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Coors Distributorship

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Submitted By shazs
Words 269
Pages 2
Facts
1: Larry had $500,000 in his trust that will be disbursed at the age of 30, he is turning 30 in July; the time the money would be needed for him to start his business.
2: Coors is a family operated and controlled business. Also, there is only two wholesalers in the entire state, therefore having a big market share.
3: Manson was known for its quality in data, in respect to computer modeling.
Problem

The major problem is that, Larry needs to figure out what kind of research is necessary to complete his marketing research under $15,000 in order to determine whether Coors beers dealership is a potential market.

my recommendation
The alternative with the greatest potential is for Larry to do some research on his own and pay Manson to do the other market studies to help him understand is Coors Distributorship is a potential for him. This alternatives assumes that Larry does have some time to spare and can achieve at least two or three studies on his own, based off of the studies that Manson will provide him with. With $15,000 Larry can only purchase certain studies, although he would want all the studies to help his decision. He would do studies A-C on his own. Study A would have to source from Study E. Study B can be accessed from the census bureau. Study C can be accomplished through some research on his own. The rest of the studies would cost a little bit over $14,000, which is under his allocated amount with some money left

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