...Company G 1-Year Marketing Plan Student Name: Student ID: Date: Student Mentor Name: Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan 7 Product Tactics 8 Price Tactics 8 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 8 Introduction While this section is not expressly requested in the task instructions, it is usually helpful to write a paragraph that introduces Company G and the product that you are writing this marketing plan about. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” The task instruction is to describe your product and explain how it supports the mission statement,...
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...Strategic Plan STR581 March 23, 2013 TABLE OF CONTENTS EXECUTIVE SUMMARY …………pg. 3 COMPANY PROFILE……………………………………………………………….PG. 3 CORE VALUES pg. 4 INTERNAL AND EXTERNAL ANALYSIS………………………………..............PG. 4 SWOT ANALYSIS PG. 5 BEST VALUE DISCIPLINE……………………………………………………...…PG. 8 GRAND STRATEGY………………………………………………………………..PG. 8 RECOMMENDATION………………………………………………………………PG. 9 IMPLEMENTATION………………………………………………………………...PG. 10 OBJECTIVES………………………………………………………………………...PG. 10 FUNCTIONAL TACTICS…………………………………………………….……..PG. 10 ACTION ITEMS…………………………………...…………………………………PG. 11 MILES STONES AND DEADLINES……………………………………………….PG. 11 TASKS AND OWNERSHIP………………………………………………….……...PG. 12 KEY SUCCESS FACTORS……………………………………………………….…PG. 13 BUDGET AND FORECAST………………………………...…………………….…PG. 14 CONTINGENCY PLAN…………………………………………………………..…PG. 15 CONCLUSION.………..………………………………………………………….…PG. 16 REFERENCES.………………………………………………………………………PG. 17 Executive Summary Following this summary is the proposed strategic plan for Wawa as the organization expands to the Florida market. Wawa’s core values demonstrate the organization’s desire to please the customer, build lasting relationships, and providing quality service. Wawa designs the culture and environment of the stores to be a warm, friendly, and comfortable environment, enticing customers to return frequently. Leadership at Wawa strongly believe that once a customer enters a Wawa store, the employees, quality, and prices will entice him or her...
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...Marketing Management By Philip, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha logo copy.tif SUMMARY by Chapter 2 • • • How does marketing affect customer value? How is strategic planning carried out at different levels of the organization? What does a marketing plan include? Developing Marketing Strategies And Plans In this chapter, mainly the following points have been discussed Developing the right marketing strategy over time, through discipline and a creative Supply Chain Many companies today outsource less critical resources if they can obtain better quality or lower cost. Also, many companies partner with specific suppliers and distributors to create a superior value delivery network, also known as Supply Chain. thought process can go a long way in the marketing management process. Firms must constantly strive to improve every aspect of their strategy and the plans to guide the marketing process. The Value Delivery Process In the new view of business processes, marketing is viewed at the beginning of the planning stage. A smart competitor must design and deliver products for well-defined micro-markets and cater to their specific wants, perceptions and preferences. The Value Creation and Delivery Sequence can be divided into two segments of marketing: Strategic Marketing and Tactical Marketing. Core Competencies Core Competency refers to areas of special technical and production expertise, whereas distinctive capability describes excellence...
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...Company G 3-Year Marketing Plan Assessment Code: Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction The busy women of today after more active and more involved than ever. Often they wear many “hats”, serving in multiple roles such as mother, wife, employee, supervisor, volunteer, etc. These many roles do not need to be separate but should all cross over and Mix-N-Match is here to help. Many times there are specific clothes for each activity, Mix-N-Match wants to help women see that their clothes can be intermingled and get the maximum outfits as possible. Mission Statement “We enable clients to maximize their wardrobe by helping them to see how their current clothes can be worn together in outfits and by identifying key pieces to add to their wardrobe and helping...
