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Create an Innovation

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Submitted By esyg
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Create an Innovation (Benchmark Assignment)
Esmeralda Fahrner
Grand Canyon University: Intrapreneurship and Innovation-435-0500
October 4, 2015

This assignment is an evaluation of internal processes in my organization that includes a solution as a contributing factor of the appreciation of innovation within a culture of an organization. This paper will address the problem of innovation of entering a new market and key strategies of the solution.

This company is a small organization that repairs people’s credit to secure a successful financial future. In order to achieve growth, the owners are currently trying to target a different market than what the normal course of business is in hopes of gaining perspective clientele from this market. They are adding a bankruptcy attorney to initiate contacts after bankruptcy is dismissed. To be successful in this environment, a manager needs to identify those activities at which the management and the venture excel, not just activities in which they perform equally well with the competition (Ehmke). Organization’s failures during innovation stem from innovative ideas that are incorporated into an existing market and expanded upon. Adding the bankruptcy attorney to the current processes is not a bad idea which adds value to the existing services offered, and in fact will add an additional enterprise to the existing product. Continued evaluation of the product being offered will aid in managing issue that will arise.
Since the owners are the only two financial shareholders in the company, their belief is they make all the decisions without input from anyone else. This company is already equipped with great people that come from many diverse backgrounds and are bright, driven employees. They lack instruction and direction along with the empowerment to make decisions stemmed from ideas to innovate the company.

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