...BUSINESS ETHICS ------------------------------------------------- Anheuser-Busch ------------------------------------------------- Corporate Social Responsibility in marketing and advertising ABSTRACT The area of corporate social responsibility (CSR) is a constantly evolving field with direct impact on an organizations strategies and success, and it has become an important part of how the beer making industry promotes and advertises itself. Current portrayals of corporate social responsibility in the beer making industry are misleading and do not show the true nature of these practices. Relatively little research has been conducted on how the beer making industry promotes corporate social responsibility in their attempt to promote and facilitate other business interests. This case study will attempt to investigate the beer making industry’s recent corporate social responsibility endeavors and engagements and explain how they run in concurrence or adjacent to the industry’s political and corporate strategies. Anheuser-Busch Companies, Inc. is an American brewing company and a wholly owned subsidiary of Anheuser-Busch InBev (AB InBev). The company operates 13 breweries in the United States and became the largest brewer in the United States in 1957. They also currently have four of the top ten selling beers and rank as one of the top five consumer products companies in the world. Anheuser-Busch International, Inc. was established in 1981 as a subsidiary responsible...
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...Case Study: Timberland’s Corporate Social Responsibility- Under New Ownership 1. How would you characterize Timberland’s exercise of its corporate power in society? Is Timberland using its influence responsibly? If so, how? Timberland’s exercise of its corporate power in society would be characterized as socially responsible since the company has created a commitment to giving back to society and its organization’s stakeholders. Timberland acts in such a way that enhances its society and its inhabitants and the company can be held accountable for any of its actions that affect people, the community and their environment. Timberland uses it influence responsibly by “trying to make a difference in communities where we live and work”. The company had launched the Path to Service program which allowed employees to be involved in numerous opportunities for community involvement from rural medicine outreaches to youth development. In addition to making both cash and product donations, the company was focused on sustainability issues which included reducing its carbon emissions and using renewable energy sources. 2. Has Timberland balanced its economic and social responsibilities through its various programs, such as the annual Serv-a-Palooza event and sustainability goals? Are the company’s programs examples of enlightened self-interest? Timberland has definitely balanced its economic and social responsibilities. The company fulfills its economic responsibilities to its...
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...1. How would you characterize Timberland’s exercise of its corporate power in society? Is Timberland using its influence responsibly? If so, how? Timberland’s exercise of its corporate power in society can be characterized as Corporate Social Responsibility. Timberland, from its inception in 1918 to being bought out by VF Corporation all the way to present day, has been acting responsibly to the community and makes an effort to better society in general. While they continue to be 100% accountable to their shareholders, it is the company mindset that they are about service to a truth that is larger than self. Timberland is making strides with their CSR through charitable contributions; which includes both cash and substantial product donations. In addition, they are giving footwear to children in Afghanistan as well as through sustainability; reducing carbon emissions and using renewable energy sources. 2. Has Timberland balanced its economic and social responsibilities through its various programs, such as the annual Serv-a-Palooza event and sustainability goals? Are the company’s programs examples of enlightened self-interest? Timberland has incorporated a balance of its economic and social responsibilities; and the event, Serv-a-Palooza, was a prime example of this. The event celebrated their 100th anniversary where 566 employees, including the leaders and family members of newly added VF Corporation, volunteered in various projects including greening a community...
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...Ismail Adem Completed: May 20th 2011 Essay By: Hana Ismail Adem Completed: May 20th 2011 1. How important is Corporate Social Responsibility? What role will public relations play in an organization's CSR efforts and how, if at all, will it differ from the role it plays today? In the past, there was always a concern for corporate social responsibility, but it is only recently that this concept strongly emerged. The idea that companies can serve a much greater social purpose besides that of making profits is now widespread across the corporate world. Herein, there arises the so-called concept of corporate social responsibility (CSR). This is when companies focus so much on achieving social welfare and in this way, steer the spotlight away from their usual “bottom line” mindset. Corporate social responsibility therefore seeks to balance out the effects of private interest and public welfare in an organization. Moreover, its importance can be highlighted by understanding how it is constantly used nowadays to help establish clear boundaries between the interests of the different stakeholders existing in a particular firm. In the current competitive business environment, CSR enables employees to treat every one of corporate counterparts responsibly in order to grow and make profits. In the frame of this logic, having a corporate social policy and maintaining a responsible attitude towards stakeholders generates great results. This can be achieved when firms...
