...Crescent Pure Case Analysis João Nunes The Lisbon MBA Part-Time 15/17 Contents Executive Summary Situation Analysis Company Customers Competition Energy Drinks Sports Drinks SWOT Analysis Strengths Weaknesses Opportunities Threaths Marketing strategy Positioning Alternatives Point of Parity with Energy Drinks Point of Parity with Sports Drinks Point of Differentiation from both categories Recommendation to Management Financials Breakeven Analysis Final Considerations Exhibits Executive Summary Sarah Ryan, VP of Marketing for Portland Drake Beverages is facing a tough decision of deciding the positioning and overall strategy for the impending launch of Crescent Pure, an all-natural, organic beverage PDB acquired in mid 2013. Ryan is confronted with three options: positioning Crescent as a Energy Drink, a Sports Drink or dwelling in the booming market of organic foods and beverages. Analysing consumer trends, competition and industry trends, our recommendation would be to position Crescent as an Energy Drink, taking advantages of its organic ingredients and low sugar content to positioning it as a healthier alternative to the major players in the market. Also, we show that there may be an opportunity to increase prices and thus maximizing profit during the soft launch year, in order to fund a broad national launch in 2015. Situation Analysis Portland Drake Beverages (PDB), a manufacturer of organic juices and sparkling waters, is...
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...Name: ________________________________________ Date:___________ Pd:_________ Lunar Phase Simulator Directions: Use the Lunar Phase Simulator to answer the questions that follow. The URL for the simulator is below. http://astro.unl.edu/naap/lps/animations/lps.swf 1. The following sketches of the moon’s appearance were made over about four weeks. Identify the phases and put them in the correct numerical order. One is labeled for you. Not all the phases of the moon are shown. 3 Waning cresent 2 Third quarter 1 6 Waxing gibbous 4 New 5 Waxing cresent 2. From the perspective of an observer, the moon moves clockwise / counter-clockwise (circle one) in its orbit around the Earth. The diagram below shows the sun's light coming in from the left. The moon's location is marked at several points in its orbit. These are the points the moon was at when the sketches above were drawn. Identify each position with the letter of the corresponding sketch. Use the letters from the diagram in question number 1 above. D A B C E F F 3. Is there a dark side of the moon? If so, why? Yes, because the sunlight never shines on one-half of the moon. 4. How long, in days, does it take the moon to complete one cycle of phases? 29 days (19 hours) 5. If the moon is full today what phase do you expect it to be at in a week? 3rd Quarter 6. If the moon is full today what phase do you expect it to be in one month? Full 7. When the moon crosses the western side of the horizon plane it is rising / setting...
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...located on the south part, they share border at 8th street. University of Saskatchewan land is located on the north side, they share border on the 14th street and on the east side is the college park, they share border at circle drive. • There are tarred accessible roads to the major streets that pass through Greystone Height which is the main street. There are many crescents located on both side of Main Street within the community which have tarred roads as well. These roads include Kirk Crescent, Rutter Crescent, Moxon Crescent, Bateman Crescent, Oliver Crescent, Fraser Crescent and Hardy Crescent .There are a number of drives and avenues too like Quance Avenue, extension of Arlington Avenue, Oliver Drive and Lindsay Drive. • There are 5 spacious parks located in Greystone. They are : Morton Park (0.2 acres), St. Patrick Park (1.4 acres) Holland Park (1.7 acres) Albert Milne Park (1.9 acres) and Greystone Heights (10.9 acres).These parks are strategically located across the community. Holland Park is located by Kirk Crescent, Moton Park is located besides Rutter Cresent, St Patrick Park is located behind Bateman Crescent, Greystone Height is located just right by the elementary school, and Albert Milner Park is located by the Ling street. There are two plains, Morton Plain and Lindsay Plain. There are no industrial spaces in this community neither is there any agricultural...
