...UNIVERSITY KUALA LUMPUR OF BUSINESS SCHOOL BACHELOR OF ACCOUNTANCY (HONS) ASSIGNMENT : ASSIGNMENT PESTLE MODEL AND SWOT ANALYSIS OF HAUTE COUTURE FASHIONS (HCF) SUBJECT NAME SUBJECT CODE STUDENT’S NAME : INTEGRATED CASE STUDY : EAB 40703 : 1) NOR HIDAYAH BINTI ABDUL HAMID 62288111073 2) DAYANG MAZIELA BINTI ZULKIPLI 62288111048 3) NOOR ASRAFEZ BIN JALUDDIN 62288111007 4) NUR HIDAYAH BINTI ABU HASSAN 62288111001 5) NURULHUDA BINTI MUSTAFA 62288111052 6) ZAKIAH BINTI KASIM 62288111072 SEMESTER LECTURE’S NAME :6 : SIR AMIRUL HAFIZ BIN MOHD NASIR SWOT ANALYSIS STRENGTH o Have skilled trained by British master cutters. o A high quality manufacturing o Experience work with European country o High quality of design ready to wear o Aware about employees welfare WEAKNESSES o Lack of production cost o Lack of producing finish good o Lack of management planning o Lack of raw material o Lack of man power OPPORTUNITY o Attract more customer based from Europe o o o o Expand more branch within and outside Malaysia Leave Malaysia Hire cheaper employees in China to reduce cost Improve in technology o THREAT o Price competition with China manufacturing Kiki and Houida want move to China The PESTLE Model Political: Definition: What is happening politically environment in which business operates. For example: Represent the way and the extent to which a government influences the economy and a certain business. Political factors are represented by specific areas, such...
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...Analyst: Katy Hernandez SIC: 2844 Date: September 22, 2011 Business: Perfumes, Cosmetics & Other Toilet Preparations Established: 1960 TAX ID: 59-0914138 ______________________________________________________________________________ Company Overview Elizabeth Arden, Inc. was founded in 1960 and is headquartered in Miramar, Florida. It’s a beauty products company, engages in the manufacture, distribution, marketing, and sale of fragrances, skin care, and cosmetic products to retailers and other outlets worldwide. The company sells its fragrance products under the Red Door, Elizabeth Arden 5th Avenue, Elizabeth Arden green tea, Pretty Elizabeth Arden, Curve, Giorgio Beverly Hills, PS Fine Cologne, White Shoulders, Juicy Couture, Kate Spade New York, John Varvatos, Rocawear, Alberta Ferretti, Halston, Geoffrey Beene, Alfred Sung, Bob Mackie, and Lucky. Its skin care products comprise moisturizers, creams, lotions, and cleansers under the Ceramide, Prevage, Eight Hour Cream, and Visible Difference. The company’s cosmetic products consist of foundations, lipsticks, mascaras, eye shadows, and powders in various shades and colors under the Elizabeth Arden brand name. Elizabeth Arden, Inc. sells its products primarily to department and specialty stores, mass retailers, perfumeries, boutiques, distributors, and travel retail outlets, as well as to independent fragrance, cosmetic, gift, and other stores. It also markets and sells its products through its e-commerce site...
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...Why I love fashion At an early age wool, cotton, linen, and silk have been always a part of me. Not much has changed since that time except for the fact that I have grown to love and appreciate what goes on behind the scenes in the fashion industry. I simply dress to have amusement to my existence. As Bill Cunningham described in his wonderful documentary "Fashion is our suit of armor to survive every day life. It would be like doing away with civilization." I was confused on whether to engage my life to the fashion industry being such a competitive job. I believe that fashion has pushed me out of my comfort zone to try things I never would have imagined I would. What keeps me passionate about the fashion world is the freedom and creative expression one gets. You can express yourself and maybe people will listen or respond. If I see someone with a great pair of shoes on (for example), I may go up to them and tell them and we strike up a conversation and perhaps we become friends. This isn't always the case but it is more likely since you started with a mutual interest. I knew I could start making the world pretty one girl at a time! Fashions is art that we wear every day and live our lives in. Unless you live in a nudist colony, clothes are something that we must wear every day. The beauty of that is that through clothing we have the opportunity to express a part of our personalities and ourselves. I love beautiful and functional design of all types whether it be fashion...