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...*/introduction Critically evaluates the marketing planning process Discusses impediments to effective implementation of marketing plan Introduction The leading exponents of the marketing planning have been warned of the communications factors, operational, cultural and managerial in which frequently impede the effective implementation of the marketing planning programmers in the past two decades. (Cravens, 1998; Doyle, 1998; Greenley, 1982; Leeflang and de Mortanges, 1996; McDonald, 1992a, b; 1995; Piercy and Morgan, 1994; Jain, 1993; Simkin, 1996a, b; Verhage and Waarts, 1988). There have some specific guidance are offered in the recent years to assist marketing managers overcoming those internal organisational and in pre-empting forces (cf. Cravens, 1998; Dibb et al., 1996; Lings, 1999; Piercy, 1997; 1998; Simkin, 2000). Yet, the recent research has shows barriers to the implementation of programmes and marketing strategies. (Dibb and Simkin, 2001; Simkin, 2000). Another key barrier is indicating impeding the deployment of effective marketing practices used to be the lack in most marketing function or either in organisations. (cf. McDonald, 1992a, b; Piercy and Morgan, 1994). The research are shows this is a no longer to the case with the bulkiness businesses professing to have a marketing department undertaking not only promotion and customer research,but are relate to the Kotleresque textbook approach to marketing management (Dibb and Simkin, 1997; Piercy...
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...the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Company G’s engineers and designers have developed a line of small appliances that the company feels can be very successful in the small-appliance market. The company feels that the current marketing plan for its products does not put them in a position to reach the profit potential for the small appliances. Success with the new line will depend upon an accurate assessment of the market and a well-crafted, effectively implemented marketing plan that will fit the current market. As the marketing manager, you are charged with the responsibility of developing a new marketing plan that will enable the company to reach the full profit potential of one small appliance from the new product line. The president has suggested that you use the “clean sheet of paper” concept as you develop the plan; therefore, during the time you are creating the new plan, all details of the company’s existing electronics marketing plan are to be considered irrelevant. The intent is that current strategies, practices, etc., will be considered for relevance and possible continuance only after your new plan has been presented to and is understood by top management. Given: Company G’s team of engineers and designers have developed a line of top-quality small appliances, and through concept and prototype testing, they have shown that the visual design features are very appealing to potential...
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...Competency 318.1.5: Marketing Plans - The graduate can create a marketing plan. Objectives: 318.1.5-06: Apply Porter’s Five Forces model to an analysis of the competitive environment for a given business situation. 318.1.5-07: Define the target market as part of a marketing plan for a given situation. 318.1.5-08: Classify a specified consumer product using the three-way consumer products classification system. 318.1.5-09: Develop an appropriate set of marketing objectives that support a given mission statement. 318.1.5-10: Develop a SWOT analysis for a given business situation. 318.1.5-11: Select an appropriate distribution channel for a given marketing situation. 318.1.5-12: Select an appropriate pricing strategy for a given marketing situation. 318.1.5-13: Select an appropriate promotion strategy for a given marketing situation. 318.1.5-14: Develop a tactical marketing plan that supports specified elements of a strategic marketing plan. 318.1.5-15: Identify monitoring and control activities appropriate for a specified tactical marketing plan. Introduction: Company G is a well-established firm that is highly regarded in the electronics market. Its mission statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Company G’s engineers and designers have developed a line of small appliances that the company feels can be very successful in the small-appliance...
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...Anhui Management Development Centre/ Anhui Economic Management Cadre’s Institute BTEC Center Program: HND in Business Unit Title: Marketing Planning Unit No: 19 Assignment Title: Case Study for Marketing Planning Assignment No.: 1901 Issue Date: March 16, 2015 Submission Deadline: April 30, 2015 Assessor/Tutor: Dai Chun Internal Verifier: Qiao Hui Student: Student’s Reg. No: NOTES TO STUDENTS • Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted. • Ensure that you give yourself enough time to complete the assignment by the due date. • Do not leave things such as printing to the last minute – excuses of this nature will not be accepted for failure to hand-in the work on time. • You must take responsibility for managing your own time effectively. • If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in writing) for an extension. • Failure to achieve a PASS grade will results in a REFERRAL grade being given. • Take great care that if you use other people’s work or ideas in your assignment, you properly reference them in your text and any bibliography. • When you refer to the work of other authors in your assignment, you must practice citation by following Harvard System for Referencing. • If you are caught plagiarizing, you could have your grade reduced to zero, or...
