...enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction. On the other hand, this making a more successful customer relationship management and customer experience on internet marketing can be achieved. Furthermore, we make the application of internet marketing will be more extensive and convenient. Keywords: Internet Marketing, Customer Experience, E-brand, Integrated Marketing Communications. 3. Integrated Marketing Communications ntegrated Marketing Communications (IMC) is capable of enhancing the holistic consumer experience and creating a holistic brand value structure, which can unite the consumer’s sensory, emotion, social and intellectual experiences. ( Don,Rober,Stanley,1994,Don,Heidi,2004,Chen -linChen,2004,Shu-peiTsai,2005 ): (1) Put consumers in core of marketing strategy. (2) Pay much attention to Brand strategies. (3)Establish long-term relationship between enterprise or brand and consumers. (4)Using more information technologies be marketing tools. (5) Integrate...
Words: 1592 - Pages: 7
...Phil McIntosh Literature Review: My Years with General Motors by Alfred Sloan Presented to: Dr. Francisco Coronel MBA 690 March 21, 2013 Introduction The book My years with General Motors by Alfred Sloan is a great read. I find that it is very important book to read for anyone interested in management, innovation, and overall how to run a succesful organization. Alfred Sloan was able to leave a lasting legacy at the leading automotive company General Motors (GM) by creating positive change through implementing new management techniques, executing financial reforms, establishing a centralized banking system and making luxurious cars in order to gain a competitive advantage over its largest competition. The book is part personal memoir and the other part is standardized text regarding effective management. The General Motors executive depicts story of triumph and the successes he has encountered through proper leadership and management. The main character portrayed in the book of My Years with General Motors is Alfred Sloan. Alfred was raised New York and graduated from MIT with a degree in electrical engineering in the late 1895. His first job post graduation was at an establishment called Hyatt Roller Bearing Company. Hyatt supplied parts to many firms in the automobile industry. After the success of Hyatt, the firm was bought out by General Motors (Sloan, jr., 1990). After the founder of GM William Durant, was forced out of the company for making unwise...
Words: 1817 - Pages: 8
...Feedback: | It is good practice to lay the groundwork for a project before it officially starts. Senior managers often perform several tasks, sometimes called pre-initiation tasks which include the development of a business case for a project. | | | | | * Question 3 0 out of 0 points | | | A sprint review is a meeting in which the team demonstrates to the product owner what it has completed during the sprint. | | | | | Selected Answer: | True | Correct Answer: | True | Response Feedback: | A sprint review is a meeting in which the team demonstrates to the product owner what it has completed during the sprint. | | | | | * Question 4 0 out of 0 points | | | The output of the stakeholder management strategy results is a project charter. | | | | | Selected Answer: | True | Correct...
Words: 7880 - Pages: 32
...WHAT IS STRATEGY AND WHY IS IT IMPORTANT? 1. Understand why every company needs a sound strategy to compete successfully, manage the conduct of its business, and strengthen its prospects for long-term success. 2. Develop an awareness of the four most dependable strategic approaches for setting a company apart from rivals and winning a sustainable competitive advantage. 3. Understand that a company’s strategy tends to evolve over time because of changing circumstances and ongoing management efforts to improve the company’s strategy. 4. Learn why it is important for a company to have a viable business model that outlines the company’s customer value proposition and its profit formula. 5. Learn the three tests of a winning strategy. Copyright ®2012 The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin 1–2 WHAT DO WE MEAN BY STRATEGY ? ♦ What is our present situation? ● ● WHAT IS STRATEGY ABOUT? ♦ Strategy is all about How: ● ● ● ● Business environment and industry conditions Firm’s financial and competitive capabilities Creating a vision for the firm’s future direction How to outcompete rivals. How to respond to economic and market conditions and growth opportunities. How to manage functional pieces of the business. How to improve the firm’s financial and market performance. ♦ Where do we want to go from here? ● ♦ How are we going to get there? ● Crafting an action plan that will get us there 1–3 1–4 WHY DO STRATEGY ? ♦ A firm does strategy: ● ●...