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... 1995, and in 1997 when he shared the honor with fellow British designer Alexander McQueen. * Galliano struggled with his financials for years following his graduation in 1984. By 1990 he was broke and had moved to Paris in the hopes of a fresh start. * 1993: With the help of the fashion elite, such as Anna Wintour, Andre Leon Talley, and Sao Schlumberger, Galliano introduced his Princess Lucretia collection in Paris to critical acclaim. The entire collection was made from only one bolt of black fabric because it was all that the then broke Galliano could afford. * 1995: Galliano was the first British designer to be appointed head designer of a French couture house when he was appointed to Givenchy * 1996: Galliano was appointed creative director for Dior. In 1997, he debuted his first haute couture collection for Dior. * November 27, 2001: Galliano was awarded the Commander of the Order of the British Empire. * 2009: Galliano received one of the highest honors when he was awarded with the French Legion of Honor. * February 2011: Galliano was arrested on charges of assault and use of anti-sematic remarks * Following his arrest, Galliano was placed on suspension from his role at Dior pending the results of the investigation. Shortly after, he was fired from his position. * September 8, 2011: The verdict fro Galliano’s trial was made known. He was found guilty of...
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...MIDDLESEX DUBAI | Luxury Fashion Industry | ALE 3 Alternative Assessment | | Shaista Rehman – M00223578Said Hayat – M00290099Jad Aoun – M00282219 | April 3, 2011 | A report for MBA4641 – Dr. Cedwyn Fernandes Word Count: 3629 | CONTENTS INTRODUCTION 3 PESTEL ANALYSIS AND THE MAIN CHARACTERISTICS OF THE LUXURY FASHION 4 MARKET SEGMENTATION 8 Haute Couture- Luxury Brand 9 High Fashion - High Cost 10 Exclusive Expensive Haute Couture Fabrics 10 Ready-to-Wear (RTM) - Designer Brands: 11 Diffusion / Designer and Premium Brands 11 Upper Bridge / Premium Brands 11 Mass / Retailers: 12 Segment Analysis: Haute Couture & Ready-to-Wear 12 Buyer’s Power - Moderately Weak 13 Supplier’s Power - Weak 13 New Entrants - Moderately Weak 14 Competition from Substitutes - Weak 14 Rivalry Between Establish Brands - Moderately Strong 15 Conclusion 15 References 17 INTRODUCTION The luxury fashion industry is a global multi-billion dollar business, and employs large numbers of people with different talents and skills to bring luxury style apparel to the customers. The global luxury fashion sector is estimated to be worth US$130 billion and the sector is one of the few industrial segments that have remained a constant world economy contributor with an annual growth rate of approximately 20 per cent (Okonkwo, 2007). Although the fashion industry developed first in Europe and America, today it is an international and highly globalized industry...
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...Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2012, Richard Ivey School of Business Foundation Version: 2012-07-26 INTRODUCTION In the summer of 2010, Elie Saab, owner and chairman of ELIE SAAB (ES), was meeting with the company’s managing director, Chucri Cavalcanti, to discuss the company’s strategic goals and marketing strategy for the next five years. The primary goal was to grow the brand in new and existing markets while maintaining the brand’s exclusivity and position as one of the few remaining established brands in haute couture.1 Much of the company’s success in the previous five years was attributable to its rapid growth in the ready-to-wear (RTW) product line, as it became the company’s new line of business. Cavalcanti commented on ES’s success: “While revenues have been growing rapidly, 2007 showed a 27 per cent growth compared to 2006 and 2008 grew by a staggering 49 per cent compared to the previous year.”2 Operating expenses also decreased...
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...Created by: Marina Kim DESIGNER STUDY GUIDE * Haute couture “the finest needlework” * Paris became the center of haute couture because France has been the leading manufacturer of beautiful fabrics, including silks, taffetas, velvets, and brocade * Chambre Syndicale de la Couture de Paris was established in 1868. This was a professional body that was composed of haute couture houses and other firms that had made-to-measure dressmaking business in the Paris area. This union determined policy governing the fashion industry (such as copyright protection), establishing fair trading practices, organizing major biannual fashion shows, and acting as a mediator between the press and the fashion industry. * During the Depression years of 1930, it was necessary for the collection showings to be well-organized, pre-publicized, and spaced over a 12-day period. * Despite of the loss of profits, designers still create haute couture collections too publicize their designer brands or diffusion lines. * Le Bon Marche is one of the oldest and most influential grande magasins in Paris. They set the benchmarks that led the way to the modern development of mass merchandising * * Some of Charles Worth’s clients were members of high society, royalty, and foreign aristocracy * Celebrities such as actors Sarah Bernhardt and Lillie Langtry publicized his gowns throughout Europe * As his gowns became more known, his gowns were sent overseas to England & America ...
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...permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2012, Richard Ivey School of Business Foundation Version: 2012-07-26 INTRODUCTION In the summer of 2010, Elie Saab, owner and chairman of ELIE SAAB (ES), was meeting with the company’s managing director, Chucri Cavalcanti, to discuss the company’s strategic goals and marketing strategy for the next five years. The primary goal was to grow the brand in new and existing markets while maintaining the brand’s exclusivity and position as one of the few remaining established brands in haute couture.1 Much of the company’s success in the previous five years was attributable to its rapid growth in the ready-to-wear (RTW) product line, as it became the company’s new line of business. Cavalcanti commented on ES’s success: “While revenues have been growing rapidly, 2007 showed a 27 per cent growth compared to 2006 and 2008 grew by a staggering 49 per cent compared to the previous year.”2 Operating expenses also decreased during the same time period (see Exhibit 1). While the company was witnessing impressive growth,...
