...The ability to create or discover something that is novel and has some value for the society is called creativity. For example, the discovery of penicillin is formulation of the concept of relativity, creation of television, Tagore's work Gitanjali and the link are acts of creativity. The definition of creativity stated that something that is created should be novel and of some value. Novel means the unusual nature of the thing that is created whether it is penicillin, the concept of relativity or Gitanjali. The emphasis is on the production of something new. Equally important is the value which means that products of creativity should be of some value to human beings. Creativity can bring forth new products and procedures, remedy conflict and even create opportunity where none exists. Thus, creativity is and always be the most valuable asset. In general, every person is creative to a certain extent. However, everyone does not have the same ability to come up with better ideas provided by a more economical use of time. It is fine to have the ability to count on our creative subconscious for an occasional idea or solution. But to develop spontaneous creativity, we need to do away with assumptions, boundaries and unspoken rules, which are taken for granted. Often, finding a creative solution to a problem requires a creative look at the definition of the problem in hand. Hence, we need to look and think of the problem in different ways and from different angles before we start...
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...Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” ´ GRAINNE M. FITZSIMONS TANYA L. CHARTRAND GAVAN J. FITZSIMONS* This article first examines whether brand exposure elicits automatic behavioral effects as does exposure to social primes. Results support the translation of these effects: participants primed with Apple logos behave more creatively than IBM primed and controls; Disney-primed participants behave more honestly than E!primed participants and controls. Second, this article investigates the hypothesis that exposure to goal-relevant brands (i.e., those that represent a positively valenced characteristic) elicits behavior that is goal directed in nature. Three experiments demonstrate that the primed behavior showed typical goal-directed qualities, including increased performance postdelay, decreased performance postprogress, and moderation by motivation. P eople see thousands of brand images in an average day. Given how ubiquitous brands have become in people’s everyday lives, it is important that research uncovers the ways in which brand exposure can affect behavior. Although brands are of significant interest to consumer researchers, scant empirical work has addressed the potential behavioral consequences of brand exposure, inside or outside of the consumer decision-making context. And yet, given that consumers encounter many more brands than people in an average day, brands have surely become more...
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...PhD Thesis 1998 Social, environmental and ethical factors in engineering design theory: a post-positivist approach Terence Love Department of Mechanical and Materials Engineering University of Western Australia Social, environmental and ethical factors in engineering design theory: a post-positivist approach Terence Love B.A. (Hons) Engineering This thesis is presented for the degree of Doctor of Philosophy of The University of Western Australia. Department of Mechanical and Materials Engineering 1998 Abstract This research investigated how social, environmental and ethical factors can be better included in theories of engineering design. The research focused on designing as an essentially human activity via consideration of the epistemological and ontological issues involved in constructing coherent design theory. The research investigations led to a clearer understanding of the roles of ontology, epistemology and methodology in design research and this clarification enabled the construction of a post-positivist approach to engineering design theory that better includes social, environmental and ethical factors alongside the existing products of scientific engineering design research. Other contributions to knowledge that emerged from the research process and which underpin the conclusions include; clarification of the terminology and basic...
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...com/locate/ijhcs Developing creativity, motivation, and self-actualization with learning systems Winslow Burlesonà MIT Media Lab, 20 Ames St. Cambridge, MA 02139, USA Available online 10 May 2005 Abstract Developing learning experiences that facilitate self-actualization and creativity is among the most important goals of our society in preparation for the future. To facilitate deep understanding of a new concept, to facilitate learning, learners must have the opportunity to develop multiple and flexible perspectives. The process of becoming an expert involves failure, as well as the ability to understand failure and the motivation to move onward. Meta-cognitive awareness and personal strategies can play a role in developing an individual’s ability to persevere through failure, and combat other diluting influences. Awareness and reflective technologies can be instrumental in developing a meta-cognitive ability to make conscious and unconscious decisions about engagement that will ultimately enhance learning, expertise, creativity, and self-actualization. This paper will review diverse perspectives from psychology, engineering, education, and computer science to present opportunities to enhance creativity, motivation, and self-actualization in learning systems. r 2005 Published by Elsevier Ltd. Keywords: Creativity; Learning systems; Psychology; Failure; Motivation Education has the dual power to cultivate and to stifle creativity. Recognition of its complex...
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...PHI130 10-17-2011 Abstract In the present paper, the issue of mind is discussed in the framework of mind/body problem. While in the times of Aristotle and Plato it was named differently and explained through objects materiality and soul divinity, the modern perception of the same correlation was emphasized by Descartes as body/mind problem. In the present paper, the essence of the problem is outlined in the context of one of the modern philosophies of mind, meaning physicalism. The main aims of this essay is to identify the corner stone of physicalist concept, its main supporting and opposing arguments, and distinguish which position is the strongest one and understand the reason why. Key words: physicalism, body/mind problem, knowledge, exclusion, consciousness. What is mind? In the history of human thought, there were various dilemmas which the brightest minds of their times were trying to solve and which remained enigmas until our times. The mind/body problem is one of those issues. While, in times of Aristotle and Plato, it was named differently and explained through the objects materiality and soul divinity, the modern perception of the same correlation was shaped by Descartes as body/mind problem. In the present paper, the essence of the problem is explained in the context of one of the modern philosophies of mind, meaning physicalism. The main aims of this essay is to identify the corner stone of physicalist concept, its main supporting and opposing arguments...