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...Nanzan UniversityJichihan and the Restoration and Innovation of Buddhist PracticeAuthor(s): Marc BuijnstersReviewed work(s):Source: Japanese Journal of Religious Studies, Vol. 26, No. 1/2 (Spring, 1999), pp. 39-82Published by: Nanzan UniversityStable URL: http://www.jstor.org/stable/30233608 .Accessed: 19/10/2012 12:43Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at .http://www.jstor.org/page/info/about/policies/terms.jsp .JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range ofcontent in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new formsof scholarship. For more information about JSTOR, please contact support@jstor.org. .Nanzan University is collaborating with JSTOR to digitize, preserve and extend access to Japanese Journal ofReligious Studies.http://www.jstor.org Japanese Journal of Religious Studies 1999 26/1-2 Jichihan and the Restoration and Innovation of Buddhist Practice Marc BUIJNSTERS The various developmentsin doctrinalt houghta nd practiced uring the Insei and Kamakurap eriodsr emaino ne of the mosti ntensivelyr esearched fields in the study ofJapaneseB uddhism.T wo of thesed evelopmentsco n-cern the attemptst o restoret he observance of traditionalB uddhiste thics, and thep roblemo f howP ureL and tenetsc ouldb ei nsertedin to thee soteric teaching.A pivotal role in bothd evelopments...
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...I. Current Situation a. Current Performance b. Strategic Posture i. Company provides a general strategy statement. Not publically available vision statement or mission statement ii. They are in the internet subscription business. They are in this so users can instantly watch movies or TV programs iii. The objectives is to maximize member satisfaction and month to month subscription retention. Corporate objectives: customer loyalty, profits, growth. Busniness objectives- customer service Functional objectives- Marketing and sales. They are all consistent with each other. They all have one goal and that is to be profitable and make sure the customers are satisfied with their business. iv. Strategy- pursuing new content deals and streaming rights to current season shows. Also looking at new ways to improve the subscriber’s experience. Encouraging multiple accounts in one household. v. Privacy policies, code of ethics, insider trading policies. All the policies are consistent with each other. They all want their employees and board members to act ethically. They want their nonpublic information to stay private and prohibit insider information trading. vi. II. Corporate Governance a. Board of Directors i. Mostly External members. Jay Hoag- Technology Crossover Ventures. Timothy Haley- Redpoint Ventures. Ann Mather- MGM holdings Inc. Leslie Kilgore- Linkedln Corporation. Richard Barton- Zillow, Inc. A. Battle- Aspen Institute. Reed Hastings- Chair of board ii. Significant...
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...Michael Sakacsi (572739) MG 495 Business Policy 12 Oct 2012 Netflix’s New Strategy: Time To Buy? Executive Summary: “Netflix is the world’s largest online DVD movie rental service offering more than one million members access to more than 15,000 titles” (History). In addition to the selection, Netflix provides fast, free delivery. The Company was formed by Reed Hastings and Marc Randolph in 1997. These two men had previous experience in new technologies; Randolph in a computer mail order company called “MicroWarehouse” and Hastings in a company called Pure Software. Randolph also was vice president of Borland International. It was Hastings, using his $700 Million sale of Pure Software that bankrolled the investment. “The DVD format, which can store a high-quality copy of an entire feature film on a single five-inch disc, had been introduced in the spring of the year.” (History). Even with the number of titles limited (less than a thousand at the time), Hastings and Randolph thought the format had the potential to replace video tapes. This was also the same period that the much larger laser disk was coming on the scene. They took the risk that the DVD would out produce other formats and overcome to become the new standard in home video. The company opened on April 14, 1998, with 30 employees and 925 titles for rent. (History) The company initially worked under the business plan of renting and selling DVDs to customers; providing an alternative to...
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...Creating a Job Analysis Abstract This essay will explain how to create a job analysis. It will explain what a job analysis is, and identifies the objectives of the job duties and roles for a position as a Human Resource Receptionist. Creating a Job Analysis The history of Job analysis was founded in 1900 by Frederick W. Taylor. His interest in improving the studying the principles of work and science developed into what is called a Job analysis. Human Resource Managers create a Job Analysis using task statements, Knowledge Skills Abilities, and create a job description. One method of developing a Job analysis is using the 7 stages of a Functional Job Analysis. The 7 stages are resources in helping to identify the task statements, KSA’s and job description. The following 7 stages are: things functions, work instructions, mathematical, data function, reasoning development, language develop and people function. (Pugh 2007) The thing functions are examples the ability to use office equipment anything tangible. Work instructions requires the ability to perform a given a task. Mathematical function is the ability to operate and handled business math. Data function is dealing with facts, statistics and information with business. Reasoning development show the ability to show comprehensive reasoning. Language develop require oral and written communication. People functions involve interaction with people. All 7 stages are used in developing the process of producing a Job analysis...