Words: 1224 - Pages: 5
...Case Study: Whole Foods Market in 2010: Vision, Core Values and Strategy Jessica Shramek Hawaii Pacific Whole Foods began with one small store in Austin, Texas in 1980. “In 1978, twenty-five year old college dropout John Mackey and twenty-one year old Rene Lawson Hardy, borrowed $45,000 from family and friends to open the doors of a small natural foods store called SaferWay in Austin, Texas (the name being a spoof of Safeway, which operated stores under their own name in Austin at that time)” (Wholefoodsmarket.com). A few years later, Mackey and Lawson Hardy partnered with Craig Weller and Mark Skiles to merge SaferWay with Clarksville Natural Grocery, which resulted in the opening of the original Whole Foods Market on September 20, 1980. Beginning in 1984, Whole Foods Market began its expansion out of Austin, by continuing to open new stores from the ground up, and by acquiring other natural foods chains. The chief elements of the strategy that Whole Foods Market is pursuing are providing the best natural and organic foods to customers through retail grocery stores. “Whole Foods, Whole People, Whole Planet” is the slogan and visionary statement John Mackey uses to describe his company and mission. Whole Foods sells products of the highest quality, least processed, most flavorful, naturally preserved, and the freshest foods available. When a product is labeled organic it has “to be grown and processed without the use of pesticides, antibiotics, hormones, synthetic chemicals...
Words: 1715 - Pages: 7
...Strategic Management Leonardo Serrano Strayer University April 18, 2012 Introduction The life’s lessons and advice that David Neeleman experienced earlier in life, shaped him into the man that he is today. He thought about one day being the leader of his own business entity. While working at a grocery store he was advised by his grandfather to “never disappoint customers, satisfied customers would return” (Thompson, Strickland, and Gamble, Crafting & Executing Strategy, 2009). This piece of advice is what Jet Blue’s operation revolves around. The priority of the airlines is taking care of the customers, so that brand commitment is created. David Neeleman used his personal experiences of flying as a blue print to shape his Airlines. He wanted to make sure that customers are always comfortable and that they never have any bad experiences when they fly. Neeleman created his own solutions to resolve growing trends, and created a strategy that will eject JetBlue to the top. His efforts were not in vain, because Jet Blue enjoyed increased revenues in their first 3 years. The aims and ideals of David Neeleman are embedded into the brains of his employees and they shared the same objectives. He would not hire anyone who disagreed with how Jet Blue was operated. Jet Blue will continue to grow and to evolve and maintain their leader status in the airline industry. Trends & the Airline Industry Whenever we watch television and a commercial...
Words: 1902 - Pages: 8
...Languages, Tools and Technologies * VB.NET, MapBasic, C, SQL * Jira, Lotus Notes, Silkradar, Sharepoint, ITG Mercury * Test Partner, Rational Functional Tester, QTP, CPP Unit, Nunit Professional qualification * Executive Program in Global Business Management , IIMC * Master of computer Applications(Honours), Punjab technical university * Bachelors Mathematics, Economics, Kurukshtra University Professional Employment Grapecity Team Lead 9/2010- till date Grapecity is a privately held corporation with its corporate headquarters in Sendai, Japan. My Role (Team Manager) * Team Management * Manage Communication between different scrum teams * Help team in Prioritizing work based on external/ internal dependencies * Create strategy for process improvement * Create Reports on health of project * Inform Management about the health of the project * Create/Update Project plan * Manage training Department * Create tools for Risk Based testing * Create trainings depending on the future requirements * Publish Bi-monthly internal technical...
