Christina Louise C. Linaac

02/12/16 


LS 127 - D
Corporate Sustainability Reflection Paper
The very insightful talk last Tuesday was about Corporate Sustainability and its impact on today’s rapidly changing world. Corporate Sustainability can be viewed as a new and evolving corporate management paradigm. It is an “approach that creates long-term shareholder value by embracing opportunities and managing risks that stem from economic, environmental, and social developments.”
Being in the talk and listening to the speaker made me aware of the responsibilities and actions that I would have to make, as a current co-owner of a start-up business, to help the environment and society in general. A few simple steps that we could do in the implementation of our business is to minimize our wastes, employ more environmentally-friendly materials, reduce the amount of energy that we use to produce our products, or add a social dimension to our business such as providing jobs to people who need them, among other things.
The talk also taught me that Corporate Sustainability involves the efforts of all aspects of the business such as operations management, finance, marketing, and accounting. The efforts of all these departments combined contribute greatly to the improvement and development of sustainability in the corporate setting.
Establishing a Corporate Sustainability approach in any business not only benefits the company by improving its financial performance, lowering operating costs, enhancing brand image and reputation, or increasing productivity, but also it benefits the environment and the community by making charitable contributions, improving corporate involvement in community education, employment, and homelessness, and increasing material recyclability and use of renewable resources.