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...To what extent is CSR beneficial to a company’s performance? The area of corporate social responsibility has been laid great emphasis recent year. Corporate social responsibility means a company concerns its business operations in an environmental-friendly way and interacts with its shareholders and customers voluntarily (Commission of the European Communities, 2001, as cited in Dahlsrud, 2008). Nowadays a large quantity of international companies have issued their CSR report and designed separate websites about their CSR performance in order to run a better business. However, opponents believe the relationship between CSR and company’s performance is neutral (Aupperle, Carroll, & Hatfield, 1985) and CSR’s benefit to a company’s performance is not obvious. As a matter of fact, even CSR performance can’t be measured easily and numerically in most cases, its benefit to a company’s performance is significant. In this paper, the elaboration will cover three most important dimensions: brand value enhancement, employee attraction and consumer relationship nurturance. To begin with, brand value will be enhanced by CSR performance. The study result of Melo and Galan (2011) shows that CSR has a positive impact on brand value. They chose a group of American corporates as target. Meanwhile, they set CSR and brand value as control variables and build a model to set up a connection between them. The numerical result shows the positive correlation of CSR performance...
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...A simple guide to understanding how the business benefits of corporate responsibility can be realised. Benefits explored include: • Reputation management • Risk management • Employee satisfaction • Innovation and learning • Access to capital • Financial performance ----------------------------------------------------------------------------------------------------------------------- |Strategic Corporate Social Responsibility: Stakeholders in a Global Environment | |[pic] | | |作者: | | |William B. Werther, David B. Chandler | | | | | |出版: | | |Sage Publications, Inc | | | | | |出版日期: ...
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...is another language rather than accounting, marketing etc. The ORB (2009) website provides information about the definition of responsible business, which is business responsibility is often known as Corporate Social Responsibility (CSR) and CSR is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. For me, responsible is someone treats something as his or her obligation. And business is activities of buying and selling, or in another word, social dealings between hundreds of thousands people all around the world. So my understanding of the term “responsible business” is that companies and firms should build their businesses with the consideration of morality and values rather than only aim to maximize their profits, which means companies and firms should build a socially acceptable business that not only according to shareholders’ wants but also have good influences for society and the environment of our planet. Knight (2015) discussed there are two points of views as in shareholder and stakeholder. Docstos (2009) post details about these two theories that stakeholder theory is businesses have corporate social responsibilities with respect to employees, customers and society at large while Shareholder Theory is businesses have only one obligation, which is to maximize profit for shareholders. Enron, a good...
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...Corporate Social Responsibility by Your Name name of the module module number word count =1,519 Tutor/Professor Name University Name Department 16th December 2010 Corporate Social Responsibility Corporate social responsibility (CSR) reports provide stakeholders with valuable information about the relationship between a given corporation and society; additionally these reports may serve as a public relations vehicle. CSR reports improve communication between a corporation and its local constituents as well as the greater society. CSR reports and accounting data combine to offer investors and other stakeholders a larger picture of a corporation’s strategy and financial condition. By merging the two, stakeholders have a better understanding of how a corporation’s social initiatives improve its overall health. For example, when energy conservation programs allow a corporation to cut spending costs and cause the development of a new product while at the same time increasing jobs the CSR report acts as a financial statement and a public image enhancer. CSR reports provide information that is valuable for different reasons to different people. Employees and prospective employees can decide which companies they want to work for based on safety information about the workplace contained in these reports. Corporate managers can use the reports to monitor how successful they are in attaining their stated goals. They can also examine the progress...
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...Communication in Business Student’s Name Institution 1.0 Executive Summary This report contains an analysis of the corporate social responsibility programs or policies of the Coca-Cola Company. It has identified pertinent issues that affect CSR policies and how an organization has to act responsibly. Coca-Cola Company has been a market leader in the soft drinks industry. However, in the recent past they have received negative publicity and unhealthy competition from worthy competitors like Pepsi. This report, therefore, finds out the discrepancies existing between Coca-Cola’s business strategy and their common practice. It, therefore, discusses the CSR projects implemented by the Coca-Cola Company and gives recommendations on how Coca-Cola will continue to operate a sustainable business. Table of Contents 1.0 Executive Summary…………………………………………………………………………..2 2.0 Scope of Engagement………………………………………………………………………...4 3.0 Current Understanding of CSR………………………………………………………………4 4.0 Examining Coca-Cola’s CSR Commitment………………………………………………….5 5.0 Discrepancies between Communicated Intention and Corporate Practice…………………...7 6.0 Recommendations…………………………………………………………………………….7 References………………………………………………………………………………………...9 Communication in Business 2.0 Scope of Engagement Business social responsibility is a core success factor for any organization. While acting to fulfill its mandate, an organization must not infringe on the interest of the community or...
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...society’s expectations are high and the issue is highly relevant to business. | Correct Answer: | When society’s expectations are high and the issue is highly relevant to business. | | | | | Question 5 5 out of 5 points | | | The emergence of a public issue indicates that:Answer | | | | | Selected Answer: | A gap has developed between what stakeholders expect and what an organization is actually doing. | Correct Answer: | A gap has developed between what stakeholders expect and what an organization is actually doing. | | | | | Question 6 0 out of 5 points | | | The role of special interest groups is an important element in acquiring intelligence from the:Answer | | | | | Selected Answer: | Social...