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...Inside these labs hold rooms with very sophisticated, expensive equipment used to determine tensile strength, thermal conductivity, and rigidity as well as many other metallurgical characteristics. They hold the honor of having mass spectrometer machine in the U.S. which assists the engineers in the lab the ability to test the graphite samples for purification and use in for semi-conductors. These allow for the finest quality graphite which is grinded to a one to twenty micron powder and is then tested for it’s purity. When we completed our tour of the laboratory the presentation POCO Graphite company was next. This gave us a great insight into the history of the company. In 1964, POCO Graphite was founded which stands for Pure Oil Company. They gained momentum when they used their graphite in popular EDM machines. They also developed a type of graphite foam called POCO Foam that creates small veins of air to flow quickly through the foam to draw heat away from an object to rapidly cool it. Our classmates actually had the chance to see this foam in action so they placed a piece of foam on my hand then put an ice...
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...Our soybean oil press machine in line with the Ministry of Agriculture for agricultural technical conditions and standards, its processing and production of oil authentic, pure fidelity, is to create the best choice for the modern oil press machine. Our soybean oil press machine has the follow features and advantages: Energy - the same lower production of electric power by 40%, with an average of 6 kilowatt-hour savings calculations, the production of electricity can save 30 RMB. Labor - labor savings equivalent to 60% yield, 1-2 people can organize production, day labor efficiency cost savings of about 40 million. Versatile – our soybean oil press machine can be used just not soybean, pressed peanut, sesame, rapeseed, soybean, sunflower, flax and other 20 kinds of oil crops. Three pressing, pressing the net once. Pure oil - vacuum filtration residue to protect the oil clean, sanitary and quarantine standards. Small footprint - only 10-20 meters oil mill will be able to meet production needs. Then we talk about how to maintain soybean oil press machine in correct way in the follow text. (1) soybean oil press work 50 hours per lubrication, gear box oil cup above shall not oil, extra virgin oil press screw shaft bearing adjustment screw should be adjusted within the screw hole once per shift butter filling is prohibited dry grinding. (2) Run-oil soybean oil press each site should prevent intrusion of dust and other impurities, soybean oil press need to check the quality...
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...graduating from H.S. in 1978. Hastings went to Bowdoin College where he majored in Mathematics and he graduated in 1983. After graduation, Hastings backpacked along Africa in the Peace Corps where he taught high school math to children. Upon his return from the Peace Corps, Hastings chose to go back to school to receive his master’s degree in computer science from Stanford University. After attending Stanford, Hastings worked for a software company where he invented a tool for debugging software. In 1991, Hastings left the company to pursue his own business endeavor, which was a start-up organization called Pure Software. The purpose of this company was to provide products which would help individuals troubleshoot software. The company was a huge success and was rapidly growing; in 1996 the company merged with another software company and became Pure Atria. Hastings asked to be appointed as Chief Technical Officer, but left shortly after the company was merged. In 1997, Hastings founded Netflix and launched the subscription service in 1999. Netflix was invented when Hastings had a $40 late-fee when he lost Apollo 13 while renting it. Netflix has grown a lot since then; it is a large company known for their innovative practices. The company grew to one million subscribers in less than four years, and reached 9.4 million subscribers by the end of 2008. Netflix is only concerned with individuals that can help grow the company and contribute to their success...
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...Table of Content Page Introduction Company Information 1 Paper Outline 1 Introduction of Qwikster – The Spinoff of Netflix 4 – 6 Implications 6 Commentary 7 Netflix’s Cancellation of Qwikster 7 Conclusion 8 References 9 INTRODUCTION Company Information Netflix Inc., established in 1997 and headquartered in Los Gatos, California offers internet subscription service, streaming television shows and movies. Subscribers of Netflix can watch unlimited television shows and movies streamed over...