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...Task 1: Define the strategic planning terminologies such as missions, visions, objectives, goals, core competencies. Present the missions, vision, goal, and objectives statements of Myanmar Noble College. The way to make money is to go into business. Then you are rewarded for the risks you take with the skills and knowledge that you have. The simplest form is that of a sole proprietor. Then you are the business. A company's mission statement is a constant reminder to its employees of why the company exists and what the founders envisioned when they put their fame and fortune at risk to breathe life into their dreams. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision making. It provides "the framework or context within which the company's strategies are formulated." It's like a goal for what the company wants to do for the world. After designing a strategy for our small business, we will need to track whether our desired results occurred as expected. Strategic controls help us do this by analyzing the company and its ability to maximize its strengths and opportunities. The objective of Myanmar Noble College is to produce qualified Higher National Diploma (HND) students. And aiming for success is the goal of the Myanmar Noble College. Core competencies Core competencies are a strategic approach involves identifying a firm’s competencies. These competences develop in a variety of ways. • Experience...
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...MANAGEMENT Student ID: 149165417/1 | Student Name: TRAN PHUONG PHI | Module Code: SIM 335 | Module Name / Title: Managing Project | Centre / College: UTE Ho Chi Minh, Vietnam | Due Date: Friday, 9th October, 2015 | Hand in Date: Friday, 9th October, 2015 | Assignment Title: MANAGING PROJECT | Students Signature: (you must sign this declaring that it is all your own work and all sources of information have been referenced) | Table of Contents Task 1 4 What are the core principles/characteristics of a project and why are they important to Project Managers? 4 The core principles/characteristics of a project: 4 The importance of projects’ core principles/characteristics to Project Manger 4 How would you define the scope of a project, what benefits would this give to the successful completion of the project? 5 Using the information below, plot out a full project Gantt chart and identify the critical path? How many days does it take to complete the project? What are the benefits of using a Gantt chart? 6 Cost management is important for running successful projects. Identify four of the common sources of project costs. 7 Risk Management is an intrinsic part of project management, what would you include in your Risk Management plan for managing the risks in a project. 7 What quality methods (project evaluation, monitoring and control) would you introduce to ensure projects are completed successfully? 8 Task 2 9 Introduction 9 Project’s Scope...
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...c BUSINESS ENVIRONMENT SHAPING YOUR FUTURE A VOCATIONAL SCENARIO SUMMARY This report shows an understanding of the organisational strategic purpose and different processes of strategic planning, how to formulate a strategy and understand approaches to the evaluation process and the selection and finally how to implement that chosen strategy. CONTENTS Page no. Summary 2 Contents 3 1 Task 1 4 1.1 Mission, Vision, Objectives, Goals and Competencies……………… 4-5 1.2 Key factors when designing strategic plans for SAS…………………. 5 1.3 Two different planning techniques for SAS……………. . … ……. 5-7 M1 McKinsey’s model (7s) …… 8-9 Task 1- Understand the process of strategic planning 1.1 All organisations must have a strategic plan that can then enable the business to be developed. The main elements that should be focused on can be shown in the diagram below (Knowledgenet.carmichaelcentre.ie, 2015) Mission: A mission explains in a clear precise manner of what the organisation purpose and principle line of business is. Below I have applied this to my Business SAS:- What do we stand for? – SAS – Sharp Accounting Solutions – Ensuring integrity by making sure that the trust and responsibilities placed with me by clients is the driving force behind my business. Visions: Visions set out the strategic future of an organization and can take many forms and can change with growth they are ongoing...