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...PhD Thesis 1998 Social, environmental and ethical factors in engineering design theory: a post-positivist approach Terence Love Department of Mechanical and Materials Engineering University of Western Australia Social, environmental and ethical factors in engineering design theory: a post-positivist approach Terence Love B.A. (Hons) Engineering This thesis is presented for the degree of Doctor of Philosophy of The University of Western Australia. Department of Mechanical and Materials Engineering 1998 Abstract This research investigated how social, environmental and ethical factors can be better included in theories of engineering design. The research focused on designing as an essentially human activity via consideration of the epistemological and ontological issues involved in constructing coherent design theory. The research investigations led to a clearer understanding of the roles of ontology, epistemology and methodology in design research and this clarification enabled the construction of a post-positivist approach to engineering design theory that better includes social, environmental and ethical factors alongside the existing products of scientific engineering design research. Other contributions to knowledge that emerged from the research process and which underpin the conclusions include; clarification of the terminology and basic...
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...diversity”. The “similarity attraction” hypothesis argues that team members are less likely to accept another’s strengths because it creates an “us-them” distinction within the group. In this model diversity relates negatively to group performance due to the relational conflicts within the group (Shin, 198). In this hypothesis the social divisions created by diversity result in poor social integration and cohesion which have a negative outcome for group performance (Mannix, 34). The “value in diversity” hypothesis argues that there is value in the increased range of knowledge, skills, and perspectives available within a team when the members are diverse, which can be very valuable sources of workplace creativity. In this model diversity relates positively to individual creativity because...
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...Cognitive enhancers are drugs and supplements that have the ability to improve the “mental performance” of an individual in three main cognitive domains: memory, attention and creativity. At their most basic meaning, memory can be defined as the ability to recall events or learned material; attention, to focus in something while ignoring distracters; and creativity, to conceive original and useful ideas or products (Lanni et al., 2008). There are other types of cognitive enhancers, such as electrical brain stimulation and psychotropic drugs, which will not be discussed in this paper. Many of the medications used by healthy individuals to enhance cognitive abilities were designed for other purposes, specially treating some traits of mental illnesses....
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...96 PART 1 Entrepreneurship: Who, What, Why? n everything you can to learn all that you can, whenever you can; the result will be an enhanced capacity to recognize opportunities. Steps you can take to increase your own knowledge base: (Hint: What courses or special training you should consider taking? Jobs that give you experience and knowledge you don’t now have? Describe these and other steps here.) n opportunities you receive on a regular basis, the more likely you are to recognize opportunities as they emerge. You can build your ability to recognize opportunities by holding jobs that put you on ‘‘the cutting edge’’ (e.g., jobs in research and development or marketing), by building a large social network, and by having rich and diverse job—and life—experiences. Steps you can take to increase your access to knowledge: (Hint: Can you increase the breadth of your social network? Read a wider range of magazines, including ones related to your field? Describe these and other steps here.) n Organize your knowledge. Knowledge that is organized is much more useful than knowledge that is not. As you acquire new information, you should actively seek to relate it to what you know so that connections between existing and new information come clearly into focus. Information that is connected and organized in this manner is easier to remember—and to use—than information that it is not. Steps you can take to organize the knowledge that you have more systematically and...
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...Our Strength Is In Our Diversity: Fact Or Fancy? Effective management of diversity is based on recognition of commonalities and awareness of differences. Role modeling behaviors of those who readily accept the differences could help alter the organizational culture, and thereby improve perfonnance outcomes. Globalization and diversity have increased the need for investigation into workplace attitudes towards diverse others. In a study of topical relevance, Strauss and Connerley (2003) explored the relationships between race, gender, agreeableness, openness to experience, contact and cognitions, feelings & behaviors. The Universal-Diverse Orientation (UDO) construct was employed as a measure of attitudes towards diversity. This metric has three components: realistic appreciation (cognition), comfort with difference (feeling) and diversity of contact (behavior). Based on a survey of 252 undergraduate business students from two different institutions in the US, the study found partial support for the hypothesis that women and non-Whites have more positive UDO attitudes. Gender plays a role only as a first step. Persons who rate high on openness to experience would have more positive UDO attitudes. Surprisingly, the findings did not support the view that people living in more heterogeneous environments would have more positive UDO attitudes. Contact, gender and race would interact with openness and agreeableness to predict UDO attitudes. Women had more favorable...
