam 08696055 Executive Summary: The purpose of this report is to provide documented evidence for the business owner, Mr. Alan Longer of how his company Revive Marketing has performed during the month of April. Subsequent to the report, recommendations will be established in order for Revive Marketing to reach greater heights of success in the future. Furthermore, conclusions and discussions will also be examined to identify the company’s prosperity. Table of Contents 1.0 Introduction1 1.1 Purpose of the Report1 1.2 Issues to be discussed and their significance1 1.3 Limitations and assumptions..………………………………………………..1 2.0 Discussion1 2.1 General1 2.2 Income Statement2 2.3 Balance Sheet………………………………………………………………......……2 2.4 Future of the Business…..……………………………………………………….2 3.0 Conclusion…………………………………………………………………..……....2 4.0 Recommendations………….………………………………………………......2 5.0 Reference…………….……………………………………………………………...3 6.0 Data………………………………………………………………………………….4-6 1.0 Introduction ...
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...1) ‘’Marketing is simplistically defined as ‘putting the right product in the right place, at the right place, at the right time’’(Marc). The marketing mix is a essential tool which helps to know what the product or service can offer and how to plan for a successful product offering. The marketing mix is the set of controllable marketing variables which the company mixtures to produce the reply it wants in the target market. There are four variables of the marketing mix: price, product, promotion, and place. The Product strategy defines the tactical resolution and details of the product; The Price strategy defines the tactical purpose and details of the pricing; The Promotion strategy describes the tactical purpose and details of advertising and communicating the product to rich its target audience; and the Place strategy describes the tactical purpose and details of hoe the product/service will be distributed (eBook). 2) The marketing managers can control the four P’s of the marketing mix. They can decide what product to offer, what price to charge for that product, how to distribute it, and how to reach the target audience. Unfortunately, there are other forces in the marketing word over which marketers have much less control. The external environment is characterized by forces, which exist outside of a business that can directly affect the business decisions, operations, and outcomes. The external environment includes economic, social, competitive, political, and technological...
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...Management, Control & Accountability for Financial Resources INTRODUCTION The purpose of this paper is to identify the information needs of the internal and external stakeholders in a manufacturing concern and how they can be met. All stakeholders of a firm require different types of information to help them in the decision making process. The top management which comprises of the Chief executive officer and the board of director require information pertaining to the finances of the firm, the key issues of the firm and the performance of the firm to formulate the strategic policies and strategies of the firm. The middle management consisting of the marketing manager, production manager etc will require information to effectively fulfill their job responsibilities and take actions accordingly. The external stakeholders such as the shareholders have invested their hard earned money in the business and would want to be informed about how well the firm is doing and the return that they will be getting for the money that they have invested. The shareholders are usually interested in the financial reports of the firm to see how profitable and liquid the firm is and will it be able to provide dividends to them. Financial reporting is necessary for management, control and accountability purposes. It helps to assess whether the resources of the firm are being utilized in the most efficient manner and the firm is meeting its objective of generating the maximum profit. Information...
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