Words: 598 - Pages: 3
...website. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Yes. Father Daniel Mary saw a vision and outline how he was going to achieve his vision. 3. What is Father Prior’s strategy for achieving his vision? He would use a $250,000 toward the purchase and $75,000 earn during the first year for coffee sales. Then the profit from the website sales will pay off the property in the future. What competitive advantage might Mystic Monk Coffee’s strategy produce? With a touch of a finger you can get it deliver to your home. Catholic religion people will purchase the coffee because of the between the two. 4. Is Mystic Monk Coffee’s strategy a money-maker? Yes. He have it make out to the point of paying off the property. What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? its profit formula? 5. Does the strategy qualify as a winning strategy? Why or why not? No. Because 6. What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery’s coffee operations? Are changed needed in its long-term direction? its objectives? its strategy? its approach to strategy execution? Explain. CASE 1 Mystic Monk...
Words: 1605 - Pages: 7
...number (B) projects are always in a form of a life cycle and changes happen frequently due to new ideas and technology the other answers are relevantly. Define the characteristics of a portfolio Manager? A. Process improvement, visibility, measurement, accountability, focus B. Standardization C. Change D. Associated processing Standardization and change are still characteristics of a good PPM but associated processing is not among traits Define the characteristics of a program? A. Deliverables with a strategic intent B. Risk Management C. Controlling project D. Schedule and resources The other three options are characteristics of a project manager. What are the project management processes? A. Initiating, planning, executing, monitoring and controlling and closure B. Integration, human resources, rick management C. Cost, stakeholder management, scope D. Quality, communications, procurement The other options are project management knowledge areas. What is a project management plan? A. Document capturing the entire project end –to-end, covering all project phases, from initiation through planning execution and closure. B. Costs, quality, schedule C. Scope, business needs, requirements, deliverables, constraints and work breakdown structure D. Risk index, Risk evaluation, Risk mitigation and contingency plan The other options are elements of planning. What are the key features of a project portfolio management system? A. Project evaluation...
Words: 2874 - Pages: 12
...After reading this chapter, you should be able to: Human Resource Management 2. Explain and give examples of each type of companywide and competitive strategy. TWELFTH EDITION 1 1. Outline the steps in the strategic management process. GARY DESSLER 3. Explain what a strategy-oriented human resource management system is and why it is important. BIJU VARKKEY Part 1 | Introduction 4. Illustrate and explain each of the eight steps in the HR Scorecard approach to creating human resource management systems. Chapter 3 The Manager’s Role in Strategic Human Resource Management Copyright © 2011 Dorling Kindersley (India) Pvt. Ltd Authorized adaptation from the United States edition of Human Resource Management, 12/e Copyright © 2011 Dorling Kindersley (India) Pvt. Ltd Authorized adaptation from the United States edition of Human Resource Management, 12/e The Strategic Management Process Business Vision and Mission • Strategic Management 3–2 • Vision A general statement of an organization’s intended The process of identifying and executing the organization’s mission by matching its capabilities with the demands of its environment. direction that evokes emotional feelings in organization members. • Strategy • Mission A chosen course of action. Spells out who the company is, what it does, and where it’s headed. • Strategic Plan How an organization intends to balance its internal strengths...
Words: 1188 - Pages: 5
...------------------------------------------------- Phillip Scott 12 Inverness Road, Scarsdale New York 10583● (914) 299-4540● pmscott1204@aol.com ------------------------------------------------- I have over 18 years experience from providing strategic, fiscal, and operational leadership in building a premier marketing distribution networks, creating innovative packaging, advertising, and expand into new markets across three industry, in addition to increasing sales, reducing deficit/risk and streamlining operations in a wide range of situations across all major corporate function including. Additional areas of expertise include: ------------------------------------------------- ------------------------------------------------- Budget administration M & A P&L responsibilities ------------------------------------------------- Building stakeholder Value Market research/analysis Quality control ------------------------------------------------- Cost Reduction/Cost control Negotiating/closing deals Relationship Building ------------------------------------------------- Customer Relations Operational/Strategic planning Risk Management ------------------------------------------------- Change management Process Optimization Strategic market positioning ------------------------------------------------- Direct and...