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...FoodMusicArtsBooksFilmsTheatre Please visit DishoomIt's blog for the latest food posts. The Tossed Salad is currently on an indefinite hiatus. Signature's 7 Sensation Fashion Tour in Pune: A Quick Look Uncategorized • Madhur Advani • 20th July, 2010 • 2 Comments • Tweet On the 15th of this month, Pune played host to Signature’s -‘7 Sensations Fashion Tour’ at the Radisson-Kharadi. Showcasing the prêt a porter collection of the designer duo -Falguni and Shane Peacock and designer Samant Chauhan; the fashion show exceeded expectations in ways more than one. Boasting of two big names in bollywood- Celina Jaitley and Rahul Bose as the show stoppers this one sure lived up to every ounce of the audience’s expectations. The show kick started with models sashaying the creations of designer Samant Chauhan on the ramp, a rather unconventional designer who created ripples in the world of fashion for his use of ‘non violent’ silk (silk not made from killing worms, but traditionally woven in Bhagalpur). This designer who doesn’t believe in using colors besides those that possess earthy tones, took the fashionistas in attendance by surprise; the reason being a change in his color palette from one comprising earthy colors to that of black and red. His collection saw the dominant use of fabrics like chiffon and crepe; garments that were well cut and structured apart from excessive use of accessories like neck adornments (carved out of card paper) and scarves. The...
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...ysl is a french designer.he was born Yves Henri-Donat Matthieu-Saint Laurent on August 1, 1936, in Oran[->0], Algeria.At the age of 18, Saint Laurent moved to Paris and enrolled at the Chambre Syndicale de la Couture, where his designs quickly gained notice.He is also credited with having introduced the tuxedo[->1] suit for women and was known for his use of non-European cultural references, and non-White models. Created in 1966 by famous couturier Yves Saint Laurent[->2],[1] the Le Smoking tuxedo[->3] suit for women was the first of its kind to earn attention in the fashion world and in popular culture. It pioneered long, minimalist, androgynous styles for women, as well as the use of power suits[->4] and the pantsuit[->5] in modern-day society. Fashion photography[->6] echoes the influence of this suit in shoots that feature androgynous[->7] models with slicked-back hair in a mannish three-piece suit, a style that was first popularised in photographs by Helmut Newton[->8].[1][2] Yves Saint-Laurent was seen by many as having empowered women by giving them the option wear clothes that were normally worn by men with influence and power.[2][But one day in 1966, the Algerian-born designer Yves Saint Laurent[->9] dropped le bomb with le smoking, a tuxedo suit of velvet or wool—black-tie menswear reinterpreted for the female form. We’re talking about Le Smoking, the first tuxedo for women. It consisted of a classic dinner jacket in black grain de poudre wool or satin and trousers...
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...Valentino – всемирно известный итальянский Модный дом, специализирующийся на производстве мужской и женской одежды, нижнего белья, аксессуаров и парфюмерии. Valentino выпускает коллекции Ready-to-Wear и Haute Couture. Относится к люксовому сегменту рынка. В 1959 году Валентино Гаравани открыл ателье в Рим,а в 1960 году зарегистрировал бренд Valentino. В 1962 году во Флоренции состоялся показ Valentino под названием Gotha. В коллекции присутствовали наряды красного цвета, ставшие впоследствии визитной карточкой бренда. Работа Валентино Гаравани получила восторженные отзывы. Его клиентами стали Одри Хепберн, Жаклин Кеннеди,Фара Диба (иранская императрица), принцесса Маргарет Роуз и др. В 1968 году была создана знаменитая коллекция Valentino под названием Collezione Bianca. В ней присутствовали наряды белого, кремового, мелового, песочного и бежевого оттенков. В этот период популярными были психоделические цвета, в мире моды коллекцию Валентино Гаравани назвали «бесцветной». Модельер украсил изделия вышивкой в виде буквы «V» – логотипа Модного дома. В этом же году Жаклин Кеннеди заказала платье цвета топленое молоко из коллекции Collezione Bianca. Свадебные фотографии Жаклин украсили обложки многочисленных журналов, имя Валентино Гаравани стало известно всему миру. В 1969 году была запущена мужская линия бренда. В 1970 году Valentino запустили линию аксессуаров. В 1989 году Valentino представил первую коллекцию Haute Сouture на Неделе Высокой моды в Париже. В сентябре 2007...
