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SOUTHERN NEW HAMPSHIRE UNIVERSITY | PRUTHVI RAJU URUGONDA COURSE: MBA-700 PROF: BRYNN GESTEWITZ | Assignment 1: Competition among the North American Warehouse Clubs Date: 7-08-2012 |

1. Competition like in the North American wholesale club industry: -
In North America discount warehouse and whole club segment has $125 billion market shares captured by Costco, Sam’s and BJ’s. There is high competition in the whole club sector, because every firm wants to enter a more profitable market by offering low prices with top quality products to grab customer attention. To attain this they have low operating cost and low labor cost to operate their facilities. They dictate the suppliers for price, deliveries and payment terms. As it indicates the suppliers have to wait for 30 to 60 days for their payments after the delivery is done. Other than general customers these clubs are attracted small business owners, churches and non-profit organizations. To increase the profit margins they introduced annual membership fee collected from customers to purchase products in whole sale clubs.
Among the three whole sale clubs Costco and Sam’s club are in various states and have also established themselves internationally. But BJ‘s has limited their store to eastern seaboard of the US only and its market share is not affected by other two clubs at their positions. BJ’s accepts coupons which add value to its customers. This is an advantage to BJ’s and a disadvantage to the other two firms. BJ’s does have same competition levels of the other two clubs to participate in rivalry. When compared to Costco and Sam’s club the major market share in wholesale club is captured by

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