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...Marketing consultants – they aren’t what they used to be November 2011 Contents 1. 2. 3. 4. Bad press, for good reasons? Outside in, not inside out So what’s different? Talk is cheap – but it could be priceless For more information please contact us on: T 0115 968 5005 E contactmis@uk.experian.com www.experian.co.uk/mis Marketing consultants – they aren’t what they used to be 2 1. Bad press, for good reasons? In some quarters, the term ‘consultant’ has become a dirty word — and it is, perhaps, the business or marketing consultant that has received the worst press of all in recent years. There are valid reasons for this, not least the fact that consultants appear when we are struggling to solve a problem for ourselves. Often parachuted in by senior management, employees may perceive the consultant’s arrival as a vote of organisational no confidence in their abilities. Few people would think twice about using a specialist consultant for a medical problem, but this attitude doesn’t always transition into the workplace. Perhaps because businesses don’t need someone coming in and telling them what they already know. In many cases it feels like consultants have come in, stolen your watch, and then told you the time! We can all recount stories of a critical business issue being posed to a team of highly paid consultants who come in, disrupt the workplace for a few weeks, disappear for a couple of months and then return to tell you something you already...
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...ATHE-Level-6 Diploma in Management Strategic Marketing Unit 6.5 Submitted to: London Churchill College Submitted by: Student ID: Date of Submission: Table of Contents: Introduction: 2 Task 1 3 1.1 Assessment on the role of strategic marketing in an organization: 3 1.2 Analysis on the relationship between corporate strategy and marketing strategy: 3 1.3 Analysis on how marketing strategy is developed: 5 Task 2 6 2.1 Evaluation on approaches to internal environmental analysis 6 2.2 Evaluate approaches to external environmental analysis: 7 2.3 The integration of Internal and external environment analyses: 8 Task 3 9 3.1 Analysis on decisions and choices to be made at a corporate level: 9 3.2 Assess how these decisions influence marketing at business unit and functional level: 10 3.3 Analyze approaches to competitive positioning of organization: 11 Task 4 12 4.1 Identify a range of strategies that can contribute to competitive advantage 12 4.2 Analyze marketing communications strategies 13 4.3 Analyze marketing strategies, their application and implementation for an organization 14 References: 15 Introduction: Marketing is one of the most critical and vital functional area. According P. Kotler & A. Chernes, (2012) Marketing is a managerial process for offering products and services for consumption in...
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...Conflict and Change Harvard Case Study Professor: Robert Lazer PhD Team: Zerrin Hejazi, Mark Klabonski, Elizabeth Lamb, Hari Thenneti Pandurangamoorthi, & Hareshkumar Surani The History of Merck U.S. sales office opened in and George Merck, Heinrich’s grandson, was appointed head of the U.S. branch Friedrich Jacob Merck opened Merck in Germany 1668 1827 Heinrich E Merck transformed the business and Merck began manufacturing 1887 Merck merged with Philadelphia pharmacy Sharp & Dohme 1891 The renamed company Merck & Co. opens for business 1953 2009 Merck merged with ScheringPlough Corporation and Organon BioSciences Pharmaceutical Industry • The average drug development time is over fifteen years with an average R&D expenditure of $800 million. • The FDA requires three phases of testing to assess safety and effectiveness. o Test results dictate what is displayed on the drug’s label and how the doctor will prescribe it. • Follow-up studies (Phase 5) can be performed to assess the drug after market release (Phase 4) and amend the drug label for improved sales. Pharmaceutical Success • 1981 to 2001, Merck experienced an upward trend on several industry metrics. • Their Return on Sales (ROS) for their Human Pharma line peaked at just over 40% in 2001 with an average of 24% . • The early 1990’s exhibited a downward trend just prior to Gilmartin assuming the role of CEO. Pharmaceutical Success ...
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...* What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. * Marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. * What is Marketing Management? Marketing management is the art and science of choosing target markets and getting, keeping, and growing Customers through creating, delivering, and communicating superior customer value. * What is the Value Chain? The value chain is a tool for identifying ways to create more customer value because every firm is a synthesis of primary and support activities performed to design, produce, market, deliver, and support its product * Holistic Marketing; sees itself as integrating the value exploration, value creation, and value delivery activities with the purpose of building long-term, mutually satisfying relationships and coprosperity among key stakeholders. | What is Marketed? Goods: automobiles, computersServices :airlines, hotels, car rental Events :trade shows, sporting like the Olympics Experiences: Disney Land visit, Exotic Vacations Persons:artists, musicians, politicians, lawyers Places: Atlantic City, New York, and Las Vegas Properties :stocks,bonds, mutual fundsOrganizations :DuPont...
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