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...The biology of leadership The relation between leadership, psychopathy and hormones Master thesis Economics and Business 8th of August 2012 Name student: Ricardo Westendorp Student number: 294819rw Supervisor: Wouter van den Berg The biology of leadership PREFACE Around October, 2011, I started looking for a subject to graduate on, when a neuro-economical subject, involving the connection of leadership to psychopathy and hormones, crossed my path. I had to jump into it, because this subject matched the field I am interested in. Now, 8 months later, I present you my final work and I have enjoyed working on it. I have to be honest, this product would not have been able to be written if it wasn’t for the help of certain people. Therefore, I would like to use this section, to show my gratitude to some people, that helped me along the way. First of all, I thank the Erasmus School of Economics, for providing the financial support for this research. This research would definitely not have been possible, without the financial support of the ESE. Secondly, I would like to thank my supervisor, Wouter van den Berg, who has supported me, guided me and who has contributed intellectually. I would also like to thank Kashin Hau, who has made great contributions to the construction of the leadership questionnaire. Also, I would like to thank Sarstedt, who provided 500 saliva tubes. I am very thankful for the help of my parents. A great contribution has been made by my parents, Wim Westendorp...
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...focusing on the observation of people's behaviors. * Humanistic psychology, led by Carl Rogers and Abraham Maslow, countered behaviorism during this period by focusing on the personal growth and well-being of people. * In the 1960's, psychology shifted back towards a focus on how the brain approaches information. Recently, cognitive neuroscience studies how brain activity causes mental activity. * To combine the study of both the internal mental activities and observable human behaviors, psychology became the science of behavior and mental processes. TERMS * ------------------------------------------------- cognitive neuroscience An academic field concerned with the scientific study of biological substrates underlying cognition, with a specific focus on the neural substrates of mental processes. It addresses the questions of how psychological/cognitive functions are produced by the brain. Cognitive neuroscience is a branch of both psychology and neuroscience, overlapping with disciplines such as physiological psychology, cognitive psychology and neuropsychology. Cognitive neuroscience relies upon theories in cognitive science coupled with evidence from neuropsychology, and computational modelling. * ------------------------------------------------- behaviorism An approach to psychology focusing on behavior, denying any independent significance for the mind, and assuming that behavior is determined by theenvironment. * ------------------------------------------------- ...
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...Multicultural Learning enhances creativity Discussion It is shown from the results of the research that people who learned another culture alone has a higher mean number of RAT items correctly solved than the people learned own culture alone. Moreover, the mean number of RAT of learned own culture from someone from another culture is higher than the number of learned another culture. This conclusion supports the viewpoint that multicultural learning can enhance creativity. However, this effect can be varied as a consequence of learning context. As the table 1 shows that the mean number of RAT items correctly solved of own culture Learned alone is lower than learned other culture alone. The result implies that learning other culture can enhance creativity, which also can be described as multicultural learning enhances creativity. Culture is a double-edged sword. On the one hand, its conventionalized learned routines can help individuals in a society to coordinate their social behaviors (Chiu & Hong, 2006). This also can be said that it helps individuals make sense of their social environment and coordinate their behavior with others from the same culture with relatively little effort (Chiu & Hong, 2006). However, it may constrain creativity (Leung et al., 2008). When people learn their own culture alone or from someone from the same culture, only one culture is being immersed in and exposed to. The socialization experiences of a person or a group who live in the same...
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...Creative Thinking Skills Creativity is essentially not a knowledge or a science branch. Instead it is a skill that may be improved through various methods. Amabile (1983) has reserved studies showing that the same factor that stimulate intrinsic motivation also simulate creativity. Brownd Walter (1983- 1993) discuss problem posing strategies for determining what a problem really is or presenting problem succinctly for solution as a basis for creative-problem solving. The very act of generating solutions to problems requires the creative process of going beyond previously learned concepts and rules. Creativity involves divergent and convergent thinking to produce new ideas (Crowl et al., 1997). Its place in the network of higher order thinking...
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...Triarchic theory of intelligence From Wikipedia, the free encyclopedia | This article relies on references to primary sources. Please add references to secondary or tertiary sources. (February 2012) | The triarchic theory of intelligence was formulated by Robert J. Sternberg, a prominent figure in the research of human intelligence. The theory by itself was groundbreaking in that it was among the first to go against the psychometric approach to intelligence and take a more cognitive approach. Sternberg’s definition of human intelligence is “(a) mental activity directed toward purposive adaptation to, selection and shaping of, real-world environments relevant to one’s life” (Sternberg, 1985, p. 45), which means that intelligence is how well an individual deals with environmental changes throughout their lifespan. Sternberg’s theory comprises three parts: componential, experiential, and practical. Contents * 1 Different components of information processing * 1.1 Componential / Analytical Subtheory * 1.2 Experiential / Creative Subtheory * 1.3 Practical / Contextual Subtheory * 2 Challenges * 3 See also * 4 References * 5 Bibliography Different components of information processing Schematic illustrating one trial of each stimulus pool in the Sternberg task: letter, word, object, spatial, grating. Sternberg associated the workings of the mind with a series of components. These components he labeled the metacomponents, performance...
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