Words: 814 - Pages: 4
...Article Summary and Critical Review Human Resource Management A New Mandate for Human Resources By Dave Ulrich 1 Summary In recent times HR has been perceived as ineffective, incompetent and costly. A need has been felt for creating a new role and agenda to focus on the outcomes and deliverables enrichinhg the organisations value to customers, investors and employees. The four ways which should be adopted by the HR are ← It should partener with the management in executing the strategy ← Develop an expertise in organizing and executing administrative work efficiently. ← Become a medium of transferring employes concerns to the management and develop means to increase employee contribution. ← It should become a change agent, shaping processes and cultures for facilitating change in the organization. The primary role of transforming the HR role lies on the CEO and all line managers who have the main responsibility of achieving the business goals. Thus the line and the HR should form a partnership to make it focused on outcomes rather than activities. 1 Reasons for increase in importance of HR HR can play leadership role in meeting the following competitive challenges Globalisation – The HR must develop understanding and skills in ways of international customers, commerece and competition. It should facilitate the organization in increasing its...
Words: 936 - Pages: 4
...inventory before it had to make a payment to its vendors (p. C-35). The company generated $71 billion at 544 warehouses in 40 states, Puerto Rico, Canada, the UK, Taiwan, Japan, Korea and Mexico. Its annual sales per store averaged $130 million whereas it’s closest competition; Sam’s club averaged $75 million per store. (p. C32-C33) 2. What are the chief elements of Costco’s strategy? How good is the strategy? The chief elements of Costco’s strategy are low prices, a limited product line and limited selection, and a “treasure hunt” shopping environment (p. C-35). The company’s strategy is appealing because they entice with low prices to attract more customers. Similarly the company is also based on the limited product or product selection as more products mean more confusion for the customer. This technique helps to create a good relationship with its suppliers. The strategy contains all of the criteria to make Costco one of the successful companies today. 3. Do you think Jim Sinegal is an effective CEO? What grades would you give him in leading the process of crafting and executing Costco’s strategy? What support can you offer for these grades?...
Words: 1422 - Pages: 6
...reengineer an established industry. The framework for formulating a Blue Ocean Strategy is explained in the following paragraphs. The first principle is reconstructing market boundaries. When creating a Blue Ocean Strategy, an entrepreneur must look within an existing industry and think beyond the current boundaries. Reengineering an established practice within an industry or creating something new will enable an entrepreneur to create a new market segment or maybe even a new industry. The company should look across alternative industries, consumer groups, and at other products or services that may help complement their own. By utilizing this cross-cultural approach, opportunity is created for the growth and development of a new market. The second principle when initially creating a strategy is for an entrepreneur to focus on the big picture and not the details. If the big picture is understood, the details will be easier to put into place. Without a big picture focus, creativity and innovation could get lost in the details. Corporate strategy must include big picture thinking. Breaking into a blue ocean market requires companies to look at the values that are currently represented in an industry and how these values can be changed and improved upon. They must look for those who are not already utilizing a product or service. This is the third principle in formulating a strategy. The non-consumer can be one who has not considered the product or service or...
Words: 558 - Pages: 3
...about product, promotion, price and place (the four Ps) strategies that marketers must combine successfully to gain consumers attention, market share and/or to accomplish the desire marketing goal (to satisfy the consumers’ needs). All successes start with a plan and there is no exception when it comes to marketing; therefore, an organization develops a marketing plan to use as a tool during the marketing process, which involve different aspects of the four Ps. The marketing plan describes the marketing environment and market position of a business, outlines marketing objectives and strategies (such as identifying the product and the target customers, reaching customers, and retaining customers), and identifies how the company will implement and control the strategies. I understand now that creating and strategically implementing a marketing plan is crucial to the success of a business (along with a business plan first). Some start-up companies create good products and expect every consumer to buy them, but after the hype of the product is over many of these companies disappear, why? Perhaps creating and executing a well written marketing plan would help these start-ups to focus its marketing efforts on a target market, resulting in long-term consumer loyalty and business growth. Developing marketing strategies is a very important step in the process of marketing planning. In order to develop strong marketing strategies, the company selects target markets and positioning, and...
Words: 548 - Pages: 3