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...airline attendants and gowns for many celebrities. Lacroix became well known for his craft in the business and made an impact. From his "Over the top" couture creations to his ready-to-wear pieces he kept everyone talking. In 1973 while attending a party Christian met his future wife, Francoise Rosensthiel. Rosensthiel was a boutique manager who worked in the office of image consultant, Jean Jacques-Picart. Unable to find a job in his field and with the encouragement from Francoise, Lacroix was able to change the direction of his career. He began his career in the fashion industry as a freelance sketcher. He then became an assistant designer working at Hermes. Next, he moved on to work for Guy Paulin as an accessories assistant. It wasn't long before he landed a job as a head designer at the leading French fashion house, Jean Patou. He was responsible for reviving Patou. Christian created many designs that inspired French women. He was also able to develop his signature style. With the release of his 1986 collection for Patou, Lacroix became well known. With all of his success he wanted to create a ready-to-wear line. Not being able to reach an agreement, he soon quit Patou and moved on. With many doors now opened, Christian signed a contract opening his own couture company. By 1987 Lacroix had both ready-to-wear and couture...
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...collections in addition to day-wear and ready-to-wear for over 20 years. As a fine art photographer, he released his first book, Decoded Paradox in 2011, in the same year as he also closed the day one of the Lakme Fashion Week (LFW) winter/festive 2011, debuting a fashion collection inspired by photography. CAREER : He trained under a pioneer in Indian fashion Rohit Khosla, before starting his own label.With his elder brother TJ (Tribhavan Jit) Singh, JJ Valaya founded The House of Valaya in 1992 with the launch of its couture label. Valaya’s creative vision together with his brother’s organizational abilities have been the key factors for the success of Valaya as a luxury brand.Around 2003, when he launched his pret line, he was already retailing fashion and lifestyle products under three brands: JJ Valaya, Studio Valaya and Valaya Home-Life, in which his first couture label, JJ Valaya, comprising his trousseau line launched in 1993.[6] The brand today encompasses Couture, Ready-to-wear, Home and a CSR prerogative, The Free Spirit Foundation also known as FSF. In 2010, Valaya's collection of ALIKA showcased at several events in Dubai was highly-acclaimed. In this collection, the storyteller in him found expression through which he narrated the story of the female musicians of India’s royal courts and their romantic affairs with the princes of the land, Alika, his fall/winter range comprised of finely worked jalabiyas, kaftans saris and...
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...Slide №1 Slide №2 (1825-1895) Worth was born in the town of Bourne, Lincolnshire on 13 October 1825. He was a son of a local solicitor, William Worth, who appears to run into financial difficulties when Charles was just a boy. Assuming that it was now up to him to put bread on the family table, at the age of 11 Charles headed for London where he became an apprentice and later a bookkeeper at a drapery firm «Swan and Edgar» in Piccadully. It was here that he developed an eye for sumptuous fabrics and showed the prodigious flair for salesmanship that was to serve him so well. To compensate for his lack of education, young Charles read current novels and visited the new National Gallery. He studied attentively the historical styles of costumes in the paintings. Certain aspects of fashion, he noticed, came round in circles and this knowledge later helped him in refreshing his own designs. At the age of 20 he left for Paris, the birth place of fashion trends. Worth got a job at the drapery house of “Gagelin and Opigez”, a prominent firm that sold the textile goods, shawls and some ready-made garments. Slide №3 For 12 years, Worth became “Gagelin’s” leading salesman, and when he was not busy attending to the needs of his clients, he designed dresses for his new French bride, Marie Vernet, who also worked in this store. Soon, costumers began to notice these elegant creations, Worth was given a small department at the back of the store in which he displays his designs. The...
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...SWOT Textile industry Strengths Include as strengths any formulas or policies your company uses that give it an edge in name recognition, brand positioning and bottom-line revenue. For example, many designers have two avenues of distribution, a couture line and a ready-to-wear, off-the-rack line more accessible to buyers with average incomes. This is a strength because it allows the designer's name to reach a larger audience of potential customers and the brand to make more sales. For example, Giorgio Armani includes high-priced couture and a ready-to-wear line available through Armani Exchange; Issac Mizrahi designs both couture and a ready-to-wear line sold exclusively through retailer Target. Weaknesses Consider as weaknesses any unusual or unnecessary costs, unknown designers or lack of presence in a particular region. Consider also everything used to define strengths. A lack of any of the strengths is considered a weakness within SWOT analysis. Opportunities Look at the politics of each region, both in itself and in relation to the U.S., to identify opportunities. Watch for the repeal of trade embargoes, a new or newly accessible source of raw materials such as fabric or thread or a newly green source of raw materials like sustainable natural fabric fiber. For example, for years, China was inaccessible as a source of labor, supply or export sales due to inter-governmental tension and its fundamental attitude toward commerce. However, recently China has loosened...
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