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...Netflix Analysis Netflix, Inc. is an internet television network. The company derives revenues from monthly subscription dues. Its members can watch as much as they want, anytime, anywhere, on nearly any internet connected screen. Members can play pause and resume watching, all without commercials or commitment (Netflix, 2014). Netflix does not have an actual mission statement, however, according to Reed Hastings, founder and CEO, their mission and vision is “to grow our streaming subscription business domestically and globally, continuously improving the customer experience, with a focus on expanding our streaming content, enhancing our user interface and extending our streaming service to even more internet-connected devices, while staying within the parameters of our consolidated net income and operating segment contribution profit targets” (Hastings, 2014). Nine company published values provide further clarification about the principles which guide its employees in their daily decisions and activities. Those company values as published are: judgment; productivity; creativity; intelligence; honesty; communication; selflessness; reliability; and passion. Hastings has expressed a clear vision for the future of Netflix, which is to become the best global entertainment distribution service, licensing entertainment content around the world and creating markets that are accessible to filmmakers, thereby helping content creators around the world to find a global audience. The...
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...Netflix Incorporated, Case Study Marketing 101-H1 Assignment 2: Case Study Analysis Group 4: Jagvir Bagri, Michael Catalfamo, Tina Hoang, Jason Rudzki Submitted to Dr. Youssef Ahmad Youssef Humber College Business School September 27, 2010 Introduction In the summer of 2011, the co-founder and chief executive officer of Netflix Inc. Reed Hastings, made the decision to separate the companies online streaming service from the DVD rental service. The DVD rental services mails out DVD’s to customers one video at a time and the streaming service allows customers to watch movies and television shows via the internet. Instead of charging each customer a flat rate for both services, as it had in the past, Hastings wanted to charge consumers for each service as its own separate entity. This meant each customer would now have two accounts (instead of one), pay considerably more in membership fees and still receive that same amount of content. Shortly afterwards, on July 12, 2011. Mr. Hastings, publicly announced the changes and informed his customers that they would come into effect in that coming September. In 2010, the business reported revenues of more than two billion dollars and had approximately twenty-million subscribers. After Hastings announced the split, his stocks fell by more than fifty percent from a one time high of more than three hundred dollars per market share. Stocks in Netflix continued declining quickly and before the end of the year, they...
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...How did guns germs and steel impact civilizations? What impacted the development of civilizations the most? Why did some civilizations develop faster than others? Is there a simple answer? There is a very simple answer. That answer is guns, germs, and steel. So how exactly did guns, germs, and steel affect the course of history? Guns had a major part in our history and are part of the reason why some civilizations were superior to others. "You know, the flintlock rifle, it was, you know, I shouldn’t really say this but it was nearly like as important as a cellphone is today. You can’t go without your cellphone; in those days you couldn’t go without your flintlock rifle.” (ggs) This passage shows how important guns were and how much it was necessary to have one to survive. “They would shoot, hand the gun over, take the next gun, fire, hand the gun over. So every five or six seconds you could fire a shot. See that, that was the important thing.” (ggs) This shows how easy it was to kill somebody and how effective it was because it takes longer to kill somebody with a sword or arrow and you are more guaranteed to kill your enemy with a gun. ”This is a Maxim gun. What made this weapon such a great weapon, as opposed to the old single-shot weapons that had been used in years before, is this gun could fire continuously for up to 500 rounds a minute. It had the equivalent firepower of probably 100 men in a company with single shot weapons.”(ggs) This passagfe is more proof as...
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...Themes in U.S. & World History Task 1 A – D A. Mesopotamia is an area that lies between Euphrates and Tigris rivers, northwest of the bottleneck at Baghdad, which is modern Iraq. Mesopotamia is a region, not a country. According to Fagan (2001), people of this region were able to flourish due to the successful agriculture. The fertile soil and excellent irrigation lead to a surplus of food sources. In reading The History World International, 2007, I found the Mesopotamian people were able to store and redistribute their supplies. This made them very valuable to neighboring societies and drew people in, which lead to the growth of the Mesopotamian society. B. Horses have been documented far back in history. In the Old Assyrian period between 1900 and 1750 BC. Anatolian people, however, were the first to use horses as a regular military feature from 1500 onward. The people needed a means to carry themselves and other weaponry for war and the chariot fit the bill. A chariot maker had to become an expert in every aspect of the building process. Right down to the horse’s bridles and bits had to be redesigned to aid in the proper fit for the chariot. The charioteers themselves rose to a new status class in their urban life. The use of chariots was either directly or indirectly responsible for weaponry being updates. New armor became necessary as well such as swords, spears and spikes. Everything was bumped up a notch in performance. Even the terrain for battles had to have...
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