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...Communication in Business Student’s Name Institution 1.0 Executive Summary This report contains an analysis of the corporate social responsibility programs or policies of the Coca-Cola Company. It has identified pertinent issues that affect CSR policies and how an organization has to act responsibly. Coca-Cola Company has been a market leader in the soft drinks industry. However, in the recent past they have received negative publicity and unhealthy competition from worthy competitors like Pepsi. This report, therefore, finds out the discrepancies existing between Coca-Cola’s business strategy and their common practice. It, therefore, discusses the CSR projects implemented by the Coca-Cola Company and gives recommendations on how Coca-Cola will continue to operate a sustainable business. Table of Contents 1.0 Executive Summary…………………………………………………………………………..2 2.0 Scope of Engagement………………………………………………………………………...4 3.0 Current Understanding of CSR………………………………………………………………4 4.0 Examining Coca-Cola’s CSR Commitment………………………………………………….5 5.0 Discrepancies between Communicated Intention and Corporate Practice…………………...7 6.0 Recommendations…………………………………………………………………………….7 References………………………………………………………………………………………...9 Communication in Business 2.0 Scope of Engagement Business social responsibility is a core success factor for any organization. While acting to fulfill its mandate, an organization must not infringe on the interest of the community or...
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...Corporate social responsibility (CSR) isn't just about doing the right thing. It means behaving responsibly, and also dealing with suppliers who do the same. It also offers direct business benefits. See the page in this guide on how to benefit from corporate social responsibility. Building a reputation as a responsible business sets you apart. Companies often favour suppliers who demonstrate responsible policies, as this can have a positive impact on how they are perceived by customers. Some customers don't just prefer to deal with responsible companies, but insist on it. The Co-operative Group, for instance, place a strong emphasis on its corporate social responsibility and publishes detailed 'warts and all' reports on its performance on a wide range of criteria - from animal welfare to salt levels in its pizzas. Find out about The Co-operative Group's approach to CSR on the Co-operative Group website - Opens in a new window. Reducing resource use, waste and emissions doesn't just help the environment - it saves you money too. It's not difficult to cut utility bills and waste disposal costs and you can bring immediate cash benefits. For more information read our guide on how to save money by reducing, reusing and recycling waste. There are other benefits too: - A good reputation makes it easier to recruit employees. - Employees may stay longer, reducing the costs and disruption of recruitment and retraining. - Employees are better motivated and more productive. - CSR...
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...Case Study: Timberland’s Model of Corporate Social Responsibility Yichao Chen 1215615 1. Timberland’s exercise of its corporate power in society should be characterized as Corporate Social Responsibility. CSR means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, communities and environment. According to the article, Timberland exercising its power to affect the people (By launching Path and Service Program to affect their employees to contribute to the society), help the communities (cash and products donations such like giving footwear to schoolchildren in Afghanistan) and try to protect the environment (renew energy sources to reduce carbon). By the actions above, we can say Timberland is using its influence responsibly. 2. The annual Serv-a-Palooza event is a serves event that the company employee volunteers work on some projects to support local New Hampshire communities and areas in Missouri where affected by tornados. The sustainability goals of Timberland are reducing carbon emissions by using renewable energy source. These two programs surely balanced its economic and social responsibilities even though these programs may cost the company some money. The reason is both of these programs increase the reputation of Timberland in the society, especially the communities that surround them and had been helped by them. The reputations Timberland earned will stimulate the...
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...The article from the current articles of incorporation and bylaws the author sierra club say that yes corporate should adopt the environmentally friendly policies of corporate social Responsibility CSR and sustainable development. The author is the leading environmentalist organization and he is working on corporate social responsibilities at workplace The author describe the few precaution which can help in environmental policies, Natural resources waste can be avoid by impairing them. Protect animals, wildlife and their areas, can help to save the species which are very few left in earth. Manage resources soundly means used the easily and especially are nonliving resources like mineral, fuel and water. All these are the strategy used by...
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...What is Corporate Social Responsibility (CSR)? Though there is no universal definition of corporate social responsibility, it generally refers to transparent business practices that are based on ethical values, compliance with legal requirements, and respect for people, communities, and the environment. Thus, beyond making profits, companies are responsible for the totality of their impact on people and the planet. “People” constitute the company’s stakeholders: its employees, customers, business partners, investors, suppliers and vendors, the government, and the community. Increasingly, stakeholders expect that companies should be more environmentally and socially responsible in conducting their business. In the business community, CSR is alternatively referred to as “corporate citizenship,” which essentially means that a company should be a “good neighbor” within its host community. About Tesco Plc Tesco public limited company is a British multinational grocery and general merchandise retailer. It’s headquarter is situated in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits. It has stores in 14 countries across Asia, Europe and North America, Malaysia, the Republic of Ireland, Thailand and is the grocery market leader in the UK capturing around 30% of the market share. The company was founded in 1919 by Sir Jack Cohen as a group of market stalls. The Tesco name first appeared...
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